scholarly journals An Economic Analysis of Sorghum to Estimate Marketing Channels, Marketing Cost, Marketing Margin and Price Spread in Each Channel of Distribution in Kurnool District of Andhra Pradesh

2020 ◽  
Vol 8 (6) ◽  
pp. 262-266
Author(s):  
M. Mounika ◽  
Keyword(s):  
Economic Analysis ◽  
Andhra Pradesh ◽  
Marketing Channels ◽  
Price Spread

scholarly journals An Economic Analysis of Marketing of Onion (allium cepa) in Mahabubnagar District of Telangana

2020 ◽  
Vol 5 (8) ◽  
pp. 565-568
Author(s):  
Munasu vikas ◽  
Dr. Ramchandra
Keyword(s):  
Economic Analysis ◽  
Allium Cepa ◽  
Sampling Technique ◽  
Marketing Channels ◽  
The State ◽  
Statistical Tool ◽  
Marketing Efficiency ◽  
Telangana State ◽  
Multistage Sampling ◽  
Price Spread

The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of onion in Telangana state. The study was carried out in Mahabubnagar district of the state. A multistage sampling technique was employed to select the market functionaries from whom information were collected using structural questionnaires from the different marketing channels. Channel -1 Producer – consumer, Channel -2 Producer – village merchant/ Retailer – consumer, Channel -3 Producer- WholesaerRetailer/village merchant- consumer. Then the data is analyzed using tabulation method along with statistical tool.

scholarly journals Delineation of Supply Chain of Pangasius in India: A Case of Andhra Pradesh

2016 ◽  
Vol 11 (3) ◽  
pp. 907-915
Author(s):  
Pankajkumar Mugaonkar ◽  
Nalini Kumar ◽  
Gauri Shelar ◽  
R. S Biradar ◽  
K Rao
Keyword(s):  
Sustainable Development ◽  
Supply Chain ◽  
Andhra Pradesh ◽  
West Bengal ◽  
Marketing Channels ◽  
Price Transmission ◽  
Exchange Of Information ◽  
Distant Market ◽  
Market Promotion ◽  
Price Spread

The paper delineates the distribution, communication and price transmission along the supply chain. Pangasius was mainly produced and supplied from state of Andhra Pradesh to several states in India. The major share of Pangasius traded to West Bengal (73.29%) and Maharashtra (16.4%) and hence the study was restricted to these two states. The three marketing channels were identified (A, B and C) and the major volume was transacted through the channel (B). The stakeholders identified in marketing were farmers, broker, transporters, packers, ice providers, wholesalers, secondary wholesalers and retailers. Exchange of information among actors, was mainly focused on quality, quantity, prices, time of delivery and arrangements with supporting intermediaries. The every intermediary added a cost and moved it further to respective stakeholder after earning some returns. In channel (B), the profit of wholesalers and retailers was Rs. 3.08 and Rs. 6.85 per Kg, respectively whereas in channel (C), primary wholesaler, secondary wholesaler and retailer realised profit in rupees per kg of Rs. 2.31, Rs. 4.5 and Rs. 8.15, respectively. Channel (A) had shown direct sell to consumers. Price spread reflects Channel (B) (Rs. 31.2/Kg) was efficient than (C) (Rs. 34.95/Kg). Farmers opined that negligible local demand compelled farmers to sell Pangasius in distant market. Promotion of Pangasius consumption in home state and nearby states will go a long way in improving local demand and to ensure better prices. This may realise sustainable development of Pangasius in India.

An Economic Analysis of Marketing of Eggs in Anand District of Gujarat

2020 ◽  
pp. 425-430
Keyword(s):  
Economic Analysis ◽  
Wholesale Price ◽  
Marketing Channels ◽  
High Price ◽  
Price Fluctuation ◽  
Poultry Farms ◽  
Marketing Efficiency ◽  
Poultry Farmers ◽  
Price Spread

The present investigation was undertaken to study patterns and practices of marketing, price spread, and constraints faced by egg growers in Anand District of Gujarat. The data were the principal and dominant Channel of marketing for egg. The Producer's share in consumer's price was the highest in Channel-III (85.29 percent) followed by Channel-II (78.00 percent), Channel-I (76.63 percent). Marketing efficiency was highest in Channel-III (5.80) as compared to Channel-I (3.28) and Channel-II (3.55). The most crucial marketing constraints of selected poultry farmers were high price fluctuation, the low wholesale price of an egg, lack of grading, and lack of co-operative market facilities. An effective co-operative system can be introduced in the marketing of eggs, which would increase the Producer's share in collected from 80 poultry farms during 2018-19. The three marketing channels were identified in the movement of eggs The total number of marketed eggs was about 73 crore. Out of total marketed eggs, 90.18, 9.26 and . 0.56 percent of eggs were marketed through Channel-I, II, and III, respectively. Thus, producers to distant wholesalers to retailers to consumers were the consumer's price.

scholarly journals Marketing Efficiency of Milk and Milk Products in Prakasam District of Andhra Pradesh, India

2019 ◽  
pp. 1-8
Author(s):  
K. Vykhaneswari ◽  
K. Uma Devi
Keyword(s):  
Andhra Pradesh ◽  
Secondary Data ◽  
Marketing Channels ◽  
Dairy Farmers ◽  
Milk Products ◽  
Cooperative Society ◽  
Marketing Efficiency ◽  
Dairy Plant ◽  
Distribution Cost ◽  
Price Spread

The study was conducted to know the marketing efficiency of milk and milk products of co-operative and non-cooperative sectors in Prakasam district of Andhra Pradesh. Primary& secondary data was collected from the 4 marketing channels (cooperative society i.e. Ongole dairy, non-cooperative dairies - traditional, private and milk collection centers). It has been found that the price spread of milk was highest in case of channel 3 and minimum price spread was found in channel 4. Highest marketing efficiency of milk was observed in case of channel 4 and channel 6 was the most efficient channel for curd. In the case of buttermilk highest marketing efficiency and the lowest price spread was observed in non-cooperative channel 4. Marketing efficiency of ghee was more in case of channel 1 followed by channel 3 and 2. Findings of the study showed that marketing efficiency of the cooperative dairy plant has been observed relatively less than private dairy plants and marketing efficiency of private channels were found to be more than cooperative channel but the traditional channel was more efficient than the private channel. From the findings of the study, the following implications were drawn. The monthly payment should be made regular and price given to dairy farmers should be increased by cooperative society so that the dairy farmers preferring to this channel will be increased more than at present. The dairy plants should lower the sales commission is paid to commission agents, wholesalers, retailers and other selling agents to reduce distribution cost.

scholarly journals Assessment of Prices and Profitability in Chilli – A Study in Guntur District of Andhra Pradesh

2020 ◽  
pp. 116-126
Author(s):  
B. Sowjanya ◽  
D. V. Subba Rao ◽  
R. Vijaya Kumari
Keyword(s):  
Andhra Pradesh ◽  
Secondary Data ◽  
Marketing Channels ◽  
Ardl Model ◽  
Factors Influencing ◽  
Guntur District ◽  
Farm Produce ◽  
Current Price ◽  
Spread Analysis ◽  
Price Spread

The study was undertaken in Guntur district of Andhra Pradesh to assess the prices and profitability of chilli marketing. The study used both primary and secondary data collection. The elasticity coefficients for area (1.177) and material costs (3.699) were positively significant in Cobb- Douglas production function. In multiple regression analysis area, expenses on production material and expenses on marketing services were found significantly influencing the income of the farmers. In ARDL model for factors influencing market arrivals of commodities analysis R2 showed that 73 percent of variation and current prices were found significantly influencing the arrivals of the farmers. In ARDL model factors influencing current prices of commodities analysis R2 showed that 84 percent of variation and lagged prices (Pt-1 and Pt-2) were found significantly influencing the current price of the farmers. Also price spread analysis of data indicated that majority of farm produce was routed through two marketing channels, Channel-I (producer-trader-wholesaler-retailer-consumer) and Channel-II (producer-processor-retailer-consumer). Producer’s share in consumer’s rupee was found to be 80.51%, 76.72% and price spread was `1500.67, `1971.92 for Channel-I and Channel-II respectively. Marketing efficiency in channel I and channel II were 3.53, 14.11 and 2.93, 16.87 respectively in Acharya’s and Shepherd’s methods. Low price for the produce at the time of harvest and lack of transportation with scores 78.26 and 63.13 was the most important constraint faced by the farmers.

Value addition, Price spread and Profit margins along the Groundnut value chain- A study in Anantpur district of Andhra Pradesh

2020 ◽  
Author(s):  
I. Shakuntala Devi
Keyword(s):  
Value Chain ◽  
Tamil Nadu ◽  
Andhra Pradesh ◽  
Edible Oil ◽  
Oilseed Crop ◽  
Value Addition ◽  
Profit Margins ◽  
Wide Range ◽  
The World ◽  
Price Spread

Groundnut, the most important edible oilseed crop in India and is the low priced commodity with valuable source of all the nutrients. It is the sixth most important oilseed crop in the world. It contains 48-50% of oil and 26-28% of protein, and is a rich source of dietary fiber, minerals, and vitamins. More than seventy percent of the area and production is found in Gujarat, Andhra Pradesh, Tamil Nadu and Karnataka. Anantapur district is the largest groundnut producing district The present study was carried out with the objective of exploring movement of produce along the value chain, the Value addition, Price spread and Profit margins incurred and found that there is a wide range of price gap observed from producer of oilseed to the final consumer of edible oil due to the number of stakeholders involved in the value chain.

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