An empirical study on mobile game success factor : Focusing on Com2us case

2017 ◽  
Vol 46 ◽  
pp. 307-330
Author(s):  
Young-il Lee ◽  
Hye-mi Lee ◽  
Seoung-ho Ryu
Keyword(s):  
Empirical Study ◽  
Success Factor ◽  
Mobile Game

scholarly journals Adoption of artificial intelligence technologies in German SMEs — Results from an empirical study

2021 ◽  
Author(s):  
Patrick Ulrich ◽  
Vanessa Frank ◽  
Mona Kratt
Keyword(s):  
Artificial Intelligence ◽  
Empirical Study ◽  
German Economy ◽  
Success Factor ◽  
International Context ◽  
The Future

Artificial intelligence (AI) is globally regarded as one of the most important technologies of the future. Germany is not considered a pioneer in the field of AI in the international context, and the implementation of AI technologies is rather sluggish. As the German economy is mainly driven by small and medium-sized enterprises (SMEs), the implementation of AI in SMEs is the main success factor. This study discusses the implementation perspectives of AI in German SMEs based on an empirical study from the year 2020 among 283 companies

Burstiness as a Predictor of Performance

2018 ◽  
pp. 132-173
Keyword(s):  
Professional Development ◽  
Empirical Study ◽  
Teacher Professional Development ◽  
Research Question ◽  
Entrepreneurship Education ◽  
Success Factor ◽  
Entrepreneurial Performance ◽  
Critical Success ◽  
Teacher Professional ◽  
The Baltic

Entrepreneurship education in teacher professional development is of paramount importance as teachers are a critical success factor in the entrepreneurship development. However, little attention has been paid to burstiness as a predictor of performance. The aim of the manuscript is to analyze the relationship between burstiness of entrepreneurship education in teacher professional development and teachers' entrepreneurial performance underpinning implementation of an empirical study in the Baltic States (Estonia, Latvia, and Lithuania). The meaning of the key concepts of “burstiness,” “performance,” “entrepreneurship education,” and “teacher professional development” is studied. The findings of the empirical study allow drawing the conclusion that a level of frequency, as a criterion of burstiness, of entrepreneurship education in teacher professional development does not reflect a level of teachers' entrepreneurial performance. The novel contribution of this manuscript is the newly formulated research question on burstiness as a predictor of performance.

Design and evaluation of mobile game for older people: an empirical study

Abakós ◽  
2017 ◽  
Vol 6 (1) ◽  
pp. 76
Author(s):  
Luana Giovani N. O. Santos ◽  
Cristiane Neri Nobre ◽  
Marcelo De S. Nery ◽  
Artur M. Mol ◽  
Álvaro Augusto Rocha ◽  
...  
Keyword(s):  
Empirical Study ◽  
Older People ◽  
Mobile Game

scholarly journals Impact of Marketing Synergy on the New Product Results

2020 ◽  
pp. 37-51
Keyword(s):  
Empirical Study ◽  
Methodological Approach ◽  
New Products ◽  
Market Performance ◽  
New Product ◽  
Resource Theory ◽  
Success Factor ◽  
New Product Success ◽  
Product Success ◽  
The Impact

Studies reveal that marketing synergy is related to the market performance of new products, and thus is considered to be a fac­tor of their success. The goal of the article is to present results from an empirical study of the impact of marketing synergy on new prod­uct results in Bulgarian companies. The article outlines research on the resource theory as a base for the concept of marketing synergy, and presents different views of marketing synergy as a success factor in new product develop­ment. Marketing synergy is regarded as con­gruency between the existing marketing skills of the firm and the marketing skills needed to execute a new product initiative successfully. A methodological approach for research of the marketing synergy has been developed. Results of the empirical study reveal that there is a link between the level of marketing synergy and the indicators for measurement of new prod­uct results, but there isn’t a link between the level of marketing synergy and the level of new product success.

Mobile Game Stickiness, Perceived Playfulness, and Interests of Digital Goods Purchase: An Empirical Study on Mobile Gamers in Indonesia

2021 ◽  
Author(s):  
Christian Haposan Pangaribuan ◽  
Johan Setiawan ◽  
Desman Hidayat ◽  
Okta Prihatma Bayu Putra ◽  
Muhril Ardiansyah ◽  
...  
Keyword(s):  
Empirical Study ◽  
Digital Goods ◽  
Mobile Game ◽  
Perceived Playfulness

scholarly journals Virtual Goods Purchase, Game Satisfaction and Perceived Justice: An Empirical Study of Players of PVP Mobile Games

2020 ◽  
Vol 13 (2-3) ◽  
Author(s):  
HUI XIONG ◽  
JIE WEI YU
Keyword(s):  
Empirical Study ◽  
Business Model ◽  
Fair Play ◽  
Behavioral Reactions ◽  
Mobile Games ◽  
Perceived Justice ◽  
Mobile Game ◽  
Game Player ◽  
Virtual Consumption ◽  
The Relationship

Over recent years, the freemium business model has been a major revenue source for mobile games, namely to attract virtual consumption of players through differentiated game experience. This trend may pose challenges to the idea of “fair play,” an essential precondition for players to enjoy the game, player-versus-player (PVP) mobile game in particular. To keep track of players’ behavioral reactions to the freemium business model and their assessment of in-game experiences, we conducted a survey to disclose the relationship among the virtual goods purchase, game satisfaction, and perceived justice of PVP mobile game players (N=262). The results indicate that (1.) the game satisfaction mediates the effect of virtual goods purchase on perceived justice, and (2.) the utilitarian satisfaction demonstrates a greater significant indirect effect upon perceived justice than hedonic satisfaction. This study also discusses the implications of the above findings in terms of commerce, psychology, and culture.

Sign in / Sign up

Export Citation Format

Share Document