The Social Media Affinity Scale: Implications For Education

2010 ◽  
Vol 3 (11) ◽  
pp. 35 ◽  
Author(s):  
R. Nicholas Gerlich ◽  
Leigh Browning ◽  
Lori Westermann
Keyword(s):  
College Students ◽  
Social Media ◽  
Internet Usage ◽  
College Courses ◽  
Media Usage ◽  
The Social ◽  
Males And Females

In recent years, males and females have demonstrated fairly equal amounts of internet usage, but females have demonstrated higher usage of social media sites. These observed differences served as the impetus for the current study. A survey was conducted in early 2010 among college students to assess whether differences still occur between males and females, and specifically with regard to social media usage. In order to assess these phenomena, the Social Media Affinity Scale was created and deployed. Results of the study showed that, among the students surveyed, no significant differences exist between males and females in their internet usage, social media usage, and also beliefs about social media sites in general. Given that students have overwhelmingly adopted social media, we propose that there is now an opportunity to leverage social media in college courses to deliver content and engage students in ways not previously possible.

scholarly journals Social Media and Implication for Education: Case Study in Faculty of Technology and Science Universitas Buddhi Dharma, Tangerang, Indonesia

2017 ◽  
Author(s):  
Harisa Mardiana
Keyword(s):  
College Students ◽  
Social Media ◽  
Internet Usage ◽  
The Internet ◽  
College Courses ◽  
Social Media Site ◽  
The Social ◽  
Education Process

Nowadays, people have demonstrated the same amount of internet usage, and surprisingly, students have demonstrated more and have consumed a lot of time of using social media site. Not only the college students but also the educators, and they believe about social media sites because in general social media and the internet were very helpful; they have found what they needed in education. Facebook, for example, it is the resources for education, which are linked to other sources. We observed the implication of social media to the education process and found out about the numerous ways, positive and negative. The result of this paper showed that among the students and educators surveyed no difference usage among college students and educators to assess the social media and the internet. The research was created and deployed. We propose that there is an opportunity to leverage social media in college courses to deliver content and to engage students and educators in ways not previously possible.

scholarly journals SOCIAL MEDIA AND THE ADOLESCENTS’ SLEEP: THE ‘U’ TURN IMPACT OF SOCIAL MEDIA DURING THE COVID PANDEMIC

2021 ◽  
pp. 89-94
Author(s):  
Dr. Jayakumar.K. ◽  
Dr. Lekha Pillai
Keyword(s):  
College Students ◽  
Social Media ◽  
Online Survey ◽  
Social Cognitive ◽  
Media Usage ◽  
Changing Trends ◽  
Cognitive Behavioural ◽  
The Social ◽  
Adolescent Sleep ◽  
Entire World

Adolescence is a crucial period where an individual undergoes significant physical, social, cognitive, behavioural and emotional changes. The covid pandemic which turned the entire world upside down has brought a significant change in the rhythm of life. When the whole world came to a standstill on the declaration of lockdown, the social media got a transition as a coping agent for relieving stress among the teens. The users and usage time of social media increased drastically. An online survey is used for the purpose of collecting data from among the school and college students to understand the changing trends in the social media usage and their impacts on the sleep and sleeping patterns of the teens. The study also analyses the increase in the number of users during the lock down. A sample of 1631 subjects is taken for the conduct of the study. The study reveals that, even though the users and usage time of social media increased considerably, social media usage has no significant impact on sleep. KEY WORDS: Social Media, Adolescent, Sleep, Pandemic, Lock Down

SOCIAL MEDIA USAGE RELATED TO FOOD AND BEVERAGES: AN INVESTIGATION OF COLLEGE STUDENTS IN BANGKOK AND METROPOLITAN AREA

2013 ◽  
Author(s):  
Pitipat Suwannapinunt ◽  
◽  
Krittaporn Sitthikraiwong ◽  
Punchanid Nimitsukcharoen ◽  
Sakdituch Dollayanukloh ◽  
...  
Keyword(s):  
College Students ◽  
Social Media ◽  
Metropolitan Area ◽  
Media Usage ◽  
Food And Beverages

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

scholarly journals The Personality of the Influencers, the Characteristics of Qualitative Discussions and Their Analysis for Recommendations to Cultural Institutions

Heritage ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 239-253 ◽  
Author(s):  
Vassilis Poulopoulos ◽  
Costas Vassilakis ◽  
Angeliki Antoniou ◽  
George Lepouras ◽  
Anastasios Theodoropoulos ◽  
...  
Keyword(s):  
Social Media ◽  
Experimental Evaluation ◽  
Cultural Institutions ◽  
Experimental Procedure ◽  
Media Usage ◽  
Cultural Institution ◽  
Cultural Organization ◽  
The Social ◽  
Funded Project ◽  
Museum Experience

Social media usage is affecting peoples’ views through opinion sharing, a fact that has started to attract cultural institutions, as it is possible that this procedure can possibly be a part of a museum experience. As the main goal of a cultural institution is the maximization of senses stimulation, the device that is offered to the visitors’ hands everyday and every moment, becomes an important tool for the art spaces. In this notion we perform research on issues that can be of great importance for the museum’s online presence and attraction. We focus on establishing the personality of influencers related to culture, as well as the characteristics of qualitative discussions on the social media. Crosscult Project is an EU funded project, that aims to spur a change in the way European citizens appraise History, and sets that basis of our research as the experiments are conducted within its scope of. Through the experimental procedure, we collect information in order to define the character of the influencer and the substances of a “serious” conversation. “Serious” conversations are regarded the ones in which a cultural organization can participate actively and benefit from the participation. We present the results of our experimental evaluation and analyze how cultural institutions can benefit from the outcomes of our research.

Social Media Usage among University Students in Malaysia

2013 ◽  
pp. 244-255 ◽  
Author(s):  
Norsiah Abdul Hamid ◽  
Mohd Sobhi Ishak ◽  
Syamsul Anuar Ismail ◽  
Siti Syamsul Nurin Mohmad Yazam
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Human Beings ◽  
Self Disclosure ◽  
Self Presentation ◽  
Media Usage ◽  
Virtual Self ◽  
Frequency Of Use ◽  
The Social ◽  
Social Media Platforms

Social media are playing an increasing role in today’s living. The social media platforms allow users to search, create, share, collaborate, and organise contents among them, and at the same time provide virtual self-presentation and self-disclosure of oneself. Social media were also claimed to give implications to human beings with regards to personality, yet these variables have not much been emphasised in previous studies. Thus, it is important to highlight the implications of social media on users’ personality. Given the issues and challenges faced by the country in profiling the adoption of social media and its implications in view of the perspective of personality, it is timely and significantly important to undertake this research in Malaysia. The objective of this chapter is to discuss a research conducted recently to determine the relationships between social media and personality traits. The specific objectives of this study are to identify the profile of social media adoption among students in Malaysia, including duration, frequency of use, purpose, and person/s that introduced the social media, and to determine the relationships between social media and personality traits.

Relationship between Social Media and Political Parties

2014 ◽  
pp. 1-31 ◽  
Author(s):  
Kamil Demirhan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Information And Communication Technologies ◽  
New Technologies ◽  
Communication Technologies ◽  
Social Actors ◽  
Media Usage ◽  
Communicative Functions ◽  
The Social ◽  
Information And Communication

This chapter analyzes the capacity of social media usage and the social media strategies of political parties that became the members of Turkish Parliament after 2011 election. The social media usage increases in parallel to the improvements in Information and Communication Technologies (ICTs) and it becomes an important tool with its communicative functions to realize activities in social, political, and economic fields. In the globalization process, developments in ICTs and changes in the meaning of democracy have been realized parallel to each other. Politics has become more open to interaction and the participation of different actors. ICTs have created new opportunities to interaction and participation of social actors. These improvements require transformations in the role and functions of political parties. They have to arrange their programs and structures according to participative understanding of democracy and new technologies. Social media usage is seen as a requirement for political parties and party leaders for adaptation to these developments, and it is also seen as a device with its potential for realizing participation, communication, and interaction to adapt to the changes in the understanding of politics.

Relationship between Social Media and Political Parties

2015 ◽  
pp. 1196-1225 ◽  
Author(s):  
Kamil Demirhan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Information And Communication Technologies ◽  
New Technologies ◽  
Communication Technologies ◽  
Social Actors ◽  
Media Usage ◽  
Communicative Functions ◽  
The Social ◽  
Information And Communication

This chapter analyzes the capacity of social media usage and the social media strategies of political parties that became the members of Turkish Parliament after 2011 election. The social media usage increases in parallel to the improvements in Information and Communication Technologies (ICTs) and it becomes an important tool with its communicative functions to realize activities in social, political, and economic fields. In the globalization process, developments in ICTs and changes in the meaning of democracy have been realized parallel to each other. Politics has become more open to interaction and the participation of different actors. ICTs have created new opportunities to interaction and participation of social actors. These improvements require transformations in the role and functions of political parties. They have to arrange their programs and structures according to participative understanding of democracy and new technologies. Social media usage is seen as a requirement for political parties and party leaders for adaptation to these developments, and it is also seen as a device with its potential for realizing participation, communication, and interaction to adapt to the changes in the understanding of politics.

Using Social Media to Influence CRM and Loyalty

2015 ◽  
pp. 244-267
Author(s):  
Rozita Shahbaz Keshvari
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Restaurant Industry ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Media Usage ◽  
The Social ◽  
Customer Perspective ◽  
The Relationship

This chapter explores the influence of social media in Customer Relationship Management that leads to Customer loyalty. The social media in restaurant is recognized as an essential component of the customer satisfaction and therefore it is a cornerstone of the success of CRM and customer loyalty through social media nowadays. The purpose of this chapter is to investigate how Restaurant industry can harness the power of social media by utilizing CRM that leads to Customer loyalty. The problem is approached applying both the restaurants perspective and the customer perspective. The recent explosion in social media usage, combined with the transformation of the consumer into a “consume' activist”, has permanently changed the relationship between a restaurant and its customers. There were two interviews conducted for 384 restaurants collected and analyzed for the research. The results proved that Social media can be an excellent channel for building long-lasting customer relationships in restaurants.

Measuring the Social Impact

2015 ◽  
pp. 174-191 ◽  
Author(s):  
Vladlena Benson ◽  
Stephanie Morgan
Keyword(s):  
Social Media ◽  
Social Impact ◽  
Strategic Objectives ◽  
Media Usage ◽  
The Social ◽  
Substantial Investment ◽  
The Many ◽  
Practical Recommendations ◽  
Social Media Strategy

Effective social media usage has particular challenges for HE institutions. The many opportunities afforded by social media, increasingly demanded by students, have negative potential. Social technology requires substantial investment to do well, and in particular, it can be very hard to measure its performance. In this chapter, the authors focus on how aligning with strategic objectives can reduce the risk and enhance the effectiveness of social media use throughout the student lifecycle. They also consider the risks which social media investment entails in HE. Using a case study of a UK university, the authors identify common themes for social media adoption in educational settings. They offer practical recommendations and key areas to consider before launching or enhancing a social media strategy in the field of HE.

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