Qualitative and quantitative methods in sustainable development

Systematic research and comprehensive analyses allow to monitor the implementation of the sustainable development goals. Obviously, when you are interested in the selected issue of sustainable development, it is worth using data from the secondary sources in the first place. This e-book presents a few selected methods that will allow you to answer the questions: how to gather data and how to analyse them? Among the data collection methods presented in this book, we have chosen both: qualitative, in particular focus group interview, and quantitative—based on a questionnaire. In terms of data analysis methods, we present three methods: factor analysis, structural equation modelling and data envelopment analysis. The examples presented in this book relate to sustainable development, for example: sustainable consumption, ecological culture, better nutrition, agricultural development and many more. The book consists of five chapters. Chapter 1 “Qualitative methods” presents the issues concerning the methodology of qualitative research, designing a focus group interview, conducting a focus group interview and analysis of qualitative data using the CAQDAS programs. The main goal of Chapter 2 titled “Quantitative methods” is to exhibit the basics of survey research that can be used in analyses of sustainable development. In particular, this part presents the measurement levels, questionnaire design, population and sample, and the ways of presenting the results of quantitative research. Chapter 3 “Factor analysis in sustainable development research” describes the basic theoretical aspects of factor analysis. The second part of this chapter presents an example of the use of this method in research on sustainable consumption. The last part of this chapter presents case study of the use of factor analysis in research on managers’ ethics in retail industry. Chapter 4 titled “Structural equation modelling in sustainable development research” is dedicated to the structural equation modeling methods applied to solve sustainable development research problems. A structural equation model is an abstraction of reality, and the researcher's job is to build a model that approximates that reality as closely as possible. And the aim of Chapter 5 “Data envelopment analysis methods in sustainable agricultural development research” is to determine the relative technical efficiency of representative agricultural farms from the individual European Union countries.

Author(s):  
Adria Goldman ◽  
Damion Waymer

This article discusses the ideological construct “beauty” that permeates our society by focusing specifically on socially constructed ideals of beauty and ugliness as they are represented in media text, specifically, in the TV sitcom Ugly Betty. For this study we conducted focus group interview sessions to explore the influence an alternative representation of beauty and ugliness, as portrayed in the show Ugly Betty, has on college aged females’ definition and interpretation of beauty—typically questions explored using traditional experimental and other quantitative methods. Moreover, this study provides insights into tensions surrounding how beauty and ugliness are defined and the implications of these definitions for women.


2021 ◽  
pp. 83-116
Author(s):  
Iwona Olejnik ◽  
Blaženka Knežević ◽  
Magdalena Stefańska

Too much data describing a given phenomenon requires synthesizing them. For this purpose, researchers can use various methods of analysis. Factor analysis is one of them. In this section, first the basic theoretical aspects of factor analysis, as well as the stages of its use are described while presenting the essential minimum necessary to understand the essence of the method. The second part presents an example of the use of this method in research on sustainable consumption. The last part of this chapter presents case study of the use of factor analysis in research on managers’ ethics in retail industry.


2008 ◽  
Vol 2 (4) ◽  
pp. 259 ◽  
Author(s):  
Young-Mee Lee ◽  
Jung-Hyun Kim ◽  
Yu-Jin Oh ◽  
Min-June Lee

1987 ◽  
Vol 18 (1) ◽  
pp. 44-49 ◽  
Author(s):  
Keryl L. Keller ◽  
Elena M. Sliepcevich ◽  
Elaine M. Vitello ◽  
Ella P. Lacey ◽  
W. Russell Wright

2020 ◽  
Author(s):  
Jiayi Wang

Abstract This study explores how and why people are impolite in danmu. Danmu refers to anonymous comments overlaid on videos uploaded to video-sharing sites. Although there is wide recognition that impoliteness prevails in danmu, the questions of how and why people are impolite in this context have rarely been investigated. This study addresses this lacuna of research. Using both an analysis of comments identified as impolite by participants and an analysis of focus group interview data, this research identified seven impoliteness strategies, covering both conventionalised formulae and implicational impoliteness. By applying uses and gratifications theory, this study identified five uses and gratifications for performing impoliteness in danmu: social interaction, entertainment, relaxation, expression of (usually differing) opinions and finding connections. The dialectic of resonance and opposition that emerged from the data helped explain why impolite comments tended not to be perceived as inappropriate in danmu. Thus, this study contributes to the emerging research on impoliteness in social media.


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