scholarly journals Self-Objectificationas Representation of Postfeminist Women Empowerment in Fifth Harmony’s Music Videos.

2021 ◽  
Vol 27 (2) ◽  
Author(s):  
Bukhori Muslim

<p> This research attempts to describe the portrayal of postfeminism empowerment that is represented by Fifth Harmony’s self-objectification image in their four music videos; <em>Work from Home, Boss, Worth It </em>and <em>That’s My Girl. </em>This research is descriptive qualitative. The method is employed by watching, classifying and analyzing the data that are collected by selecting the scenes, lyrics and other elements of music video representing the image of self-objectification and postfeminism. The supporting data consist of reviews, interviews and information taken from books, journals, articles, online sources and researches. Since the research is in the scope of American Studies which is an interdisciplinary study, it involves some disciplines that are applied in the form of theory including objectification theory, postfeminism theory, semiotic theory and theory of music video. From the analysis, Fifth Harmony in their music videos use their self-objectification image to portray the values of women empowerment in post-feminism era. The music videos are portraying the issues of domesticity (femininity and sexuality) as women’s choice and source of power, confident and successful independent women as a symbol of Girl Power and sisterhood as source ofwomen’s power in the era of post-feminism.</p><p><strong> </strong></p>

Author(s):  
Jennifer Stevens Aubrey ◽  
Ashton Gerding

Objectification theory ( Fredrickson & Roberts, 1997 , Psychology of Women Quarterly, 21, 173–206) posits that a consequence of living in a sexually objectifying culture is self-objectification, a cognitively taxing preoccupation with one’s appearance. The present study investigated the effects of exposure to sexual objectification of female artists in music videos, on female emerging adults’ self-objectification and their ability to cognitively process subsequent television commercials. Results indicated that exposure to music videos high in sexual objectification induced self-objectification and hindered participants’ subsequent performance in encoding visual information from commercials, but did not diminish participants’ ability to allocate resources to, or to recall factual information from, the commercials.


2018 ◽  
Vol 77 (2) ◽  
pp. 69-82 ◽  
Author(s):  
Robin Wollast ◽  
Elisa Puvia ◽  
Philippe Bernard ◽  
Passagorn Tevichapong ◽  
Olivier Klein

Abstract. Ever since Fredrickson and Roberts (1997) proposed objectification theory, research on self-objectification and – by extension – other-objectification has experienced a considerable expansion. However, most of the studies on sexual objectification have been conducted solely in Western populations. This study investigates whether the effect of target sexualization on social perception differs as a function of culture (Western vs. Eastern). Specifically, we asked a Western sample (Belgian, N = 62) and a Southeast Asian sample (Thai, N = 98) to rate sexualized versus nonsexualized targets. We found that sexual objectification results in dehumanization in both Western (Belgium) and Eastern (Thailand) cultures. Specifically, participants from both countries attributed less competence and less agency to sexualized than to nonsexualized targets, and they reported that they would administer more intense pain to sexualized than to nonsexualized targets. Thus, building on past research, this study suggests that the effect of target sexualization on dehumanization is a more general rather than a culture-specific phenomenon.


2002 ◽  
Vol 14 (2) ◽  
pp. 69-79 ◽  
Author(s):  
Joan M. Preston ◽  
Michael Eden

Abstract. Music video (MV) content is frequently measured using researcher descriptions. This study examines subjective or viewers’ notions of sex and violence. 168 university students watched 9 mainstream MVs. Incidence counts of sex and violence involve more mediating factors than ratings. High incidents are associated with older viewers, higher scores for Expressivity, lower scores for Instrumentality, and with video orders beginning with high sex and violence. Ratings of sex and violence are associated with older viewers and lower scores for Instrumentality. For sex MVs, inexperienced viewers reported higher incidents and ratings. Because MVs tend to be sexier but less violent than TV and film, viewers may also use comparative media standards to evaluate emotional content MVs.


2020 ◽  
Vol 44 (4) ◽  
pp. 521-538
Author(s):  
Olivia Donati Beech ◽  
Leah Kaufmann ◽  
Joel Anderson

Objectification theory provides a theoretical framework for understanding how socialization and experiences of objectification can lead women to place excessive value on their appearance—a process known as self-objectification. Despite the number of women that are mothers, the application of objectification theory to motherhood has been relatively limited. This review synthesizes the available research exploring objectification during motherhood. We conducted a systematic search for published and unpublished articles that quantitatively examined the objectification of, or self-objectification during, motherhood across five databases in March 2019. The search yielded 23 studies across 20 articles, which in combination revealed strong evidence of societal objectification of mothers and self-objectification by mothers. Effects were found for pregnant and postpartum women, in both community and university samples of mothers. Outcomes included more body shame, concerns about the negative impact of breastfeeding, barriers to breastfeeding, fear of childbirth, disordered eating, and greater appearance concerns in mothers, and sexualized behaviors and body surveillance for their children. Some evidence indicated that self-objectifying may be protective for mothers in certain situations, but it was mostly associated with harmful consequences. Finally, some evidence suggested that there may be age and generational effects of objectification, which may impact all women, including mothers. We hope these findings highlight the benefits for women to engage in healthy relationships with their bodies and to consider the functionality of their body as it changes in preparation for entering motherhood.


Sensors ◽  
2021 ◽  
Vol 21 (14) ◽  
pp. 4695
Author(s):  
Francisco E. Cabrera ◽  
Pablo Sánchez-Núñez ◽  
Gustavo Vaccaro ◽  
José Ignacio Peláez ◽  
Javier Escudero

The visual design elements and principles (VDEPs) can trigger behavioural changes and emotions in the viewer, but their effects on brain activity are not clearly understood. In this paper, we explore the relationships between brain activity and colour (cold/warm), light (dark/bright), movement (fast/slow), and balance (symmetrical/asymmetrical) VDEPs. We used the public DEAP dataset with the electroencephalogram signals of 32 participants recorded while watching music videos. The characteristic VDEPs for each second of the videos were manually tagged for by a team of two visual communication experts. Results show that variations in the light/value, rhythm/movement, and balance in the music video sequences produce a statistically significant effect over the mean absolute power of the Delta, Theta, Alpha, Beta, and Gamma EEG bands (p < 0.05). Furthermore, we trained a Convolutional Neural Network that successfully predicts the VDEP of a video fragment solely by the EEG signal of the viewer with an accuracy ranging from 0.7447 for Colour VDEP to 0.9685 for Movement VDEP. Our work shows evidence that VDEPs affect brain activity in a variety of distinguishable ways and that a deep learning classifier can infer visual VDEP properties of the videos from EEG activity.


2002 ◽  
Vol 26 (4) ◽  
pp. 371-379 ◽  
Author(s):  
Jennifer J. Muehlenkamp ◽  
Renee N. Saris-Baglama

The objectification of women by our society can become internalized by women, resulting in negative psychological outcomes. Using Fredrickson and Roberts' (1997) objectification theory, we tested a model of the relationships between self-objectification and disordered eating and depressive symptoms in a sample of undergraduate women ( n = 384). One postulate of self-objectification theory is that self-objectification can lead to a lack of internal awareness, which may mediate the relationship between self-objectification and restrictive eating, bulimic, and depressive symptoms. Results of structural equation modeling suggest that self-objectification has a direct relationship to restrictive eating, bulimic, and depressive symptoms. The mediational role of internal awareness was relevant for depressive symptoms but not for restrictive eating or bulimic symptoms. Depressive symptoms did, however, mediate the relationship between self-objectification and bulimic symptoms. The relevance of our findings to the understanding of objectification theory are discussed and future areas of research recommended.


Author(s):  
Tomi-Ann Roberts ◽  
Patricia L. Waters

In this chapter, we attempt to explore the motivational questions that arise when we view the psychology of women through the lens of objectification theory, which highlights the centrality of appearance concerns, or “body projects,” for girls and women today. We examine theoretical perspectives on what motivates the sexual objectification of women, considering the ways this treatment may reflect an adaptive evolutionary mating strategy, may serve as a tool for the maintenance of patriarchal power, or may lend existential “protection” against the creaturely, death reminders that women's bodies provide. We then investigate both developmental processes and situational/contextual features that motivate girls and women to internalize a sexually objectifying view on their physical selves. And, finally, we review evidence that self-objectification, though motivating in itself, carries significant consequences for their health and well-being.


Sex Roles ◽  
2006 ◽  
Vol 56 (1-2) ◽  
pp. 45-53 ◽  
Author(s):  
Dawn M. Szymanski ◽  
Stacy L. Henning

2020 ◽  
Vol 8 (1) ◽  
pp. 85-106
Author(s):  
Lisa Perrott

Once appearing to function primarily as a commercial tool for popular entertainment, the popular form of music video has recently been exposed by scholars as formally and functionally diverse, with a rich history stretching back decades before the advent of MTV. Animated music videos owe much to centuries old traditions spanning the visual, musical and performing arts, providing performative and material models that inspire contemporary video directors. Experimental animation, surrealism and music video form a matrix of historical and contemporary significance; however, few scholars have undertaken close examinations of the relations between them. John Richardson and Mathias Korsgaard show how music video directors have employed surrealist compositional strategies together with experimental animation methods, thus giving rise to challenging new forms that traverse disparate approaches to art and culture. Building upon their contributions, this article explores the continuity between experimental animation, surrealism and music video, with a view to discovering the subversive potential of this matrix. In order to probe this potential, the author examines how music video directors experiment with animation technique as a means of subversion and enrichment of popular music video. Through close analysis of music videos directed by Adam Jones, Stephen Johnson, Floria Sigismondi and Chris Hopewell, this article charts the continuity of surrealist strategy across culturally specific moments in history, thus provoking questions around the perceived functions of animated media and popular music video.


Fanvids ◽  
2020 ◽  
Author(s):  
E. Charlotte Stevens

Vids resemble music videos and found footage films. They have the form and appearance of a music video, and they re-use existing moving images in a way that appears to meet the definition of found footage work or remix video art. This chapter establishes some parameters within which the vid can be viewed in relation to proximate forms. This chapter works through specific academic framings of similar forms such as found footage films in the experimental tradition and music video before discussing canons of vids that are formed through recent gallery contexts. These additional lenses—beyond fan studies and television studies—offer further reference points through which to understand vids.


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