scholarly journals O CORPO MASCULINO E SUA REPRESENTAÇÃO COMO MÍDIA DE CONSUMO: publicidade de cosmético na revista Men’s Health

2017 ◽  
Vol 3 (4) ◽  
pp. 467
Author(s):  
Ana Luiza Coiro-Moraes ◽  
Marta Cristina Buschinelli Pongidor
Keyword(s):  
Men’S Health ◽  
The Body ◽  
Media Culture ◽  
Men's Health ◽  
Male Body ◽  
Print Advertising ◽  
Contemporary World ◽  
Palabras Clave ◽  
Window Displays ◽  
The Relationship

Este trabalho tem como proposta refletir sobre os conceitos do corpo como mídia na contemporaneidade e sobre a maneira pela qual a vaidade se relaciona com o corpo masculino, estimulando o consumo, na busca por uma aparência mais jovem. Discutimos o conceito de identidade e a forma como o masculino é representado na publicidade impressa de produtos cosméticos masculinos. Buscamos entender o consumo desses produtos através da imagem corpórea construída e apresentada na publicidade impressa. Finalizamos analisando um anúncio de produto cosmético masculino, publicado na revista Men’s Health, no mês de julho de 2015, para compreender a relação existente entre beleza, juventude, vaidade e consumo, concluindo que os corpos masculinos são vitrines da identidade.   PALAVRAS-CHAVE: Comunicação; Cultura da Mídia; Corpo; Masculinidade; Publicidade.     ABSTRACT This work aims to reflect on the concepts of the body as media in the contemporary world and how vanity relates to the male body, stimulating consumption, in the search for a more youthful appearance. We discuss the concept of identity and the way the masculine is represented in the printed advertising of male cosmetics. We seek to understand the consumption of these products through the corporeal image built and presented in print advertising. We conclude by analyzing one ads of men's cosmetics published in Men's Health from July 2015 to understand the relationship between beauty, youth, vanity, and consumption, concluding that male bodies are window displays of identity.   KEYWORDS: Communication; Media Culture; Body; Masculinity; Advertising.     RESUMEN Este trabajo tiene como objetivo reflexionar sobre los conceptos del cuerpo como media en la sociedad contemporánea y de que forma se relaciona con la vanidad del cuerpo masculino, estimulando el consumo, en la búsqueda de una apariencia más joven. Hemos discutido el concepto de identidad y cómo el macho está representado en la publicidad impresa de la cosmética masculina. Tratamos de entender el consumo de estos productos en la imagen corporal construida y presentada a través de la publicidad impresa. Terminamos com el análisis de uno anuncio de cosmética masculina, publicado en la revista Men’s Health, en lo mes de julio de 2015, para entender la relación entre la belleza, la juventud, la vanidad y el consumo, llegando a la conclusión de que los cuerpos masculinos son ventanas de identidad.   PALABRAS CLAVE: Comunicación; Medios de cultivo; el cuerpo; la masculinidad; Publicidad.

scholarly journals Impacts of a Documentary about Masculinity and Men’s Health

2018 ◽  
Vol 12 (5) ◽  
pp. 1604-1614 ◽  
Author(s):  
Kylie King ◽  
Marisa Schlichthorst ◽  
Lennart Reifels ◽  
Louise Keogh ◽  
Matthew J. Spittal ◽  
...  
Keyword(s):  
Public Health ◽  
Online Survey ◽  
Men’S Health ◽  
Behavioral Changes ◽  
Health Interventions ◽  
Men's Health ◽  
Public Health Interventions ◽  
Qualitative Feedback ◽  
Helping Others ◽  
The Relationship

As part of a larger study, we developed a three-part documentary called Man Up that explored the relationship between masculinity, mental health, and suicide. In this study, we examine in detail the qualitative feedback provided by those who viewed Man Up, in order to gain a more in-depth understanding of its impact on them. A total of 169 participants provided qualitative feedback via an online survey 4 weeks after viewing Man Up. We examined their opinions about the show and whether they reported any changes in their attitudes and/or behaviors as a result of watching it. All the men who provided feedback on Man Up were overwhelmingly positive about it. The majority reported significant and profound impacts of viewing the documentary. They reported being more aware of others, more willing to help others, and more open about their emotions and problems, as well as demonstrating associated behavioral changes related to helping others and being more emotionally expressive. The data presented here demonstrate the potential for men’s health outcomes to be positively impacted by novel, media-based public health interventions.

scholarly journals CORPO, IMAGEM & ESCRITA

2012 ◽  
Vol 19 (1.2) ◽  
Author(s):  
Maria Esther Maciel
Keyword(s):  
Body Image ◽  
Contemporary Art ◽  
The Body ◽  
Sharp Contrast ◽  
Contemporary World ◽  
Peter Greenaway ◽  
Art And Culture ◽  
The Relationship

This article discusses the presence of the body in contemporary art and culture, with reference to the relationship between body, image and writing in the encyclopedic work of Peter Greenaway - more specifically in his 1996 film The Pillow Book. The aim is to show how the sign body, taken from the perspective of multiplicity, occupies a privileged place in the repertoire of images and concepts of the British artist, in sharp contrast to the marketing vision of the body that prevails in contemporary world.

scholarly journals The communication and psychology of identity on mobile dating apps for men who have sex with men

2016 ◽  
Author(s):  
◽  
Brandon Miller
Keyword(s):  
Body Dissatisfaction ◽  
Risky Sexual Behavior ◽  
Self Esteem ◽  
Body Language ◽  
The Body ◽  
Male Body ◽  
Self Presentation ◽  
Dating Apps ◽  
Sex With Men ◽  
The Relationship

The present study investigated the use of mobile dating apps for men who have sex with men (MSM), the privileging of masculinity in these online spaces, and related effects on attitudes about masculinity, the body, and the self. Using self-categorization theory as a framework, the study explored how men infuse masculinity/femininity and body language into their profiles in order to create symbolic boundaries between a masculine in-group and a feminine out-group, in the process further promoting an in-group bias for masculine partners. Findings indicated a clear preference for masculinity, both generally and in the form of the muscular male body. Drawing on selective self-presentation and the online disinhibition effect, the current work also investigated howpatterns of usage and personal attitudes impact photographic self-presentation, how the presence of face-disclosing and/or shirtless photos impact the use of language, and how visual self-presentation is related to demographic and attitudinal variables. The results indicated a connection between outness and face-disclosure, as well as between the amount of usage of MSM-specific mobile dating apps and face-disclosure. Men’s use of shirtless photos was significantly related to age, self-perceived masculinity, antieffeminacy attitudes, and drive for muscularity. Finally, priming theory was used to examine the relationship between MSM-specific mobile dating app usage and attitudes about men’s own and others’ masculinity/femininity and their bodies, as well as feelings of esteem and connectedness. Findings indicated connections between usage and self-perceived masculinity, internalized homonegativity, collective self-esteem, and body dissatisfaction, as well as social connectedness and anti-effeminacy attitudes for some men. Age, race, relationship status, education level, geographic location, and outness all served as important moderators. Constructions of gay masculinity have been associated with many issues, including risky sexual behavior, body dissatisfaction, disordered eating, lowered self-esteem, and racism. The current research advances our understanding of how MSM engage with masculinity/femininity and body language in a new media context, as well as the relationship between usage of MSM-specific mobile dating apps, psychosocial attitudes, personal feelings of esteem and connectedness, and photographic self-presentation strategies.

scholarly journals MÍMESIS E BRICOLER: aproximações conceituais para uma reflexão sobre o ensino das práticas corporais na educação física escolar

2015 ◽  
Vol 22 (1) ◽  
pp. 88
Author(s):  
Admir Soares de Almeida Junior ◽  
Thiago Ferreira de Borges
Keyword(s):  
Teaching And Learning ◽  
Walter Benjamin ◽  
Learning Processes ◽  
The Body ◽  
Pedagogical Practices ◽  
Robinson Crusoe ◽  
Theodor Adorno ◽  
Palabras Clave ◽  
Conceptual Discussion ◽  
The Relationship

O artigo ora apresentado considera a centralidade do corpo nas práticas pedagógicas das aulas deEducação Física, buscamos aproximar dois conceitos teoricamente distantes, mas visivelmente “corporais”: o demímesis – a partir de Walter Benjamin (1995) e Theodor Adorno (2009) - e o de bricoler, tendo como referência asreflexões de Claude Levi-Strauss (1989). Após uma discussão conceitual, apresentamos uma análise de parte dofilme “O Homem Sexta-feira”, especialmente quando Robinson Crusoé tenta ensinar Sexta feira o que é o esporte.Assim, procuramos pensar nas relações entre professores e alunos. Acreditamos que tais conceitos podem nosajudar a pensar a autonomia dos alunos nas aulas de educação física, rompendo com uma tradição nos processosde ensino e aprendizagem baseados numa relação unidirecional “mestre-discípulo”.Palavras-chave: Mimesis. Bricoler. Corpo. Educação. Professores. Alunos. MÍMESIS AND BRICOLER: conceptual approaches to reflect on the teaching ofbody practices in physical educationAbstract: In this paper, it is considering the centrality of the body in the pedagogical practices of physical educationclasses, we seek closer two concepts theoretically distant, but visibly “corporal”: the mimesis - from WalterBenjamin (1995) and Theodor Adorno (2009) - and the bricoler taking reference to the reflections of Claude Levi-Strauss (1989). After a conceptual discussion, we present analysis of one part of the film, “Men Friday”, especiallywhen Robinson Crusoé tries to teach Friday’s man what is the sport. Then we think of the relationship betweenteachers and students. We believe that these concepts can help us to think the autonomy of students in physicaleducation classes, breaking with a tradition in teaching and learning processes based on a “oneway” to relationship“master-disciple”.Keywords: Mímesis. Bricoler. Body. Education. Teachers. Students. MÍMESIS Y BRICOLER: enfoques conceptuales para una reflexión sobre la enseñanzade las prácticas corporales en la Educación Física de la EscuelaResumen: En el presente artículo, teniendo en cuenta la centralidad del cuerpo en las prácticas pedagógicasen las clases de Educación Física, buscar más acerca de dos conceptos teóricamente distintos, mas visiblemente“corporales”: el de mímesis, de Walter Benjamin (1995) y Theodor Adorno (2009) y el concepto de bricoler, enreferencia a las reflexiones hechas por Claude Levi-Strauss (1989). Después de la discusión conceptual, presentamosun análisis de parte de la película “El hombre de Viernes”, especialmente cuando Robinson Crusoé tratandode enseñar a Viernes lo que es el deporte. Así, tratemos de pensar en las relaciones entre profesores y alumnos.Creemos que estos conceptos pueden ayudarnos a pensar la autonomía de los alumnos en las clases de educaciónfísica, provocando una ruptura con la tradición en los procesos de enseñanza y aprendizaje basadas en la relaciónunidireccional “maestro- discípulo”.Palabras clave: Mimesis. Bricoler. Cuerpo. Educación. Profesores. Estudiantes.

scholarly journals AS POLÍTICAS PÚBLICAS E SEUS REFLEXOS NO MODO DE VIDA RIBEIRINHO NA COMUNIDADE MENINO DEUS EM PORTEL (PA)

2020 ◽  
Vol 14 (02) ◽  
pp. 161-183
Author(s):  
Edinael Pinheiro Da Silva ◽  
Geovani Goncalves Farias ◽  
Odair José Aragão Alves
Keyword(s):  
The Body ◽  
Way Of Life ◽  
Daily Lives ◽  
The Public ◽  
Palabras Clave ◽  
The Relationship ◽  
Made In ◽  
The Way ◽  
Research Tools

Este trabalho tem como objetivo identificar e analisar de que maneira as políticas públicas permeiam o cotidiano dos ribeirinhos da Comunidade Menino Deus, bem como, indicar a relação existente entre ela e o modo de vida desses sujeitos. Desse modo, verificamos que as políticas públicas aplicadas nessa Comunidade são desarticuladas uma das outras, onde os órgãos responsáveis, não planejam e nem formulam suas ações de forma conjunta, muito menos garantem a participação desses sujeitos nos processos de elaboração e decisões das políticas públicas. Portanto, a análise desse processo deu-se por meio de observações realizadas na referida Comunidade, onde foi possível apreender os reflexos de tais políticas no modo de vida. Utilizou-se de aplicação de questionários e entrevistas com os moradores de Menino Deus, bem como, alguns instrumentos de pesquisa como fotos do espaço estudado e, posteriormente, a análise dos dados que são apresentados no corpo deste trabalho, facilitando o entendimento e a interpretação dos resultados. Palavras-chave: Políticas Públicas; Modo de Vida Ribeirinho; Comunidade.   THE PUBLIC POLITICIES AND THEIR REFLEXES IN THE WAY OF LIFE OF THE RIVERSIDE DWELLERS IN THE MENINO DEUS COMMUNITY IN PORTEL (PA) Abstract The aim of this work is to identify and analyze how these public politicies permeat the daily lives of the Riverside dwellers from the Menino Deus Community, as well as explain the relationship that exixts between it and the way of living of those people. Even though, we have noticed  that the public politicies that were applied in that Community are disjointed fron the others, where the responsible bodies don’t plan, nor formulate their actions jointly and much less guarantee the participation of those individuals in the process of elaborations and decisions of the public politicies. Therefore, the analysis of that process was through observations made in the referred Community, where it was possible to learn the reflexes of such politicies in their way of living. It was used the application of a questionnaire and interviews with Menino Deus’ residentes, as well as, some research tools as pictures of the studied space and subsequentlyr, the analysis of the data that are presented in the body of this work, facilitates the understanding and the interpretation of the results. Word-keys: Public Politicies; Riverside dwellers; Way of Life; Community.   LAS POLITICAS PUBLICAS Y SUS REPERCUSION EN EL MODO DE VIDA RIBEREÑOS EN LA COMUNIDAD MENINO DEUS EM PORTEL (PA) Resumen Este trabajo tiene como objetivo identificar y analizar de qué manera las políticas públicas permean lo cotidiano de los ribereños de la Comunidad Menino Deus, bien como indicar la relación existente entre ella y el modo de vida de los comunarios. De ese modo, se verifico que las políticas públicas aplicadas en esa comunidad son desarticuladas unas con las otras donde los órganos responsables no planean ni formulan sus acciones de forma conjunta y mucho menos garanten la participación de los comunarios en los procesos de elaboración y decisiones de las políticas públicas. Por tanto, el análisis de ese proceso se dio por medio de observaciones realizadas en la mencionada comunidad, donde fue posible aprender los reflejos de tales políticas en el modo de vida. Se utilizaron aplicaciones de entrevistas con los moradores de Menino Deus, así como algunos instrumentos de investigación como fotos del espacio estudiado, y posteriormente el análisis de los datos que son presentados en el cuerpo de este trabajo, facilitando el entendimiento y la interpretación de los resultados.  Palabras clave: Políticas Públicas, Modo de Vida Ribereño, Comunidad.

Negotiating the Male Body: Men, Masculinity, and Cultural Ideals

1998 ◽  
Vol 6 (3) ◽  
pp. 255-282 ◽  
Author(s):  
Chris Wienke
Keyword(s):  
Body Image ◽  
Popular Culture ◽  
The Body ◽  
Male Body ◽  
Body Type ◽  
Cultural Ideal ◽  
Cultural Ideals ◽  
Male Body Image ◽  
The Relationship ◽  
Bodily Condition

In an attempt to understand the relationship between the body and masculinity, this paper explores the extent to which body image has significance in men's lives. I begin by considering the cultural ideal of the male body as conceived within the context of popular culture. Citing both cultural examples and empirical evidence, I argue that the muscular body type represents the dominant cultural ideal. I then explain how the present paper builds on prior research on the male body image. My argument here is that prior research has neglected to study the meaning of body image from the perspective of men's everyday lives and therefore provides an incomplete assessment of men's views of body image. In response, this paper draws from interview data compiled from a larger study, illustrating the different ways men relate to cultural ideals of male bodies, how men adjust to the demands of ideals, and how men normalize their own bodily condition. This paper suggests that men develop a number of complex strategies to negotiate the meaning of their bodies in view of cultural ideals of male physiques.

Metaphorical Journeys: Landscape, Monuments, and the Body in a Scottish Neolithic

2004 ◽  
Vol 70 ◽  
pp. 129-151 ◽  
Author(s):  
Shannon Marguerite Fraser
Keyword(s):  
Human Body ◽  
Broad Spectrum ◽  
The Body ◽  
Contemporary World ◽  
Built Form ◽  
South West ◽  
The World ◽  
Textual Representation ◽  
The Relationship ◽  
Dynamic Interplay

Choosing as its subject the Clyde series of megalithic mortuary monuments on the Isle of Arran, in south-west Scotland, this paper explores the way in which natural and built form interact through the medium of the human body, a dynamic interplay that engendered particular understandings of the world in the 4th millennium BC. Examining one monument in detail at the outset is a device by which a series of physical and intellectual themes may be introduced, which run through the wider grouping of chambered cairns on the island. These are general principles which are worked through and around the characteristics of specific places, rather than regulatory structures which impose a strictly repetitive order upon the relationship between architecture and landscape. The ways in which these themes are expressed across the range of Clyde cairns on Arran are then teased out further in a wider synthetic discussion.The over-arching theme of the study is consideration of the situated nature of archaeological endeavour as a form of engagement with the contemporary world, in which a broad spectrum of textual representation – from the typological to the experiential – may be drawn upon in the production of a unified archaeological narrative.

scholarly journals Social Capital and Self-Rated Health: Empirical Evidence from China

2020 ◽  
Vol 17 (23) ◽  
pp. 9108
Author(s):  
Jiafeng Gu ◽  
Ruiyu Zhu
Keyword(s):  
Social Capital ◽  
Social Relations ◽  
Negative Impact ◽  
Panel Study ◽  
Men’S Health ◽  
Men's Health ◽  
Computer Assisted ◽  
Adult Women ◽  
Self Rated Health ◽  
The Relationship

This study assesses the relationship between social capital and self-reported health (SRH) by comparing different genders and ages. It utilizes data from the 2016 China Family Panel Study data with a sample of 30,657 adult individuals from 25 provincial-level administrative regions in China. This was a cross-sectional study conducted with computer-assisted face-to-face interviews to assess social capital and self-rated health among Chinese adults. A multi-level Poisson regression model is employed to model social capital-related dependent variables using the independent variable of fair/poor health status. In terms of social relations, mobile phone use can improve men’s health. However, this effect is insignificant for women. Moreover, gender and age interact with the relationship between social capital and individual health. The relationship between trust and self-rated health is not significantly different between men and women. The frequency of feeling lonely and the lack of feelings for the community in which they live have a negative impact on self-rated health, but there are no obvious differences in terms of gender. The number of meals per week with family members is negatively correlated with men’s SRH, but there is no correlation with adult women 41 and above. Lack of help from neighbors is negatively correlated with men’s health, but not with that of adult women 40 and below. Being a member of the Chinese Communist Party or a member of the Chinese Communist Youth League is positively correlated with SRH for women 60 and above.

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