scholarly journals Servisscape in the Finest Cinema

2019 ◽  
Vol 8 (3) ◽  
pp. 83-93
Author(s):  
Aditya Pandowo ◽  
Merinda H. C. Pandowo H.C Pandowo
Keyword(s):  
Willingness To Pay ◽  
Perceived Value ◽  
Perceived Quality ◽  
Primary Data ◽  
Significant Relation ◽  
Brand Relationship ◽  
Premium Price ◽  
Spatial Layouts ◽  
Physical Attraction ◽  
Closed Structure

The aim of the study is to investigate the consequences of servicescape and to explore the application of it in the premium cinema. Several stimuli related to cinemas’ physical attraction are added to determine their relation such as ambiances, spatial layouts, and signs. 154 visitors are taken by purposive sampling. The respondents are the young regular audience in the finest cinema. Closed structure questioners are spread for primary data and examined with path analysis. The results show that servicescape is related to perceived quality, perceived value, and willingness to pay a premium. Meanwhile, a significant relation also is shown between perceived quality and perceived value. There is also evidence that both perceived quality and perceived value as antecedents of willingness to pay the premium price. The findings provide the applicability of servicescape in the cinema industry, especially in high-class cinema where the consumer-brand relationship is needed.

scholarly journals Pengaruh Perceived Quality dan Perceived Value terhadap Brand Loyalty melalui Customer Satisfaction J-Klin Beauty Jember

2019 ◽  
Vol 2 (2) ◽  
pp. 292-301
Author(s):  
Anton Yuliansyah ◽  
Timotius Dwi Handoko
Keyword(s):  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Perceived Value ◽  
Perceived Quality ◽  
Primary Data ◽  
Analysis Tool ◽  
Analysis Method ◽  
Service Companies ◽  
Data Processing Method

Consumers play a very important role in providing an assessment of the quality of services obtained from service companies. This study aims to determine the effect of variable perceived quality and perceived value on the formation of brand loyalty through customer satisfaction of J-Klin customers in Jember Beauty Data used in this study is primary data. Data processing method uses path analysis method with the help of SPSS 24 analysis tool. The results of the study show that variable perceived quality and perceived value and customer satisfaction affect the formation of brand loyalty in J-Klin Beauty Jember customers either directly or indirectly Keywords: Perceived Quality, Perceived Value, Customer Satisfaction, Brand Loyalty

scholarly journals Slow Fashion in Indonesia: Drivers and Outcomes of Slow Fashion Orientations

2020 ◽  
Vol 11 (6) ◽  
pp. 27
Author(s):  
Usep Suhud ◽  
Mamoon Allan ◽  
Bayu Wiratama ◽  
Ernita Maulida
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Perceived Value ◽  
Equation Model ◽  
Potential Market ◽  
Premium Price ◽  
Slow Fashion ◽  
Fashion Involvement

This study aims to measure the willingness to pay premium price in the case of slow fashion by employing consumers’ slow fashion orientation, perceived valued, fashion involvement, and ethical purchase intention as predictor factors. Slow fashion is a fashion that is designed, produced, and consumed ethically by considering environmental, social, and humanitarian issues. Data were collected using an online survey and participants were approached conveniently. In total, 521 participants took part in this study consisting of 360 females and 161 males. The authors applied exploratory factor analysis and structural equation model to analyse the data. This study tested six hypotheses. As a result, slow fashion orientation significantly affected perceived value. Further, a perceived value significantly impacted fashion involvement, ethical purchase intention, and willingness to premium. Also, fashion involvement had a significant effect on ethical purchase intention, and ethical purchase intention had a significant influence on willingness to pay a premium price. This study shows a potential market of slow fashion in a developing country.

scholarly journals An Assessment of Willingness To Pay by Maize and Groundnut Farmers for Aflatoxin Biocontrol Product in Northern Nigeria

2017 ◽  
Vol 80 (9) ◽  
pp. 1451-1460 ◽  
Author(s):  
Bamikole Ayedun ◽  
Godwin Okpachu ◽  
Victor Manyong ◽  
Joseph Atehnkeng ◽  
Adebayo Akinola ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Sampling Technique ◽  
Aflatoxin Contamination ◽  
Primary Data ◽  
Market Strategy ◽  
Access To Credit ◽  
Threshold Price ◽  
Premium Price ◽  
The Difference ◽  
Multistage Sampling

ABSTRACT In Nigeria, Aflasafe is a registered biological product for reducing aflatoxin infestation of crops from the field to storage, making the crops safer for consumption. The important questions are whether farmers will purchase and apply this product to reduce aflatoxin contamination of crops, and if so under what conditions. A study was carried out to address these questions and assess determinants of willingness to pay (WTP) for the product among maize and groundnut farmers in Kano and Kaduna states in Nigeria. A multistage sampling technique was used to collect primary data from 492 farmers. The majority of farmers who had direct experience with Aflasafe (experienced farmers) in Kano (80.7%) and Kaduna (84.3%) had a WTP bid value equal to or greater than the threshold price ($10) at which Aflasafe was to be sold. The mean WTP estimates for Aflasafe for experienced farmers in Kano and Kaduna were statistically the same. However, values of $3.56 and $7.46 were offered in Kano and Kaduna states, respectively, by farmers who had never applied Aflasafe (inexperienced farmers), and the difference here was significant (P < 0.01). Regression results indicate that contact with extension agents (P < 0.01) and access to credit (P < 0.05) positively and significantly influenced the probability that a farmer would be willing to pay more for Aflasafe than the threshold price. Lack of awareness of the importance of Aflasafe was the major reason cited by inexperienced farmers (64% in Kano state and 21% in Kaduna state) for not using the product. A market strategy promoting a premium price for aflatoxin-safe produce and creating awareness and explaining the availability of Aflasafe to potential users should increase Aflasafe usage.

scholarly journals DRIVING BRAND LOYALTY IN CREATIVE CULINARY INDUSTRY

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Ivan Destian Butar Butar ◽  
Mohammad Harry Pratama ◽  
Christian Haposan Pangaribuan
Keyword(s):  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Primary Data ◽  
Know How ◽  
The Government ◽  
Relationship Of

<p>The government has emphasized the increasing number of the creative culinary industry in Indonesia to increase support in this area. One of the flourishing brands running a creative culinary business in Indonesia is Warunk Upnormal. The growth of the player in this industry has grown some concern about such business's sustainability since the related industry has low entry barriers. This research aims to know how well the known drivers of brand loyalty, including variables brand awareness, perceived quality, brand image, perceived value, pleasure, and customer satisfaction, affect brand loyalty in Warunk Upnormal. This research used a quantitative method in finding the relationships among variables and used primary data to be processed. The design and development of the questionnaire are based on the pretested model and distributed toward 208 respondents. The overall result of this research shows that perceived quality affects most toward pleasure, followed by perceived value, then brand awareness. This research also shows the positive and significant relationship of pleasure toward customer satisfaction and customer satisfaction toward brand loyalty.</p><p> </p>

scholarly journals PENGARUH BRAND PASSION, BRAND COMMITMENT DAN BRAND INTIMACY TERHADAP REPURCHASE INTENTION, POSITIVE WOM DAN PAY PRICE PREMIUM

2020 ◽  
Vol 16 (1) ◽  
pp. 7
Author(s):  
Ali Wardhana ◽  
Samuel Shwan Tera
Keyword(s):  
Willingness To Pay ◽  
Positive Relationship ◽  
Primary Data ◽  
Brand Commitment ◽  
Repurchase Intention ◽  
Brand Love ◽  
Repurchase Intentions ◽  
Premium Price ◽  
High Level ◽  
Brand Intimacy

Amid the pressures of industrial competition, emotions from consumers can be an unlimited resource that can create good opportunities. A brand can no longer be seen merely as an identity but as a relationship with consumers. Therefore, manufacturers are expected to wrap these emotions into a brand through the brand love concept. The usage of the concept of brand love is not without reason, but because brand love is the best representation of high-level constructs, one of which includes emotions. Thus this research aims to see how brand passion, brand intimacy and brand commitment build brand love and then have an impact on repurchase intentions, positive WOM and willingness to pay at premium prices on Samsung brands. This study uses primary data obtained through random questionnaire distribution and using target respondents of Samsung brand smartphone users. The results of this study indicate that brand love can be built well by brand passion, brand intimacy and brand commitment which are its dimensions. Brand love also shows that there is a positive relationship with intention to repurchase, positive WOM and willingness to pay at premium price. If it is more detailed then this study can conclude that brand commitment has the biggest contribution in building brand love and the biggest impact of brand love is positive WOM

scholarly journals Customer’s Behavior and Willingness to Pay for the Antioxidant Eggs

2021 ◽  
Vol 58 (1) ◽  
pp. 1302-1309
Author(s):  
Rahayu Relawati, Bambang Yudi Ariadi, Harpowo
Keyword(s):  
Willingness To Pay ◽  
Consumer Preferences ◽  
Primary Data ◽  
Market Penetration ◽  
Buying Behavior ◽  
Premium Price ◽  
Quantitative Descriptive ◽  
Farm Business ◽  
Chicken Eggs ◽  
Conventional Counterpart

Chicken eggs enriched with antioxidants are produced to provide functional foods that are healthier to consume, with a premium price. The study was intended to analyze customers’ assessment, buying behavior, and willingness to pay the antioxidant (AO) chicken eggs. The study was conducted in Malang Regency, the closest location to the UMM Farm Business Unit. Primary data were obtained from interviews with customers of the AO and conventional eggs. The data were analyzed with a quantitative descriptive design and the t-test. The results suggested that customers assessed the AO chicken eggs had better nutritional content than the conventional one and produced a better impact on health. Customers’ behavior indicated that the purchase of the AO eggs was still lower than conventional eggs, although customers' tasting attitude on the AO egg portrayed a higher preference. Customers were willing to pay more expensive to the AO eggs. The price of AO eggs without any label was 7% higher than the conventional counterpart during the time of the study. If the AO eggs are labeled, they will take a premium price of 21% more than conventional eggs. The results recommended the producers to do packaging and labeling to the AO eggs to expand the market. Moreover, the UMM Farm needs to consider various packaging designs based on consumer preferences and determine the market penetration of the AO eggs.

scholarly journals Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork

Foods ◽  
2021 ◽  
Vol 10 (10) ◽  
pp. 2396
Author(s):  
Mei-Ling Kung ◽  
Jiun-Hao Wang ◽  
Chaoyun Liang
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Perceived Value ◽  
Marketing Mix ◽  
Disposable Income ◽  
Functional Value ◽  
Premium Price ◽  
Purchase Preference ◽  
Higher Educational Attainment ◽  
Emotional Value

This study explored the effects of purchase preference, perceived value, and marketing mix on consumers’ purchase intention and willingness to pay for pork in Taiwan. A questionnaire was distributed to pork consumers in an online platform, and a total of 1042 valid samples were collected. An analysis of the questionnaire responses revealed three purchase preference factors, namely flavour, certification marks, and added features; four perceived value factors, namely functional, social, conditional, and emotional value; and four marketing mix factors, namely promotion, convenience, product, and price marketing. Functional value, purchase frequency, conditional value, and product marketing positively affected purchase intention. Promotional marketing, monthly disposable income, and social value were the main positive factors in increased willingness to pay. Consumers who were men, had a lower educational level, purchased large quantities of pork at one time, or frequently purchased pork exhibited higher purchase intention than did other consumers. Those who were men, had higher educational attainment, had a higher monthly disposable income, or held a management position were more willing to purchase pork at a premium price.

Influencing Factors on Customer Satisfaction towards American Brands in the Food and Beverage Industry in Malaysia

2016 ◽  
Vol 2 (2) ◽  
pp. 69 ◽  
Author(s):  
Nur Atiqah Rochin Demong ◽  
Abdul Kadir Othman ◽  
Salmi Bawasa
Keyword(s):  
Customer Satisfaction ◽  
Influencing Factors ◽  
Perceived Value ◽  
Perceived Quality ◽  
Kuala Lumpur ◽  
Customer Expectation ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Convenience Sampling

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfaction towards American brand in F&B industry in Malaysia. Convenience sampling method was used involving the respondents that consist of customers and shoppers within five mega malls in Kuala Lumpur to represent the total population of the study. The researcher used a multiple regression analysis to analyze 384 data from customers. The results indicate a positive and significant influence of all influencing factors (perceived quality, perceived value and Customer Expectation) on customer satisfaction. Customer expectation is seen to be the factor that was highly influential towards satisfaction, followed by perceived quality and perceived value. The implications of the study are discussed in the paper.

Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

2018 ◽  
Vol 8 (3) ◽  
pp. 250
Author(s):  
Saniatun Nurhasah ◽  
Jono M Munandar ◽  
Muhammad Syamsun
Keyword(s):  
Food Safety ◽  
Direct Effect ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Market Potential ◽  
Purchasing Intention ◽  
Positive Direct

<p><em>ABSTRACT</em></p><p><em>Indonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.</em></p><p><em><br /></em></p><p>ABSTRAK</p><p>Indonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.</p>

PERCEIVED VALUE DAN PERCEIVED QUALITY TERHADAP EHAVIORAL INTENTION WISATAWAN DI TAPLAU PADANG

2017 ◽  
Vol 2 (2) ◽  
pp. 143
Author(s):  
Yuni Candra ◽  
Hesti Mayasari
Keyword(s):  
Behavioral Intention ◽  
Perceived Value ◽  
Perceived Quality ◽  
Probability Sampling ◽  
Purposive Sampling

Tujuan penelitian ini adalah untuk mengetahui pengaruh perceived valuedan perceived quality secara parsial terhadap behavioral intention wisatawan di Taplau Padang. Populasi dalam penelitian ini adalah wisatawan domestik yangberkunjung di Taplau Padang. Jumlah sampel dalam penelitian ini adalah 30 responden, menggunakan teknik penarikan sampel non probability sampling, dengan cara purposive sampling. Penelitian ini untuk membuktikan perceivedvalue dan perceived quality dapat mempengaruhi behavioral intention wisatawan. Menggunakan metode analisis kuantitatif deskriptif dengan menggunakan pengujian hipotesis secara statistik. Tahapan pengujian yang penulis lakukanmeliputi uji regresi linear berganda, uji t-statistik dan koefisien determinasi (R2).

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