Gender Differences In Susceptibility To Normative Social Influence On The Purchase Decisions Of Designer Label Apparel

This study examines susceptibility to normative social influence on purchase decisions of designer label apparel in Malaysia. The study focuses on the youth market with special consideration given to gender differences. Influences of family and peers were examined along with celebrity influences. A total of 319 youth participated in the study. Results indicate that gender differences do exist with males exhibiting a higher likelihood of being influenced by their reference groups. Celebrity influence was also found to be weaker than that exerted by direct reference groups.

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Incorporating Normative Social Influence into a Diffusion Model

Psychological Reports ◽

10.2466/pr0.1991.68.3c.1185 ◽

1991 ◽

Vol 68 (3_suppl) ◽

pp. 1185-1186 ◽

Cited By ~ 2

Author(s):

Richard H. Evans

Keyword(s):

Social Influence ◽

Diffusion Model ◽

Newton’S Method ◽

Business School ◽

Newton's Method ◽

School Students ◽

Athletic Shoes ◽

Normative Social Influence

This research examined a diffusion model that included normative social influence. Findings were based on responses of 137 undergraduate business school students who served as subjects and examined the product, athletic shoes, and indicate that normative social influence may be included in the diffusion model by using Newton's Method to provide a good fit with the data.

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Gender differences on job satisfaction of the five‐star hotel employees

International Journal of Contemporary Hospitality Management ◽

10.1108/09596111211258919 ◽

2012 ◽

Vol 24 (7) ◽

pp. 1047-1065 ◽

Cited By ~ 31

Author(s):

Derya Kara ◽

Muzaffer Uysal ◽

Vincent P. Magnini

Keyword(s):

Job Satisfaction ◽

Gender Differences ◽

Demographic Variables ◽

Content Type ◽

Hotel Employees ◽

Tourism Sector ◽

Study Results ◽

Job Conditions ◽

Using Data ◽

Personal Fulfillment

PurposeThe purpose of this research is to examine gender differences while controlling for select variables on job satisfaction using data collected from employees in the hospitality industry.Design/methodology/approachThe study was conducted on 397 employees (234 males and 163 females) in five‐star hotels in Ankara, Turkey.FindingsThe level of job satisfaction is determined by four factors: “management conditions”, “personal fulfillment”, “using ability in the job”, and “job conditions”. The study results show that significant gender differences exist with regard to the “using ability in the job” dimension of job satisfaction. After controlling such variables as age, marital status, monthly income level, education, type of department, position held, length of time in the organization, length of time in the tourism sector, and frequency of job change, most gender differences remained significant.Research limitations/implicationsThe use of hotel employees solely representing five‐star hotels may be considered a limitation of this study. The results provide information that can be utilized in understanding, maintaining, and increasing the satisfaction levels of both female and male employees. The findings indicate that fairness and equity in salary and wages are effective tools to increase the job satisfaction levels of male and female employees.Originality/valueThis study focuses on the identification of gender‐specific drivers of job satisfaction while controlling for select demographic variables. The study provides insight into employees' perceptions of certain aspects of the nature of the hospitality and tourism sector in Turkey.

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Differences in Reading Motivation Between American and Japanese Students

Journal of Literacy Research ◽

10.1177/1086296x211030455 ◽

2021 ◽

pp. 1086296X2110304

Author(s):

Hitomi Kambara ◽

Yu-Cheng Lin

Keyword(s):

Gender Differences ◽

Reading Motivation ◽

The United States ◽

Future Studies ◽

Japanese Students ◽

Cross Cultural Study ◽

Study Results ◽

American Students ◽

Fourth Grade Students ◽

And Gender

This cross-cultural study investigated country and gender differences among American (U.S.A.) and Japanese students’ reading motivation. Fourth-grade students (94 from the United States and 102 from Japan) were administered a reading motivation questionnaire. Study results indicated American students had higher reading motivation than Japanese students on most dimensions, including Self-Efficacy, Challenges, Curiosity, Importance, Involvement, Recognition, Grades, Competition, and Social. We found that culture may impact students’ reading motivation and discuss how individualistic and collectivistic cultures influence students’ reading motivation. Contrasting with the existing research, this study did not show any significant gender differences in reading motivation across the two countries. The null effect of gender needs to be re-examined in future studies.

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Consumer Needs for Hand-Touch Product Designs Based on the Experience Economy

Sustainability ◽

10.3390/su11072064 ◽

2019 ◽

Vol 11 (7) ◽

pp. 2064 ◽

Cited By ~ 1

Author(s):

Jui-Che Tu ◽

Cheng-Hsueh Yang

Keyword(s):

Product Life Cycle ◽

Economic Value ◽

Sensory Stimulation ◽

Purchase Decisions ◽

Quality Factors ◽

Experience Economy ◽

The Sustainable Development ◽

Study Results ◽

Tactile Sensations ◽

Insight Into

Hand-touch products are products that emphasize tactile sensations. These products can generate sensory stimulation and create memorable experiences for consumers, thereby driving purchase decisions. The economic value of hand-touch products is undoubtedly associated with the experience economy. Consumers generally focus on how much experience value is created by the hand-touch product itself. This study adopted the experience economy perspective to investigate the development of hand-touch products. To gain further insight into consumers’ product needs and place the focus of product development on the most important aspects, this study primarily adopted a questionnaire survey and Kano’s two-dimensional model to classify quality factors. In addition, the relative majority method was used to classify quality factors into five major categories: Attractive quality, One-dimensional quality, Must-be quality, Indifferent quality, Reverse quality. The study results showed that: (1) Consumers valued the sense marketing of hand-touch products. (2) Timely use of other marketing approaches enables a product to effectively meet customers’ needs. (3) Use of Cross Analysis to Identify Top-Priority Factors. This study’s findings on the true needs of consumers for hand-touch products can enhance and improve product life cycle, thereby achieving the sustainable development of products.

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Investigating the Factors Influencing Pre-Service Teachers' Acceptance to Use Mobile Devices for Learning

Mobile Learning Applications in Early Childhood Education - Advances in Educational Technologies and Instructional Design ◽

10.4018/978-1-7998-1486-3.ch010 ◽

2020 ◽

pp. 183-208

Author(s):

Georgios K. Zacharis

Keyword(s):

Data Collection ◽

University Students ◽

Social Influence ◽

Mobile Devices ◽

Behavioral Intention ◽

Study Results ◽

Data Collection Instrument ◽

Faculty Of Education ◽

Facilitating Conditions ◽

Behavioral Intention To Use

This chapter determines the factors that significantly influence pre-service teachers' acceptance to use mobile devices as resources for learning in a university context. Based on the methodological framework of the UTAUT, a modified contextualized model of evaluation was created. A data collection instrument was designed, validated contextually, and optimized for mobile learning in higher education. A total of 320 Greek university students from a Faculty of Education participated in the study. Results demonstrated that the instrument constructed showed a notable internal consistency, with a high validity for data collection in 8 of its 9 factors. Results indicated Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, and Empowerment in Learning as factors which affected participants' Behavioral Intention to use mobile technology for learning. Behavioral Intention, Social Influence and Empowerment in Learning affected university students' behavior to use mobile devices for learning.

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Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm

European Journal of Marketing ◽

10.1108/ejm-02-2015-0087 ◽

2017 ◽

Vol 51 (9/10) ◽

pp. 1612-1630 ◽

Cited By ~ 3

Author(s):

Di Wang ◽

Harmen Oppewal ◽

Dominic Thomas

Keyword(s):

Social Influence ◽

Impression Management ◽

Social Presence ◽

Purchase Decisions ◽

Product Selection ◽

Content Type ◽

The Social ◽

The Impact ◽

Superstitious Beliefs

Purpose Several studies have shown that superstitious beliefs, such as beliefs in “lucky” product attributes, influence consumer purchase behaviour. Still, little is known about how social influence, in particular mere social presence, impacts consumer superstition-related purchase decisions. Drawing on impression management theory, this paper aims to investigate the effect of social presence on consumer purchase decisions of products featuring lucky charms including the role of anticipated embarrassment as a mediator of the social presence effect. Design/methodology/approach In three studies, participants select products that feature or do not feature a lucky charm. They make these selections under varying conditions of social presence, as induced by the shopping setting in the scenario or through the use of confederates or fellow participants observing them make a real product selection. Participants are students from Australia and China. Findings The studies show that social presence makes consumers less likely to select products that feature a lucky charm. This suppressing effect is mediated by the consumers’ anticipated embarrassment. Research limitations/implications The study investigates the effect of social presence but does not investigate different parameters of social presence such as the number of people present and their familiarity. The study investigates effects for purchase settings but does not include effects of usage and neither does it look into differences across product types or lucky charm types. Practical implications Marketers should be careful to not make lucky charms too publicly salient. Online settings are more suitable than mortar-and-brick settings for selling products featuring a lucky charm. Originality/value The present research is the first to investigate consumer purchase behaviour for a product featuring a lucky charm. It is also the first to investigate the impact of social influence on superstition-based decision-making.

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Effects of luxury brand perceptions on brand attachment and purchase intention: A comparative analysis among consumers in China, Hong Kong and Taiwan

South African Journal of Business Management ◽

10.4102/sajbm.v49i1.6 ◽

2018 ◽

Vol 49 (1) ◽

Cited By ~ 1

Author(s):

Te-Hsing Ku ◽

Tzu-Ling Lin

Keyword(s):

Hong Kong ◽

Social Influence ◽

Purchase Intention ◽

Brand Image ◽

Group Analysis ◽

Structural Relationship ◽

Brand Attachment ◽

Luxury Brand ◽

Study Results ◽

Individual Value

The purpose of this study was to investigate the relationship among luxury brand perceptions (i.e. individual value, social influence and luxury brand image), luxury brand attachment and luxury brand purchase intention. In addition, the study examines the influence of antecedents on brand attachment and purchase intention among consumers in China, Hong Kong and Taiwan (i.e. the Greater China region). Using an empirical research method, the effects of luxury perceptions on brand attachment and purchase intention are tested using the partial least squares (PLS) approach to structural equation modelling. Differences in the structural relationship among subsamples were also examined by multi-group analysis to achieve a better understanding of the characteristics of different markets, thus contributing to the marketing strategy knowledge. According to the study results, antecedents, including individual value, social influence and luxury brand image, significantly influence brand attachment and purchase intention. Furthermore, the group comparisons suggest that the three subsamples have different characteristics with respect to the structural relationship. In the China subsample, brand attachment is more likely to be influenced by social influence. In comparison, Hong Kong consumers are more rational, that is, brand attachment and purchase intention are strongly influenced by consumer’s perception of luxury brand image. Finally, the purchase intention of Taiwanese consumers mainly depends on the affection for the luxury brand.

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