A Pragma-Dialectical Study of Advertising Discourse: Take Melatonin Advertisements as Case Study

The fundamental objective of advertisingdiscourse is to persuade target audiences toaccept and purchase the advertised product,thus in essence, persuasiveness is crucialcharacteristic of advertising discourse. Actually,successful persuasion usually involvesargumentativeness. Drawing on the researchframework of Pragma-Dialectics, this paperattempts to explore a pragma-dialecticalapproach to advertisement discourse on thebasis of the ideal model of critical discussion.This approach involves two interrelated parts:argumentative reconstruction and strategicmaneuvering analysis. Taking the case ofMelatonin advertisements, the pragma-dialecticalapproach can show the argumentativeness ofadvertisement discourse to a great extent andmeanwhile reveals advertisers’ manipulation ofdialectical reasonableness and rhetoricaleffectiveness. Therefore, the pragma-dialecticalapproach can not only give a deep insight intopersuasiveness and argumentativeness ofadvertising discourse, but also provides atheoretical guidance for advertisers to skilfullyemploy dialectical strategies in advertisingdiscourse. Consequently, such approach canoffer a new perspective for comprehensive andsystematic study of advertisement discourse.

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Using argumentation theory to identify the challenges of shared decision-making when the doctor and the patient have a difference of opinion

Journal of Public Health Research ◽

10.4081/jphr.2012.e26 ◽

2012 ◽

Vol 1 (2) ◽

pp. 26 ◽

Cited By ~ 6

Author(s):

Claudia A. Zanini ◽

Sara Rubinelli

Keyword(s):

Decision Making ◽

Dispute Resolution ◽

Shared Decision Making ◽

Communication Skills ◽

Critical Discussion ◽

Argumentation Theory ◽

Shared Decision ◽

Ideal Model ◽

Difference Of Opinion ◽

The Ideal

This paper aims to identify the challenges in the implementation of shared decision-making (SDM) when the doctor and the patient have a difference of opinion. It analyses the preconditions of the resolution of this difference of opinion by using an analytical and normative framework known in the field of argumentation theory as the ideal model of critical discussion. This analysis highlights the communication skills and attitudes that both doctors and patients must apply in a dispute resolution-oriented communication. Questions arise over the methods of empowerment of doctors and patients in these skills and attitudes as the preconditions of SDM. Overall, the paper highlights aspects in which research is needed to design appropriate programmes of training, education and support in order to equip doctors and patients with the means to successfully engage in shared decision-making.

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The Limits of Internalism: A Case Study

Dialogue ◽

10.1017/s0012217310000041 ◽

2010 ◽

Vol 49 (1) ◽

pp. 73-89 ◽

Cited By ~ 2

Author(s):

Karyn L. Freedman

Keyword(s):

Sexual Violence ◽

Belief Formation ◽

First Person ◽

Knowledge Communities ◽

New Perspective ◽

Psychological Dimensions ◽

Fresh Insight ◽

Insight Into

ABSTRACT: Looking at specific populations of knowers reveals that the presumption of sameness within knowledge communities can lead to a number of epistemological oversights. A good example of this is found in the case of survivors of sexual violence. In this paper I argue that this case study offers a new perspective on the debate between the epistemic internalist and externalist by providing us with a fresh insight into the complicated psychological dimensions of belief formation and the implications that this has for an epistemology that demands reasons that are first-person accessible.

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A Case Study of RFID-Enabled Payment Device

Advanced Materials Research ◽

10.4028/www.scientific.net/amr.588-589.2021 ◽

2012 ◽

Vol 588-589 ◽

pp. 2021-2025

Author(s):

Miao Zhou

Keyword(s):

Digital Signature ◽

Security And Privacy ◽

Rfid Technology ◽

Deep Insight ◽

Payment Cards ◽

New Feature ◽

Insight Into

Payment cards supporting contactless transactions are becoming increasingly popular in recent years. While enjoying the benefits in terms of speed and convenience provided by the new feature, considerable concerns over security and privacy of RFID technology used for contactless payment have been raised for some time. Actually, diverse attacks against fielded systems have already been found and demonstrated. Among the various existing countermeasures, cryptographic solutions are more commonly used as a mechanism for providing security and privacy protections. The goal of this paper is to take a deep insight into one of the RFID-enabled payment devices, known as Digital Signature Transponder (DST). Especially, the explanation of its cryptographic design is presented in detail.

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Podcasts as a tool to engage broader audiences

10.33178/lc.2019.40 ◽

2019 ◽

Author(s):

Richard Scriven ◽

Keyword(s):

Public Interest ◽

Critical Discussion ◽

Educational Institutions ◽

On Demand ◽

Research Findings ◽

User Friendly ◽

Academic Discourses ◽

Insight Into ◽

Dissemination System

This paper examines how audio podcasts can be deployed by universities and other educational institutions to engage with a broader range of audiences and encourage critical discussion of contemporary issues. Using the case study of a podcast I produced, I consider how the medium is an accessible and user-friendly format that enables the generation of content aimed at a general listenership. Insight into how this approach can bring teaching and research materials to new groups of people is created by reflecting on the process of making and distributing a series (Hacker 2017). Since their emergence in the early 2000s, podcasts - as a form of internet on-demand radio – have been used by universities as an additional dissemination system. Departments and universities were early adaptors to help spread knowledge, research findings, and commentary on topics of public interest (Open Culture 2006). One of the main deployments has been to augment student learning through the recording of podcasts as an alternative or supplement to lectures or as a revision or feedback tool (Fernandez et al. 2015; Kidd 2011; Lonn and Teasley 2009). More recently, within the discipline of geography, podcasts are being recognised as a distinct tools for more inclusive research that can reach groups who do not usually follow academic discourses (Kinkaid, Brain, and Senanayake 2019). Building on these strands, this paper focuses on how a podcast can be used as an educational mechanism both for general audiences and undergraduates, which recognises diverse forms of learning and the importance of accessible materials (Ambrose et al. 2010; Towler, Ridgway, and McCarthy 2015).

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Gleb Uspensky on the national spirituality (based on the material of the cycle “Sketches of the Transitional Period”

Litera ◽

10.25136/2409-8698.2020.8.33658 ◽

2020 ◽

pp. 87-97

Author(s):

Igor' Vasil'evich Kudryashov

Keyword(s):

Transitional Period ◽

Deep Insight ◽

The West ◽

New Approach ◽

Systemic Analysis ◽

East Russia ◽

Entire World ◽

New Perspective ◽

Goals And Objectives ◽

Insight Into

Based on Gleb Uspensky’s cycle “Sketches of the Transitional Period”, this article analyzes the ethical-philosophical views of the writer upon national spirituality, Russian world and its future. Uspensky believed that the great mission of Russia consists in the desire to become a unifying spiritual center for the entire world civilization. However, due to its location in-between the West and the East. Russia is spiritually dying, and along with it in the global chaos and hostility of Western and Eastern civilizations, dies all of humanity. Russia’s position within the spiritual confrontation of East and West, the writer describes as "uncertain": Russia wants but is not able to impede the imminent spiritual demise of humanity. Such "uncertainty" contains the spiritual tragedy of Russia itself, which appears to be in a questionable situation with regards to its world goals and objectives. This article suggests a new approach towards understanding the cycle of G. I. Uspensky “Sketches of the Transitional Period”, based on peculiarity of his philosophical and ethical views associated with the idea of Russian messianism, its specialness in the context of the confrontation of Western and Eastern civilizations. The conducted systemic analysis of the cycle “Sketches of the Transitional Period” demonstrated that Uspensky comprehensively reflected the own understanding of spiritual tragedy of the Russian life, founded on a deep insight into the surrounding post-reform Russian reality of the 1850s-1880s. The revealed specificity of Uspensky’s worldview opens a new perspective for an overall scientific assessment of the later period of his works.

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Using classification techniques to recognize patterns of resource utilization in organizations

Proceedings of the Institution of Mechanical Engineers Part B Journal of Engineering Manufacture ◽

10.1177/0954405415584897 ◽

2016 ◽

Vol 231 (3) ◽

pp. 523-539

Author(s):

Abdorrahman Haeri ◽

Seyed Hossein Iranmanesh

Keyword(s):

Resource Utilization ◽

Global Economy ◽

Business Processes ◽

Resource Constraints ◽

Classification Methods ◽

Deep Insight ◽

Automotive Supplier ◽

Efficiency Indicators ◽

Insight Into

In the current global economy, organizations encounter problems related to resource constraints, and thus, systematic approaches for better resource utilization are a necessity. These systematic approaches investigate different resources in the organizations and attempt to specify which resources have higher importance for each business process and to what extent heterogeneous resources are utilized efficiently in the related business processes. This study presents an approach used to detect and analyze patterns of resource utilization. In this approach, the business processes and the related resources were initially identified and classified. Next, a questionnaire was designed to gather the required data for the importance and efficiency indicators. Afterward, classification methods were applied to determine which resource utilization opportunities (which specifications) correspond to different efficiency indicators and levels of importance. The results of the study reveal interesting patterns that can aid managers in obtaining deep insight into resource utilization in business processes. To demonstrate the applicability and usefulness of the proposed approach, the approach is applied to a case study of an automotive supplier.

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The role of the judge in legal proceedings

Journal of Argumentation in Context ◽

10.1075/jaic.1.2.05fet ◽

2012 ◽

Vol 1 (2) ◽

pp. 234-252 ◽

Cited By ~ 4

Author(s):

Eveline T. Feteris

Keyword(s):

Rule Of Law ◽

Critical Discussion ◽

Ideal Model ◽

Legal Procedure ◽

The Rule Of Law ◽

Legal Proceedings ◽

Dialectical Perspective ◽

Argumentative Activity ◽

The Ideal

In this contribution I characterize the role of the judge in the context of the argumentative activity of legal proceeding. I describe the role of the judge from a pragma-dialectical perspective and explain in which way this role promotes a rational resolution of the dispute. I specify how a critical discussion in accordance with the ideal model is implemented in legal procedure to accomplish the institutional point, a resolution of the dispute in accordance with the Rule of Law.

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A New Perspective on Female-to-Male Communication in Salamander Courtship

Integrative and Comparative Biology ◽

10.1093/icb/icaa087 ◽

2020 ◽

Vol 60 (3) ◽

pp. 722-731 ◽

Cited By ~ 1

Author(s):

Nancy L Staub ◽

Alexandrea B Stiller ◽

Karen M Kiemnec-Tyburczy

Keyword(s):

Courtship Behavior ◽

Chemical Signals ◽

Anatomical Features ◽

Sperm Release ◽

Sensory Modalities ◽

New Perspective ◽

The Many ◽

And Behavior ◽

Insight Into

Synopsis Courtship behavior in salamanders is often complex and involves well-documented communication from males to females in multiple sensory modalities. Historically, behaviors exhibited during the major stages of courtship have been predominately framed as a male acting and signaling to “persuade” a passive female to participate in courtship and remain with him until sperm release is completed. In this review, we use courtship descriptions for lungless salamanders (Plethodontidae) as a case study to illustrate this historical bias of a male-centered perspective. We then re-examine the literature and summarize the many ways females are active participants during plethodontid courtships. We also relate female behaviors to the types of female-to-male communication that may occur. For example, females have been documented to approach a male and initiate courtship, participate in mutual head rubbing, and step astride the male’s tail to begin the tail-straddling walk (a key courtship behavior observed in all plethodontids). Additionally, females have glands that may produce chemical signals that males respond to during courtship. We conclude that communication during courtship is more accurately described as a two-way interaction where each partner’s behavior is coordinated with the other’s via multi-modal signaling. Shifting the lens through which we view courtship and behavior provides insight into which female behaviors and anatomical features are most likely to be used for communication with males.

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