scholarly journals Open Distance Learning Students Perception Of The Use Of Social Media Networking Systems As An Educational Tool

2013 ◽  
Vol 12 (8) ◽  
pp. 867 ◽  
Author(s):  
Jan Wiid ◽  
Michael C. Cant ◽  
Corinne Nell
Keyword(s):  
Social Media ◽  
Distance Learning ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Tertiary Institution ◽  
Course Content ◽  
Use Of Technology ◽  
Use Of Social Media

Students in tertiary institutions have become more and more adapted to the use of technology, which is especially important for the businesses that hire graduates. Students are increasingly expected by employers to be proficient in the use of social media and therefore expect their institutions to make use of similar technology in the delivery of educational materials. The main aim of this study was to investigate students perceptions of the use of social media networking systems during their time of studying at an open distance learning (ODL) tertiary institution. The study also investigated whether students feel at ease when using social media networking systems, whether they will be able to find information on these social media networking systems, and whether they believe it will be an effective and easy way to study course content. These were tested by making use of the Technology Acceptance Model (TAM) constructs namely; Perceived ease of use, Perceived usefulness, Attitude towards using, and System accessibility. A survey was distributed to students, and it was found that students regarded Perceived ease of use as being the most important factor to consider when they are using social media networking systems.

scholarly journals ODL students and the use of social media networking systems as an educational tool: can lecturers stay connected

2013 ◽  
Vol 11 (1) ◽  
pp. 556-566
Author(s):  
Johannes Arnoldus Wiid ◽  
Michael Colin Cant
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Transfer Of Knowledge ◽  
Perceived Ease Of Use ◽  
Tertiary Institution ◽  
Course Content ◽  
Use Of Technology ◽  
Use Of Social Media

The use of technology in education is not a fad anymore- it is real and happening at a fast pace. Students are expecting lecturers to become more and more adept at using technology and to make use of the media available to transfer knowledge. Therefore, lecturers in all tertiary institutions have tobecome more and more adapted in the use of technology. In many instances there is a disconnection between the expectations of these two groups and the main aim of this study was to investigate lecturers’ perceptions on the use of social media networking systems in the transfer of knowledge, at an open distance learning (ODL) tertiary institution. The study also investigated whether lecturers feel at ease when using social media networking systems, whether they will be able to find information on these social media networking systems and whether they believe it will be an effective and easy way to present course content. These aspects were tested by making use of the Technology Acceptance Model (TAM) constructs namely; ‘Perceived ease of use’, ‘Perceived usefulness’, ‘Attitude towards using’, and ‘System accessibility’. A survey was distributed to lecturers, and it was found that lecturers regarded ‘Perceived ease of use’ as being the most important factor to consider when they are using social media networking systems.

scholarly journals Perceptions And Uses Of Social Media Networking Systems By South African Students

2014 ◽  
Vol 13 (4) ◽  
pp. 715 ◽  
Author(s):  
Johannes A. Wiid ◽  
Michael C. Cant ◽  
Corinne E. Nell
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
South African ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
African Students ◽  
Course Content ◽  
Use Of Social Media ◽  
Acceptance Model ◽  
Self Administered Questionnaire

The purpose of this study was to determine South African students perceptions and uses of social media networking systems. The study further determined whether students are making use of social media networking systems, the purpose of making use of social media networking systems, and whether the students believe that it can be an effective and easy tool to use in order to study the course content. The reason for this study was the fact that students now a days are more familiar with social media networking systems, as more technology mediums are available today to communicate on a more flexible and timely manner. The study made use of the Technology Acceptance Model (TAM) constructs in order to test the objectives. These constructs are; Perceive ease of use, Perceived usefulness, Attitude towards using, Intention to use, and System accessibility. A self-administered questionnaire was distributed to students, and it was found that social media is mostly being used by students for social purposes rather than for educational purposes, and that Facebook is the most popular social media networking system to use.

scholarly journals Perceived Usefulness and Ease of Use of Social Media among Pre-service Teachers in Ghana

2020 ◽  
pp. 69-78
Author(s):  
Daniel Paa Korsah ◽  
Issah Bala Abdulai ◽  
Daniel Gbormittah
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Teaching And Learning ◽  
Study Data ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Significant Difference ◽  
Education In Ghana ◽  
Use Of Social Media

The study examined the level of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) of social media within the framework of the Technology Acceptance Model (TAM) in order to ascertain the usefulness of social media among Pre-service Teachers in Ghana. Stratified random sampling was used to select 391 Pre-service Teachers for the study. Data was collected using a questionnaire and analysed based on descriptive statistics and an Independent sample t-test. This study found that majority of the Pre-service Teachers use two social media platforms; WhatsApp and Facebook. The study further established a significant difference between Pre-service Teachers whose usage of social media sites specifically affect their perceived usefulness and those that specifically affect their perceived ease of use. The study encouraged teachers to integrate e-learning applications like Blackboard, Google Classroom and Edmodo in their courses (using the blended learning approach) as they have social media-like features that students have already embraced. This study contributed to research on the possibility of integrating social media into teaching and learning in Colleges of Education in Ghana.

Perceived value of social media in students’ participation in social movement

2019 ◽  
Vol 35 (3/4) ◽  
pp. 244-258 ◽  
Author(s):  
Shohana Akter ◽  
Md. Anwarul Islam
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Reform Movement ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Tam Model ◽  
Use Of Social Media

Purpose The purpose of this study is to empirically investigate the use of social media (SM) and its influence for increasing students’ participation in the quota reform movement at the University of Dhaka, Bangladesh. Design/methodology/approach The revised technology acceptance model (TAM) was used to formulate this research’s hypotheses. A survey was administered to obtain data about students’ intention to use SM. The survey consisted of a set of questions based upon the revised TAM model. A total of 498 surveys were distributed and 304 students responded to it; hence, response rate was of 61.04%. A regression and single way ANOVA were conducted to test the hypotheses. Findings The results indicate that most of the students use SM for academic purposes and to get connected with friends. Among the social networking tools, Facebook is the most widely used by the respondents. Findings supported that perceived ease of use and perceived usefulness of SM affect student’s intention to increase participation in the quota reform movement. There were no significant relationships between gender and politics with the use of SM. Research limitations/implications A sample of students from Dhaka University was taken and the sample size was small. As a result, the findings of this study cannot be generalized in other settings. SM has a positive effect in the societies where change happens through collective actions. Originality/value Why and how students use SM has been widely discussed over the available literature, but students’ intention to use for it for social movements has not been studied. This study has made an effort to empirically examine the use of SM in the context of the quota reform movement in Bangladesh.

scholarly journals HOW IS SOCIAL MEDIA USED BY INDONESIAN SCHOOL PRINCIPALS FOR INSTRUCTIONAL LEADERSHIP?

2021 ◽  
Vol 40 (1) ◽  
pp. 70-80
Author(s):  
Lantip Diat Prasojo ◽  
Lia Yuliana
Keyword(s):  
Social Media ◽  
Instructional Leadership ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Teaching Staff ◽  
Perceived Ease Of Use ◽  
Sequential Approach ◽  
Significant Difference ◽  
Use Of Social Media

Information technology and communication adoption, including social media, remains an interesting research theme in this digital era, especially in a developing country like Indonesia. A survey of principals’ perceptions in Indonesia on the factors that influence the use of social media for instructional leadership serves as the focus of this study. Using a sequential approach, 122 principals responded to the questionnaire which adapted the Technology Acceptance Model (TAM) containing six constructs namely perceived ease of use, perceived usefulness, perceived attitude, perceived facilitating conditions, subjective norm, and behavioral intention to use technology; and seven of them were interviewed to give further explanations on their perception. The different test was used on for the results of the interview for the quantitative data analysis and thematic analysis. This research finds that the principals’ use of the social media in instructional leadership is considered satisfactory. There is no significant difference regarding the use of social media for instructional leadership based on sex or age, but there is a significant difference based on age in which principals aged more than 50 years have the highest average of TAM. From the interviews, it can be concluded that principals use social media for work to make communication more effective and efficient. The use of social media between the principal and teaching staff proves to be a great way for communication and supervision, not only to report on the teaching and learning process, but also other activities such as administrative reports and financial discussions.  

An Empirical Evaluation of the Effects of Gender Differences and Self-efficacy in the Adoption of E-banking in Nigeria

2012 ◽  
pp. 179-192
Author(s):  
Charles K. Ayo ◽  
Princely Ifinedo ◽  
Uyinomen O. Ekong ◽  
Aderonke Oni
Keyword(s):  
Gender Differences ◽  
Technology Acceptance ◽  
Self Efficacy ◽  
Empirical Evaluation ◽  
Gender Disparity ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Acceptance Model

The issues of gender disparity in the usage of information technology (IT), as well as self-efficacy, have received considerable interest and attention among researchers in recent times. Prior research has identified that gender differences and self-efficiency affect the attitude towards adoption and use of technology. In general, females are believed to be disadvantaged compared to their male counterparts with respect to IT usage and acceptance. The reasoning is that males are mostly more exposed to technology and tend to have more proficiency with such tools. Very little information exists in the extant literature regarding perceptions in developing parts of the world, including Africa. In this chapter, an empirical evaluation of the issues in the context of e-banking will be made in Lagos (Nigeria) and its environs. An extended Technology Acceptance Model (TAM) will be used as a conceptual framework to guide the discourse. Data analysis was done on SPSS 15.0. The study’s results showed that gender differences moderated the acceptance of e-banking of users in the research context. Namely, computer self efficacy and perceived ease of use were of concerns to females, but less so for their male counterparts. Also, perceived usefulness of e-banking is discovered to be the most influencing factor for male users. The study’s implications for research and practice are discussed in the chapter.

scholarly journals Motivational Factors to Adopt Social Media Technology in Small Medium Enterprises

2020 ◽  
pp. 10
Author(s):  
Nuning Setyowati ◽  
Heru Irianto
Keyword(s):  
Social Media ◽  
Motivational Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Media Technology ◽  
Perceived Enjoyment ◽  
Use Of Social Media ◽  
Positive Effect ◽  
Social Media Technology

Social media technology has become part of the community needs, not only as a means to socialize but also to support business operations. In the MEA era, the demands of the market expansion of business networks become mandatory for employers, including for SMEs. This study aim to analyze the motivational factors of SMEs to use social media technologies to support their business activities. This study used survey technique and analysis of Structural Equation Modeling  with  PLS analysis tools. The results showed that perceived enjoyment have positive effect on the perceived ease of use of social media technology, Perceived ease of use have positive effect toward the perceived usefulness, perceived enjoyment and perceived ease of use have positive effect to attitudes towards the use of social media technology, Perceived usefulness and attitude towards the use of social media technology have positive effect toward the intention of using social media technology.

scholarly journals Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

2018 ◽  
Vol 20 (1) ◽  
Author(s):  
Rosemary Matikiti ◽  
Mercy Mpinganjira ◽  
Mornay Roberts-Lombard
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
South African ◽  
Tourism Industry ◽  
Ease Of Use ◽  
Social Media Marketing ◽  
Perceived Ease Of Use ◽  
The South ◽  
Travel Agencies ◽  
Use Of Social Media

Background: In tourism, globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses such as travel agencies and tour operators. Objective: The aim of this research was to establish factors that influence attitude towards the use of social media marketing by travel agencies and tour operators in South Africa. Method: The study adopteda quantitative approach through the use of questionnaires. Data used in the analysis were collected from 150 travel agencies and tour operators by means of a structured questionnaire. Multiple regression analysis and one-way ANOVA were used for data analysis. Results: The results showed that managerial support and managers’ level of education are the two main internal factors which influence attitude towards the use of social media marketing. Pressure from competitors, perceived benefits and perceived ease of use were found to be the most prominent external factors which influence the use of social media marketing. The results also revealed that technical knowledge moderates the relationship between attitude towards social media marketing and the level of social media marketing usage. Conclusion: The study concludes with these recommendations: Management of travel agencies, tour operating businesses and the South African government should support the use of social media marketing by small tourism businesses through providing training and workshops on social media marketing for the employees to acquire the required skills.

scholarly journals Assessing Acceptance Toward Wiki Technology in the Context of Higher Education

2017 ◽  
Vol 18 (6) ◽  
Author(s):  
Panagiota Altanopoulou ◽  
Nikolaos Tselios
Keyword(s):  
Technology Acceptance ◽  
Undergraduate Students ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Big Five Personality ◽  
Extended Model ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Wiki Technology ◽  
Acceptance Model

<p class="3">This study investigated undergraduate students’ intention to use wiki technology. An extension of the Technology Acceptance Model (TAM) has been used by taking into account not only students’ wiki perceived utility and usability, but also Big Five personality characteristics and two other variables, social norms, and facilitating conditions, as proposed in the Unified Theory of Acceptance and Use of Technology (UTAUT). Students’ beliefs before (pre-wiki scenario) and after (post-wiki scenario) the actual use of the wiki system were investigated, with 85 and 86 participants respectively. The hypotheses were tested using partial least squares analysis. For the pre-wiki scenario, 8/15 hypotheses were confirmed and 11/15 for the post-wiki scenario. The relationship between perceived ease of use and perceived usefulness was found to be of the highest magnitude. The most notable difference across the two scenarios was that the relation between perceived ease of use and attitudes towards use was significant only in the first scenario. The results demonstrate that the proposed TAM-extended model could predict students’ wiki acceptance.</p>

scholarly journals Teacher’s Perception towards Usage of Social Media To Enhance Teaching Performance

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Shazia Shahab Shaikh ◽  
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Public Universities ◽  
New Technology ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Teaching Performance ◽  
Perceived Ease Of Use

The study directs to analyze the perception of teachers towards the adaption of social media as a new technology for the enhancement of teaching performance. The collected data contains a sample of n=130 faculty members of two public universities of Sindh province of Pakistan. Technology Acceptance Model (TAM) has been used in the framework of the study. The data were analyzed by the Smart Partial Least Square (PLS) software version 3. The aggregate response from the teacher's rate is 94.7% for the current study. More than an average social networking source, Whatsapp mostly used 58.46% by the teachers of public universities. The teachers of public universities use 92.31% of Facebook and 67.69% of Whatsapp less than four hours per day. Acceptable scores of Cronbach’s Alpha through reliability values appear greater than 0.70 up to 0.987. Moreover, both AVE and CV are indicating acceptable scores. A value of SRMR below 0.08 is a depiction of good fit. The study confirmed all the established hypotheses indicating the factors including Perceived Usefulness and the Perceived Ease of Use and towards teachers’ performance and satisfaction are significantly affected by the use of social media. Therefore, the study finds a stronger association of social media use to Perceived ease of usefulness. It is also observed that the Perceived Usefulness and Perceived Ease of Use appear crucial factors to make a significant prediction about teachers’ performance after using social media in Pakistan.

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