scholarly journals FINTECH DAN E COMMERCE UNTUK MENDORONG PERTUMBUHAN UMKM DAN INDUSTRI KREATIF

2020 ◽  
Vol 5 (1) ◽  
pp. 18
Author(s):  
Nefo Indra Nizar ◽  
Iman Lubis
Keyword(s):  
Product Innovation ◽  
Customer Relationship ◽  
Infrastructure Management ◽  
Financial Aspect

Tujuan Penelitian ini untuk menggali lebih dalam mengenai peran fintech  dan e-commerce terhadap pertumbuhan UMKM dan Industri Kreatif melalui penilaian e-bisnis model pada Modalku dan Blanja .com dalam mendorong pertumbuhan UMKM dan industry kreatif. Metode yang digunakan adalah studi pustaka dengan melakukan beberapa paparan mengenai kebijakan, prosedur, pelaksanaan dan evaluasi untuk platform Modalku (fintech) dan Blanja.com (e-commerce). Hasil yang didapat adalah kebijakan pemerintah mendukung dan mempermudah terbentuknya platform fintech dan e-commerce, prosedur perusahaan yang menjaga kerahasiaan dan keamanan untuk e-commerce dan kepastian hukum di fintech  mendukung amannya penggunaan platform tersebut. Pelaksanaan yang dilakukan yang diukur dengan empat kriteria yaitu infrastructure management, product innovation, customer relationship, dan financial aspect sangat membantu UMKM dan Industri kreatif untuk mendapatkan dana dan menyalurkan produk ke pasar.

scholarly journals ANALISIS MODEL BISNIS DAN STRATEGI PERUSAHAAN START UP E-COMMERCE

2017 ◽  
Vol 1 (1) ◽  
pp. 98-113
Author(s):  
Nefo Indra Nizar
Keyword(s):  
Product Innovation ◽  
Infrastructure Management ◽  
Start Up ◽  
Financial Aspect

Perkembangan bisnis dengan platform e-Commerce di Indonesia sudah maju pesat. Pemerintah sangat mendukung pertumbuhan  bisnis dengan platform e-Commerce, dengan paket kebijakan ekonomi dan memberikan panduan dan peta jalan industri e-Commerce. Salah satu transaksi perdagangan yang potensial dapat digarap melalui platform e-Commerce adalah UMKM. Barang dan jasa UMKM memberikan kontribusi besar untuk memenuhi kebutuhan domestik dan ekspor. GerobakOnline.Com sebagai perusahaan start up e-Commerce memiliki visi dan misi untuk menjadi perusahaan marketplace terkemuka melayani UMKM. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi  dan model bisnis GerobakOnline sebagai perusahaan start up e-Commerce. Analisis model bisnis menggunakan kerangka e-model bisnis Osterwalder dan Pigneur. Metode penelitian menggunakan metode penelitian kualitatif dengan pendekatan studi kasus dan teknik wawancara. Penelitian kualitatif bertujuan untuk mendapatkan pemahaman dan gambaran secara menyeluruh mengenai model bisnis dan strategi GerobakOnline. Hasil dari penelitian menunjukkan bahwa GerobakOnline sebagai perusahaan start up e-Commerce memiliki 6 strategi inti pengembangan bisnis untuk meraih visi dan misi yang memberi solusi dan nilai tambah kepada pasar UMKM. Model bisnis GerobakOnline sejalan dengan 6 strategi inti perusahaan. Tiga pilar model bisnis : Infrastructure Management, Product Innovation, dan Customers Relationship menunjukkan bagaimana perusahaan melalui semua aspek memberikan value sebesar-besarnya kepada UMKM sebagai target mitra bisnis. Financial Aspect sebagai pilar ke empat menunjukkan struktur biaya lebih besar dari aliran pendapatan yang disebabkan oleh beban biaya penyusutan dan biaya pengembangan TI

scholarly journals ANALISIS MODEL BISNIS PT. PAHALA BAHARI NUSANTARA DENGAN MENGGUNAKAN PENDEKATAN MODEL BISNIS KANVAS

2018 ◽  
Vol 2 (1) ◽  
pp. 1-12
Author(s):  
Gun Gumelar Somantri ◽  
Arif Satria ◽  
Budhi Hascaryo Iskandar
Keyword(s):  
Cost Structure ◽  
Customer Relationship ◽  
Infrastructure Management ◽  
Value Proposition ◽  
Customer Interface ◽  
Customer Segment ◽  
Revenue Streams ◽  
Key Resources ◽  
Financial Aspect

Model Bisnis Kanvas (BMC) membantu perusahaan menciptakan model bisnis berdasarkan sembilan blok. Penelitian ini bertujuan menganalisa desain pengembangan model bisnis industri tuna di PT. Pahala Bahari Nusantara (PBN). Metode yang digunakan adalah analisis deskriptif dengan BMC, Metode Delphi, SWOT, dan Blue Ocean Strategy. Pemetaan model bisnis PBN memperlihatkan costumer segment, value proposition, channels, revenue streams, key resources, key activities, key partnership, dan cost structure. Analisis lingkungan eksternal dengan Metode Delphi menunjukkan nilai kekuatan pasar 25,76%, kekuatan industri 24,82%, tren kunci 24,21% dan kekuatan ekonomi makro 25,21%. Lingkungan internal yang mempengaruhi model bisnis PBN dipengaruhi oleh produk, infrastructure management, customer interface, dan financial aspect. Berdasarkan hasil evaluasi SWOT, elemen dengan kekuatan tertinggi adalah key partnership dan terendah adalah customer relationship. Probabilitas tertinggi adalah customer segment dan terendah adalah key resource. Ancaman tertinggi adalah value proposition dan terendah adalah customer relationship. Berdasarkan hasil identifikasi sembilan elemen tersebut maka pola model bisnis yang digunakan PBN termasuk dalam pola model bisnis unbundling (terurai) dengan mengintegrasikan bisnis tiga inti yaitu, hubungan pelanggan, inovasi produk, dan insfrastruktur. Elemen yang harus dikembangkan berdasarkan pendekatan Blue Ocean Strategy adalah elemen value proposition. Perusahaan harus bisa menciptakan nilai baru bagi pelanggan.Kata kunci: BMC, pengembangan bisnis, tuna.

scholarly journals Study of Influence of Customer Relationship Management on Customer Satisfaction in CV Batik Semarang16

2017 ◽  
Vol 16 (1) ◽  
pp. 57
Author(s):  
Siti Shofiah ◽  
I Made Sukresna ◽  
Sugiono Sugiono
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Customer Relationship Management ◽  
Product Innovation ◽  
Customer Value ◽  
Structural Equation ◽  
Relationship Management ◽  
Positive Influence ◽  
Customer Relationship ◽  
Equation Modeling

This study aimed to examine the influence of customer relationship management on customer satisfaction, with product innovation  and customer value as mediating variables. The study conducted in Batik Semarang16.The samples were customers of Batik Semarang16, a total of 126 respondents. Structural Equation Modeling (SEM) run by AMOS software was used to analyze the data. The analysis showed that customer relationship management, product innovation and customer value had positive influence on customer satisfaction.The empirical findings indicated that customer relationship management positively influenced product innovation; customer relationship management positively influenced customer value; product innovation positively influenced customer satisfaction; and customer value influenced customer satisfaction.

When can B2B firms improve product innovation capability (PIC) through customer participation (CP)? The moderating role of inter-organizational relationships?

2019 ◽  
Vol 34 (1) ◽  
pp. 12-23 ◽  
Author(s):  
Jing Zhang ◽  
Miao Zhu
Keyword(s):  
Product Innovation ◽  
Affective Commitment ◽  
Mainland China ◽  
Customer Relationship ◽  
Customer Participation ◽  
Dependence Structure ◽  
Innovation Capability ◽  
Content Type ◽  
Improve Product ◽  
The Relationship

Purpose When can B2B firms improve product innovation capability (PIC) through customer participation (CP)? The purpose of this paper is to shed light on this interesting question by providing a framework to interpret how interorganizational relationships (IORs), including customer relationship commitments, firm’s relational capability and bilateral dependence structure moderate the relationship between CP and PIC. Design/methodology/approach A questionnaire survey is conducted among 376 business to business (B2B) firms located in mainland China. Six hypotheses on how IORs moderate the CP–PIC relationship are examined using hierarchical regression analysis technique. Findings The empirical research reveals that CP positively impacts PIC of B2B firms, which will be strengthened when either customer affective commitment, supplier’s relational capability or total interdependence is high. In addition, the relationship between CP and PIC weakens as customer’s calculative commitment or interdependence asymmetry strengthens. Originality/value This study enriches customer participation literature by highlighting the PIC outcomes of CP and examining the complex and contingent roles of the buyer–supplier relationship in moderating CP’s impact upon PIC.

scholarly journals Correlation Between Customer Relationship Management System Usage, Product Innovation, And Customer Satisfaction

2019 ◽  
Vol 11 (1) ◽  
pp. 23-32 ◽  
Author(s):  
Wouroud Elfarmawi
Keyword(s):  
Customer Satisfaction ◽  
Product Innovation ◽  
Customer Relationship ◽  
Medium Size ◽  
Line Managers ◽  
Crm System ◽  
Correlational Research ◽  
Top Managers ◽  
Ship Management ◽  
The Relationship

AbstractThis quantitative correlational research examined the correlations between customer relation-ship management (CRM) usage, product innovation, and customer satisfaction. The general problem was the lack of evidence indicating the use of CRM system as effective in improving small- to medi-um-size companies’ performance. Hence, the specific problem was to determine the beneficial use of a CRM system for customer satisfaction and product innovation. Data were gathered through sur-veymonkey.com. A total of 97 respondents were selected as sample from 10 small- to medium-size companies to answer the survey questions. Respondents were top managers, middle managers, and first-line managers of the selected organization. Statistics of the study were provided with the help of IBM Statistical Package for Social and Sciences version 23. The findings showed a strong correlation between the use of CRM system and customer satisfaction. They indicated the use of CRM system could improve the relationship with existing customers, could help attract prospective customers, and could win back former customers.

scholarly journals EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT AND PRODUCT INNOVATION OF LOYALTY AND SATISFACTION OF BANK JAWA BARAT (BJB) PRECIOUS CUSTOMERS

2020 ◽  
Vol 2 (1) ◽  
pp. 50-64
Author(s):  
R.Rista Nurshinta Dewi ◽  
Bambang Sudaryana
Keyword(s):  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Product Innovation ◽  
Relationship Management ◽  
Business Environment ◽  
Customer Relationship ◽  
Variable Effect ◽  
Independent Variable ◽  
Variable Influence ◽  
Positive Effect

One strategy to succeed in competition in a turbulent business environment requires a market-oriented marketing strategy that can anticipate customer desires. This research was conducted with the aim to obtain evidence or facts empirically that explain the direct influence of the independent variable Effect of Relationship Management and Product Innovation on customer loyalty and satisfaction of Precious BJB Customers. The research method used in this study is a quantitative method. Data analysis was performed using multiple linear regression. The population in this study was 533 members / BJB precious customers. The sample in this study using the Slovin formula amounted to 290 people. The results showed that the variable Influence of Relationship Management and Product Innovation had a positive effect on the Loyalty and Customer Satisfaction of BJB Precious.

Implementasi Sistem Rekam Medis Pasien Menggunakan Pendekatan Customer Relationship Management (CRM)

2018 ◽  
Vol 7 (2) ◽  
pp. 180
Author(s):  
Wiyanto Wiyanto ◽  
Fajar Butsianto ◽  
Karsito Karsito
Keyword(s):  
Information Technology ◽  
Information System ◽  
Medical Record ◽  
Customer Relationship Management ◽  
Unified Modeling Language ◽  
Relationship Management ◽  
Customer Relationship ◽  
Design System ◽  
System Validation ◽  
Iso 9126

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.

Sign in / Sign up

Export Citation Format

Share Document