scholarly journals Analisis komparatif online customer review dan survey customer review marketing mix

2020 ◽  
Vol 15 (3) ◽  
pp. 138-148
Author(s):  
Hilmy Mu’nis ◽  
Rita Komaladewi
Keyword(s):  
Marketing Mix ◽  
Culinary Tourism ◽  
Customer Reviews ◽  
Spider Web ◽  
Online Customer Reviews ◽  
Online Assessments ◽  
Survey Results ◽  
Online Tracking ◽  
Customer Review ◽  
The City

The purpose of this study is to compare between online customer review and customer review survey also to see the performance mapping of culinary tourism in Bandung using 4A marketing mix namely acceptability, affordability, accessibility and awareness with comparative and descriptive methods. This study uses Mann Whitney on SPSS and Spider Web Chart. Online tracking on Google Review and survey questionnaire are used as a measurement to get 100 customer review online assessments and 125 customer review survey assessments. Based on research results there is a difference between marketing mix 4A online customer results Google review and marketing mix 4A customer review survey results. This is marked from the 3 sub-variables used in this study, namely acceptability (taste, portion, aroma), affordability (price, price: taste, price: portion) and accessibility (atmosphere, cleanliness, service), there are differences in the results of the assessment in sub accessibility variable (atmosphere and service). Then, the results of mapping the performance of culinary tourism in the city of Bandung both online customer reviews and customer surveys have good performance for sub-variables acceptability (taste, portion, aroma) and affordability (price, price: taste, price: portion) but need improvement in the sub accessibility variables (suansana, cleanliness, service).

scholarly journals Strategi Promosi Wisata Kota Bukittinggi Melalui Kuliner Nasi Kapau

2021 ◽  
Vol 2 (2) ◽  
pp. 107-117
Author(s):  
Pepy Afrilian ◽  
Harry Yulianda ◽  
Atika Afriani
Keyword(s):  
Marketing Mix ◽  
City Government ◽  
Tourist Attraction ◽  
Culinary Tourism ◽  
Swot Matrix ◽  
Tourism Potential ◽  
The City

Culinary has become its attraction that captivates the hearts of tourists. This is realized by the Bukittinggi City Government which will develop its tourist attraction through the culinary tourism potential of Nasi Kapau. Culinary Tourism started from additional facilities in the distribution of tourist activities but now the position of Nasi Kapau has turned into a tourist attraction that can be side by side with other attractions. To find out the position of Nasi Kapau to be used as a tourist promotion tool of Bukittinggi City, it needs to be started with an analysis of strengths, opportunities, weaknesses, and threats internally and externally, research seeks information by interviews by all Nasi swords that sell in bukittinggi slope market and spread angket to tourists who eat Nasi Kapau in bukittinggi slope market. The data obtained is analyzed descriptively about the marketing mix and the next data from the questionnaire is given weight and entered in the SWOT matrix so that it can answer the appropriate strategy for the promotion of Bukittinggi City through Nasi Kapau culinary tour. The results obtained are strategies that are suitable for the promotion of the city of Bukittinggi through Nasi Kapau Culinary tour is an aggressive strategy. Continuous promotion can also be done by mouth-to-mouth method or make Nasi Kapau as a talking point so as to attract other tourists to visit Bukittinggi out of curiosity about the taste of Nasi Kapau. In addition, Nasi Kapau costomers has been classified as a royal costomers so that it can dream up its review with pleasure.

The Effect of Online Customer Review and Promotion through E-Trust on the Purchase Decision of Bukalapakin Medan City

2021 ◽  
Vol 8 (8) ◽  
pp. 236-243
Author(s):  
Rimna Regina ◽  
Endang Sulistya Rini ◽  
Beby Karina Fawzeea Sembiring
Keyword(s):  
Sampling Method ◽  
Customer Behavior ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Technological Developments ◽  
Customer Review ◽  
Online Shops

Technological developments have made a shift in customer behavior from purchasing through an offline shop to purchasing through an online shop or through e-commerce. People tend to use technology to support their needs. The development of e-commerce sites is increasingly intense with many e-commerce sites competing with each other to attract the attention of sellers and buyers. Currently in Indonesia, the online shop trend is on the rise. Many new online shops have started to appear, adding to the list of old online shops that have already been in this e-commerce business. One of the e-commerce sites originating from within the country, including Bukalapak. Bukalapak is a marketplace that was founded by Ahmad Zaky in 2010. Consumer decisions in making purchases at Bukalapak are influenced by several factors, namely online customer reviews, promotions and e-trust. The purpose of this study was to analyze the influence of online customer reviews and promotions through e-trust on Bukalapak's purchasing decisions in Medan City. The type of this research is associative research and the population in this study is Bukalapak users in Medan City whose number is unknown. The sampling method used is accidental sampling. Data analysis was carried out through PLS-SEM using the SmartPLS program. The results show that online customer reviews, promotions and e-trust directly have a positive and significant impact on Bukalapak's purchasing decisions in Medan City. then indirectly online customer review has a positive and significant effect on purchasing decisions through e-trust and promotions through e-trust have a positive and significant impact on Bukalapak's purchasing decisions in Medan City. Keywords: Online Customer Review, Promotion, e-Trust, Purchase Decision.

scholarly journals Analisis Kepuasan Pelanggan Terhadap Bauran Pemasaran Menggunakan Integrasi Importance Performance Analysis dan Model Kano (Studi Kasus : L’societe Dine and Bar Bandung)

2018 ◽  
Vol 7 (2) ◽  
pp. 73
Author(s):  
Rizki Wahyuniardi ◽  
Asep Syaifulbachri ◽  
Rasyid Algaza
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Rapid Development ◽  
Marketing Mix ◽  
Production Costs ◽  
Kano Model ◽  
Product Price ◽  
Culinary Tourism ◽  
Customer Group ◽  
The City

<p>The city of Bandung has a variety of culinary places that feature their own characteristics, ranging from luxury culinary venues, traditional uniqueness hangout, to the roadside hangout is available in this city. Amid the rapid development of culinary tourism in the city of Bandung, L'societe Dine and Bar is one restaurant that wrestle in culinary tourism business competition. However, according to sales data, L'societe experienced a decrease in total sales from 2014 to 2016. L'societe requires effective improvement on its marketing mix performance. The study aims to analyze customer satisfaction with L'societe marketing mix. The research was conducted using descriptive statistics method, measuring customer satisfaction index and integration of Importance Performance Analysis and Kano Model.</p><p>Based on the result of research, there are some attributes of L'societe marketing mix that need to be improved. For price attributes, L'societe should review product prices. This review is conducted through further research on product pricing by analyzing product prices with competitor product price comparison or optimizing production costs. For promotional attributes, L'societe can hold live music on an ongoing basis. In addition to this, it can be proposed packages with attractive discounts to the customer, group or family. This is important to consider because L'societe puts forward a convenient facility to its customers to feel different from its competitors.</p><p> </p><pre><strong>Keywords</strong>: marketing mix, importance performance analysis, integration of importance performance analysis and canoe model, customer satisfaction, Kano model</pre>

Study of E-Commerce Customer Review Capturing Process in the Indian Context

2022 ◽  
pp. 79-93
Author(s):  
Som Sekhar Bhattacharyya ◽  
Asmita Wani
Keyword(s):  
Research Work ◽  
Online Reviews ◽  
Point Of View ◽  
Online Review ◽  
Exploratory Research ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Customer Review ◽  
Depth Interviews ◽  
Potential Customers

Online customer reviews provided by customers on e-commerce sites who had bought the products proved to be a key parameter. New and potential customers at the pre-purchase stage to vet the merits and demerits before buying new products listed on e-commerce sites referred to online customer reviews. However, there have been very few studies that focused on online customer review capturing process. Thus, this research work focused on the review capturing process of e-commerce websites from a customer's point of view to understand the online customer review process. A qualitative exploratory research was carried out. An open-ended semi-structured questionnaire was used to understand customer's stand on the e-commerce review capturing process. In-depth interviews were collected from customers. The data was analyzed thematic content. The study findings indicated what motivated customers to write online reviews, what inhibited them from writing reviews and what were their suggestions for the managers of e-commerce organizations towards designing better online review capturing.

scholarly journals PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPERCAYAAN KONSUMEN REMAJA KOTA MATARAM PADA PEMBELIAN PRODUK FASHION SHOPEE ONLINE SHOP

2019 ◽  
Vol 19 (1) ◽  
pp. 1
Author(s):  
Taesar Wahyudi
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Survey Method ◽  
Analysis Tool ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Customer Review ◽  
Customer Trust

This study aims to prove and analyze the effect of online customer reviews, online customer ratings on customer trust in online shopping at Shopee. This type of research is correlational research because this study aims to study the differences between two or more variables. The data collection method used is a survey method. The population in this study is the teenagers of the city of Mataram who bought 10-24 years who had bought fashion products online at Shopee. Purposive sampling technique, with a total sample of 120. The distribution of questionnaires using the form of goggles. The data analysis tool used is Multiple Linear Regression Analysis using the SPSS 22 program for Windows. The results of this study indicate that online customer reviews and online customer ratings have a significant positive effect on customer trust   Keywords : Online Customer Review, Online Customer Rating, Customer Trust.

scholarly journals Integrating Hedonic Quality for User Experience Modelling

2021 ◽  
Author(s):  
Yanzhang Tong ◽  
Yan Liang ◽  
Ying Liu ◽  
Yulia Hicks ◽  
Irena Spasic
Keyword(s):  
Product Design ◽  
User Experience ◽  
User Interaction ◽  
Word List ◽  
Quality Factors ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Design Activities ◽  
Customer Review ◽  
Hedonic Quality

Abstract Research on user experience (UX) has attracted much attention from designers. Additionally, hedonic quality can help designers understand user interaction (such as attractive, original and innovative) when they experience a product. Realising the user’s interaction state is a significant step for designers to optimise product design and service. Previous UX modelling lacks exploration in user interaction state. Also, the lack of user interaction state factor will reduce the accuracy of the UX modelling. In this paper, we explore the interaction value of online customer review and introduce a new approach to integrating hedonic quality for UX modelling. Firstly, extracting word list from online customer review; Secondly, hedonic quality words are extracted from the word list and added as a hedonic quality part to UX modelling; Thirdly, we compared the analysis result with our previous study for the conclusion. This research combines hedonic quality with UX modelling to enrich modelling in the field of UX for the first time. The proposed data collection method is superior to the traditional collection methods in hedonic quality studies. Extracting hedonic quality factors from online customer reviews can in-depth provide reflections for designers to improve their product design. Furthermore, it also explored the valuable relationship between UX and online customer reviews to provide proactive thinking in user strategy and design activities.

Exploring Potentials for Culinary Tourism through a Food Festival: The Case of Thessaloniki Food Festival

2016 ◽  
Vol 4 (2) ◽  
pp. 110-125
Author(s):  
George Chatzinakos
Keyword(s):  
Strategic Planning ◽  
Planning Tool ◽  
Urban Experience ◽  
Local Networks ◽  
Culinary Tourism ◽  
Complex Process ◽  
New Destination ◽  
Structural Networks ◽  
The City ◽  
Culinary Culture

This paper seeks to conceptualize the way Thessaloniki is promoting culinary tourism, whilst supporting and building upon local networks; engaging and co-creating an urban experience with its citizens and visitors. The aim of the paper is to suggest a potential framework that can be used as a strategic planning tool for the promotion of culinary tourism in Thessaloniki. In this direction, a food festival is being investigated. The last, is conceived by the organizers as the foundation of the idea of culinary tourism in the city. However, the findings indicate that there is a lack of active participation by the locals and not enough communication among various assets that are associated with the culinary identity of the city. In general, Thessaloniki seems to embody the ongoing struggle of a new destination, which is dealing with the complex process of branding and marketing without having the proper tools and the vital required collaboration between its structural networks. Accordingly, the research provides a lens through which the culinary culture of Thessaloniki can be used as a strategic pillar for stimulating a sustainable way of “consuming” and promoting the city’s identity; enhancing Thessaloniki’s appeal as a culinary destination.

Profiling Reviewers’ Social Network Strength and Predicting the “Helpfulness” of Online Customer Reviews

2020 ◽  
pp. 101026
Author(s):  
Muhammad Bilal ◽  
Mohsen Marjani ◽  
Ibrahim Abaker Targio Hashem ◽  
Nadia Malik ◽  
Muhammad Ikram Ullah Lali ◽  
...  
Keyword(s):  
Social Network ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Network Strength

Fraud abroad

2019 ◽  
Vol 13 (2) ◽  
pp. 249-275
Author(s):  
Jake David Hoskins ◽  
Ryan Leick
Keyword(s):  
Sharing Economy ◽  
Gdp Per Capita ◽  
Content Type ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Level Of Economic Development ◽  
Per Capita ◽  
Using Data ◽  
Developed Nations

Purpose This study aims to investigate a sharing economy context, where vacation rental units that are owned and operated by individuals throughout the world are rented out through a common website: vrbo.com. It is posited that gross domestic product (GDP) per capita, a common indicator of the level of economic development of a nation, will impact the likelihood that prospective travelers will choose to book accommodations in the sharing economy channel (vs traditional hotels). The role of online customer reviews in this process is investigated as well, building upon a significant body of extant research which shows their level of customer decision influence. Design/methodology/approach An empirical analysis is conducted using data from the website Vacation Rentals By Owner on 1,940 rental listings across 97 countries. Findings GDP per capita serves as risk deterrent to prospective travelers, making the sharing economy an acceptable alternative to traditional hotels for the average traveler. It is also found that the total number of online customer reviews (OCR volume) is a signal of popularity to prospective travelers, while the average star rating of those online customer reviews (OCR valence) is instead a signal of accommodation quality. Originality/value This study adds to a growing agenda of research investigating the effect of online customer reviews on consumer decisions, with a particularly focus on the burgeoning sharing economy. The findings help to explain when the sharing economy may serve as a stronger disruptive threat to incumbent offerings. It also provides the following key insights for managers: sharing economy rental units in developed nations are more successful in driving booking activity, managers should look to promote volume of online customer reviews and positive online customer reviews are particularly influential for sharing economy rental booking rates in less developed nations.

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