scholarly journals Best Feature Extraction and Classification Algorithms for EEG Signals in Neuromarketing

Author(s):  
Jafar Zamani ◽  
Ali Boniadi Naieni

Purpose: There are many methods for advertisements of products and neuromarketing is new area in this field. In neuromarketing, we use neuroscience information for revealing Consumer behavior by extracting brain activity. Functional Magnetic Resonance Imaging (fMRI), Magnetoencephalography (MEG), and Electroencephalography (EEG) are high efficient tools for investigating the brain activity in neuromarketing. EEG signal is a high temporal resolution and a cheap method for examining the brain activity. Materials and Methods: 32 subjects (16 males and 16 females) aging between 20-35 years old participated in this study. We proposed neuromarketing method exploit EEG system for predicting consumer preferences while they view E-commerce products. We apply some important preprocessing steps for noise and artifacts elimination of the EEG signal. In next step feature extraction methods are applied on the EEG data such as Discrete Wavelet Transform (DWT) and statistical features. The goal of this study is classification of analyzed EEG signal to likes and dislikes using supervised algorithms. We use Support Vector Machine (SVM), Artificial Neural Network (ANN) and Random Forest (RF) for data classification. The mentioned methods were used for whole and lobe brain data. Results: The results show high efficacy for SVM algorithms than other methods. Accuracy, sensitivity, specificity and precision parameters were used for evaluation of the model performance. The results show high performance of SVM algorithms for classification of the data with accuracy more than 87% and 84% for whole and parietal lobe data. Conclusion: We designed a tool with EEG signals for extraction brain activity of consumers using neuromarketing methods. We investigated the effects of advertising on brain activity of consumers by EEG signals measures.

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Maulana Angga Pribadi

Epileps is a disorder of the contents of the nervous system of the human brain resulting in the presence of abnormal activity that is the excessive activity of neuron cells in the brain. In Indonesia there are more than 1,400,000 cases of Epilepsy each year with 70,000 additional cases each year. About 4050% occurs in children. A widely used method for assessing brain activity is through a sephalogram (EEG) Electrone signal. The Epilepsy classification system is built with extraction and identifikas stages. Wavelet exctraction is suitable for non-stationary signal analysis such as EEG signals. Wavelet tranformation can extract signal components only at the required frequency. So that it can also reduce the amount of data but without losing meaningful information. But to make it work and can be used on a system needs to be done classification in order to be able to distinguish between commands from each other. So it is used K-Nearest Neighbour (K-NN) classification method so that the signal that has been eliminated buzz can be directly entered into the classification to determine the correct wrongness of a data. In this study obtained the results of data accuracy value that K = 1 has the largest percent of 100% and the smallest percent is found in K = 7 and K = 11 namely 14.2% and 18.2% it is caused by the presence of classes that do not match the test data so as to reduce the percentage of accuracy in the K.


2010 ◽  
Vol 24 (2) ◽  
pp. 131-135 ◽  
Author(s):  
Włodzimierz Klonowski ◽  
Pawel Stepien ◽  
Robert Stepien

Over 20 years ago, Watt and Hameroff (1987 ) suggested that consciousness may be described as a manifestation of deterministic chaos in the brain/mind. To analyze EEG-signal complexity, we used Higuchi’s fractal dimension in time domain and symbolic analysis methods. Our results of analysis of EEG-signals under anesthesia, during physiological sleep, and during epileptic seizures lead to a conclusion similar to that of Watt and Hameroff: Brain activity, measured by complexity of the EEG-signal, diminishes (becomes less chaotic) when consciousness is being “switched off”. So, consciousness may be described as a manifestation of deterministic chaos in the brain/mind.


Author(s):  
Sravanth Kumar Ramakuri ◽  
Chinmay Chakraboirty ◽  
Anudeep Peddi ◽  
Bharat Gupta

In recent years, a vast research is concentrated towards the development of electroencephalography (EEG)-based human-computer interface in order to enhance the quality of life for medical as well as nonmedical applications. The EEG is an important measurement of brain activity and has great potential in helping in the diagnosis and treatment of mental and brain neuro-degenerative diseases and abnormalities. In this chapter, the authors discuss the classification of EEG signals as a key issue in biomedical research for identification and evaluation of the brain activity. Identification of various types of EEG signals is a complicated problem, requiring the analysis of large sets of EEG data. Representative features from a large dataset play an important role in classifying EEG signals in the field of biomedical signal processing. So, to reduce the above problem, this research uses three methods to classify through feature extraction and classification schemes.


2020 ◽  
Vol 12 (2) ◽  
pp. 215-224
Author(s):  
Abdelhakim Ridouh ◽  
Daoud Boutana ◽  
Salah Bourennane

We address with this paper some real-life healthy and epileptic EEG signals classification. Our proposed method is based on the use of the discrete wavelet transform (DWT) and Support Vector Machine (SVM). For each EEG signal, five wavelet decomposition level is applied which allow obtaining five spectral sub-bands correspond to five rhythms (Delta, Theta, Alpha, Beta and gamma). After the extraction of some features on each sub-band (energy, standard deviation, and entropy) a moving average (MA) is applied to the resulting features vectors and then used as inputs to SVM to train and test. We test the method on EEG signals during two datasets: normal and epileptics, without and with using MA to compare results. Three parameters are evaluated such as sensitivity, specificity, and accuracy to test the performances of the used methods.


Sensors ◽  
2020 ◽  
Vol 20 (8) ◽  
pp. 2403
Author(s):  
Jakub Browarczyk ◽  
Adam Kurowski ◽  
Bozena Kostek

The aim of the study is to compare electroencephalographic (EEG) signal feature extraction methods in the context of the effectiveness of the classification of brain activities. For classification, electroencephalographic signals were obtained using an EEG device from 17 subjects in three mental states (relaxation, excitation, and solving logical task). Blind source separation employing independent component analysis (ICA) was performed on obtained signals. Welch’s method, autoregressive modeling, and discrete wavelet transform were used for feature extraction. Principal component analysis (PCA) was performed in order to reduce the dimensionality of feature vectors. k-Nearest Neighbors (kNN), Support Vector Machines (SVM), and Neural Networks (NN) were employed for classification. Precision, recall, F1 score, as well as a discussion based on statistical analysis, were shown. The paper also contains code utilized in preprocessing and the main part of experiments.


Author(s):  
Malika Garg

Abstract: Electroencephalography (EEG) helps to predict the state of the brain. It tells about the electrical activity going on in the brain. Difference of the surface potential evolved from various activities get recorded as EEG. The analysis of these EEG signals is of utmost importance to solve the problems related to the brain. Signal pre-processing, feature extraction and classification are the main steps of the EEG signal analysis. In this article we discussed various processing techniques of EEG signals. Keywords: EEG, analysis, signal processing, feature extraction, classification


2015 ◽  
Vol 1 (2) ◽  
pp. 295
Author(s):  
Mokhtar Mohammadi ◽  
Aso M. Darwesh

The electrical activities of brain fluctuate frequently and can be analyzed using electroencephalogram (EEG) signals. We present a new method for classification of ictal and seizure-free intracranial EEG recordings. The proposed method uses the application of multivariate empirical mode decomposition (MEMD) algorithm combines with the Hilbert transform as the Hilbert-Huang transform (HHT) and analyzing spectral energy of the intrinsic mode function of the signal. EMD uses the characteristics of signals to adaptively decompose them to several intrinsic mode functions (IMFs). Hilbert transforms (HTs) are then used to transform the IMFs into instantaneous frequencies (IFs), to obtain the signals time-frequency-energy distributions. Classification of the EEG signal that is epileptic seizure exists or not has been done using support vector machine. The algorithm was tested in 6 intracranial channels EEG records acquired in 9 patients with refractory epilepsy and validated by the Epilepsy Center of the University Hospital of Freiburg. The experimental results show that the proposed method efficiently detects the presence of epileptic seizure in EEG signals and also showed a reasonable accuracy in detection.


Author(s):  
Rana Alrawashdeh ◽  
Mohammad Al-Fawa'reh ◽  
Wail Mardini

Many approaches have been proposed using Electroencephalogram (EEG) to detect epilepsy seizures in their early stages. Epilepsy seizure is a severe neurological disease. Practitioners continue to rely on manual testing of EEG signals. Artificial intelligence (AI) and Machine Learning (ML) can effectively deal with this problem. ML can be used to classify EEG signals employing feature extraction techniques. This work focuses on automated detection for epilepsy seizures using ML techniques. Various algorithms are investigated, such as  Bagging, Decision Tree (DT), Adaboost, Support vector machine (SVM), K-nearest neighbors(KNN), Artificial neural network(ANN), Naïve Bayes, and Random Forest (RF) to distinguish injected signals from normal ones with high accuracy. In this work, 54 Discrete wavelet transforms (DWTs) are used for feature extraction, and the similarity distance is applied to identify the most powerful features. The features are then selected to form the features matrix. The matrix is subsequently used to train ML. The proposed approach is evaluated through different metrics such as F-measure, precision, accuracy, and Recall. The experimental results show that the SVM and Bagging classifiers in some data set combinations, outperforming all other classifiers


Algorithms ◽  
2019 ◽  
Vol 12 (7) ◽  
pp. 145
Author(s):  
Hongquan Qu ◽  
Zhanli Fan ◽  
Shuqin Cao ◽  
Liping Pang ◽  
Hao Wang ◽  
...  

Electroencephalogram (EEG) signals contain a lot of human body performance information. With the development of the brain–computer interface (BCI) technology, many researchers have used the feature extraction and classification algorithms in various fields to study the feature extraction and classification of EEG signals. In this paper, the sensitive bands of EEG data under different mental workloads are studied. By selecting the characteristics of EEG signals, the bands with the highest sensitivity to mental loads are selected. In this paper, EEG signals are measured in different load flight experiments. First, the EEG signals are preprocessed by independent component analysis (ICA) to remove the interference of electrooculogram (EOG) signals, and then the power spectral density and energy are calculated for feature extraction. Finally, the feature importance is selected based on Gini impurity. The classification accuracy of the support vector machines (SVM) classifier is verified by comparing the characteristics of the full band with the characteristics of the β band. The results show that the characteristics of the β band are the most sensitive in EEG data under different mental workloads.


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