scholarly journals Social Media and Implication for Education: Case Study in Faculty of Technology and Science Universitas Buddhi Dharma, Tangerang, Indonesia

2017 ◽  
Author(s):  
Harisa Mardiana
Keyword(s):  
College Students ◽  
Social Media ◽  
Internet Usage ◽  
The Internet ◽  
College Courses ◽  
Social Media Site ◽  
The Social ◽  
Education Process

Nowadays, people have demonstrated the same amount of internet usage, and surprisingly, students have demonstrated more and have consumed a lot of time of using social media site. Not only the college students but also the educators, and they believe about social media sites because in general social media and the internet were very helpful; they have found what they needed in education. Facebook, for example, it is the resources for education, which are linked to other sources. We observed the implication of social media to the education process and found out about the numerous ways, positive and negative. The result of this paper showed that among the students and educators surveyed no difference usage among college students and educators to assess the social media and the internet. The research was created and deployed. We propose that there is an opportunity to leverage social media in college courses to deliver content and to engage students and educators in ways not previously possible.

The Social Media Affinity Scale: Implications For Education

2010 ◽  
Vol 3 (11) ◽  
pp. 35 ◽  
Author(s):  
R. Nicholas Gerlich ◽  
Leigh Browning ◽  
Lori Westermann
Keyword(s):  
College Students ◽  
Social Media ◽  
Internet Usage ◽  
College Courses ◽  
Media Usage ◽  
The Social ◽  
Males And Females

In recent years, males and females have demonstrated fairly equal amounts of internet usage, but females have demonstrated higher usage of social media sites. These observed differences served as the impetus for the current study. A survey was conducted in early 2010 among college students to assess whether differences still occur between males and females, and specifically with regard to social media usage. In order to assess these phenomena, the Social Media Affinity Scale was created and deployed. Results of the study showed that, among the students surveyed, no significant differences exist between males and females in their internet usage, social media usage, and also beliefs about social media sites in general. Given that students have overwhelmingly adopted social media, we propose that there is now an opportunity to leverage social media in college courses to deliver content and engage students in ways not previously possible.

scholarly journals Ekspresi Keberagaman Online: Media Baru dan Dakwah

2020 ◽  
Vol 40 (1) ◽  
Author(s):  
Afidatul Asmar
Keyword(s):  
Social Media ◽  
New Media ◽  
Religious Community ◽  
The Internet ◽  
Online Media ◽  
Media Content ◽  
Internet Media ◽  
The Social ◽  
The One

<p><em>Abstract</em></p><p><em>This paper explain how diversity expression of dakwah in new media. Today, media makes many preachers and mad’u use new media facilities, including internet media where content to Islam is packaged in stories of everyday life and given with funny things. this strategy attracts many interested people on both sides of the preacher and the mad'u themselves. Da'wah is the one of the activities aimed at inviting others in kindness, reminiscent of the end of the day, while new media is a tool used to invite others to better paths. In other developments the question arises regarding human imagination about God and the path of understanding spirituality experiencing setbacks or impoverishment in the digital age. Will the path of God's search for this generation of media cause visitors to the place of worship to recede, the preaching of the Scriptures is not heard, and the spirit of the religious community was down. Is the “new media gedia generation” aware or not “deify” “virtual God”. This research uses a case study on the response of preachers and people related to the expression of diversity in using new media, so that how to interpret the message in the social media content Instagram, Facebook, Twitter and YouTube which is a unity of the internet world.</em></p><p><em>Keywords: Religion, new media, dan da’wah</em></p><p><br />Abstrak</p><p>Tulisan ini berupaya menjelaskan bagaimana dakwah dengan ekspresi keberagaman pada media baru saat ini. Dewasa ini media membuat banyak pendakwah maupun mad’u memanfaatkan fasilitas media baru, diantaranya media internet dimana konten-konten ke Islaman yang dikemas dengan santai dalam cerita kehidupan sehari-hari serta dibumbuhi hal-hal lucu. Strategi ini banyak menjaring peminat pada kedua sisi baik pendakwah maupun para mad’u itu sendiri. Dakwah adalah salah satu kegiatan yang bertujuan mengajak orang lain dalam kebaikan, mengingatkan terhadap hari akhir, sedangkan media baru adalah alat yang digunakan untuk mengajak orang lain kejalan yang lebih baik. Pada perkembangan lain muncul pertanyaan terkait imajinasi manusia tentang Tuhan dan jalan pemahaman spritualitas mengalami kemunduran atau pemiskinan di era digital. Apakah jalan pencarian Tuhan generasi media ini akan menyebabkan pengunjung tempat ibadah surut, pemberitaan Kitab Suci tidak didengar, dan spirit komunitas keagamaan tatap muka meredup. Apakah “generasi media baru” ini sadar atau tidak mulai : “menuhankan” “Tuhan-tuhan virtual”. Penelitian ini menggunakan studi kasus terhadap respon pendakwah dan umat terkait ekspresi keberagaman didalam menggunakan media baru, sehingga bagaimana memaknai pesan dakwah yang terkandung didalam konten-konten media sosial Instagram, facebook, twitter maupun youtube yang merupakan satu kesatuan dunia internet.</p><p>Kata kunci: Agama, media baru, dan dakwah.</p>

Companies responses to scandal backlash caused by social media influencers

2020 ◽  
Vol 62 (6) ◽  
pp. 666-672
Author(s):  
Belinda Kintu ◽  
Karim Ben-Slimane
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
The Internet ◽  
The Social ◽  
The Relationship

The purpose of this article is to identify companies’ responses to scandal spillover stemming from their association with tainted social media influencers. Drawing on the literature on scandal, we show how the relationship between a social media influencer and a given brand is conducive to scandal spillover, triggered by the social media influencer’s deviance or wrongdoing. We conducted an explorative case study of the Operation Varsity Blues Scandal involving social media influencer Oliva Jade Gianulli, whose parents were both accused of bribing officials to have their daughters accepted into prestigious U.S. colleges. We collected secondary data from the internet on how 12 companies linked to Olivia Jade responded to the scandal backlash. Our article identifies four possible responses to scandal spillover resulting from association with a tainted social media influencer: proactive dissociation, reactive dissociation, mimetic dissociation, and the absence of response.

scholarly journals Tumblr’s Xkit Guy, social media modding, and code as resistance

2021 ◽  
Vol 36 ◽  
Author(s):  
Mehitabel Glenhaber
Keyword(s):  
Social Media ◽  
Video Game ◽  
The Internet ◽  
Browser Extension ◽  
Fan Communities ◽  
Social Media Site ◽  
Volunteer Labor ◽  
The Relationship

The platformalization of the internet means that fan communities must make homes in spaces that they do not own. Tumblr has lately been the chosen home for many online fandoms because of its affordances for anonymity and lack of censorship. However, the profit motives of Tumblr's owners, especially after Yahoo purchased the site in 2013, are frequently at odds with the affordances that nourish fan communities. Fans on Tumblr are aware of their precarious position, where a few keystrokes by a developer could endanger an affordance that their communities depend on. An examination of the relationship between Tumblr users and Tumblr staff provides a case study of how fan communities push back against platform owners. The Tumblr Xkit Extension, a fan-made browser extension maintained by the volunteer labor of the Xkit Guy, is used to illustrate that the Tumblr community acts as a fandom of a social media site. This lets us understand the Xkit Browser extension as a resistant fan work written in the medium of code. Like video game modding, social media modding is a transformative work that permits fans to oppose the platform's code as law—but one that could also constitute a form of exploited labor.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

scholarly journals Agent Based Model of Anti-Vaccination Movements: Simulations and Comparison with Empirical Data

Vaccines ◽  
2021 ◽  
Vol 9 (8) ◽  
pp. 809
Author(s):  
Pawel Sobkowicz ◽  
Antoni Sobkowicz
Keyword(s):  
Social Media ◽  
Critical Parameters ◽  
Rational Approach ◽  
The Internet ◽  
High Temporal Resolution ◽  
Nonlinear Feedback ◽  
Agent Based Model ◽  
Linear Processes ◽  
Agent Based ◽  
The Social

Background: A realistic description of the social processes leading to the increasing reluctance to various forms of vaccination is a very challenging task. This is due to the complexity of the psychological and social mechanisms determining the positioning of individuals and groups against vaccination and associated activities. Understanding the role played by social media and the Internet in the current spread of the anti-vaccination (AV) movement is of crucial importance. Methods: We present novel, long-term Big Data analyses of Internet activity connected with the AV movement for such different societies as the US and Poland. The datasets we analyzed cover multiyear periods preceding the COVID-19 pandemic, documenting the behavior of vaccine related Internet activity with high temporal resolution. To understand the empirical observations, in particular the mechanism driving the peaks of AV activity, we propose an Agent Based Model (ABM) of the AV movement. The model includes the interplay between multiple driving factors: contacts with medical practitioners and public vaccination campaigns, interpersonal communication, and the influence of the infosphere (social networks, WEB pages, user comments, etc.). The model takes into account the difference between the rational approach of the pro-vaccination information providers and the largely emotional appeal of anti-vaccination propaganda. Results: The datasets studied show the presence of short-lived, high intensity activity peaks, much higher than the low activity background. The peaks are seemingly random in size and time separation. Such behavior strongly suggests a nonlinear nature for the social interactions driving the AV movement instead of the slow, gradual growth typical of linear processes. The ABM simulations reproduce the observed temporal behavior of the AV interest very closely. For a range of parameters, the simulations result in a relatively small fraction of people refusing vaccination, but a slight change in critical parameters (such as willingness to post anti-vaccination information) may lead to a catastrophic breakdown of vaccination support in the model society, due to nonlinear feedback effects. The model allows the effectiveness of strategies combating the anti-vaccination movement to be studied. An increase in intensity of standard pro-vaccination communications by government agencies and medical personnel is found to have little effect. On the other hand, focused campaigns using the Internet and social media and copying the highly emotional and narrative-focused format used by the anti-vaccination activists can diminish the AV influence. Similar effects result from censoring and taking down anti-vaccination communications by social media platforms. The benefit of such tactics might, however, be offset by their social cost, for example, the increased polarization and potential to exploit it for political goals, or increased ‘persecution’ and ‘martyrdom’ tropes.

Infobotting COVID-19: A case study of Ask Nameesa in Egypt

2021 ◽  
Vol 13 (3) ◽  
pp. 451-476 ◽  
Author(s):  
Mona Khattab
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Information Literacy ◽  
The Internet ◽  
User Engagement ◽  
Interactive Engagement ◽  
Award Winning ◽  
Credible Information ◽  
Public Demand

With the outbreak of the COVID-19 pandemic, misinformation and unscientific interpretations flooded the internet. Seeking credible information in Egypt was paramount at the time. An answer to this quest was ‘Ask Nameesa’, an award-winning Egyptian-focused chatbot that utilizes Facebook Messenger to communicate with social media users in an individualized response engagement. It relies on information validated by WHO and the Egyptian Ministry of Health. This article examines the structure of Ask Nameesa as an example of infobots and studies the interactive engagement it offers users to provide health information. The study analyses data gathered by interviewing the founder and CEO of DXwand, the company that developed Ask Nameesa as well as content analysis of conversations with Ask Nameesa to assess its user engagement. The study aims at understanding the potential Ask Nameesa has in providing information literacy and tackling public demand for information.

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

scholarly journals HEUTAGOGY IN THE COURSE OF PESANTREN EDUCATION (CASE STUDY AT PESANTREN SALAF AL-LUQMANIYYAH)

2019 ◽  
Vol 3 (1) ◽  
pp. 66-79
Author(s):  
Munganatl Khoeriyah
Keyword(s):  
Social Media ◽  
Boarding School ◽  
Qualitative Approach ◽  
School Education ◽  
Islamic Education ◽  
The Internet ◽  
Learning Method ◽  
Community Needs ◽  
Study Materials

Pesantren, the Islamic boarding school, is the oldest Islamic education in Indonesia and is constantly undergoing changes from time to time. This research uses the qualitative approach. This study aims to describe the application of the heutagogy method in the growth of pesantren education. The results of this study indicate that the Al-Luqmaniyyah salaf Boarding School has already applied the heutagogy learning method, it means that pesantren education precedes the Westerners in terms of its utilization. Through the study and discussion of Kitab Kuning (yellow-colored textbooks about Islamic knowledge), students determine their systems, study materials, and problems to find a solution. Sources of learning for students are not only limited by the Kitab Kuning, but students can also have access through the internet, online books and applications with trusted sources. PSDS is responsible for managing the talents and interests of the santri (a term used in Pesantren to call an apprentice), as well as training santri skills by making films, recording, creativity, writing, making advertisements, making interesting contents on social media. LP2M Al-Luqmaniyyah with its various divisions is required to channel and facilitate what the community needs from the students as they can also learn from the community it self. Keywords: Heutagogy, Islamic boarding school education.

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