A Business Educators Guide To Transitioning To A Digital Curriculum

2012 ◽  
Vol 5 (4) ◽  
pp. 483-500
Author(s):  
Scott D. Roberts ◽  
Russell E. Rains ◽  
Gregory E. Perry
Keyword(s):  
Digital Media ◽  
Business School ◽  
Business Curriculum ◽  
New Faculty ◽  
Business Educators ◽  
Digital Curriculum ◽  
School Enterprise

The authors, representing three key digital media business disciplines, present a case for how business curriculum could be updated to include a strong digital element without recreating the entire business school enterprise or spending millions on new faculty and technology. The three key disciplines are technology, law, and marketing.

Supporting Enterprise Systems Across the Business Curriculum

2011 ◽  
pp. 327-338
Author(s):  
Janelle Daugherty ◽  
Sandra B. Richtermeyer
Keyword(s):  
Enterprise Systems ◽  
Educational Institutions ◽  
Business Curriculum ◽  
Higher Educational Institutions ◽  
Business Educators ◽  
Business Courses ◽  
Key Issues ◽  
Higher Educational

This chapter discusses how enterprise systems supported by the Microsoft Dynamics™ Academic Alliance can be used by higher educational institutions in their business courses. The content is designed to be useful for both business educators and administrators as they plan and implement technology into their curricula. The chapter discusses the history and development of the Microsoft Dynamics Academic Alliance, a pro?le of its members, and key issues and challenges related to enterprise solutions use in the classroom.

scholarly journals The ‘industry’ side of the academic job of business educators

2018 ◽  
Vol 32 (2) ◽  
pp. 67-68
Author(s):  
Tao (Tony) Gao
Keyword(s):  
Business School ◽  
Customer Orientation ◽  
Job Responsibilities ◽  
School Students ◽  
Business Educators ◽  
School Communities ◽  
Business Educator ◽  
Wide Gap ◽  
Academic Professionals ◽  
Practical Nature

Many business school professors have had to face their shares of doubts often expressed by people from outside the academia about the practical value of the academic job as a business educator. Motivated by a desire to promote more objective and complete view of the practical value of the management educators’ job responsibilities, in this article, I elaborate on the typical job duties business school professors take on and demonstrate their significant practical nature and industry relevance. Better knowing the true practical value of academic professionals’ job may not only help bridge the wide gap between the industry and business school communities and foster a more mutually beneficial relationship between them, it could also promote a stronger customer orientation among all business educators and help create better educational experiences for business school students or future industry employees.

Re-exploring entrepreneurial intentions and personality attributes during a pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
John James Cater ◽  
Marilyn Young ◽  
Marwan Al-Shammari ◽  
Kevin James
Keyword(s):  
Risk Taking ◽  
Perceived Risk ◽  
Business School ◽  
School Curriculum ◽  
Entrepreneurial Intentions ◽  
Content Type ◽  
Business Educators ◽  
Student Entrepreneurship ◽  
Business College ◽  
Practical Implications

Purpose Using the theory of planned behavior as a theoretical base, this study aims to examine the effect of the personality attributes, risk-taking, creativity and locus of control on the entrepreneurial intentions of US business college students. The authors replicated previous studies from around the world but performed the research during the Covid-19 pandemic. Design/methodology/approach The authors surveyed 353 students, comparing those with entrepreneurial intentions (n = 213) versus those without entrepreneurial intentions (n = 140). Findings The authors found that risk-taking and creativity both significantly and positively predicted entrepreneurial intentions, but locus of control did not have a significant impact. Practical implications Contextually, the authors performed this study during the widespread complications of the Covid-19 pandemic. The authors advise business educators to initiate programs that encourage student entrepreneurship by nurturing creativity and offering educational resources that assist students in reducing the perceived risk of entrepreneurship. Originality/value The authors seek to increase awareness among business educators of the significance of entrepreneurship as a desirable career. The authors believe that one impact from the Covid-19 pandemic has been an expanded interest among students to start their own businesses. The authors propose that creative measures introduced into the business school curriculum by business educators will enhance students’ desire to take risks to create their own businesses.

Voting Cycles in Business Curriculum Reform, a Note

1997 ◽  
Vol 41 (1) ◽  
pp. 83-88 ◽  
Author(s):  
John H. Beck
Keyword(s):  
Curriculum Reform ◽  
Business School ◽  
School Curriculum ◽  
Business Curriculum ◽  
Service Requirement ◽  
Individual Preferences ◽  
Theoretical Analyses

The theoretical potential for voting cycles is well known, but the empirical frequency of its occurrence is still a topic for research. This paper presents a case study of the occurrence of voting cycles in business school curriculum reform. Three separate decisions are analyzed: (1) addition of a service requirement, (2) additions to the business core, and (3) changes in the nature of majors/“concentrations.” A voting cycle was found in (2) but not (1) or (3). This result is consistent with theoretical analyses finding that cycles are more likely when there are more alternatives to be considered and when there is less similarity in individual preferences.

Advancing Leadership Education and Development: Integrating Adult Learning Theory

2021 ◽  
pp. 105256292110086
Author(s):  
Scott J. Allen ◽  
David M. Rosch ◽  
Ronald E. Riggio
Keyword(s):  
Adult Learning ◽  
Learning Theory ◽  
Business School ◽  
Professional Training ◽  
Social Cognitive ◽  
Adult Learning Theory ◽  
Leader Development ◽  
Leadership Education ◽  
Business Educators ◽  
Education And Development

Leader development serves as a strong focus in the mission statements of many business school programs. Looking at business school leader development programs through the lens of adult learning theory, we assert that there is an overreliance on cognitive training (e.g., lecture) as the primary form of education used in preparing future business leaders, neglecting other relevant learning orientations. In response, we advance a comprehensive model of business leader education and training that incorporates and integrates five primary orientations to adult learning (cognitivist, behaviorist, humanistic, social cognitive, constructivist). We argue that other professional training curricula, most notably, medical school and military education, draw more fully on these five orientations to adult learning and that these represent comparative models for what business schools could be doing in leader development. We conclude by providing concrete suggestions for how business educators might apply the model in their own programs.

scholarly journals Word Of Mouth Communication as Online Business Promotion

2019 ◽  
Vol 35 (1) ◽  
pp. 211-220
Author(s):  
Anne Ratnasari ◽  
Yusuf Hamdan ◽  
Aan Julia
Keyword(s):  
Data Collection ◽  
Digital Media ◽  
Case Studies ◽  
Business School ◽  
Word Of Mouth ◽  
Learning Systems ◽  
Research Results ◽  
Online Business ◽  
Word Of Mouth Communication

Word of mouth communication can be used to promote products or services. This article is the result of research on “word of mouth” conducted by the Online Business School (SBO) to promote online business. The purpose of this study is to analyze the types and elements of word of mouth communication. This research uses case studies method. Data collection techniques are conducted in the form of observation, interviews, and literature. The research results find the organic and amplified word of mouth used by SBO. Alumni introduced SBO workshops to various parties and SBO actively uploads workshop information in online digital media. Elements of word of the mouth include talkers, selected alumni who have successfully run an online business. Topics include content in online digital media regarding material, learning systems, and mentoring, while tools are media used to promote workshop material on the website, Facebook, and Instagram. Instagram is the main media used because it is suitable for housewife.

Employer-oriented personal branding: methods and skills for Indian business school students

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shweta Kushal ◽  
Rajendra Nargundkar
Keyword(s):  
Business School ◽  
Emerging Market ◽  
School Students ◽  
Content Type ◽  
Digital Curriculum ◽  
Curriculum Vitae ◽  
Personal Branding ◽  
The Rich ◽  
Faculty Mentors ◽  
High Degree

PurposeThe purpose of this paper was to provide a framework of methods and skills for employer-oriented personal branding among business school students to create an effective digital curriculum vitae for employment and to test the students' awareness of personal branding techniques.Design/methodology/approachThis was a mixed methods study which followed an exploratory model, where the findings of the qualitative first stage helped develop the hypotheses for the second (quantitative) stage of the study. The rich detailed data collected from the qualitative phase were used to develop the instrument for stage 2. Responses based on Likert scale were used in stage 2 to test the hypotheses.FindingsThe study tested hypotheses relating to personal branding, demonstrating that most of the skills and methods studied are held in high esteem by business school students. The study clearly establishes that these students possess a high degree of awareness about the need for employer-oriented personal branding and use various methods and skills to build their brand, validating our hypotheses.Research limitations/implicationsThis study focused only on two top-tier Indian business school students. A larger and more inclusive study in other emerging market nations may validate its findings. Students from non-business disciplines could be studied to find out differences in approaches to employer-oriented self-branding.Practical implicationsStudents may be able to brand themselves better through the use of the methods and skills tested in this study. Within the business schools, faculty mentors can use this methodology to support students in further consolidation of their brand with the help of social media profiles such as LinkedIn, Facebook and others. The skills learnt in the business school will stand the student in good stead, and the company will benefit from their personal branding efforts translating into commercial benefits for the firm.Originality/valueThis paper provides a structured approach towards employer-oriented personal branding of students, missing in earlier studies.

My Mental Health Struggle in Academia: What I Wish All Business School Faculty, Students, and Administration Knew

2020 ◽  
pp. 105256292095843
Author(s):  
Maria Alejandra Quijada
Keyword(s):  
Mental Health ◽  
Mental Illness ◽  
Faculty Member ◽  
Business School ◽  
Health Issues ◽  
New Faculty ◽  
Mental Health Issues ◽  
School Faculty

This article deals with my experience of struggling with mental health while trying to succeed in a management department. I will explore the realities of working as an academic in a business school, my experience as a new faculty member with mental health issues, the stigma I encountered, and how mental illness has challenged my opportunity for advancement. Finally, I will discuss some ideas on how to create a better environment for all and especially for people who struggle with mental health issues as well as the benefits of that environment for both universities and students.

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