Analisis Struktur Kendala dalam Pengelolaan Sagu Berkelanjutan di Kabupaten Kepulauan Meranti Provinsi Riau [Structure Analysis of the Contstraint Sago Sustainable Management in Kepulauan Meranti Regency Riau Province]

Sago (Metroxylon sp.) has an important role and society economy in Meranti Island Regency. The development of sago business in the regency in the future has a promising aspect, because the development of the sago industrialization area has not been optimal. Currently the sago platns have wide area around 53.456 ha or 43% from the exist area. Cultivation sago is still conventional, it is only produce starch sago. In 2017 the starch sago has 205,051 ton. The development of downstream still limited that are noodle, vermicelli, and crackers. The by-product are waste from pulp (repu) and peel (uyung) is not be used optimaly yet. In order to develop sago to be sustainable, that required structure constraint design. Those model has done with method Interpretative Structural Modelling (ISM). Method ISM is the strategic model technic that can be seen system condition comprehensively. This research is purpose to set the appropriate strategy based on structure constraint design that has an effect in sustainable sago development in Meranti Island Regency, Riau Province. The result of ISM analysis shows that sustainable sago development has 6 sub element of key constraint, there are : (1) Waste utilization and management; (2) Ijon system; (3) Availability, distribution, and market segmentation; (4) Water management; (5) processing of derivative product and packaging design, and (6) price stability, (7). To reach the sustainable cultivation sago, it is required support from every stakeholders both governments, academics, entrepreneurs, farmers, financial insitutions and non-governmental organization so that, sago cultivation run well and sustainable. ABSTRAKTanaman sagu (Metroxylon sp.) memiliki peran penting dalam kehidupan dan perekonomian masyarakat di Kabupaten Kepulauan Meranti. Pengembangan usaha sagu di Kabupaten ini pada masa yang akan datang memiliki prospek yang menjanjikan, karena pengembangan industrialisasi sagu belum optimal pelaksanaannya. Tanaman sagu saat ini luasnya 53.456 ha atau 43% dari lahan yang tersedia. Pengolahan sagu masih berjalan secara konvensional, yaitu hanya menghasilkan produk berupa pati sagu. Produksi pati sagu pada tahun 2017 sebesar 205,051 ton. Pengembangan produk hilirnya masih terbatas yaitu hanya mie, sohun dan kerupuk. Produk sampingnya berupa limbah dari ampas (repu) dan kulit (uyung) belum dimanfaatkan secara optimal. Desain struktur kendala diperlukan dalam rangka mengembangkan sagu agar berkelanjutan. Pemodelan struktur kendala dilakukan dengan menggunakan Interpretative Structural Modelling (ISM). ISM adalah teknik pemodelan strategis yang dapat memotret kondisi sistem secara komprehensif. Penelitian ini bertujuan untuk menyusun strategi yang tepat berdasarkan analisis struktur kendala yang berpengaruh dalam pengelolaan sagu berkelanjutan di Kabupaten Kepulauan Meranti, Provinsi Riau. Hasil analisis ISM menunjukkan bahwa dalam pengelolaan sagu berkelanjutan terdapat 6 sub elemen kendala kunci, di antaranya: (1) Pemanfaatan dan pengolahan limbah; (2) Sistem ijon ; (3) Ketersediaan, distribusi dan segmentasi pasar; (4) Tata kelola air, (5) Pengolahan produk turunan dan desain kemasan; dan (6) Stabilitas harga. Dukungan dari semua stakeholders terkait baik dari pemerintah, akademisi, pengusaha, petani, lembaga keuangan dan lembaga swadaya masyarakat (LSM), diperlukan agar pengelolaan sagu berjalan secara baik dan berkelanjutan.

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Development of a Research Framework for Green IT Enablers Using Interpretive Structural Modelling

Green Business ◽

10.4018/978-1-5225-7915-1.ch019 ◽

2019 ◽

pp. 365-378

Author(s):

Sania Khan ◽

Abdul Razak Honnutagi ◽

Mohammed Shahid Ahamed Khan

Keyword(s):

Future Research ◽

Structural Modelling ◽

Green It ◽

Enabling Factors ◽

Interpretive Structural Modelling ◽

Sustainable Procurement ◽

Strategic Model ◽

Key Variables ◽

Green Purchasing ◽

Corporate Social

The purpose of this paper is to identify the key variables and develop the relationships among the green IT enabling factors which drive consumers towards green purchasing. In this paper Delphi technique and Interpretive structural modelling approach have been employed to model the identified factors. These variables are segregated as ‘enablers' that facilitate corporate consumers' to purchase eco-friendly IT products. The major finding of this research is power consumption, e-wastage disposal, product performance and global warming are underlined as significantly important enablers which also drives other factors. The variables are interpreted for sustainable procurement in terms of their driving and dependence powers. For true sustainability the corporate organisations should focus on considering environmental consciousness, Kyoto protocol, corporate social responsibility and eco-label certified products as main interest for green purchasing. Developing the present strategic model and validating it scientifically are further suggested as directions for future research.

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PENINGKATAN MANAJEMEN USAHA BERBASIS CREATIVE PACKAGING PADA UMKM “BAKPIA IVAN” DI DESA JANTEN, YOGYAKARTA

Jurnal Pengabdian UntukMu NegeRI ◽

10.37859/jpumri.v3i2.1448 ◽

2019 ◽

Vol 3 (2) ◽

pp. 127-133

Author(s):

Rosalia Prismarini Nurdiarti ◽

Astri Wulandari ◽

Mutaqin Akbar

Keyword(s):

Market Segmentation ◽

Public Service ◽

Employee Turnover ◽

Product Packaging ◽

Packaging Design ◽

Logo Design ◽

Social Experiments ◽

Patent Rights ◽

Service Activity ◽

And Training

“Bakpia Ivan", Small and Medium Business Unit is managed by family and hereditary manner, so that several times there are employee turnover and sometimes causes the production process to be slightly inhibited. Another thing that is a problem is the lack of awareness of the product packaging process (creative packaging) that is able to attract consumer interest and from the side of packaging security. This problem is linear unoptimal brand awareness and brand patent rights, so that when the product arrives at the reseller, the packaging is often replaced with other brands even though the contents are Bakpia Ivan. The purpose of this public service activity, first is to increase awareness of product packaging, positioning. Secondly, providing socialization and training about creative packaging, starting from the most basic capabilities. The method used in this activity is socialization and training. First, socializing and demonstrating how to begin packaging. Secondly, renew the logo design. Third, conduct social experiments related to logo renewal. The result of this activity is the acceptance of product packaging updates by the market so it can be expand sales and market segmentation. Second, the renewal of the logo / packaging design will be increasingly recognized and realized loyal consumers. Keywords: creative packaging, bakpia ivan, segmentation, positioning

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MARKET SEGMENTATION IS THE KEY TO SUSTAINABLE OPERATION OF B&B

JOURNAL OF TOURSIM AND HOSPITALITY MANAGEMENT ◽

10.35666/25662880.2018.4.75 ◽

2018 ◽

pp. 75-84

Keyword(s):

Market Segmentation ◽

Sustainable Management ◽

Research Method ◽

Quantitative Research ◽

Investment Analysis ◽

Domestic Industry ◽

Sustainable Operation ◽

Main Target ◽

Marketing Scheme ◽

Set Up

The Chinese B&B industry started in 2011, the Mogan Mountain B&B became the banner of the domestic industry in 2015. Then the entire B&B industry is imitated and appeared serious homogeneity problems, which forced the manager to look for their own competitive advantage. The objective of the article is through the market segmentation to identifying target customer groups, and combine the orientation of the B&B with the customer demand. Set up a multi-directional marketing scheme according to the characteristics of the target customer and the behavior of consumption. This article uses the quantitative research method to collect the information. The research shows that the main target customer of B&B is divided into two categories: 1、tourism vacationers; 2、weekend vacationers. In conclusion, according to the report on 《Market Prospect and Investment Analysis of B&B Industry》, the growth rate is 12000/year. By 2017, the B&B’s number is 53852 in China. With the expansion of the B&B market, which enforces the B&B industry facing a reshuffle. Therefore, the owners of the B&B should find the way to sustainable management through the market segmentation.

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