Design Thinking as a New Method For Solving Marketing Challenges

2019 ◽  
Vol 2 (1) ◽  
pp. 72-75
Author(s):  
Klepikova Sofya Evgenievna
Keyword(s):  
Design Thinking ◽  
New Method ◽  
Design Approach ◽  
Effective Application ◽  
External Feedback ◽  
Life Problems ◽  
Marketing Team

The article is devoted to design thinking as a new method for solving marketing challenges. Design thinking is a human-centered process. It allows marketers to achieve a deeper understanding of the consumer, placing the client in the center. Design thinking is a technique of searching solutions. Consists of 5 stages: understanding the problem, formulating the problem, generating ideas, prototyping, testing. In practice, the effective application of design thinking gives incredible results. The user receives not just a convenient product adapted to modern needs, but also a solution to important life problems. The article is of interest to marketers, managers and smm-managers. Fundamentally the relation between top marketers and design thinking, is the human-centered approach. Design thinking requires customer centrality, both internal and external feedback, and an open- minded culture. A closer look at design thinking in the light of marketing shows the large extent to which a marketing team can bene1t from applying a design approach.

題目設定引導設計邏輯發展之教學研究

建築學報 ◽  
2021 ◽  
Vol 116 (116-1) ◽  
pp. 055-061
Author(s):  
江梓瑋 江梓瑋
Keyword(s):  
Design Thinking ◽  
Design Method ◽  
Design Approach ◽  
Design Studio ◽  
Design Development ◽  
Specific Design ◽  
Direct Design ◽  
Operation Process ◽  
Thinking Process ◽  
Further Development

<p>傳統的建築設計課程皆以每學期幾次不同題型的設定，期望在設計操作的反復練習中，幫助操作者探索合適的操作方法並從中建立設計邏輯。設計題目的設定規範了操作的方向與期望的成果，但因設計發展並沒有既定的步驟與方法，常因個人經驗與所選擇設計方式的不同，導致過於感性的思維模式，也造就了理性建築設計教學的挑戰。此研究針對題目設定與設計邏輯的關係，試圖避開操作者可預期的結果，並藉過程中不同階段性的操作設定，試圖建立一種設計邏輯發展的依據。</p> <p>&nbsp;</p><p>Traditionally, architecture design studio requires few exercises per semester for students to practice design method and develop design thinking. As design exercises often direct design approach and also establish expectation of outcome, there is no guaranty procedure or design method to follow in order to achieve the best outcome. Since design development heavily based on experience of operation and choice of approach, sensible thinking process is often involved and sets challenge for rational architectural pedagogy. This research aims to exam the design thinking process of students by setting up specific design exercise to avoid predictable operation process, in order to direct specific design approach according to established guidance for further development. </p> <p>&nbsp;</p>

scholarly journals Collaborative Design Thinking (CoDeT): A co-design approach for high child-to-adult ratios

2019 ◽  
Vol 130 ◽  
pp. 179-195 ◽  
Author(s):  
Maarten Van Mechelen ◽  
Ann Laenen ◽  
Bieke Zaman ◽  
Bert Willems ◽  
Vero Vanden Abeele
Keyword(s):  
Collaborative Design ◽  
Design Thinking ◽  
Design Approach

scholarly journals Correction to: Integrating design thinking with sustainability science: a Research through Design approach

2018 ◽  
Vol 14 (2) ◽  
pp. 551-553
Author(s):  
Ray Maher ◽  
Melanie Maher ◽  
Samuel Mann ◽  
Clive A. McAlpine
Keyword(s):  
Design Thinking ◽  
Sustainability Science ◽  
Design Approach ◽  
Research Through Design

A New Method about Port Scan of Network Hosts

2011 ◽  
Vol 480-481 ◽  
pp. 190-194
Author(s):  
Xin Chao Han ◽  
Yong Qiang Ma
Keyword(s):  
Process Design ◽  
Design Thinking ◽  
Data Packet ◽  
Assessment System ◽  
New Method ◽  
Security Assessment ◽  
Test Results ◽  
Data Link ◽  
Link Layer ◽  
Data Link Layer

To resolve the question: accurately scanned the port of remote network host through firewall, researched deeply on the existing scan methods, found their weakness, provided a new method about port detection through firewall. Described the design thinking and scan process, design the first part of ETHERNET, send out and receive of the data packet was turned from the IP layer to data link layer. delivered the data packet directly to network hosts. At last, developed the network security assessment system based on this way. Test results show that this method can penetrate firewall and accurately scan the port of remote network host.

How to create value in a public sector context?

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
William VOORBERG ◽  
Arwin VAN BUUREN ◽  
Geert BRINKMAN
Keyword(s):  
Public Sector ◽  
Value Creation ◽  
Design Thinking ◽  
Public Domain ◽  
Design Approach ◽  
Service Users ◽  
Stepping Stones ◽  
Policy Makers ◽  
The Public ◽  
Oriented Approach

In the public domain, design thinking is increasingly expected to create value by including service users in the fundamental aspects of these services. However, in order to create value, the design approach needs to be ‘translated’ into an applicable framework, appropriate for the public domain. Therefore, we first explore what kind of value is supposed to be generated within the public domain. Subsequently, by focusing on well-known contributions from the design literature, we review what can be learned from design approaches for value creation with users. Then, we examine what kind of specific characteristics of the public domain needs to be taken into consideration, when one aims to apply a design-oriented approach in the public domain. Ultimately, we conclude how the design approach, can be made applicable within the public domain. In doing so, this paper aims to formulate stepping stones for both academics and policy makers alike.

A New Method of Explosive Welding Performed by Effective Application of Reflected Underwater Shock Wave

2006 ◽  
Author(s):  
Kazumasa Shiramoto ◽  
Masahiro Fujita ◽  
Hirofumi Iyama ◽  
Yasuhiro Ujimoto ◽  
Shigeru Itoh
Keyword(s):  
Shock Wave ◽  
Explosive Welding ◽  
Underwater Explosion ◽  
Shock Pressure ◽  
Experimental Results ◽  
New Method ◽  
Underwater Shock Wave ◽  
Effective Application ◽  
Welding Method ◽  
Underwater Shock

In this report, we propose a new explosive welding method, and the welding is performed at employing underwater shock pressure produced by the underwater explosion of an explosive placed at one side almost vertical to the specimen to be welded. In order to prevent the reduction of the shock pressure with the distance away from explosive, a steel reflector is placed over the area of the specimen. The effects of the reflector are investigated based on the experimental results and the process is numerically analyzed results.

scholarly journals Depicting Architecture: Houses of the Imagination

2021 ◽  
Author(s):  
Mrwa Tawfiq
Keyword(s):  
Critical Thinking ◽  
Experimental Design ◽  
Digital Media ◽  
Significant Role ◽  
Design Thinking ◽  
Design Approach ◽  
Architectural Form ◽  
Design Processes ◽  
Alternative Setting

Depictions (drawings, models) play a significant role in giving architecture form through the use of various techniques and mediums of expression. These forms of depictions invite an experimental design approach and generate critical thinking in design. The aim in this thesis is to look at architecture critically and investigate design approaches to enhance architectural ideas through varying forms of depiction such as drawing, painting, sculpture, and digital media. Experimentally driven design processes have the potential to push ideas to greater heights in the architectural discipline. Architectural depiction that pursues ideas or notions that may never be built are significant forms of production that push design thinking into other territories; they are in and of themselves architecture. Specifically, the design of a ‘House of the Imagination’ becomes a vehicle in the thesis for experimental architectural ideas and provides an alternative setting for architectural form making.

scholarly journals Assessment of Theses in Design Education

2021 ◽  
Vol 2 (1) ◽  
pp. 1-17
Author(s):  
Nina Svenningsson ◽  
Montathar Faraon ◽  
Victor Villavicencio
Keyword(s):  
Higher Education ◽  
Creative Process ◽  
Design Education ◽  
Design Thinking ◽  
Design Concept ◽  
Design Approach ◽  
Assessment Practices ◽  
Current Design ◽  
Explicit Criteria ◽  
Development Of Students

This article explores and proposes a design concept of a co-creative process that aims to support the assessment and grading of theses in design education through automated criteria evaluation. The research is based on a concept-driven design approach that theoretically anchored and empirically informed the design concept. The research was achieved by grounding the concept in theoretical resources concerning pedagogical principles and assessment, existing tools and models for examiners in assessment processes, and current design practices for assessment in higher education. The main contribution of this article, namely the concept of grading by automated criteria evaluation (GRACE), aims to provide support and structure for examiners and students to collectively advance the design, implementation, and evaluation of the concept through the co-creation and evaluation of criteria in higher education. GRACE could supplement existing assessment practices of theses in design education by focusing on both explicit criteria and the development of students' design thinking and abilities.

scholarly journals Depicting Architecture: Houses of the Imagination

2021 ◽  
Author(s):  
Mrwa Tawfiq
Keyword(s):  
Critical Thinking ◽  
Experimental Design ◽  
Digital Media ◽  
Significant Role ◽  
Design Thinking ◽  
Design Approach ◽  
Architectural Form ◽  
Design Processes ◽  
Alternative Setting

Depictions (drawings, models) play a significant role in giving architecture form through the use of various techniques and mediums of expression. These forms of depictions invite an experimental design approach and generate critical thinking in design. The aim in this thesis is to look at architecture critically and investigate design approaches to enhance architectural ideas through varying forms of depiction such as drawing, painting, sculpture, and digital media. Experimentally driven design processes have the potential to push ideas to greater heights in the architectural discipline. Architectural depiction that pursues ideas or notions that may never be built are significant forms of production that push design thinking into other territories; they are in and of themselves architecture. Specifically, the design of a ‘House of the Imagination’ becomes a vehicle in the thesis for experimental architectural ideas and provides an alternative setting for architectural form making.

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