scholarly journals The impact of store formats and sales promotion towards consumer’s purchase decision: Case study of Indomaret in Bandung city

2020 ◽  
Vol 6 (5) ◽  
Author(s):  
Seidou Hafissou
Keyword(s):  
Sales Promotion ◽  
Purchase Decision ◽  
The Impact

scholarly journals The Impact of Sales Promotion and Product Branding on Company Performance: A Case Study of AIICO Insurance Nigerian PLC

2014 ◽  
Vol 129 ◽  
pp. 164-171
Author(s):  
Musibau Akintunde Ajagbe ◽  
Choi Sang Long ◽  
Oluyinka Solomon
Keyword(s):  
Sales Promotion ◽  
Company Performance ◽  
The Impact

scholarly journals The Impact of Consumer Perception on Purchase Decision of XL Xtra Combo Lite Data Package Card

2020 ◽  
Vol 3 (2) ◽  
pp. 373-379
Author(s):  
Onita Sari Sinaga ◽  
Debi Eka Putri ◽  
Marto Silalahi
Keyword(s):  
Hypothesis Test ◽  
Field Research ◽  
Secondary Data ◽  
Consumer Perception ◽  
Primary Data ◽  
Purchase Decision ◽  
Study Program ◽  
Management Study ◽  
The Impact

The objective of this study was to determine the effect of consumer perception on purchase decision of XL Xtra Combo Lite data package card (a case study of the VI semester students of Management Study Program at the STIE Sultan Agung). This study used the designs of literature review and field research. The type of data used in this study was qualitative and quantitative data. The data sources consisted of primary data and secondary data. The population used in this study was the VI semester students of undergraduate Management Study Program at the STIE Sultan Agung and the sample used was 44 respondents. The data collection was carried out by questionnaire, interview and documentation. The analysis technique used was qualitative descriptive and quantitative descriptive analyses consisting of multiple linear regression, correlation test, as well as determination and hypothesis test. The results of this study concluded that consumer perception and purchase decision were good. Then, for the results of the hypothesis, it was known that consumer perception had a positive and significant effect on the purchase decision of XL Xtra Combo Lite data package card (a case study of the VI semester students of Management Study Program at the STIE Sultan Agung).

Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Penjualan Terhadap Keputusan Pembelian Motor Honda Vario

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Stefani Stefani ◽  
Adil Fadillah
Keyword(s):  
Product Quality ◽  
Research Data ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Independent Variables ◽  
The Creation

The purpose of this study is to analyze the effect of price perception, product quality,and sales promotion on purchasing decisions for Honda Vario (Case Study on Consumersin Bogor). Price Perception, Product Quality, and Sales Promotion have an important rolefor the creation of Purchase Decisions. The purposes of this study are (1) to determine theeffect of price perception on purchasing decisions, (2) to determine product quality onpurchasing decisions. (3) To find out sales promotion on purchasing decisions. (4). Todetermine the effect of perception of price, product quality, and sales promotion togetheraffect purchasing decisions, the number of respondents in this study were 220 respondentswho were taken from those who knew and had bought a Honda Vario motorcycle in BogorCity. The research data was processed using SPSS version 22 . The results of this studyare as follows: (1) Price Perception partially affects purchasing decisions with a t-countvalue greater than t-table ( 4.053 > 1.65 ) and a significant value of 0.000 < 0.05; H0 isrejected H1 is accepted. (2) Product quality partially influences purchasing decisions witha t-count value greater than t-table (3.324 > 1.65) and a significant value of 0.001 <0.05;H0 is rejected H2 is accepted. (3) Sales Promotion partially affects the Purchase Decisionwith a t-count value greater than t-table ( 4.099 > 1.65 ) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Perception of Price, Product Quality, and SalesPromotion simultaneously have a positive and significant effect on Purchase Decisions witha calculated F value greater than F table (518.425 > 2.65) and with a significance value of0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Price Perception,Product Quality, and Sales Promotion) are able to explain the variation in the dependentvariable (Purchase Decision) by 87.8%, while 12.2% Purchase Decision is influenced byother independent variables.Keywords: Price Perception, Product Quality, Sales Promotion, and Purchase Decision

scholarly journals Factors Influencing the Purchase Decision of Fast Moving Consumer Goods in the Rural Areas of Bangladesh: Evidence from Khulna District

2018 ◽  
pp. 58-66
Author(s):  
Kajol Karmoker ◽  
Md. Enamul Haque
Keyword(s):  
Factor Analysis ◽  
Rural Areas ◽  
The Body ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Marketing Plan ◽  
Consumer Behaviors ◽  
Rural Consumers ◽  
The Impact ◽  
Self Administered Questionnaire

Purpose: This paper aims to identify the factors that influence the FMCGs purchase decision in the rural areas of Bangladesh. In addition the study measures the impact of each factor on FMCGs purchase decision. Design/Methodology/Approach: The study sample consisted of 150 rural consumers selected based on convenient sampling method. Data was collected using self administered questionnaire via personal visit to the consumers. Factor analysis was applied to identify the factors and later multiple regression analysis was done to measure the impact of each factor on FMCGs purchase decision. Findings: Factor analysis revealed that 24 variables loaded on 9 factors. Among 9 factors Retailers Recommendations, Sales Promotion, Product Attribute, Life Style and Product Quality were found statistically significant in explaining 58.1% variation in the FMCGs purchase decision in rural areas of Bangladesh. Practical Implications: The study findings bring some suggestions for the marketers who want to develop product and execute marketing plan for rural consumers. Originality/Value: This study contributes to the body of empirical research on rural consumers because scholars of FMCG products regularly explore the urban consumer behaviors whereas the rural consumer behaviors are understudied.

scholarly journals The Impact of Marketing Communication in Attracting Customer (Case Study at Fairmont Hotel Jakarta)

2017 ◽  
Vol 1 (1) ◽  
pp. 68
Author(s):  
Yuan Reza Maulana Natakusumah ◽  
Adinoto Nursiana ◽  
Chondro Suryono
Keyword(s):  
Direct Marketing ◽  
Personal Selling ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Validity And Reliability ◽  
Probability Sampling ◽  
The Impact ◽  
Fairmont Hotel

Fairmont Hotel Jakarta has the unstable occupancy from month to month, started from January to December 2016. The objective of this research is to know the impact of marketing communication in attracting customer at Fairmont Hotel Jakarta. This research used associative casual. Population are all the guests who stayed in Fairmont Hotel Jakarta in the year of 2016. The sampling technique is non-probability sampling, and used incidental sample. The number of sample in this research is 120 respondents. Data was collected by distributing questionnaires with Likert scale.  The statements in the questionnaires were tested of their validity and reliability.  The data was analysed by using SPSS 19.0. The study found that marketing communication that consisted of advertising, sales promotion, public relation, personal selling and direct marketing impacted to attract customers 22,9%.

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