scholarly journals Analisis Pengaruh Corporate Social Responsbility, Islamic Banking Service Quality dan Corporate Image terhadap Loyalitas Nasabah di Bank BRISyariah Kantor Cabang Pembantu Ponorogo

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Ahmad Suminto ◽  
Shinta Maharani
Keyword(s):  
Corporate Social Responsibility ◽  
Linear Regression ◽  
Social Responsibility ◽  
Service Quality ◽  
Customer Loyalty ◽  
Statistical Tests ◽  
Corporate Image ◽  
Islamic Banking ◽  
Banking Service ◽  
Corporate Social

Abstract: This study aims to analyze the influence of Corporate Social Responsibility (CSR), Islamic Banking Service Quality (IB-SQ) and Corporate Image on Customer Loyalty. The population in this study is the customer of PT BRISyariah Ponorogo Sub-Branch Office with a sample size of 100 respondents. This type of research is explanatory research that explains the causal relationship between variables and their effect on the dependent variable using the associative-quantitative approach. The sampling technique is based on the non-probability sampling method. Data quality validity test for the questionnaire was carried out by Pearson's correlation method, while the questionnaire reliability test used Cronbach’s alpha method. Data analysis was performed using multiple linear regression and hypothesis testing using partial statistical tests (T-tests) and simultaneous statistical tests (F-tests). Based on the results of multiple linear regression analysis shows that partially the Corporate Social Responsibility (CSR) variable has no influence on customer loyalty at PT BRISyariah KCP Ponorogo with a Tcount value of -0.994. Partially Islamic Banking Service Quality (IB-SQ) variables have an influence on customer loyalty at PT BRISyariah KCP Ponorogo with a THitung value of 2.684. Partially, the Corporate Image variable has an influence on customer loyalty at PT BRISyariah KCP Ponorogo with a Tcount value of 5.321. Then the variable Corporate Social Responsibility (CSR), Islamic Banking Service Quality (IB-SQ) and Corporate Image have an influence on customer loyalty at PT BRISyariah KCP Ponorogo simultaneously with a Fcount value of 66,900.Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh Corporate Social Responsbility (CSR), Islamic Banking Service Quality (IB-SQ) dan Corporate Image terhadap Loyalitas Nasabah. Populasi dalam penelitian ini adalah nasabah PT BRISyariah Kantor Cabang Pembantu Ponorogo dengan jumlah sampel 100 responden. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan sebab-akibat antar variabel dan pengaruhnya terhadap variabel dependent dengan menggunakan pendekatan assosiatif-kuantitatif. Teknik pengambilan sampel berdasarkan metode non-probability sampling. Uji kualitas data validitas kuesioner dilakukan dengan metode korelasi pearson’s correlation, sedangkan uji reliabilitas kuesioner menggunakan metode cronbach’s alpha. Analisis data dilakukan dengan metode regresi linier berganda dan uji hipotesis dengan menggunakan uji statistik parsial (T-test) dan uji statistik simultan (F-test). Berdasarkan hasil analisis regresi linier berganda menunjukkan bahwa secara parsial variabel Corporate Social Responsbility (CSR) tidak mempunyai pengaruh terhadap loyalitas nasabah pada PT BRISyariah KCP Ponorogo dengan nilai THitung sebesar -0,994. Secara parsial variabel Islamic Banking Service Quality (IB-SQ) mempunyai pengaruh terhadap loyalitas nasabah pada PT BRISyariah KCP Ponorogo dengan nilai THitung sebesar 2,684. Secara parsial variabel Corporate Image mempunyai pengaruh terhadap loyalitas nasabah pada PT BRISyariah KCP Ponorogo dengan nilai THitung sebesar 5,321. Kemudian variabel Corporate Social Responsbility (CSR), Islamic Banking Service Quality (IB-SQ) dan Corporate Image mempunyai pengaruh terhadap loyalitas nasabah pada PT BRISyariah KCP Ponorogo secara simultan dengan nilai FHitung sebesar 66,900.

Corporate Social Responsbility (CSR) dan Islamic Banking - Service Quality (IB-SQ) Sebagai Upaya Penguatan Brand Image di Lembaga Perbankan Syariah

WADIAH ◽  
2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Ahmad Suminto ◽  
Nur Kasanah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Service Quality ◽  
Banking Sector ◽  
Brand Image ◽  
Positive Impact ◽  
Islamic Banking ◽  
Banking Service ◽  
Banking Institutions ◽  
Corporate Social

This library research method with a descriptive-analytic qualitative approach, aims to explain the urgency of Corporate Social Responsibility (CSR) and Islamic Banking - Service Quality (IB-SQ) as Efforts to Strengthen Brand Image in Islamic Banking Institutions. The results indicate that, the implementation of Corporate Social Responsibility (CSR) in Islamic banking institutions is a long-term investment, because the implementation of the Corporate Social Responsibility (CSR) program will have a positive impact not only on banking operations, but on the continuity of existence in future. Second, IB-SQ (Islamic Banking Service Quality) is the quality of service for Islamic banking in Indonesia which combines the term IB (Islamic Bank) with the term BSQ (Bank Service Quality) to identify service quality for the banking sector, so that the term IB-SQ is used for reflect the service quality and brand image for Islamic banking in Indonesia. Keywords: Corporate Social Responsbility, Islamic Banking-Service Quality, Sharia Banking 

Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail

2010 ◽  
Vol 1 (4) ◽  
pp. 1-9 ◽  
Author(s):  
Nicolae Al. Pop ◽  
Sebastian A. Vaduva ◽  
Dan Cristian Dabija ◽  
Ioan S. Fotea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Study ◽  
Competitive Advantage ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Marketing Concept ◽  
Corporate Social ◽  
The Revolution

To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.

scholarly journals ANALISIS CORPORATE SOCIAL RESPONSIBILITY, LOYALITAS NASABAH, CORPORATE IMAGE DAN KEPUASAN NASABAH PADA PERBANKAN SYARIAH

INFERENSI ◽  
2016 ◽  
Vol 10 (1) ◽  
pp. 93
Author(s):  
Fetria Eka Yudiana ◽  
Joko Setyono
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Corporate Image ◽  
Central Java ◽  
Corporate Social ◽  
Path Analysis Approach ◽  
Positive Effect

The purpose of this research is to analize the effect of the implementation of Corporate Social Responsibility (CSR) on customer loyalty to the corporate image and customer satisfaction as an intervening variable. This research is a survey research which used a quantitative approach. The data were obtained from 100 respondents from all customers Sariah Banking in Central Java and Yogyakarta by using purposive sampling technique. The research model testing technique used the path analysis approach using multiple regression. The results of this research suggests that CSR is positive and significant impact on the corporate image, CSR positive and significant impact on customer satisfaction, corporate image positive and significant impact on customer loyalty, customer satisfaction positive and significant impact on customer loyalty, CSR has positive effect but not significant on customer loyalty.

scholarly journals Pengaruh Kualitas Pelayanan dan Corporate Social Responsibility Terhadap Citra Perusahaan

2018 ◽  
Vol 9 (1) ◽  
pp. 40
Author(s):  
Risna Nurjanah ◽  
Ade Sofyan Mulazid
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Corporate Image ◽  
Analysis Method ◽  
Convenience Sampling ◽  
Corporate Social

AbstractThis research aims to analyze the quality of service and corporate social responsibility BNI Syariah against corporate image in PT BNI Syariah Center, Jakarta. Sampling technique used in this research is convenience sampling method, then the data in the process by using multiple linear regression analysis method. Sample in this research is BNI Syariah Center customer, Jakarta amounts to 100 respondents. This research is a quantitative research and data analysis method using multiple liniear regression. The result of this research shows that partially the service quality and corporate social responsibility variables significantly influence the image of the company in syariah bank. Simultaneously the service quality and corporate social responsibility variables significantly influence the image of the company in syariah bank at the level of significance less than 0.05 or 5%.AbstrakPenelitian ini bertujuan untuk menganalisis kualitas pelayanan dan corporate social responsibility BNI Syariah terhadap citra perusahaan di PT BNI Syariah Pusat, Jakarta. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah metode convenience sampling. Kemudian data diproses dengan menggunakan metode analisis regresi linear berganda. Sampel dalam penelitian ini merupakan nasabah BNI Syariah Pusat, Jakarta berjumlah 100 responden. Penelitian ini adalah penelitian kuantitatif dan metode analisis data menggunakan regresi liniear  berganda. Hasil dari penelitian ini menunjukan bahwa secara parsial variabel kualitas pelayanan dan corporate social responsibility berpengaruh secara signifikan terhadap citra perusahaan di bank syariah. Secara simultan variabel kualitas pelayanan dan corporate social responsibility berpengaruh secara signifikan terhadap citra perusahaan di bank syariah pada tingkat signifikansi kurang dari 0,05 atau 5%.

scholarly journals PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH MELALUI SIKAP NASABAH (Studi Pada Bank Muamalat KC. Malang)

2020 ◽  
Vol 3 (1) ◽  
pp. 83-96
Author(s):  
Ach Rofiki ◽  
Nurhayati Nurhayati
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Service Quality ◽  
Customer Loyalty ◽  
Indirect Effect ◽  
Primary Data ◽  
Analysis Tool ◽  
Customer Attitude ◽  
Corporate Social ◽  
Customer Attitudes

This study aims to analyze the effect of corporate social responsibility and service quality on customer loyalty with customer attitude as an intervening variable. The data source of this research is primary data from a sample of customers of Bank Muamalat KC. Poor. Data collection was carried out using purposive sampling by distributing to 100 respondents of Bank Muamalat KC customers. Malang that receives CSR assistance or who knows the implementation of CSR programs. Data analysis tool uses SmartPLS. The results of this study indicate that there is a direct influence of CSR on Customer Loyalty and Customer Quality on customer attitudes, and the indirect effect between service quality on customer loyalty through customer attitudes. While CSR has no effect on Customer Attitude and also Service Quality on Customer Loyalty, while Customer Quality has no indirect effect on customer loyalty through customer attitudes.  

scholarly journals PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR), CORPORATE IMAGE, DAN KEPUTUSAN NASABAH TERHADAP LOYALITAS NASABAH

2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Ahmad Faqihudin ◽  
Meinarni Asnawi ◽  
Bill J.C Pangayow
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Corporate Image ◽  
Analysis Tool ◽  
Convenience Sampling ◽  
Corporate Social

This study aims to examine the influence of corporate social responsibility (CSR) implementation, corporate image, and customer satisfaction, on customer loyalty. Variables independent were used inthis study namely Corporate Social Responsibility (CSR), corporate image, and customer satisfaction., as well as one dependent variable of customer loyalty. Customers of PT Bank Rakyat Indonesia Jayapura are used as the population in this study. The convenience sampling with a sample of 30 respondents is the technique of sampling method in thisstudy. This study uses a double linear regression analysis to analyses data. The analysis tool used is SPSS version 23. The results of this research demonstrate the implementation of Corporate Social Responsibility (CSR) has positively and significantly affects customer loyalty. Corporate Image has a positive and significant impact on customer loyalty. And customer satisfaction has a positive but does nosignificant impact on customer loyalty.

scholarly journals The Effect of Unified Globalised Corporate Social Responsibility Strategy on Customer Loyalty

2021 ◽  
Vol 92 ◽  
pp. 06036
Author(s):  
Kamaldeep Singh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Service Quality ◽  
Customer Loyalty ◽  
Service Providers ◽  
Value Added ◽  
Main Tool ◽  
Telecommunication Sector ◽  
Telecommunication Company ◽  
Corporate Social

Research Background: In this modern world, every person needs a specific medium of information in order to survive with the communication means which is effectively and easily answered by the means of telecommunication. In this fast and rapidly moving world, the telecommunication sector has become a main tool to share and communicate information from one end to another. It bridges the gap between people irrespective of cities, countries or continents. During such modern and fast paced telecommunication times, a well devised customer social responsibility is known as catalyst that can significantly elevate the business operations for any telecommunication organizations in this sector. In order to advance in this rapidly growing technical market every telecommunication company is trying to maintain strong relationships with the customers in order to provide better service quality and develop new market strategies. The author suggests that telecommunication service providers must work on customer social responsibility strategies and policies that immensely reflects a significant impact towards customer loyalty. Purpose of the article: To examine that how corporate social responsibility in lieu with service quality and customer satisfaction affects the customer loyalty in telecommunication sector. This article also highlights the customer behaviour towards CSR policies and what significance value added services have on the customer accordingly. Methods: The author used descriptive statistics employed to analyse survey. Based on the finding the author has prepared the analysis and result. Finding & Value added: Implementing the CSR practice that is corporate social responsibility and better customer service quality, a telecommunication company can increase customer loyalty.

Consumers Perception of Corporate Social Responsibility

2012 ◽  
pp. 205-213
Author(s):  
Nicolae Al. Pop ◽  
Sebastian A. Vaduva ◽  
Dan Cristian Dabija ◽  
Ioan S. Fotea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Marketing Concept ◽  
Corporate Social ◽  
The Revolution

To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.

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