Implementation of Augmented Reality in “3.0 Learning” Methodology

This chapter discusses the impact of using social media resources and new emerging technologies in teaching and learning processes. The authors of this chapter focus on Spanish architecture-education framework by analyzing three case studies carried out by students finishing architecture and building degrees. Students’ interaction with this resources is assessed, as well as their derived academic results, and the degree of satisfaction from students and teachers using these resources and technologies. To conduct the study, the authors worked with Web based freeware applications, such as Dropbox, blogging systems, Moodle, YouTube, Wikipedia, and Google Maps. Mobile devices, such as smartphones and tablets PCs, were used to test QR-Codes (Quick Response Codes) and Augmented Reality technology based applications as Junaio and Ar-Media Plugin.

Social Media Usage among University Students in Malaysia

Social media are playing an increasing role in today’s living. The social media platforms allow users to search, create, share, collaborate, and organise contents among them, and at the same time provide virtual self-presentation and self-disclosure of oneself. Social media were also claimed to give implications to human beings with regards to personality, yet these variables have not much been emphasised in previous studies. Thus, it is important to highlight the implications of social media on users’ personality. Given the issues and challenges faced by the country in profiling the adoption of social media and its implications in view of the perspective of personality, it is timely and significantly important to undertake this research in Malaysia. The objective of this chapter is to discuss a research conducted recently to determine the relationships between social media and personality traits. The specific objectives of this study are to identify the profile of social media adoption among students in Malaysia, including duration, frequency of use, purpose, and person/s that introduced the social media, and to determine the relationships between social media and personality traits.

Web Use in Public Relations Education

The chapter relates several of the difficulties associated with public relations as an academic subject. Bearing these obstacles in mind, a public relations academic program has been defined, along with, a teaching strategy using Web-based social media (blog and Facebook profile) to communicate with students. The main purposes of the research are: to understand how university students see public relations as a subject and to ascertain their attitude toward the importance of using web-based communication tools in the assessment of public relations disciplines. The results have shown that students understand that the use of Web-social media is important to their academic life and to their relationship with the teacher. Nevertheless, it is also admitted that the use of technological tools must be followed by motivation, interest in the subject of public relations, and in general, academic work.

How Social Design Influences Student Retention and Self-Motivation in Online Learning Environments

Investigating the social structure that works in online courses helps us design for and facilitate student collaboration. The integration of social technologies, and collaborative activities into the course design has a positive influence on student retention in online courses. In this chapter, the authors present an exploratory study of computer-mediated groups that utilized this collaborative-based model to participate in online and/or blended learning courses. Participants were put into groups and observed as they constructed new knowledge using both online dialogue (synchronous and asynchronous), and social media technologies (blogs, Facebook, Twitter, wiki) as tools to support and facilitate their learning in the program.

E-Learning Records

Through the lens of an archival theoretical framework, this chapter examines the digital outputs of the use of social media applications by students, faculty, and educational institutions, and discusses the need to control and manage their creation, use, maintenance, and preservation. The authors draw on a case study that explores the identification, arrangement, description, and preservation of students’ records produced in an eLearning environment in Singapore and is used as a starting point to highlight and discuss the implications that the use of social media in education can have for the management and preservation of educational institutions’ records as evidence of their activity and of students’ learning, to fulfill legal and accountability requirements. The authors also discuss how the use of social media by educators in the classroom environment facilitates the creation of records that raise issues of intellectual property and copyright, ownership, and privacy: issues that can further impact their maintenance and preservation.

Social Media and other Web 2.0 Technologies as Communication Channels in a Cross-Cultural, Web-Based Professional Communication Project

In recent years, cross-national web-based teaching projects have become very popular in many fields. During such projects, participants from different countries work together on collaborative tasks. Communications among project participants take place over the Internet, including via social media. In this chapter, the author reports the results of social media use in one such project, which brought together students from the United States and Ukraine. A pre and post project survey taken by the participants demonstrate the main opportunities and challenges afforded by social media to educators. The reporting and analysis of the survey results are preceded by a review of relevant literature, which contextualizes our findings.

Uses and Implementation of Social Media at University

There have been many contributions to scientific literature which have helped develop a theoretical framework in the field of education and Information Technologies. The contributions have come from the educational sciences and from the communication processes and collaboration perspectives. The purpose of this chapter is to make a contribution within the specific scope of university teaching and social media. In order to achieve this objective, a case study methodology was chosen to analyze the use and implementations of social media networks in Spanish Schools of Communication. The parameters used were chosen out of the same social media nature (potential use). The success of social media presence at Schools of Communications must follow an initial plan and a further control and supervision of the plan. The relationship of social media with the university community depends greatly upon the specific community manager’s profile and commitment.

Social Media Audit and Analytics

Beyond influencing the ways we communicate and we do business, social media is currently challenging traditional higher education in many respects: from the way in which courses are delivered and students interact with each other and with their lecturers to the content that the courses cover. In particular, the emergence of the social media specialist working in marketing-communications, creative industries or journalism, and their use of ever-changing content management and analytics tools require adaptation of courses to the constant changes in industry. Starting from two case studies of teaching social media auditing and analytics as part of courses taught in Belgium and Bahrain, this chapter aims to present a model exercise for marketing and public relations classrooms covering these topics. The discussion of the challenges of teaching social media audit and analytics emphasizes the need of more and constant collaboration between academia and industry as well as the need to ensure that students have a high level of media literacy before they embark on such a career route.

Framing Non-Formal Education through CSR 2.0

Schools and universities are not the only providers of knowledge any longer. Other types of organizations have become aware that a solid public-serving reason should lie beyond the firm-serving motive. “Doing well by doing good” has been the syntagm that prevails nowadays in the organizational discourse focused on corporate social responsibility (CSR) campaigns. This chapter has a twofold aim: to highlight two paradigmatic shifts (CSR 1.0 --> CSR 2.0 & formal education --> non-formal education), and to provide an analysis of the Web 2.0 practices and items and of the verbal and visual framing devices used in a CSR 2.0 campaign on non-formal financial education. Social media have provided the applications to put into practice the concept of edutainment specific to non-formal education since educators get a multifold identity, being, at the same time, generators and receivers of knowledge.

Integrating Mobile Learning, Digital Storytelling and Social Media in Vocational Learning

In this chapter, the focus falls on integrating mobile learning, digital storytelling, and social media into vocational learning practices. The literature review introduces the development of mobile learning and digital storytelling and presents ways in which these concepts can piggyback the interactive features of social media. A case study during which participating students used mobile phones and videos with a mobile social video application (MoViE) to design and produce representative digital stories based on local tourism attractions is also presented. Twenty-five students participated in the internet inquiry about student attitudes towards the use of social media as part of their vocational expertise and their learning experiences with mobile devices and MoViE. This chapter illustrates the benefits as well as the shortcomings of the used learning concept in order to produce more concrete knowledge of the use of mobile devices and social video applications in learning.