scholarly journals Delineation of Supply Chain of Pangasius in India: A Case of Andhra Pradesh

2016 ◽  
Vol 11 (3) ◽  
pp. 907-915
Author(s):  
Pankajkumar Mugaonkar ◽  
Nalini Kumar ◽  
Gauri Shelar ◽  
R. S Biradar ◽  
K Rao
Keyword(s):  
Sustainable Development ◽  
Supply Chain ◽  
Andhra Pradesh ◽  
West Bengal ◽  
Marketing Channels ◽  
Price Transmission ◽  
Exchange Of Information ◽  
Distant Market ◽  
Market Promotion ◽  
Price Spread

The paper delineates the distribution, communication and price transmission along the supply chain. Pangasius was mainly produced and supplied from state of Andhra Pradesh to several states in India. The major share of Pangasius traded to West Bengal (73.29%) and Maharashtra (16.4%) and hence the study was restricted to these two states. The three marketing channels were identified (A, B and C) and the major volume was transacted through the channel (B). The stakeholders identified in marketing were farmers, broker, transporters, packers, ice providers, wholesalers, secondary wholesalers and retailers. Exchange of information among actors, was mainly focused on quality, quantity, prices, time of delivery and arrangements with supporting intermediaries. The every intermediary added a cost and moved it further to respective stakeholder after earning some returns. In channel (B), the profit of wholesalers and retailers was Rs. 3.08 and Rs. 6.85 per Kg, respectively whereas in channel (C), primary wholesaler, secondary wholesaler and retailer realised profit in rupees per kg of Rs. 2.31, Rs. 4.5 and Rs. 8.15, respectively. Channel (A) had shown direct sell to consumers. Price spread reflects Channel (B) (Rs. 31.2/Kg) was efficient than (C) (Rs. 34.95/Kg). Farmers opined that negligible local demand compelled farmers to sell Pangasius in distant market. Promotion of Pangasius consumption in home state and nearby states will go a long way in improving local demand and to ensure better prices. This may realise sustainable development of Pangasius in India.

scholarly journals Penentuan Saluran Pemasaran terhadap Tingkat Harga pada Rantai Pasok Kedelai (Glycine maxL.) Merr.) di Kabupaten Grobogan Provinsi Jawa Tengah

2018 ◽  
Vol 37 (4) ◽  
pp. 443
Author(s):  
Novita Erma Kristanti ◽  
Iqbal Saimima Almuntaha
Keyword(s):  
Supply Chain ◽  
Sampling Methods ◽  
Supply And Demand ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Snowball Sampling ◽  
Effective Demand ◽  
Elasticity Of Demand ◽  
Convenience Sampling

This research aimed to measure price elasticity of demand soybean with the activity of supply and demand; measuring the concentration ratio (Cr) on a tier that has soybean activities trade system and provides review of marketing channels are considered the most efficient with effective demand in related supply chain. The method of data collection with the technique of convenience sampling and snowball sampling. Methods of sampling was done through indepth interview in supply chain. By calculating its price transmission elasticity on the soybean marketing channels, the ratio of concentration in tier collectors and traders. The result of the calculation of the price transmission elasticity values obtained the highest value on channel 4 with the marketing value 2,509. The average ratio of the concentration of the middleman 0,8501, and tier 0,94554 merchant. So these values indicate that the most efficient marketing channel with an effective demand is marketing channel 4 is composed of farmers, farmers group, and tofu/tempeh industries. AbstrakPenelitian ini bertujuan untuk melakukan penentuan perilaku pasar terhadap tingkat harga kedelai di wilayah Grobogan. Dalam penentuan perilaku pasar tersebut perlu diketahui nilai tingkat harga dengan perhitungan elastisitas permintaan terkait harga dengan aktivitas supply dan demand kedelai; mengukur nilai konsentrasi rasio (Kr) pada tier yang memiliki aktivitas tata niaga kedelai yang paling sering; dan memberikan ulasan saluran pemasaran yang dinilai paling efisien dengan permintaan yang efektif terkait rantai pasok. Metode pengumpulan data dilakukan dengan teknik convinience sampling dan snowball sampling melalui indepth interview kepada pelaku rantai pasok (supply chain) dan dinas terkait. Dengan menghitung nilai elastisitas transmisi harga (Et) pada saluran pemasaran kedelai, rasio konsentrasi pada tier pengepul dan pedagang, nilai elastisitas transmisi harga diperoleh nilai tertinggi pada saluran pemasaran 4 dengan nilai 2,509. Konsentrasi rasio rata-rata pengepul 0,8501, dan tier pedagang 0,94554. Nilai tersebut menunjukkan bahwa perilaku pasar yang paling efektif menggunakan saluran pemasaran yang paling efisien dengan permintaan yang efektif yaitu saluran pemasaran 4 yang terdiri dari petani, kelompok tani, dan pengrajin tahu/tempe.

scholarly journals Marketing Efficiency of Milk and Milk Products in Prakasam District of Andhra Pradesh, India

2019 ◽  
pp. 1-8
Author(s):  
K. Vykhaneswari ◽  
K. Uma Devi
Keyword(s):  
Andhra Pradesh ◽  
Secondary Data ◽  
Marketing Channels ◽  
Dairy Farmers ◽  
Milk Products ◽  
Cooperative Society ◽  
Marketing Efficiency ◽  
Dairy Plant ◽  
Distribution Cost ◽  
Price Spread

The study was conducted to know the marketing efficiency of milk and milk products of co-operative and non-cooperative sectors in Prakasam district of Andhra Pradesh. Primary& secondary data was collected from the 4 marketing channels (cooperative society i.e. Ongole dairy, non-cooperative dairies - traditional, private and milk collection centers). It has been found that the price spread of milk was highest in case of channel 3 and minimum price spread was found in channel 4. Highest marketing efficiency of milk was observed in case of channel 4 and channel 6 was the most efficient channel for curd. In the case of buttermilk highest marketing efficiency and the lowest price spread was observed in non-cooperative channel 4. Marketing efficiency of ghee was more in case of channel 1 followed by channel 3 and 2. Findings of the study showed that marketing efficiency of the cooperative dairy plant has been observed relatively less than private dairy plants and marketing efficiency of private channels were found to be more than cooperative channel but the traditional channel was more efficient than the private channel. From the findings of the study, the following implications were drawn. The monthly payment should be made regular and price given to dairy farmers should be increased by cooperative society so that the dairy farmers preferring to this channel will be increased more than at present. The dairy plants should lower the sales commission is paid to commission agents, wholesalers, retailers and other selling agents to reduce distribution cost.

scholarly journals A Study on Economics of Marketing of Brinjal (Solanum melongena L.) in Nadia District of West Bengal

2020 ◽  
pp. 89-95
Author(s):  
Mridul Mondal ◽  
Hasrat Ali ◽  
Bimal Kumar Bera
Keyword(s):  
West Bengal ◽  
Solanum Melongena ◽  
Marketing Channels ◽  
Total Production ◽  
Marketing System ◽  
Marketing Process ◽  
Marketing Efficiency ◽  
Backward Linkages ◽  
Price Spread

The study on marketing of brinjal conducted in Nadia District of West Bengal discerns that the marketing of brinjal in the study area is completely dominated by the intermediaries depriving farmers to get the remunerative prices for their products and consumers are also paying higher prices. Three dominant marketing channels through which more than 70% of the total production are disposed of have been selected for the present study. Price spread of the three marketing channels taken for the study are estimated to be Rs.675.5/q, Rs.1780.00/q and Rs. 2472.10/q for channel-I, II and III respectively in which the share of net marketing margin retained by the producers /intermediaries for their services 83.65, 67.07 and 62.32 per cent of the price spread in the same sequence., i.e. the amount of price spread increases with the increase in the length of the channel. The producer’s share in the consumer’s rupee are estimated to be 81.77, 62.37 and 54.41 per cent in the same sequence indicating that the channel-I is the most efficient compared to the remaining two channels and channel-II is more efficient than channel-III. Marketing efficiency measured by applying three available methods, namely, conventional, Shepherd’s and Acharya’s are recorded to be 6.12, 3.18, 2.65; 5.49, 1.66, 1.19 and 4.49, 1.74,1.20 for the corresponding three methods for all the three channel which reaffirm the previous observation based on producer’s share in consumer’s rupee. As an efficient marketing system is supposed to safeguard the interest of all involved, a combination of traditional and modern marketing networks equipped with forward and backward linkages may be helpful in protecting the interests of all the competing stakeholders in marketing process.

scholarly journals Assessment of Prices and Profitability in Chilli – A Study in Guntur District of Andhra Pradesh

2020 ◽  
pp. 116-126
Author(s):  
B. Sowjanya ◽  
D. V. Subba Rao ◽  
R. Vijaya Kumari
Keyword(s):  
Andhra Pradesh ◽  
Secondary Data ◽  
Marketing Channels ◽  
Ardl Model ◽  
Factors Influencing ◽  
Guntur District ◽  
Farm Produce ◽  
Current Price ◽  
Spread Analysis ◽  
Price Spread

The study was undertaken in Guntur district of Andhra Pradesh to assess the prices and profitability of chilli marketing. The study used both primary and secondary data collection. The elasticity coefficients for area (1.177) and material costs (3.699) were positively significant in Cobb- Douglas production function. In multiple regression analysis area, expenses on production material and expenses on marketing services were found significantly influencing the income of the farmers. In ARDL model for factors influencing market arrivals of commodities analysis R2 showed that 73 percent of variation and current prices were found significantly influencing the arrivals of the farmers. In ARDL model factors influencing current prices of commodities analysis R2 showed that 84 percent of variation and lagged prices (Pt-1 and Pt-2) were found significantly influencing the current price of the farmers. Also price spread analysis of data indicated that majority of farm produce was routed through two marketing channels, Channel-I (producer-trader-wholesaler-retailer-consumer) and Channel-II (producer-processor-retailer-consumer). Producer’s share in consumer’s rupee was found to be 80.51%, 76.72% and price spread was `1500.67, `1971.92 for Channel-I and Channel-II respectively. Marketing efficiency in channel I and channel II were 3.53, 14.11 and 2.93, 16.87 respectively in Acharya’s and Shepherd’s methods. Low price for the produce at the time of harvest and lack of transportation with scores 78.26 and 63.13 was the most important constraint faced by the farmers.

Revision of the bamboo leafhopper tribe Mukariini (Hemiptera: Cicadellidae: Deltocephalinae) from the Indian subcontinent with description of new genera and species

Zootaxa ◽  
2019 ◽  
Vol 4547 (1) ◽  
pp. 1
Author(s):  
C.A. VIRAKTAMATH ◽  
M.D. WEBB
Keyword(s):  
Sri Lanka ◽  
Type Species ◽  
Tamil Nadu ◽  
Andhra Pradesh ◽  
West Bengal ◽  
New Records ◽  
Indian Subcontinent ◽  
Madhya Pradesh ◽  
New Genera ◽  
New Subgenus

Leafhopper genera and species of the tribe Mukariini from the Indian subcontinent are revised. Nine genera and 22 species including two new genera, one new subgenus and 12 new species are dealt with. The new taxa described are Aalinga gen. nov. with its type species Aalinga brunoflava sp. nov. (India: Andaman Islands), Buloria indica sp. nov. (India: Karnataka). Buloria zeylanica sp. nov. (Sri Lanka), Flatfronta bella sp. nov. (India: Karnataka; Bangladesh), Mohunia bifurcata sp. nov. (Myanmar), Mukaria omani sp. nov. (India: Gujarat, Karnataka, Madhya Pradesh), Mukaria vakra sp. nov. (India: Karnataka), Mukariella gen. nov. with its type species Mukariella daii sp. nov. (India: Manipur), Myittana (Benglebra) cornuta sp. nov. (India: Karnataka), Myittana (Myittana) distincta sp. nov. (India: Karnataka), Myittana (Savasa) subgen. nov. with its type species Myittana (Savasa) constricta sp. nov. (India: Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh, Karnataka, Madhya Pradesh, Punjab, Tamil Nadu, Uttarakhand) and Scaphotettix arcuatus sp. nov. (India: West Bengal, Meghalaya, Mizoram). Genera Buloria Distant (new placement), Crispina Distant (new placement) and Myittana Distant (new placement) are placed in the tribe Mukariini. Genus Mohunia is redefined based on the study of its type species. Benglebra Mahmood & Ahmed 1969 is synonymised with Myittana Distant 1908 and considered as its subgenus. Myittana (Benglebra) alami (Mahmood & Ahmed) comb. nov., Myittana (Savasa) bipunctata (Mahmood & Ahmed) comb. nov.. Myittana (Benglebra) introspina (Chen & Yang 2007) comb. nov. and Mukariella bambusana (Li & Chen) comb. nov. are proposed; the first two species were earlier placed in the genus Benglebra, the third species in the genus Mohunia and the fourth in the genus Mukaria. Genera Flatfronta Chen & Li and Myittana are new records for India and Scaphotettix striata Dai & Zhang is a new record for the Indian subcontinent and Sri Lanka. All taxa dealt with are described and illustrated and keys for genera and their species are also given. 

scholarly journals Decision and Coordination in a Dual-Channel Three-Layered Green Supply Chain

Symmetry ◽  
2018 ◽  
Vol 10 (11) ◽  
pp. 549 ◽  
Author(s):  
Zilong Song ◽  
Shiwei He ◽  
Baifeng An
Keyword(s):  
Sustainable Development ◽  
Supply Chain ◽  
Environmental Performance ◽  
Fresh Produce ◽  
Green Supply Chain ◽  
Market Demand ◽  
Equilibrium Solutions ◽  
Sustainable Performance ◽  
Dual Channel ◽  
Social And Environmental Performance

This paper investigated, for the first time, the game and coordination of a dual-channel, three-layered, green fresh produce supply chain, with regard to its economic, social, and environmental performance. Considering that the market demand is dual-channel priced and sensitive to the degree of greenness and the freshness-level, four game models, under different scenarios have been established. These included a centralized scenario, a decentralized scenario, and two contractual scenarios. The equilibrium solutions under the four scenarios were characterized. From the perspective of a sustainable development, the economic, social, and environmental performance of the supply chain was analyzed. To enhance the supply chain performance, two contract mechanisms were designed and the conditions for a multi-win outcome were obtained. Accordingly, many propositions and management implications were provided. The results showed that, (1) compared to the centralized supply chain case, the performance of the decentralized supply chain case is inferior; (2) in addition to increasing the concentration of the supply chain decisions, the two contracts proposed can effectively coordinate the green supply chain and improve its sustainable performance; and (3) the performance of the supply chain is positively driven by the consumers’ sensitivity to greenness degree and the freshness level of fresh produce. This paper fills a research gap and helps the participants of the channel recognize the operational decision principle of a complex green supply chain, in order to achieve a higher and a long-term sustainable-development performance.

Sign in / Sign up

Export Citation Format

Share Document