Communication Strategies of Government Agencies for Mass Awareness in Rural Areas of Punjab: A study based on Health Department of District Amritsar, Punjab

2015 ◽  
Vol 9 (1and2) ◽  
Author(s):  
Arif Nazir

Rural development has always been a core issue for the development planners in order to take the country on the path of socio-economic development. Mahatma Gandhi rightly said that the development in true sense is not possible unless villages of the country are developed. In the initial years of development planning stress was laid on agriculture and industrial development but with the passage of time, focus shifted to other equally important areas like Healthcare, Education, Employment and Sanitation programmes. Communicating with the rural masses was always a point of discussion. Earlier, where interpersonal means and folk media were the only means of reaching people but with the advent of print and electronic media, there was a paradigm shift in communication strategies also. Presently there are number of communication strategies which are being employed by various departments in order to reach people and create awareness. The present study would try to find out the communication strategies of Department of Health and Family Welfare of District Amritsar, Punjab. The study would also try to find out the media usage of the department for public awareness. Besides, it would also be helpful to find out the role (if any) of new media technology for information dissemination in rural areas.

Author(s):  
Uzoechi Nwagbara

The wave of new media technology is sweeping across the globe. Given its speed of information dissemination and retrieval, it is relevant to explore how it can be used to manage corporate-stakeholder relations, engagement, and communication. This is because communication is an effective medium for managing relations (and crisis). In the post-conflict era in Niger delta region of Nigeria that has been described as slipping into the abyss of renewed conflict and violence following perceived failure of the amnesty deal to drive change, it is crucial to rethink the instrumentality of the new media in bringing better corporate-community relations in the region. It is expected that this process will democratise stakeholder engagement and widen discursive space following the speed, method, and multiplicity of the platforms that new media affords. The author also hopes that arguments shared here will cause a rethink on the possibility of a sustainable future in post-conflict Niger delta through new media technology.


2017 ◽  
pp. 770-783
Author(s):  
Uzoechi Nwagbara

The wave of new media technology is sweeping across the globe. Given its speed of information dissemination and retrieval, it is relevant to explore how it can be used to manage corporate-stakeholder relations, engagement, and communication. This is because communication is an effective medium for managing relations (and crisis). In the post-conflict era in Niger delta region of Nigeria that has been described as slipping into the abyss of renewed conflict and violence following perceived failure of the amnesty deal to drive change, it is crucial to rethink the instrumentality of the new media in bringing better corporate-community relations in the region. It is expected that this process will democratise stakeholder engagement and widen discursive space following the speed, method, and multiplicity of the platforms that new media affords. The author also hopes that arguments shared here will cause a rethink on the possibility of a sustainable future in post-conflict Niger delta through new media technology.


2020 ◽  
Vol 2 (1) ◽  
pp. 22
Author(s):  
Siyuan Wang

<p>Under the background of the new era, network technology, information technology and new media technology have been applied to various fields, effectively promoting social progress and industry development. In particular, the application of big data, cloud computing and multimedia technology in the radio and television industry not only accelerates the speed of information transmission and increases the number of information dissemination, but also truly realizes information sharing and promotes the sustainable development of the radio and television industry. Under the background of the new era, the information collection and processing technology and editing technology in the radio and television news industry have been improved, which also puts forward new requirements for the editing skills of radio and television news. Based on the author's own news practice, through analyzing the editing skills of radio and television news in the new era, the author puts forward some thoughts and countermeasures to provide useful reference for more radio and television news from the north.</p>


2020 ◽  
Vol 3 (4) ◽  
pp. 9
Author(s):  
Yunxia Wei

Under the background of current social development, the role of media in the process of information dissemination is becoming more and more enlarged, the speed of information dissemination is greatly accelerated based on the platform built by the media. In the process of information dissemination, the related concepts of new media are derived based on the media platform. This is also the result of the continuous integration of information technology and network technology. Compared with the traditional media, the advantages of new media technology itself are more obvious both the source of information, but also the reporter and audience, so in the context of the development of new media art, the spread of various social hot issues is very fast, and the coverage is also wider. Under the background of the development of new media, colleges and universities themselves are greatly impacted by the information of new media, because people have higher acceptance of new media, so they receive all kinds of information from the outside world through mobile phones and computers, which leads to the challenge of education and teaching management in colleges and universities at present.


2019 ◽  
pp. 826-840
Author(s):  
Uzoechi Nwagbara

The wave of new media technology is sweeping across the globe. Given its speed of information dissemination and retrieval, it is relevant to explore how it can be used to manage corporate-stakeholder relations, engagement, and communication. This is because communication is an effective medium for managing relations (and crisis). In the post-conflict era in Niger delta region of Nigeria that has been described as slipping into the abyss of renewed conflict and violence following perceived failure of the amnesty deal to drive change, it is crucial to rethink the instrumentality of the new media in bringing better corporate-community relations in the region. It is expected that this process will democratise stakeholder engagement and widen discursive space following the speed, method, and multiplicity of the platforms that new media affords. The author also hopes that arguments shared here will cause a rethink on the possibility of a sustainable future in post-conflict Niger delta through new media technology.


2021 ◽  
Author(s):  
◽  
Aleksandra Manzhura

This research explored first-hand experiences with medical assistance in death (MAiD) in Manitoba. It aimed to uncover what experiences revealed about the process behind this new end-of-life option in Canada. Specifically, the research aimed to reveal positive and negative aspects of the MAiD process in Manitoba, from which recommendations can be extracted. To accomplish this, semi-structured, open-ended interviews were conducted with eleven family members (who assisted with the MAiD process) as well as six members of the MAiD team (physicians, nurses, and a social worker). Interviews inquired into participant experiences with the MAiD process and legislation. Interviews were subsequently transcribed (anonymously) and manually analyzed for common themes among participants. Two major themes with subthemes were identified from participant responses. The first theme concentrates on the lack of MAiD awareness and understanding of MAiD requirements among the public and medical professionals. This lack of awareness stems from the absence of standardized education for medical professionals which in turn impedes access to MAiD for patients. The second theme discusses how moral objections (by loved ones, healthcare workers, or abstaining institutions) have also impacted the process. Notably, faith-based facilities (which prohibit MAiD), require patients to transfer elsewhere in order to access MAiD, which at times delays access or in some cases prevents it altogether. Transfers from abstaining facilities were described by participants as a drain on resources, morally distressing, and onerous for patients, sometimes ending unfavourably for them or preventing access to MAiD altogether. These findings call for better information dissemination about MAiD and most importantly, standardized education or professional development for healthcare providers. Greater public awareness of MAiD and its regulations is needed to ensure equitable access to this service, especially in rural areas. Finally, abstaining policies must be re-examined in order to alleviate transfer burdens for patients as well as healthcare providers and families. Further research is required to assess the depth and breadth of MAiD awareness across Canada, as well as track its progression over the years.


Water ◽  
2021 ◽  
Vol 13 (6) ◽  
pp. 838
Author(s):  
Farshad Amiraslani ◽  
Deirdre Dragovich

Water is a valuable resource for which demand often exceeds supply in dry climates. Managing limited water resources becomes increasingly difficult in circumstances of recurring drought, rising populations, rapid urbanisation, industrial development, and financial constraints, such as occur in Iran. Newspapers both report on and influence people’s understanding of water-related issues. An analysis was undertaken of two major Iranian daily newspapers over a 7-year period. Structure Query Language (SQL) was employed to identify relationships among a total of 1275 records/fields which were extracted from 84 water-related news items. They were analysed for message, contributor, spatiality and allocated space. Of the water-related items, wetlands comprised 33% (class), public awareness 54% (message), local level 56% (spatiality), and authorities 53% (contributor). Space allocation on each page was mostly <40% (94% of items). Four examples were highlighted of ambitious engineering projects adopted in response to water distribution issues. It is concluded that the general lack of educating messages about water use efficiency in rural areas and water consumption in cities does not assist in developing positive water-saving local behaviours. Newspapers could be a useful tool in a broader strategy for addressing and managing the demand side of the water crisis in Iran.


1963 ◽  
Vol 3 (3) ◽  
pp. 399-413
Author(s):  
Mohammad Irshad Khan

The main purpose of this paper is to present estimates of income elasticities for various commodity groups in East Pakistan. To date no such studies have been conducted in that province; and estimates made in other areas of the subcontinent have only limited applicability. Analysis of consumption patterns is essential for development planning because priorities and investment targets have to be based on demand forecasts for different commodities. Forecasting demand requires, among other variables, reliable estimates of income elasticities. In addition, knowledge about elasticities can be useful in deciding taxation policies and other controls over consumption. Further, in countries like Pakistan where large quantities of surplus foods are imported under the United States PL 480 programme, knowledge of income elasticities and regional patterns of consumption is important to permit effective utilization of these imports for economic development.


1993 ◽  
Vol 27 (9) ◽  
pp. 159-171 ◽  
Author(s):  
Eberhard Steinle

First an overview of the systems currently in use and being discussed for sludge treatment is presented will) particular emphasis on distinguishing between the object of the system (conditioning objective of the various phases in the system) and a system concept (concept of various phases of the system in sequence to attain the disposal objective). More detailed information is given as to the salient systems as used with smaller sewage treatment plants in rural areas, such as digestion, dewatering, hygienization, composting and thermal drying. A further item of discussion is how sludge treatment influences the sewage treatment process. For the critical emissions (nitrogen, phosphorus) demanded in Germany, and thus for the degree of sewage treatment required, the load of the sewage treatment system resulting from sludge treatment needs to be taken into account. Accordingly, operation of sludge treatment and sewage purification must always be harmonized. The extent of these return loads also limits the spatial centralization of the system phases; this applies in particular to smaller sewage treatment plants in rural areas. In conclusion, an attempt is made to present a perspective for the agricultural utilization of such sludge in Germany. Since the critical values for emissions have been further tightened by new regulations, thus considerably elevating the associated sophistication of monitoring techniques, it is to be expected that the use of sewage sludge in agriculture will also be further reduced in rural areas, especially since public awareness of emission control has considerably reduced the acceptance of sewage sludge as fertilizer.


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