scholarly journals The Digital Advertising Gap and the Online News Industry in Croatia

2019 ◽  
Vol 9 (18) ◽  
pp. 62-79
Author(s):  
Paško Bilić ◽  
Jaka Primorac

Internet advertising brought about many changes in communication production, distribution, and consumption. By using critical political economy of communication as the mainstay of our approach, we provide supporting evidence of the ambiguous influence of data-driven advertising dynamic on the news industry and audience habits. We look at what we define as the digital advertising gap, or the difference between the size of the internet advertising market and the total income of digital news’ firms. Digital intermediaries such as Google and Facebook are the final destinations for the majority of internet advertising investments in Europe and Croatia. A multi-sided, internet advertising market creates a fertile ground for the production of untrustworthy journalistic content. The digital advertising gap provides an example of a ‘market failure’ in which the market does not efficiently allocate public information goods. We argue that the confidence in the ability of the market to self-regulate the internet should be re-considered in European and national media policies.

Journalism ◽  
2020 ◽  
pp. 146488492091343
Author(s):  
Manuel Goyanes ◽  
Marton Demeter ◽  
Laura de Grado

The homogenization and commoditization of news have risen since the emergence of the Internet, but have sharply increased in recent years due to economic constraints on news organizations and journalists’ labor conditions. This article explores readers’ perceptions and attitudes toward the economic and informative value of online news in particular, and toward the Internet as a means of news dissemination in general. Drawing upon 50 in-depth interviews with respondents from Spain aged 18–65 years, we conceptualize the lack of readers’ inclinations to pay for digital news as a culture of free and explore its main dimensions. Specifically, the culture of free is a strong orientation to considering news as a public good that must be free of charge, rooted in customs/habits of free consumption on the Internet over decades, fueled by free competition, subtended by advertising, and a lack of interest in the news more generally. Despite the fact that the digital versions might be theoretically considered as inferior, we argue that both products (print vs online) are equally valuable (economically and informatively) and the only divergence lies in their format and thus in their price.


Author(s):  
Christian Serarols-Tarrés

The advent of the digitalization of pure information products has created new opportunities and changes in the information goods markets. The increasing acceptance and usage of the Internet and the decrease of access costs provide a new broad scope of economic activities and business models. These business models are based on the production, distribution, and sale of information goods (Clemons & Lang, 2003), and they have been developed either by traditional incumbents or by new players such as internet intermediaries.


2017 ◽  
Vol 46 (3) ◽  
pp. 94-98 ◽  
Author(s):  
Clifford Lynch

Abstract:The following piece is an extensively edited transcript of a talk given by Clifford Lynch titled “Born-digital News Preservation in Perspective,” from a meeting called “Dodging the Memory Hole 2016: Saving Online News.” It retains the informality of the presentation. The meeting was hosted by the UCLA Library in Los Angeles on October 13–14, 2016, and is presented online at RJI (the Donald W.) Reynolds Journalism Institute at the Missouri School of Journalism at the University of Missouri; there is also video of the talk available on the Internet).https://www.rjionline.org/stories/clifford-lynch-born-digital-news-preservation-in-perspective; accessed 8/3/17. The meeting was sponsored by the Institute of Museum and Library Services (IMLS), the Reynolds School of Journalism, UCLA, the University of Missouri Libraries, and Educopia Institute.


Author(s):  
Antonio Sanjuán Pérez ◽  
Teresa Nozal Cantarero ◽  
Ana González Neira

The introduction of digital tablets and the reduction in their price has meant that the newspaper publishing market has had to adapt itself to a new medium with a heretofore unseen different concept of design and use that is a hybrid between print content and a Web page. The aim of this comparative study is to investigate the reading experience of users in two different media: the print version of a newspaper and a rich PDF version of that newspaper distributed on the iPad. The study aims to contribute to the developing digital news industry with relevant findings regarding the features of current news applications. The study focuses on La Voz de Galicia, a regional daily newspaper with a circulation of more than one hundred thousand copies per day. In this study, we draw conclusions regarding the level of interactivity and multimedia content that the sample group demands from newspaper-related tablet applications, the difference in perception of the journalistic content based on whether the medium is paper or the iPad and the intent to purchase the product. This information is particularly relevant given that it has been obtained from future adults who within a few years will be in a context in which the trend in paid journalistic consumption will decrease while the penetration of tablets in the market will increase.


Res Rhetorica ◽  
2019 ◽  
Vol 6 (1) ◽  
Author(s):  
Isabel Morales-Sánchez ◽  
Juan Pedro Martin-Villarreal

This article analyzes the rhetorical strategies involved in the spread of texts created in a digital context. The Internet has initiated a new communicative environment which seeks to shape the contents and circumstances of dissemination of online news and electronic literature. The digital medium affects journalism and literature with a series of rhetorical strategies aimed at persuading the audience to double click (automated interactions, clickbait, trending). These rhetorical strategies are not accepted as valid in conventional media and publishing, however they promote rapid dissemination of digital news, as well as reconfi gure the existing relationships between authors and readers in literary works. Our aim is to explain how the dissemination of these texts can be understood from a rhetorical viewpoint, no matter how much the spread of fake news or the radical change in the electronic literary works can be criticized. We point to the consequences of a communicative context that prioritizes immediacy, anonymity and content democratization. Analyzing selected examples from the Spanish (social) media context will demonstrate how double-click rhetoric relates to fictionalization and backgrounding of ethos.


2021 ◽  
Vol 4 (3) ◽  
pp. 400
Author(s):  
Omotayo Olabo Obielodan ◽  
Amos Ochayi Onojah ◽  
Adenike Aderogba Onojah ◽  
Oyeronke Olufunke Ogunlade ◽  
Kefas Olumide Aliu

This study aims to investigate the extent at which undergraduate students use the internet for reading. The study specifically, (i) Examine the extent at which undergraduate students use the internet for reading, (ii) Investigate the difference on the extent of the use of internet for reading of male and female undergraduate students, (iii) Examine the difference of extent of the internet usage on reading of undergraduate students based on areas of specialization. The study was a descriptive research of survey type. A structured questionnaire designed by the researcher was used in data collection. A simple random sampling technique was used to select 150 respondents that were involved in this study from the University of Ilorin, Ilorin, Nigeria. Frequency count, mean and percentages were used to answer the research questions. Hypothesis one was tested with independent t-test while hypothesis two was tested using Analysis of Variance (ANOVA). All hypothesis were tested at 0.05 level of significance. The findings established that Undergraduates always use the internet for reading online news, E books, Email, Health information, Jokes, Comic strips, Fashion, Food/Nutrition and Sales information. Also, there was no significant difference between the extent of the internet usage on reading of undergraduate students based on gender and areas of specialization. It was however recommended that there is a need for extensive training program organized at regular interval so that all categories of users can improve their efficiency in the use of the internet.


Author(s):  
Matthew Hindman

The Internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. This book explains how this happened. It sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them. The book shows how seemingly tiny advantages in attracting users can snowball over time. The Internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, the book explains why the Internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open Internet. It also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy. The book shows why, even on the Internet, there is still no such thing as a free audience.


Daedalus ◽  
2011 ◽  
Vol 140 (4) ◽  
pp. 108-120 ◽  
Author(s):  
R. Kelly Garrett ◽  
Paul Resnick

Must the Internet promote political fragmentation? Although this is a possible outcome of personalized online news, we argue that other futures are possible and that thoughtful design could promote more socially desirable behavior. Research has shown that individuals crave opinion reinforcement more than they avoid exposure to diverse viewpoints and that, in many situations, hearing the other side is desirable. We suggest that, equipped with this knowledge, software designers ought to create tools that encourage and facilitate consumption of diverse news streams, making users, and society, better off. We propose several techniques to help achieve this goal. One approach focuses on making useful or intriguing opinion-challenges more accessible. The other centers on nudging people toward diversity by creating environments that accentuate its benefits. Advancing research in this area is critical in the face of increasingly partisan news media, and we believe these strategies can help.


2018 ◽  
Vol 6 (4) ◽  
pp. 115-118 ◽  
Author(s):  
Anette Novak

User participation in the journalistic context has theoretically been possible since the emergence of the Internet. The few interface formats which have been developed to link newsrooms and citizens have, however, not followed the same explosive development as other parts of the media landscape. One reason often referred to by the scientific community is the defensive newsroom culture. This essay presents an alternative interpretation and argues that bridging the gap between interaction design research, media and communications research, and practitioners within digital news media, could shed new light on the stalled process of newsroom co-creation with users.


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