Differentiation and Positioning Strategy: A Toss of the Same Coin

2012 ◽  
Vol 1 (2) ◽  
pp. 53-65
Author(s):  
Oghojafor Ben Akpoyomare ◽  
Ladipo Patrick Kunle Adeosun ◽  
Rahim Ajao Ganiyu
Keyword(s):  
Competitive Advantage ◽  
Market Share ◽  
Price Competition ◽  
Developing Economies ◽  
Service Differentiation ◽  
Competition Strategy ◽  
Business Organizations ◽  
Marketing Literature ◽  
Positioning Strategy ◽  
Product Service

The increasing rate of the incidence of globalization of market, and the attendant intense competition amongst local business organizations in rapidly developing economies has taken a shift from price competition strategy (to avoid price war) to non-price competition strategy in terms of product/service differentiation and positioning to achieve the same objectives of preventing declining sales-turnover, profitability, and market-share and by extension secure market/competitive advantage over competitors. Differentiation and positioning have each been separately discussed in marketing literature; however, this paper represents an attempt to view same as a toss of the same coin.

New product and emerging business growth in Kwara State

2016 ◽  
Vol 12 (3) ◽  
pp. 207-227 ◽  
Author(s):  
Seun Oladele ◽  
Femi Oladele
Keyword(s):  
Market Share ◽  
Manufacturing Industry ◽  
Service Industry ◽  
New Product ◽  
Sales Volume ◽  
Test Results ◽  
Business Growth ◽  
Content Type ◽  
Product Service ◽  
Service Portfolio

Purpose – The purpose of this paper is to examine the effect of new product on growth of emerging businesses (EBs) through sales volume and market share. Design/methodology/approach – The study surveyed 137 EBs in Kwara State. Two hypotheses were formulated and tested using correlation and regression analyses. Findings – Results show that service industry is dominant among EBs while the manufacturing industry trails. Many EBs are aware of the complexities of new product, its development and contribution to increasing sales volume, market share and ensuring competitive advantage with apparent infrastructural deficiencies. Test results show that there is a significant positive relationship and effect on sales volume and market share. Originality/value – Encouraging EBs to step up and focus on improving product/service portfolio to transform their fortune is explored giving focus to the benefits of increasing sales volume and market share.

PRODUCT DIFFERENTIATION IN SPA TOURISM AS A MAIN COMPETITIVE ADVANTAGE

2020 ◽  
Author(s):  
Violeta Bashova ◽  
Keyword(s):  
Competitive Advantage ◽  
Product Design ◽  
Product Differentiation ◽  
Market Segmentation ◽  
Social Distance ◽  
Price Competition ◽  
Innovative Product ◽  
Distinctive Features ◽  
Innovative Solutions ◽  
The World

Development in the spa industry is going through difficulties caused by the world situation of tourism recovery. In days of compliance with anti-epidemic measures and social distance, the restoration of the spa offer will be based on innovative solutions for diversity in the spa services and products. This is the challenge of more enterprising and resourceful professionals in business to avoid the struggle for survival. One of their main fulcrums is reorientation towards non-price competition, which is based on the distinctive features of the product. Either it consists of innovative product design or mere market segmentation, product differentiation typically involves externalities across competitors, which clearly play an important role in firm's competitive incentives to invest in differentiation. The purpose of this report is through research and analysis of supply and development in spas, to prove the hypothesis that the diversity of spa products and services is fundamental to recovering in a highly competitive and further financially aggravated, current environment in tourism.

scholarly journals Competitive Advantage Based on Human Capital and its Impact on Organizational Sustainability: Applied Study in Jordanian Telecommunications Sector

2017 ◽  
Vol 7 (1) ◽  
pp. 64 ◽  
Author(s):  
Abdul Azeez Badir Alnidawi ◽  
Abdul Sattar Husien Alshemery ◽  
Manal Abdulrahman
Keyword(s):  
Human Capital ◽  
Competitive Advantage ◽  
Capital Investment ◽  
Organizational Sustainability ◽  
Business Organizations ◽  
Continuous Change ◽  
Business World ◽  
The Creation ◽  
The Impact ◽  
Telecommunications Companies

The current situation facing business organizations is characterized by diverse work environments with continuous change and development. Todays organizations seek to keep pace with this continuous development and operate to maintain their current business through the ability to effectively respond to change, and to create competitive advantage based on the existence of qualified human capital that contribute to the creation of organizational sustainability in the business sector. Talented human capital, with special skills, has the potential to create confidence and integration among the staff and top management, leading to organizational growth and continuation (Kurucz, 2013). The emergence of a set of challenges in the knowledge economy has had a clear reflection on business organizations which have begun to search for new mechanisms to compete and insure their existence in the business world. Hence, the importance of the concept of competitive advantage, based on human capital, as a necessary requirement to deal with the challenges faced by local, regional or international organizations (Global Institute, 2011). Where competitive advantage based on human capital is the main generator of new ideas, development of old ideas, and contribution to aid in organizational abilities to expand their current market share as well as maximizing value. Competitive advantage based on talented human capital allows organizations to be able to seize new opportunities and achieve permanence and future continuity (Thomas, 2014). This study aimed to look at the impact of competitive advantage through intellectual capital investment as one of the elements in the creation of organizational sustainability in the Jordanian Telecommunications Companies sector. Simple and Multiple regression was used for data analysis and testing the hypotheses of this research .This study has reached a set of results that previous studies reinforced in this area such as: Competitive advantage based on a distinct capital is the optimum method that should be used in telecommunications companies since it contributes to the optimal investment of human capital. This leads to optimum organizational sustainability for companies in various fields and also contributes to the achievement of a company’s mission and vision of the future. 

scholarly journals The Role of Management by Exception in Achieving Entrepreneurial Leadership

2017 ◽  
Vol 1 (8) ◽  
Author(s):  
  Elderdery Ahmed Ismail Medany
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Leadership ◽  
Business Organizations ◽  
Leadership And Management ◽  
Survival And Growth ◽  
And Performance

  The aim of this study is to highlight the role that management by exception plays in achieving pioneering leadership and the survival and growth of institutions and trying to increase their effectiveness and performance in light of the great challenges they face. The importance of management is characterized by adding value to the institution, creating a competitive advantage, making the institution more flexible, and adopting the forms of coordination, designing and structuring. The problem of the study is represented in this question: is the application of the concept of management by exception leads to entrepreneurial leadership in business organizations? The study   showed that the entrepreneurial leadership has the ability to influence workers and the performance of institutions. Based on the principles and the basis of modern leadership and management, it is possible for organizations to achieve proactive entrepreneurship among other organizations. by applying entrepreneurial leadership and sorting out the appropriate decisions  

scholarly journals Impact of Online Promoting Techniques on Moving Forward the Status of Businesses within the covid-19 Circumstance: Ghana as the Merging Point.

2021 ◽  
Vol 8 (9) ◽  
pp. 207-217
Author(s):  
ELVIS SELASE APHU ◽  
Ekor Sophia Enyonam Abra
Keyword(s):  
Competitive Advantage ◽  
Market Share ◽  
Exchange Field ◽  
The Status ◽  
Pros And Cons ◽  
Dynamic Cooperation ◽  
The Web

The expanding improvement of data innovation and communication has delivered a wide impact on commerce processes. The Web has made it conceivable to reach universal markets as the foremost successful means of electronic showcasing or marketing with worldwide scope. Be that as it may, in Ghana, numerous companies were ignorant of the need of utilizing different showcasing and online promoting strategies and their impacts on companies' circumstances until basic circumstances such as this so-called pandemic. This article looks at the definitions and standards of showcasing and online deals, e-commerce, their pros and cons to thrust companies and teach to utilize this kind of marketing and business. This ponder demonstrates that this sort of promoting and exchange as a vital and competitive advantage has contributed altogether to deals development and expanded the share of the inner and outside market share to Ghanaian companies within the competitive age. With the expanding world competition and the predominance of the Coronavirus, get to worldwide markets has gotten to be more complicated, and the require for modern worldwide devices and strategies can be of incredible offer assistance in this respect. The shrewd utilize of e-commerce innovation can offer assistance Ghanaian companies move forward exchange proficiency, make more dynamic cooperation within the worldwide exchange field and offer assistance fortify the country’s position on territorial and worldwide markets.

scholarly journals NILAI-NILAI INDIVIDUAL WIRAUSAHA SEBAGAI SUMBERDAYA STRATEGIS DALAM PROSES PEMBENTUKAN KEUNGGULAN KOMPETITIF (Studi Kasus di Unit Usaha Waralaba CV. Inti Sukses Pratama Malang)

2018 ◽  
Vol 8 (1) ◽  
pp. 1-9
Author(s):  
Aleria Irma Hatneny ◽  
Ety Saraswati ◽  
Hariri Hariri ◽  
Ita Athia
Keyword(s):  
Competitive Advantage ◽  
Business Organizations ◽  
Global Entrepreneurship Monitor ◽  
Individual Values ◽  
Strategic Role ◽  
Global Entrepreneurship

From the GEM report (Global Entrepreneurship Monitor) small and mediumenterprises can contribute 57% to GDP Indonesia, including entrepreneurship. While thephenomenon is still visible weak competitiveness capabilities in which the data fromGlobal Competitiveness Report 2016-2017 rank Indonesia decreased. The number ofentrepreneurs is also relatively small compared to neighboring countries. From theperspective of entrepreneurship spirit is interesting to examine the values of individualentrepreneurs who have an important role to competitiveness. How the role of individualvalues of entrepreneurs in the process of forming competitive advantage that has highcompetitiveness. From the results of research and discussion obtained the conclusion thatthere are 5 individual values of entrepreneurs are important based on the intensity ofentrepreneurial activity. Individual values are integrated in such a way in corporatestrategy that proved to be an important capital that plays a strategic role for the processof achieving competitive advantage and competitiveness of business organizations.

The Impact of Outsourcing on Performance and Competitive Priorities among Malaysian SMEs

2018 ◽  
pp. 1318-1336
Author(s):  
Hasliza Abdul Halim ◽  
Noor Hazlina Ahmad ◽  
T. Ramayah
Keyword(s):  
Financial Performance ◽  
Competitive Advantage ◽  
Least Squares ◽  
Partial Least Squares ◽  
Market Share ◽  
Significant Influence ◽  
Return On Investment ◽  
Competitive Priorities ◽  
Net Profit ◽  
The Impact

The objective of this research is to examine the influence of outsourcing on financial performance and competitive priories of Malaysian SMEs. A data sample of 100 SMEs was analyzed to examine these relationships. The analysis was conducted via Partial Least Squares. Based on the findings, while outsourcing has significant influence of SMEs financial performance in Malaysian context, outsourcing activities do not have an impact on competitive priorities. Outsourcing approach emphasizing on the establishment of core competitive advantage, allows Malaysian SMEs to get the numerous benefits such as overall sales growth, market share, net profit, return on investment, and financial liquidity.

Linking Technological Compatibility and Operational Capacity Constraints to Communication Technology Adoption

2004 ◽  
pp. 277-291
Author(s):  
Elliot Bendoly ◽  
Frederick Kaefer
Keyword(s):  
Technology Adoption ◽  
Communication Technology ◽  
Communication Technologies ◽  
Electronic Data Interchange ◽  
Business Organizations ◽  
Business Partners ◽  
Data Interchange ◽  
Product Service ◽  
Service Oriented ◽  
Operational Capacity

Two interacting issues have recently been shown to theoretically impact communication technology adoption: the willingness of business partners to use various communication technologies and a firm’s operational capacity to accommodate the product/service demands of these potential partners. This study examines the relationship between these two issues and Electronic Data Interchange (EDI), a long standardized communication technology that has been underutilized by business organizations. Our findings suggest that the technological compatibility concerns of firms considering EDI adoption differ depending on if they are product or service oriented. Capacity limitations are found to significantly moderate these compatibility effects. The implications for managers of electronic commerce technologies are discussed.

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