scholarly journals Relationship between Social Media for Social Marketing in Family Planning

2014 ◽  
Vol 5 (1) ◽  
Author(s):  
Ardiansyah Ardiansyah
Keyword(s):  
Social Media ◽  
Family Planning ◽  
Social Marketing

Contraceptive social marketing in Nepal: consumer and retailer knowledge, needs and experience

1990 ◽  
Vol 22 (3) ◽  
pp. 305-322 ◽  
Author(s):  
Ashoke Shrestha ◽  
Thomas T. Kane ◽  
Hem Hamal
Keyword(s):  
Family Planning ◽  
Service Delivery ◽  
Social Marketing ◽  
Communication Education ◽  
Retail Sales ◽  
Health Concerns ◽  
Sales Company ◽  
Stratified Sample ◽  
Effective Use

SummaryIn 1986, a survey was conducted to assess knowledge, health concerns and experience with marketing (retailers) and use (consumers) of Gulaf and Nilocon pills and Kamal vaginal tablets distributed by the Nepal Contraceptive Retail Sales Company (CRS). A sample of 763 consumers of Gulaf, Nilocon and Indian pills and Kamal vaginal tablets, and 361 retailers from a stratified sample of urban medical shops were interviewed. The CRS marketing programme is reaching people who have previously never used family planning; most of the users were practising contraception to limit, not space, births; a high proportion of pill users over 35 smoked; only about a third of CRS pill users had prescriptions or consulted a physician prior to use; CRS training of retailers was found to have increased their knowledge. Recommendations are made for improving communication, education and marketing of CRS contraceptives to ensure their safe and effective use and increase the acceptability of this mode of service delivery.

Social Marketing Through Social Media: The Effects of User-Generated Content

2017 ◽  
Author(s):  
Ariadne Beatrice Kapetanaki ◽  
Kerrie Bertele ◽  
Ross Brennan
Keyword(s):  
Social Media ◽  
Social Marketing ◽  
User Generated Content

Moving social marketing beyond personal change to social change

2014 ◽  
Vol 4 (3) ◽  
pp. 240-260 ◽  
Author(s):  
Jeanine P.D. Guidry ◽  
Richard D. Waters ◽  
Gregory D. Saxton
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Social Marketing ◽  
Community Building ◽  
Social Changes ◽  
Media Communication ◽  
Content Type ◽  
The Public ◽  
Personal Changes ◽  
Social Media Communication

Purpose – This paper aims to examine what type of messaging on Twitter is most effective for helping move social marketing beyond focusing on personal changes to find out what messages help turn members of the public into vocal advocates for these organizations’ social changes. Social marketing scholarship has regularly focused on how organizations can effectively influence changes in awareness and behaviors among their targeted audience. Communication scholarship, however, has repeatedly shown that the most influential form of persuasion happens interpersonally. As such, it is imperative that organizations learn how to engage audiences and facilitate the discussion about organizational messages between individuals. Social media provide platforms for such conversations, as organizational messaging can be shared and discussed by individuals with others in their networks. Design/methodology/approach – Through a content analysis of 3,415 Twitter updates from 50 nonprofit organizations, this study identifies specific types of messages that are more likely to get stakeholders retweeting, archiving and discussing the organizations’ messaging through regression analysis. Findings – Messages focusing on calls-to-action and community building generated the most retweets and Twitter conversation; however, they were also the least used strategies by nonprofit organizations. Originality/value – Research has regularly examined the types of messages sent out by nonprofit organizations on Twitter, but they have not tested those messages against measures of engagement. This study pushes the understanding of social media communication to the next level by analyzing those message categories against metrics provided by Twitter for each tweet in the sample.

scholarly journals Family Planning and Health Commodities Security in Nepal

2014 ◽  
Vol 3 (1) ◽  
pp. 51-56
Author(s):  
HS Shakya ◽  
NP KC
Keyword(s):  
Family Planning ◽  
International Development ◽  
Social Marketing ◽  
Technical Assistance ◽  
Public Procurement ◽  
Health Indicators ◽  
Lessons Learned ◽  
Maternal Child Health ◽  
External Donor ◽  
Health Commodities

Background: Commodity security is essential for effective delivery of quality health services. Commodity security exists when people are able to choose, obtain and use products whenever they need them. With leadership of Government of Nepal’s Logistics Management Division and with technical assistance from United States Aid for International Development funded projects have been consistently working toward this goal with priority to Family Planning (FP), Reproductive Health, and Maternal Child Health commodities. Methods: A National Consensus Contraceptive Security Forecast meeting is held annually at center. The meeting is participated by Regional, District, Program Divisions, National Planning Commission, Ministry of Finance, External Donor Partners, Social Marketing agencies, and Non Governmental Organizations (NGO). The quantity needed, shipment schedule, funding requirement and funding shortfall, distribution and storage strategies for the Public, Social Marketing, and NGO sectors are presented for next five years. Results: With secured funding, increased availability of family planning commodities (stock-outs rate is less than 2%) at service delivery sites have contributed to improve national health indicators like Total Fertility Rate and Contraceptive Prevalence Rate. Key program interventions have ensured FP commodity security through effective coordination of public, private and external donor partners. Conclusion: Key lessons learned was a spirit of ‘Teamwork’ and good coordination –active involvement of other stakeholders is essential for ensuring FP commodity security. Other was an importance of ‘Advocacy’ for commodity security at district, regional and central levels of government and among stakeholders. Challenges are complexity of public procurement procedure and frequent transfer of trained staff, and distribution and transportation of health commodities from district to health facilities still poses a challenge to supply chain management. Nepal Journal of Medical Sciences | Volume 03 | Number 01 | January-June 2014 | Page 51-56 DOI: http://dx.doi.org/10.3126/njms.v3i1.10359

scholarly journals Commentary: Does Twitter have a role in Family Planning in Low-and-Middle-Income Countries (LMICs)?

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Denise Harrison ◽  
Saumya Ramarao ◽  
Dinesh Vijeyakumar ◽  
James McKinnon ◽  
Kristina Brown ◽  
...  
Keyword(s):  
Social Media ◽  
Family Planning ◽  
Developing World ◽  
The Body ◽  
Modern Contraceptive ◽  
Middle Income ◽  
Policy Makers ◽  
Middle Income Countries ◽  
Internet Users ◽  
Low And Middle Income

Stakeholders are coming together to develop a vision for increasing access to family planning (FP) by 2030.  Of the 923 million women in the developing world who wish to avoid a pregnancy, 218 million women are not using a modern contraceptive (Guttmacher Institute, 2020).  In 2016, over 3.4 billion people were using the internet (https://ourworldindata.org/internet 2016). Moreover, internet users in the developing world use social media more frequently than Internet users in the U.S. and Europe. Of the many proposed actions to accelerate progress in family planning, the use of Twitter should be a key component.    In this commentary, we describe the use of Twitter in a select group of low-and-middle-income countries that have made commitments to the family planning 2020 initiative (FP2020 countries, and have the potential to leverage Twitter with current and potential family planning users. We examine Twitter feeds in eight key FP2020 countries, and we look at the content of Tweets issued by the ministries of health in most of these same countries.   Our view is that it is feasible and easy to access Twitter feeds in low and middle income countries. We base our view on the types of reproductive health and family planning terms discussed in a public forum such as Twitter by current and potential users and their partners and ministries of health. We highlight two broad considerations that merit discussion among interested stakeholders, including policy makers, program designers, and health advocates. The first relates to the use of Twitter within family planning programs, and the second relates to themes that require more significant research. Data coupled with analytical capacity will help policy makers and program designers to effectively leverage Twitter for expanding the reach of family planning services and influencing social media policy. Our aim is to not only to contribute to the body of knowledge but also to spur greater engagement by program personnel, researchers, health advocates and contraceptive users.

scholarly journals Applying the Fogg Behavior Model to improve contraceptive social marketing during the COVID-19 lockdown in Nigeria: a case study

2020 ◽  
Vol 4 ◽  
pp. 141
Author(s):  
Dominique Meekers ◽  
Chidinma Onuoha ◽  
Olaniyi Olutola
Keyword(s):  
Family Planning ◽  
Behavior Change ◽  
Social Marketing ◽  
Contraceptive Use ◽  
Current Method ◽  
Behavior Model ◽  
Health Providers ◽  
Change Models ◽  
New Family

The coronavirus pandemic may have harmful effects on use of family planning services. Lockdown regulations make it more difficult for people to visit health providers to obtain information about family planning, to discuss side-effects or problems they are experiencing with their current method, and go out to obtain new family planning supplies (e.g., to renew their contraceptive injection). The inability to earn income during the lockdown may also make family planning products and services unaffordable. As a result, efforts to curb the pandemic may cause unintended interruptions in contraceptive use and may prevent non-users from adopting a contraceptive method. Given these rapidly changing circumstances, it is important that family planning implementers make program adjustments without delay. When a timely programmatic response is of the essence, program implementers need simple behavior change models that can be used to inform programmatic decisions. This paper presents a case study of how DKT/Nigeria applied a behavior change model from persuasive design - the Fogg Behavior Model – to make timely adjustments to their contraceptive social marketing program during the course of the COVID-19 lockdown. Other public health programs, including programs that target health areas other than family planning, may be able to use similar approaches to guide the design of timely and responsive program adjustments.

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