The article is devoted to design thinking as a new method for solving marketing challenges. Design thinking is a human-centered process. It allows marketers to achieve a deeper understanding of the consumer, placing the client in the center. Design thinking is a technique of searching solutions. Consists of 5 stages: understanding the problem, formulating the problem, generating ideas, prototyping, testing. In practice, the effective application of design thinking gives incredible results. The user receives not just a convenient product adapted to modern needs, but also a solution to important life problems. The article is of interest to marketers, managers and smm-managers. Fundamentally the relation between top marketers and design thinking, is the human-centered approach. Design thinking requires customer centrality, both internal and external feedback, and an open- minded culture. A closer look at design thinking in the light of marketing shows the large extent to which a marketing team can bene1t from applying a design approach.