scholarly journals Customer’s Behavior and Willingness to Pay for the Antioxidant Eggs

2021 ◽  
Vol 58 (1) ◽  
pp. 1302-1309
Author(s):  
Rahayu Relawati, Bambang Yudi Ariadi, Harpowo
Keyword(s):  
Willingness To Pay ◽  
Consumer Preferences ◽  
Primary Data ◽  
Market Penetration ◽  
Buying Behavior ◽  
Premium Price ◽  
Quantitative Descriptive ◽  
Farm Business ◽  
Chicken Eggs ◽  
Conventional Counterpart

Chicken eggs enriched with antioxidants are produced to provide functional foods that are healthier to consume, with a premium price. The study was intended to analyze customers’ assessment, buying behavior, and willingness to pay the antioxidant (AO) chicken eggs. The study was conducted in Malang Regency, the closest location to the UMM Farm Business Unit. Primary data were obtained from interviews with customers of the AO and conventional eggs. The data were analyzed with a quantitative descriptive design and the t-test. The results suggested that customers assessed the AO chicken eggs had better nutritional content than the conventional one and produced a better impact on health. Customers’ behavior indicated that the purchase of the AO eggs was still lower than conventional eggs, although customers' tasting attitude on the AO egg portrayed a higher preference. Customers were willing to pay more expensive to the AO eggs. The price of AO eggs without any label was 7% higher than the conventional counterpart during the time of the study. If the AO eggs are labeled, they will take a premium price of 21% more than conventional eggs. The results recommended the producers to do packaging and labeling to the AO eggs to expand the market. Moreover, the UMM Farm needs to consider various packaging designs based on consumer preferences and determine the market penetration of the AO eggs.

scholarly journals Analysis of Consumer’s WTP for Cowpea Varieties in Osun State, Nigeria: the Hedonic Pricing Approach

2018 ◽  
Vol 6 (9) ◽  
pp. 1120 ◽  
Author(s):  
Rabirou Kassali ◽  
Abayomi Yusuf Oyewale ◽  
Olufemi Adedotun Yesufu
Keyword(s):  
Willingness To Pay ◽  
Consumer Preferences ◽  
Sampling Technique ◽  
Hedonic Pricing ◽  
Primary Data ◽  
Price Premium ◽  
Price Variation ◽  
Cowpea Varieties ◽  
Breeding Programmes ◽  
Almost All

Analysis of consumer preferences for cowpea varieties in Osun State was carried out with a view to identifying attributes that determine price variation among cowpea varieties and the effect on consumer’s willingness to pay for those varieties. A multistage sampling technique was used to randomly select 240 respondents for the study, comprising 180 cowpea consumers and 60 retailers. Primary data were collected on cowpea varieties, their attributes and the consumer’s willingness to pay for cowpea varieties using well structured questionnaire. Data collected were analysed using both descriptive and inferential statistics. The results showed that out of thirteen varieties found in the area, only nine varieties of cowpea were common in the market. The quality of each variety differs which explained variation in their price. In terms of preference the Oloyin variety is preferred most by 78% of consumers. Weevil resistance had the highest rank among the cowpea attributes. Oloyin had the highest WTP followed by Milk and Drum with ₦303, ₦237 and ₦213 per kg, respectively. Hedonic pricing methods provide a statistical estimate of premiums and discounts for cowpea attributes. Results indicated that weevil resistance was the most important attribute to consumer. Cowpeas with weevil damage tolerance, brown colour, large grain size and short cooking time commanded price premium for almost all the varieties. The consumer discounted prices for insect damage, small size, white colour, smooth skin and grain colour mixed together. The study concludes on the need for breeders and research institutes to incorporate these cowpea attributes that attracted price premium into their cowpea breeding programmes.

scholarly journals The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products

2020 ◽  
Vol 12 (15) ◽  
pp. 6275 ◽  
Author(s):  
Lucio Cappelli ◽  
Fabrizio D’Ascenzo ◽  
Maria Felice Arezzo ◽  
Roberto Ruggieri ◽  
Irina Gorelova
Keyword(s):  
Willingness To Pay ◽  
Consumer Preferences ◽  
Value Systems ◽  
Specific Reference ◽  
Extensive Literature ◽  
Food Sector ◽  
Sustainable Food ◽  
Mass Consumption ◽  
Premium Price ◽  
Made In

Previous publications have shown that Italian consumers are willing to pay a premium price for certain categories of Made in Italy products. The premium price has proven to be higher in the food sector. This study provides an extensive literature review on the topic and aims to test a hypothesis regarding consumer preferences towards some Made in Italy food products of mass consumption (olive oil, meat and fish), with specific reference to the value systems that influence the purchase. This paper studies the correlation between the potential willingness to pay a premium price for the mentioned products and the characteristics of consumers’ sample. The results obtained confirm the willingness to pay for Made in Italy products and correlate the willingness to pay a premium price with the level of education of the respondents to the questionnaire. Thus, these findings show that consumers with a higher educational level tend to make more sustainable food choices and by doing so lean toward a sustainable lifestyle.

scholarly journals Investigating Consumers’ Preference for Acrylamide-Free Cassava Snacks

Foods ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 2721
Author(s):  
Kanokwan Chancharoenchai ◽  
Wuthiya Saraithong
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Explanatory Power ◽  
Potato Chips ◽  
Buying Behavior ◽  
Independent Variables ◽  
Marginal Willingness To Pay ◽  
Premium Price ◽  
Questionnaire Surveys ◽  
And Behavior

As potato chips are often found to contain a carcinogen, called acrylamide, less-risky chips can alternatively be made from cassava. This study aims at examining consumers’ preference and the factors determining their marginal willingness to pay for acrylamide-free cassava chips. The study is undertaken based on questionnaire surveys with 1077 respondents from all six regions of Thailand. Various socio-economic characteristics, and behavior and perception on relevant issues are included in the OLS estimations of marginal willingness, acting as independent variables. The study finds that people show their preference for acrylamide-free cassava chips, and are willing to pay a premium price of THB 5.86, on average. The results also statistically present, among others, the positive explanatory power of persons’ perception about food safety, especially the dangers of acrylamide, and the size of family on the preference of cassava chips. Adult consumers and those from the northeastern region surprisingly reveal an unfavorable willingness to pay more for non-acrylamide cassava chips. Moreover, the availability of sale promotion can encourage consumers to pay more for healthier cassava chips. The findings should allow producers to understand consumers’ buying behavior and their preference for cassava chips as a substitute product; in turn, this should help to commercialize these products in the wider market.

scholarly journals Servisscape in the Finest Cinema

2019 ◽  
Vol 8 (3) ◽  
pp. 83-93
Author(s):  
Aditya Pandowo ◽  
Merinda H. C. Pandowo H.C Pandowo
Keyword(s):  
Willingness To Pay ◽  
Perceived Value ◽  
Perceived Quality ◽  
Primary Data ◽  
Significant Relation ◽  
Brand Relationship ◽  
Premium Price ◽  
Spatial Layouts ◽  
Physical Attraction ◽  
Closed Structure

The aim of the study is to investigate the consequences of servicescape and to explore the application of it in the premium cinema. Several stimuli related to cinemas’ physical attraction are added to determine their relation such as ambiances, spatial layouts, and signs. 154 visitors are taken by purposive sampling. The respondents are the young regular audience in the finest cinema. Closed structure questioners are spread for primary data and examined with path analysis. The results show that servicescape is related to perceived quality, perceived value, and willingness to pay a premium. Meanwhile, a significant relation also is shown between perceived quality and perceived value. There is also evidence that both perceived quality and perceived value as antecedents of willingness to pay the premium price. The findings provide the applicability of servicescape in the cinema industry, especially in high-class cinema where the consumer-brand relationship is needed.

scholarly journals An Assessment of Willingness To Pay by Maize and Groundnut Farmers for Aflatoxin Biocontrol Product in Northern Nigeria

2017 ◽  
Vol 80 (9) ◽  
pp. 1451-1460 ◽  
Author(s):  
Bamikole Ayedun ◽  
Godwin Okpachu ◽  
Victor Manyong ◽  
Joseph Atehnkeng ◽  
Adebayo Akinola ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Sampling Technique ◽  
Aflatoxin Contamination ◽  
Primary Data ◽  
Market Strategy ◽  
Access To Credit ◽  
Threshold Price ◽  
Premium Price ◽  
The Difference ◽  
Multistage Sampling

ABSTRACT In Nigeria, Aflasafe is a registered biological product for reducing aflatoxin infestation of crops from the field to storage, making the crops safer for consumption. The important questions are whether farmers will purchase and apply this product to reduce aflatoxin contamination of crops, and if so under what conditions. A study was carried out to address these questions and assess determinants of willingness to pay (WTP) for the product among maize and groundnut farmers in Kano and Kaduna states in Nigeria. A multistage sampling technique was used to collect primary data from 492 farmers. The majority of farmers who had direct experience with Aflasafe (experienced farmers) in Kano (80.7%) and Kaduna (84.3%) had a WTP bid value equal to or greater than the threshold price ($10) at which Aflasafe was to be sold. The mean WTP estimates for Aflasafe for experienced farmers in Kano and Kaduna were statistically the same. However, values of $3.56 and $7.46 were offered in Kano and Kaduna states, respectively, by farmers who had never applied Aflasafe (inexperienced farmers), and the difference here was significant (P < 0.01). Regression results indicate that contact with extension agents (P < 0.01) and access to credit (P < 0.05) positively and significantly influenced the probability that a farmer would be willing to pay more for Aflasafe than the threshold price. Lack of awareness of the importance of Aflasafe was the major reason cited by inexperienced farmers (64% in Kano state and 21% in Kaduna state) for not using the product. A market strategy promoting a premium price for aflatoxin-safe produce and creating awareness and explaining the availability of Aflasafe to potential users should increase Aflasafe usage.

scholarly journals Willingness to pay and consumer preferences for organic lettuce (Lactuca sativa L)

2021 ◽  
Vol 38 (4) ◽  
pp. 1087-1107
Author(s):  
Arcadio Cerda ◽  
Leidy García ◽  
Angela Viscay ◽  
Beatriz López
Keyword(s):  
Developing Countries ◽  
Willingness To Pay ◽  
Lactuca Sativa ◽  
Consumer Preferences ◽  
Relevant Information ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Lactuca Sativa L ◽  
Organic Products ◽  
Premium Price

Global production of organic products has grown significantly due to increased environmental awareness and healthier lifestyles. However, vegetable growers often lack relevant information about people’s preferences and willingness to pay (WTP) for such products. This difficulty is even more pronounced in developing countries, as Chile, mainly due to the low demand increase for organic products. This research aims to analyze preferences and WTP for Chilean organic lettuce. To obtain the WTP, the contingent valuation (CV) method and conjoint analysis (CA) was applied. The data were obtained from a cross-sectional survey using a representative sample of 416 subjects from the Maule region, Chile, stratified by income level. The results showed that subjects were willing to pay a premium of 26.72 % and 52.83 % for an organic head of lettuce compared to conventionally grown products, according to CA and CV methods, respectively. These results show a strong preference for organic products. Furthermore, the CA method indicated that the organic variety of Lactuca sativa L. var. crispa L., at its lowest observed price, was the consumer’s product of choice. Finally, the main reasons to consume this type of product are, firstly, its higher quality, followed by its taste or smell, and finally, it has better nutritional contents. Therefore, lettuce growers can use the estimated premium price as a reference when making decisions about production and pricing.

scholarly journals PENGARUH BRAND PASSION, BRAND COMMITMENT DAN BRAND INTIMACY TERHADAP REPURCHASE INTENTION, POSITIVE WOM DAN PAY PRICE PREMIUM

2020 ◽  
Vol 16 (1) ◽  
pp. 7
Author(s):  
Ali Wardhana ◽  
Samuel Shwan Tera
Keyword(s):  
Willingness To Pay ◽  
Positive Relationship ◽  
Primary Data ◽  
Brand Commitment ◽  
Repurchase Intention ◽  
Brand Love ◽  
Repurchase Intentions ◽  
Premium Price ◽  
High Level ◽  
Brand Intimacy

Amid the pressures of industrial competition, emotions from consumers can be an unlimited resource that can create good opportunities. A brand can no longer be seen merely as an identity but as a relationship with consumers. Therefore, manufacturers are expected to wrap these emotions into a brand through the brand love concept. The usage of the concept of brand love is not without reason, but because brand love is the best representation of high-level constructs, one of which includes emotions. Thus this research aims to see how brand passion, brand intimacy and brand commitment build brand love and then have an impact on repurchase intentions, positive WOM and willingness to pay at premium prices on Samsung brands. This study uses primary data obtained through random questionnaire distribution and using target respondents of Samsung brand smartphone users. The results of this study indicate that brand love can be built well by brand passion, brand intimacy and brand commitment which are its dimensions. Brand love also shows that there is a positive relationship with intention to repurchase, positive WOM and willingness to pay at premium price. If it is more detailed then this study can conclude that brand commitment has the biggest contribution in building brand love and the biggest impact of brand love is positive WOM

scholarly journals Sustainable agri-food products: A review of consumer preference studies through experimental economics

2018 ◽  
Vol 64 (No. 12) ◽  
pp. 554-565 ◽  
Author(s):  
Lucio CECCHINI ◽  
Biancamaria TORQUATI ◽  
Massimo CHIORRI
Keyword(s):  
Willingness To Pay ◽  
Experimental Economics ◽  
Consumer Choice ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Food Products ◽  
Sustainable Food ◽  
Additional Information ◽  
Premium Price ◽  
Increased Sensitivity

In the last few decades, the interest of consumers towards sustainable agri-food products has been growing. This trend reflects changes in the consumption patterns, which have been deeply influenced by the increased sensitivity concerning social and environmental issues. In this sense, several studies, with different methodological approaches, have investigated consumers’ willingness to pay and its determinants for products with different sustainability labels. To systematise the obtained results, this paper offers a review of the studies that used experimental economics in studying consumer preferences for sustainable food and agricultural products. The 41 studies included in the review were selected on the basis of the pre-identified criterion according to the systematic review approach. Albeit discordant, the results show that a large share of consumers is willing to pay a premium price for products with eco-friendly and organic certifications. Animal welfare, ‘local’ production, or social certification appear to have a lower influence on consumer choice of purchasing. Additional information is able to modify consumer expectations and consequentially their willingness to pay, depending on the individual’s responsibility and awareness.

scholarly journals PERSEPSI KONSUMEN TERHADAP MAKANAN ORGANIK DAN PEMBENTUKAN STRATEGI BUSINESS CANVAS PADA START UP ORGANIC MARKET DI KOTA SURABAYA

2021 ◽  
Vol 9 (4) ◽  
pp. 1461-1476
Author(s):  
Zainal Arifin ◽  
Nimas Aryany Pratiwi ◽  
Bondan Dewa Brata
Keyword(s):  
Business Model ◽  
Consumer Preferences ◽  
Organic Food ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Food Outlets ◽  
Business Model Canvas ◽  
Organic Products ◽  
Quantitative Descriptive

This study aims to analyze consumer preferences for organic food in Surabaya and recommend the strategic implications of using the Business Model Canvas to open organic food outlets. The research design was carried out with a quantitative descriptive method approach. The sampling method was carried out by judgmental sampling technique, with the criteria of the respondents were 100 consumers of organic products. In this study, the types of data collected were: primary data in the form of a questionnaire distributed to people who shop at organic food restaurants in Surabaya; secondary data, as the data or information obtained through literature studies, theories, and literature related to organic food, and the variables used are perceptions of lifestyle, perceptions of health, perceptions of environmental impacts and perceptions of the Greens community as independent variables. , and interest in buying organic products in Surabaya as the dependent variable.This research provides strategic implications of managerial strategies in the activity of organic food outlets to increase sales using a marketing strategy consisting of production, price, promotion, distribution and this strategy is useful for linking consumers in terms of quantity, quality, and balance that can provide better profitsKeyword : Organic product; Healthy Food; Greens Community; Business Model Canvas

PENGARUH TRANSPARANSI PENGELOLAAN KEUANGAN DANA DESA DAN PEMBERDAYAAN MASYARAKAT TERHADAP KESEJAHTERAAN MASYARAKAT DESA SIDOHARJO

2020 ◽  
Vol 28 (1) ◽  
pp. 35-50
Author(s):  
Dewi Kusuma Wardani ◽  
Ratih Ranika Putri Utami
Keyword(s):  
Financial Management ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Community Empowerment ◽  
Primary Data ◽  
Community Members ◽  
The People ◽  
Quantitative Descriptive ◽  
Positive Effect

This study aims to determine the effect of transparency in financial management of village funds and community empowerment on community welfare in Sidoharjo Village, Tepus District, Gunungkidul Regency. This research method uses quantitative descriptive methods and primary data using questionnaires. This study took a sample of residents who were divided into 11 hamlets in Sidoharjo Village, Tepus District, Gunung kidul Regency. The sampling technique is stratified random sampling. Data collection is done by distributing questionnaires directly to people’s homes, attending social gatherings and routine meetings held by community members. It aims to obtain more data from respondents directly. The number of questionnaires processed was 120 questionnaires. Data were analyzed using multiple linear regression analysis. The results of this study indicate that community empowerment has a positive effect on the welfare of the people of Sidoharjo Village, Tepus District, Gunungkidul Regency, while transparency in financial management of village funds does not affect the welfare of the community in Sidoharjo Village, Tepus District, Gunungkidul Regency.

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