The Effectiveness of Electronic Word-of-Mouth (eWOM) in the Recreational Vehicle Tourism Industry in New Zealand

PurposeThe purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.Design/methodology/approachThis research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist destination.FindingsThe results of the analysis of the two respondents in Japan and Indonesia prove that e-WOM has a positive effect on the image of the destination and intention to visit but not on the confidence of the destination. Destination image was also proven to significantly mediate the influence of e-WOM on intention to visit. These findings bring important implications for the theory and practice of tourism marketing.Originality/valueTheoretically, the result could be used as a reference for further research about the comparison between the effect e-WOM on destination image, destination trust and intention to visit of potential tourist in developed countries and developing countries. Practically, the result could be used as a consideration for the tourism industry and authority in both countries when formulating the destination marketing strategy.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2019-0111

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The Importance of Social Media in Destination Choice

Impact of New Media in Tourism - Advances in Hospitality, Tourism, and the Services Industry ◽

10.4018/978-1-7998-7095-1.ch008 ◽

2021 ◽

pp. 119-134

Author(s):

Neslihan Cavlak

Keyword(s):

Social Media ◽

Word Of Mouth ◽

Tourism Industry ◽

Destination Choice ◽

Electronic Word Of Mouth ◽

Negative Effects ◽

Goods And Services ◽

Marketing Activities ◽

Use Of The Internet ◽

Short Time

The widespread use of the internet by individuals has brought companies to carry out their marketing activities on social media. Destinations offer goods and services for their customers, just like the companies. They present different kinds of tourism products under their brands. The aim of the destinations is to satisfy their customers' needs and wants. Modern tourists want to choose the best destinations that meet their needs in a short time. This chapter aims to present and discuss conceptually the significance of social media in destination choice of tourists. Therefore, the concept of social media, the relation between social media and the tourism industry, word-of-mouth and electronic word-of-mouth are discussed. Destination choice, the positive and negative effects of electronic word-of-mouth in the tourism industry is also discussed in this chapter. Moreover, a literature review about social media and tourists' destination choice has also been provided.

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A retrospective view of electronic word-of-mouth in hospitality and tourism management

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-08-2016-0461 ◽

2018 ◽

Vol 30 (1) ◽

pp. 313-325 ◽

Cited By ~ 67

Author(s):

Stephen W. Litvin ◽

Ronald E. Goldsmith ◽

Bing Pan

Keyword(s):

Word Of Mouth ◽

Tourism Industry ◽

Major Influence ◽

Electronic Word Of Mouth ◽

Mobile Media ◽

Media Campaigns ◽

Content Type ◽

Hospitality And Tourism ◽

Hospitality And Tourism Industry ◽

The Impact

Purpose The purpose of this paper is to review the impact electronic word-of-mouth (eWOM) has had on the hospitality and tourism industry and discuss the changes that will affect its future. The paper’s touchpoint is the authors’ earlier paper (Litvin et al., 2008), which proposed that eWOM was to become a major influence as a conduit of travelers’ views and opinions. Design/methodology/approach The paper summarizes the arguments of the authors’ earlier paper, describing ways in which eWOM has evolved into the influential system it has become, with special emphasis on the growth of mobile media as a platform for eWOM dissemination. Findings The authors conclude that eWOM has fulfilled its promise to become a major influence on the hospitality and tourism industry and will continue to play an essential role in hospitality marketing for the foreseeable future. Practical implications The authors provide examples of successful media campaigns and propose strategies for hospitality and tourism businesses. Originality/value eWOM has emerged to become a highly influential element of modern marketing strategy. This look back at an early eWOM paper, with reflection on changes that have occurred and a view to the future, is of value as validation of an often cited article that set the stage for much subsequent hospitality research.

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Tourism in Digital Era: The Influence of Digital Marketing on the Intention to Visit Museum

Jurnal Komunikasi Malaysian Journal of Communication ◽

10.17576/jkmjc-2021-3703-16 ◽

2021 ◽

Vol 37 (3) ◽

pp. 274-287

Author(s):

Jasmine Rahma Amalia ◽

◽

Ita Musfirowati Hanika ◽

Keyword(s):

Digital Media ◽

Word Of Mouth ◽

Tourism Development ◽

Tourism Industry ◽

Digital Marketing ◽

Creative Economy ◽

Electronic Word Of Mouth ◽

Tourism Marketing ◽

Master Plans ◽

The Republic

The growth of digital media usage in tourism industry over the last decade all over the world has led Menteri Pariwisata dan Industri Kreatif Republik Indonesia (the Ministry of Tourism and Creative Economy of the Republic of Indonesia) to establish tourism digital marketing as one of national tourism development master plans from 2010 to 2025. It was noticed that a tourism development vision could be pursued by achieving several goals, such as developing synergistic, excellent and responsible tourism marketing to increase domestic tourist visits. To implement the master plan and to gain more visitors, most of the tourism sectors including museums have increasingly utilised digital media. As one of the favourite museums in DKI Jakarta, Bank Indonesia Museum has engaged the visitors through Instagram and Electronic Word of Mouth (E-Wom). The objective of this study is to explore the influence of Instagram @museum_bi posts and E-WOM on the intention to visit the Bank Indonesia Museum. The method used was empirically verified through a survey which was distributed to Instagram followers of @museum_bi and analysed with SPSS. The results of this study revealed that the spread of Instagram @museum_bi posts, electronic word of mouth, and the posts of Instagram @museum_bi and electronic word of mouth simultaneously influenced tourists’ intentions to visit the Bank Indonesia Museum. Keywords: Instagram, electronic word of mouth, visit intention, media exposure, museum.

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