Social Media Usage among University Students in Malaysia

Author(s):  
Norsiah Abdul Hamid ◽  
Mohd Sobhi Ishak ◽  
Syamsul Anuar Ismail ◽  
Siti Syamsul Nurin Mohmad Yazam

Social media are playing an increasing role in today’s living. The social media platforms allow users to search, create, share, collaborate, and organise contents among them, and at the same time provide virtual self-presentation and self-disclosure of oneself. Social media were also claimed to give implications to human beings with regards to personality, yet these variables have not much been emphasised in previous studies. Thus, it is important to highlight the implications of social media on users’ personality. Given the issues and challenges faced by the country in profiling the adoption of social media and its implications in view of the perspective of personality, it is timely and significantly important to undertake this research in Malaysia. The objective of this chapter is to discuss a research conducted recently to determine the relationships between social media and personality traits. The specific objectives of this study are to identify the profile of social media adoption among students in Malaysia, including duration, frequency of use, purpose, and person/s that introduced the social media, and to determine the relationships between social media and personality traits.

2020 ◽  
Vol 22 (1) ◽  
pp. 33-49
Author(s):  
Kehinde Kadijat Kadiri ◽  
Adetola Kehinde ◽  
Adeyinka Tella ◽  
Raji Khalid

There is a growing interest in the ways non-governmental organisations (NGOs) can ensure that electorates have access to information that could improve comprehension of the electoral process and reinforce tranquil relations between the electorates and political stakeholders. This study examined the usage of social media for 2019 electoral peace campaign by NGOs in Kwara State, Nigeria. The study adopted a qualitative research method and multistage sampling technique was adopted as sampling technique. The study focused mainly on four LGAs i.e. Asa, Ilorin South, Ilorin West and Ilorin East Local Government Areas. In these four LGAs, 15 NGOs with vested interest in electoral peace campaigns were purposively selected. Unstructured interview was used to collect data from the social media handlers of theses NGOs. The data collected were recorded and transcribed. The gathered data were arranged in themes following the approach of manual thematic analysis. Findings from this study showed that NGOs in Kwara State used social media for electoral peace campaign during 2019 general elections. Facebook, WhatsApp, Twitter, Instagram and LinkedIn were the most used social media platforms among NGOs in Kwara State during 2019 general elections; however, there level of usage is average. The motivation for social media usage among NGOs in Kwara State during 2019 general elections can be attributed to the wider coverage and reach of social media. Lastly, during 2019 general elections, NGOs in Kwara State embarked on peace campaigns before elections, some do it during and few do it post electoral peace campaign. Among several recommendations, the study recommended that the electoral umpire in Nigeria, Independent National Electoral Commission should include training of officers in their electoral briefings on the viability of social media use during elections by officers.


2018 ◽  
Author(s):  
Sadie Saltzman

Does the number of social media platforms that an adolescent uses have an effect on the quality of their social relationships? As social media continues to grow and evolve, sociologists have begun to explore its effect on an individual’s everyday life. I propose that the more social media platforms that an adolescent uses, the more they will experience negative effects on their social relationships. Using survey data from 786 respondents living in the United States, ages 13 to 17 and collected by the Pew Research Center in 2014 and 2015, regression analyses were conducted to determine the relationship between social media usage and its effect on quality of adolescent social relationships, controlling for sex and age. The bivariate results show a statistically significant, positive but weak association between number of social media platforms used and the social relationship experience scale. In the multivariate results, this association was still statistically significant. Additionally, the multivariate results show that the control variables, sex and age, have no significant effect on one’s social relationship experience. Therefore, these results show that the more social media platforms used, the more negative a social relationship experience an adolescent will have. The results support the hypothesis and indicate that adolescents who interact with a higher number of social media platforms will experience an increased negative effect on their social relationships. In future studies, researchers should investigate how specific social media platforms influence social relationships. Additionally, this type of research should not only continue, but should refine its methods as social media continues to quickly grow and evolve.


Author(s):  
Fallon R. Mitchell ◽  
Paula M. van Wyk ◽  
Sara Santarossa

Through user-generated posts on Instagram, Paralympians’ self-presentation may mitigate stereotypes associated with disability, counteracting negative assumptions. Using content analyses and paired t tests, visual content posted by Paralympians was examined for the portrayal of disability stereotypes. Compared with the social media content of able-bodied athletes, which typically focus on personal and lifestyle aspects, the majority of the Paralympians’ visual content depicted them engaged in sport or fitness-related activities. By posting content that depicts physical competence and elite abilities, Paralympians may change the narrative to promote the capabilities of athletes with a disability. Through the portrayal of sport and exercise engagement on social media platforms, these Paralympians are potentially mitigating disability stereotypes with the intent to curate a culture that is more accepting and inclusive.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Brinda Sampat ◽  
Sahil Raj

Purpose“Fake news” or misinformation sharing using social media sites into public discourse or politics has increased dramatically, over the last few years, especially in the current COVID-19 pandemic causing concern. However, this phenomenon is inadequately researched. This study examines fake news sharing with the lens of stimulus-organism-response (SOR) theory, uses and gratification theory (UGT) and big five personality traits (BFPT) theory to understand the motivations for sharing fake news and the personality traits that do so. The stimuli in the model comprise gratifications (pass time, entertainment, socialization, information sharing and information seeking) and personality traits (agreeableness, conscientiousness, extraversion, openness and neuroticism). The feeling of authenticating or instantly sharing news is the organism leading to sharing fake news, which forms the response in the study.Design/methodology/approachThe conceptual model was tested by the data collected from a sample of 221 social media users in India. The data were analyzed with partial least squares structural equation modeling to determine the effects of UGT and personality traits on fake news sharing. The moderating role of the platform WhatsApp or Facebook was studied.Findings The results suggest that pass time, information sharing and socialization gratifications lead to instant sharing news on social media platforms. Individuals who exhibit extraversion, neuroticism and openness share news on social media platforms instantly. In contrast, agreeableness and conscientiousness personality traits lead to authentication news before sharing on the social media platform.Originality/value This study contributes to social media literature by identifying the user gratifications and personality traits that lead to sharing fake news on social media platforms. Furthermore, the study also sheds light on the moderating influence of the choice of the social media platform for fake news sharing.


2017 ◽  
Vol 7 (2) ◽  
pp. 75 ◽  
Author(s):  
Muhammad Firdaus Samijadi

Social Media has made its’ way of playing an important role in e-Government implementation strategies. Many governments include social media as a tool to approach and engage its’ citizens, to increase transparency, trust and online participation. Although social media is not yet fully understood by governments on how to effectively utilize social media as a tool to be beneficial to the government and the general public. This research focuses on the Social Media activity of the Government Departments of Suriname. With around 1.9 billion active users, Facebook is one of the largest social media platforms in the world. This study furthers analyzes how active social media accounts are being used by the departments and how online users respond to departmental online activities. In order to achieve the goal of this paper, the 14 social media accounts of Suriname government departments will be taken as a case study. Several accounts indicate that government to citizen engagement show much potential for citizens’ active online participation. While the use of social media in e-Government initiatives is a feasible approach to successful implementation, there are still some improvement governments should take into consideration to increase online participation and fulfilling the needs of their citizens.


2021 ◽  
Vol volume 05 (issue 2) ◽  
pp. 100-110
Author(s):  
Adiba Akhtar ◽  
Amrat Haq

Social media has become immensely popular during the last one decade. The social media activities have occupied a sizable space in the daily lives of individuals. The virtual and vibrant social media platforms provide an easy access to its users which may lead to over use and consequently may result into social media addiction. This qualitative study is aimed at giving brief overview of some of the rising concepts and issues that have emerged in empirical studies during the last one decade regarding social media usage and its potential for addiction as it is important to establish consensual themes, concepts and issues so that researchers and clinical practitioners may combine their efforts to establish a communication system for a reliable assessments of social media addiction and behaviours associated with it.


2021 ◽  
Vol 57 (2) ◽  
pp. 147-172
Author(s):  
Kateřina Turková ◽  
Veronika Macková ◽  
Alice Němcová Tejkalová

Social media platforms allow athletes to share information with the public. This opportunity is arguably more important for female athletes who traditionally receive less space in the mainstream media than their male counterparts. This article focuses on the social media self-presentation of six successful, internationally recognized, professional Czech female athletes and their fans’ reactions. By using qualitative and quantitative content analyses, it was revealed that throughout the season, the selected athletes presented themselves as powerful professionals, while their off-season posting tended to be more personal and, for the most part, more feminine. Contrary to previous research, fans did not frequently respond with explicitly sexual or negative comments. Moreover, they supported and admired the athletes, and in most cases, reacted positively. A higher sensitivity was indicated in relation to the sportswomen’s personal relationships and opinions. This leads us to the conclusion that social media enables professional female athletes to present themselves more freely than traditional media and be positively received by the public.


Author(s):  
Andrew Schrock

The popularization of “social media” has raised questions of how and why young people use these various technologies in their daily lives. This exploratory study proposes a classification system based on Rogers’ concept of technology clusters, which posits that likelihood of adoption is based around similar perceived characteristics of a technology or medium. Results from a survey administered to 401 undergraduates at a large southern university indicated that social and non-social technology cluster use is correlated with psychological, affective, and behavioral factors (extroversion, self-disclosure, computer anxiety and self-efficacy). One particularly popular type of “many to many” social media is the social network site (SNS). MySpace members were significantly more likely to use both other many-to-many social technologies as well as one-to-many. Gender differences were also found, as MySpace members were more likely to be female, and females had significantly higher levels of extroversion and self-disclosure. Implications for future research, marketing efforts, and online safety are discussed.


2014 ◽  
Vol 7 (2) ◽  
pp. 147-174 ◽  
Author(s):  
Doina Dănăiaţă ◽  
Camelia Margea ◽  
Kristine Kirakosyan ◽  
Ana-Maria Negovan

Abstract Nowadays social media has a radical impact on the business world, becoming a great customer service tool across many industries. And banking is no exception. Thus, banks managers need to identify ways to make profitable use of the social media. By accepting the benefits and developing their presence in social media, banks will be closer to customers. The objective of our research is to study social media usage in the banking industry and to obtain a managerial view concerning barriers and challenges in the social media implementation process. From the research of the literature in the field, we observed that Social media was studied a lot from the customers’ point of view, but there are not many studies on social media from a managerial point of view. This article presents a part of our research results regarding social media usage in banking in different regions of the world, specifically, the Mexican banking sector. We conducted a qualitative research based on interviews carried on among 20 banks from Mexico. The goal was to see how the decision factors in banks perceive the social media usage for their institution and for the banking industry, in general. The study focuses on the barriers and challenges raised by the existence and usage of social media platforms. The findings revealed an important presence of the Mexican bank industry in social media areas, but with a lot of room for extending the banks’ presence in new Social Media platforms, and different degrees regarding the perception of barriers and challenges in adopting Social Media tools.


2020 ◽  
Vol 3 (4) ◽  
Author(s):  
Yu-Ping Lee ◽  
◽  
Hsin-yeh Tsai ◽  
Jheng-Sian Wu

In the beginning, telecommunications started from telegraph and television, and then entered the Internet era, As the Internet evolves to Web 2.0, online communities are emerging where users can communicate with each other, start socializing online by interacting with others through video sharing sites, blogs, Facebook and more. Smartphones, PCs allow users to communicate via social media with anyone from anywhere in the world who is close to them, get more followers, shares, likes, interactions and love counts, users get the social aspect of needs and identity, Users with a large number of fans can engage in mutually beneficial behavior with manufacturers and social media platforms, For example, more Openness to Experience people create through applications such as retouching and video editing, or if a more extroverted person uses more interactive applications such as video recording or live streaming applications, To attract more people to join the platform for exchange. Social media is now used by nearly half of the world's population, and the number of users is growing, and most people have smartphones, Social media has become part of people's daily lives, common social media platforms are Facebook, Instagram, Twitter, Youtube, etc. The different personality traits of the users, observing the Persistence of Different Personality Traits in Social Media through Self-Disclosure, find social media to retain and attract more people to operate and use social platforms. 464 valid samples were collected for this study, Analysis using SmartPLS 3, Learn that Extraversion, Openness to Experience and Neuroticism are positively significant for Self-Disclosure, analyzing personality traits after Self-Disclosure, continued use is intended to have a positive and significant impact, Users Increase Continuity of Social Media Use from Self-Disclosure, give reference to future research directions.


Sign in / Sign up

Export Citation Format

Share Document