scholarly journals Using web analytics tools to assess the effectiveness of means for promoting library resources

Bibliosphere ◽  
2018 ◽  
pp. 93-99 ◽  
Author(s):  
O. M. Udartseva ◽  
A. E. Rykhtorova
Keyword(s):  
Search Engines ◽  
Web Site ◽  
High Density ◽  
Web Analytics ◽  
Direct Evaluation ◽  
Library Resources ◽  
Social Metrics ◽  
Web Metrics ◽  
Area Of Study

This article is devoted to analysis of the technologies effectiveness to promote library resources. The first part explores using web analytics and its tools in the library. The study of existing approaches to choose web metrics allows identifying the following key metrics to assess the effectiveness of the library web site operation: (1) attendance metrics; (2) the metrics of involvement and loyalty; (3) social metrics. The techniques effectiveness direct evaluation is proposed to promote library resources based on the analysis of: (1) measurable targeted actions by users on the site; (2) transitions to the library site by external links from search engines; (3) sites with high density of clicks and conversion of site landing pages; (4) existing segments of users and their activity. This paper provides perspectives showing what ways this emerging area of study can help in understanding and improving the perception of products and services on websites of libraries.

scholarly journals Google Scholar Users and User Behaviors: An Exploratory Study

2011 ◽  
Vol 72 (4) ◽  
pp. 316-330 ◽  
Author(s):  
Gail Herrera
Keyword(s):  
Exploratory Study ◽  
Web Site ◽  
Google Scholar ◽  
University Of Mississippi ◽  
Interlibrary Loan ◽  
User Behaviors ◽  
Library Resources ◽  
The University ◽  
Existing Data

The University of Mississippi Library created a profile to provide linking from Google Scholar (GS) to library resources in 2005. Although Google Scholar does not provide usage statistics for institutions, use of Google Scholar is clearly evident in looking at library link resolver logs. The purpose of this project is to examine users of Google Scholar with existing data from interlibrary loan transactions and library Web site click-through logs and analytics. Questions about user status and discipline, as well as behaviors related to use of other library resources, are explored.

scholarly journals Distributed and collaborative Web Change Detection system

2015 ◽  
Vol 12 (1) ◽  
pp. 91-114 ◽  
Author(s):  
Víctor Prieto ◽  
Manuel Álvarez ◽  
Víctor Carneiro ◽  
Fidel Cacheda
Keyword(s):  
Change Detection ◽  
Search Engines ◽  
Web Site ◽  
Detection System ◽  
Computational Cost ◽  
Web Pages ◽  
Web Page ◽  
Case Scenario ◽  
Worst Case ◽  
The Web

Search engines use crawlers to traverse the Web in order to download web pages and build their indexes. Maintaining these indexes up-to-date is an essential task to ensure the quality of search results. However, changes in web pages are unpredictable. Identifying the moment when a web page changes as soon as possible and with minimal computational cost is a major challenge. In this article we present the Web Change Detection system that, in a best case scenario, is capable to detect, almost in real time, when a web page changes. In a worst case scenario, it will require, on average, 12 minutes to detect a change on a low PageRank web site and about one minute on a web site with high PageRank. Meanwhile, current search engines require more than a day, on average, to detect a modification in a web page (in both cases).

scholarly journals Attitude of the Rudjer Boškovic Institute’s scientists to the small screen mobile devices library services

2014 ◽  
Vol 32 (4) ◽  
pp. 628-644 ◽  
Author(s):  
Ivana Pažur
Keyword(s):  
Mobile Devices ◽  
Web Sites ◽  
Web Site ◽  
Content Type ◽  
Phone Calls ◽  
Education Data ◽  
Library Resources ◽  
Resource Service ◽  
Insight Into ◽  
Small Screen

Purpose – The purpose of this paper is to get an insight in users’ opinion on library resources/services on small screen mobile devices. Objectives were to establish which types of small screen mobile devices are used and to find out is there a tendency for using academic and educational contents on such devices. Furthermore, aim was to identify whether the users need mobile friendly library web site and services at all. Also, what library resources/services and to what extent respondents consider as the important ones for mobile friendly customization. Finally the results would serve as an orientation in building mobile friendly library web site and services. The author believed that the users were still unaware of the possibility of accessing library web sites and services through mobile devices in general; therefore, this survey also had a role of raising awareness and stimulating their interest. Design/methodology/approach – The survey was focussed on small screen mobile devices with screen size up to seven inches (17.1 cm). Data collection was performed through a questionnaire containing ten questions. The questionnaire was created by LimeSurvey tool, and for mobile optimized version SurveyMonkey.com service was used too. The authors received 295 questionnaires, out of which 285 were taken into account. Findings – The survey found that the largest number of respondents own smartphone/tablet/phablet. The results show that small screen devices are, to some extent, used for educational, academic and informational purposes (reading of e-books and e-journals, education, data checking, internet searching and searching of handy information), but non-academic purposes still predominate (texting, reading e-mails, phone calls, taking pictures). Overall 64 percent of the respondents has expressed need for small screen mobile devices customized library resources/services, but there are 30 percent of undecided respondents. Croatian Scientific Bibliography, e-journals database (EZB), online databases, contact information and lecture halls reservations, has been resources/services requested by respondents to be available in a mobile friendly mode. Originality/value – The survey examines users’ opinion on a new library service before its implementation. Besides giving us a precise insight into the Rudjer Bošković Institute library users’ interest and needs for mobile friendly customization of existing library resource/service, survey gives a unique insight into the correlation of age and gender of the respondents and their answers to the question about having a small screen mobile device and opinion about the customization of library resources and services. To the author’s knowledge, this is the first users’ survey on this topic in Croatia.

scholarly journals A METRICS BASED APPROACH TO ANALYSE WEB USAGE PATTERN

2011 ◽  
Vol 1 (1) ◽  
pp. 1-6 ◽  
Author(s):  
Sukhjinder Singh ◽  
Amit Makkar ◽  
Navneet Singh
Keyword(s):  
Customer Behavior ◽  
Usage Pattern ◽  
Web Analytics ◽  
Business Objectives ◽  
Web Usage ◽  
Use Of Data ◽  
Web Metrics

Web metrics are established goals and standards for measuring website performance. Web Analytics can be used to analyze and statistically process user and customer behavior. Web Analytics especially refers to the use of data collected from a Website to determine which aspects of the Website work towards the business objectives. This paper provides a web metrics based approach that can be used to analyze and improve web usage pattern. We define a set of 15 web metrics that can play an important role in understanding web visitors behavior and provide suggestion how these metrics can help in making a website more popular. We describe the approach by considering a case study of the website gndu.ac.in for the data collected over a period of five months.

scholarly journals Quantification of competitive value of documents

2009 ◽  
Vol 57 (5) ◽  
pp. 285-290
Author(s):  
Pavel Šimek ◽  
Jiří Vaněk ◽  
Jan Jarolímek
Keyword(s):  
Search Engine ◽  
Market Share ◽  
Full Text ◽  
Search Engines ◽  
Web Site ◽  
Optimization Techniques ◽  
Text Search ◽  
Full Text Search ◽  
Google Search ◽  
The Web

The majority of Internet users use the global network to search for different information using fulltext search engines such as Google, Yahoo!, or Seznam. The web presentation operators are trying, with the help of different optimization techniques, to get to the top places in the results of fulltext search engines. Right there is a great importance of Search Engine Optimization and Search Engine Marketing, because normal users usually try links only on the first few pages of the fulltext search engines results on certain keywords and in catalogs they use primarily hierarchically higher placed links in each category. Key to success is the application of optimization methods which deal with the issue of keywords, structure and quality of content, domain names, individual sites and quantity and reliability of backward links. The process is demanding, long-lasting and without a guaranteed outcome. A website operator without advanced analytical tools do not identify the contribution of individual documents from which the entire web site consists. If the web presentation operators want to have an overview of their documents and web site in global, it is appropriate to quantify these positions in a specific way, depending on specific key words. For this purpose serves the quantification of competitive value of documents, which consequently sets global competitive value of a web site. Quantification of competitive values is performed on a specific full-text search engine. For each full-text search engine can be and often are, different results. According to published reports of ClickZ agency or Market Share is according to the number of searches by English-speaking users most widely used Google search engine, which has a market share of more than 80%. The whole procedure of quantification of competitive values is common, however, the initial step which is the analysis of keywords depends on a choice of the fulltext search engine.

scholarly journals The Physical and the Virtual: The Relationship between Library as Place and Electronic Collections

2010 ◽  
Vol 71 (1) ◽  
pp. 20-31 ◽  
Author(s):  
Jennifer Gerke ◽  
Jack M. Maness
Keyword(s):  
Statistical Analysis ◽  
Search Engines ◽  
Web Site ◽  
University Of Colorado ◽  
Library As Place ◽  
The University ◽  
The Relationship

A statistical analysis of responses to a LibQUAL+™ survey at the University of Colorado at Boulder (UCB) was conducted to investigate factors related to patrons’ satisfaction with electronic collections. It was found that a respondent’s discipline was not related to his or her satisfaction with the Libraries’ electronic collection, nor was the frequency with which the respondent used the Libraries’ facilities or used commercial search engines. The factors significantly related to users’ satisfaction with electronic collections were the frequency with which they used the Libraries’ Web site, and, most interestingly, the physical library they most often visited.

scholarly journals Discovering How Students Search a Library Web Site: A Usability Case Study

2002 ◽  
Vol 63 (4) ◽  
pp. 354-365 ◽  
Author(s):  
Susan Augustine ◽  
Courtney Greene
Keyword(s):  
Search Engine ◽  
Long Range ◽  
Web Sites ◽  
Search Engines ◽  
Web Pages ◽  
Usability Study ◽  
Web Page ◽  
The Past ◽  
Library Resources

Have Internet search engines influenced the way students search library Web pages? The results of this usability study reveal that students consistently and frequently use the library Web site’s internal search engine to find information rather than navigating through pages. If students are searching rather than navigating, library Web page designers must make metadata and powerful search engines priorities. The study also shows that students have difficulty interpreting library terminology, experience confusion discerning difference amongst library resources, and prefer to seek human assistance when encountering problems online. These findings imply that library Web sites have not alleviated some of the basic and long-range problems that have challenged librarians in the past.

Strategies for Improving the Efficacy of Fusion Question Answering Systems

2012 ◽  
pp. 181-198
Author(s):  
José Antonio Robles-Flores ◽  
Gregory Schymik ◽  
Julie Smith-David ◽  
Robert St. Louis
Keyword(s):  
Search Engines ◽  
Web Site ◽  
Web Search ◽  
Question Answering ◽  
Irrelevant Information ◽  
Web Pages ◽  
Crowd Sourcing ◽  
Complete Answer ◽  
Question Answering Systems

Web search engines typically retrieve a large number of web pages and overload business analysts with irrelevant information. One approach that has been proposed for overcoming some of these problems is automated Question Answering (QA). This paper describes a case study that was designed to determine the efficacy of QA systems for generating answers to original, fusion, list questions (questions that have not previously been asked and answered, questions for which the answer cannot be found on a single web site, and questions for which the answer is a list of items). Results indicate that QA algorithms are not very good at producing complete answer lists and that searchers are not very good at constructing answer lists from snippets. These findings indicate a need for QA research to focus on crowd sourcing answer lists and improving output format.

Search Engine Optimization: An Analysis of Rhinoplasty Web sites

2017 ◽  
Vol 33 (06) ◽  
pp. 665-669 ◽  
Author(s):  
Amar Gupta ◽  
Michael Nissan ◽  
Michael Carron ◽  
Giancarlo Zuliani ◽  
Hani Rayess
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Search Engines ◽  
Web Site ◽  
Third Party ◽  
Site Quality ◽  
Search Engine Optimization ◽  
Facial Plastic ◽  
Google Search ◽  
The Web

AbstractThe Internet is the primary source of information for facial plastic surgery patients. Most patients only analyze information in the first 10 Web sites retrieved. The aim of this study was to determine factors critical for improving Web site traffic and search engine optimization. A Google search of “rhinoplasty” was performed in Michigan. The first 20 distinct Web sites originating from private sources were included. Private was defined as personal Web sites for private practice physicians. The Web sites were evaluated using SEOquake and WooRANK, publicly available programs that analyze Web sites. Factors examined included the presence of social media, the number of distinct pages on the Web site, the traffic to the Web site, use of keywords, such as rhinoplasty in the heading and meta description, average visit duration, traffic coming from search, bounce rate, and the number of advertisements. Readability and Web site quality were also analyzed using the DISCERN and Health on the Net Foundation code principles. The first 10 Web sites were compared with the latter 10 Web sites using Student's t-tests. The first 10 Web sites received a significantly lower portion of traffic from search engines than the second 10 Web sites. The first 10 Web sites also had significantly fewer tags of the keyword “nose” in the meta description of the Web site. The first 10 Web sites were significantly more reliable according to the DISCERN instrument, scoring an average of 2.42 compared with 2.05 for the second 10 Web sites (p = 0.029). Search engine optimization is critical for facial plastic surgeons as it improves online presence. This may potentially result in increased traffic and an increase in patient visits. However, Web sites that rely too heavily on search engines for traffic are less likely to be in the top 10 search results. Web site curators should maintain a wide focus for obtaining Web site traffic, possibly including advertising and publishing information in third party sources such as “RealSelf.”

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