scholarly journals Business Open Big Data Analytics to Support Innovative Leadership and Management Decision in Canada

2020 ◽  
Vol 4 (2) ◽  
pp. 56-74
Author(s):  
Nadia Delanoy ◽  
arina Kasztelnik
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Big Data ◽  
Data Analytics ◽  
Customer Relations ◽  
Big Data Analytics ◽  
Innovative Leadership ◽  
Innovative Management ◽  
The World ◽  
Leadership Decisions

This paper summarizes how social media and other technologies continue to proliferate; the shifting economic landscape will precipitate more adaptive approaches for managers attempting to understand the multi-dimensional virtual aspects of communication with the artificial intelligence aspect. Also, we discover the different existing support of big data analytics to make a rational business decision. The methodology is the systematization literature sources within this context and approaches for the underlining approach to open big data analytics and support innovative leadership decisions in Canada. The paper is carried out in the following logical sequence to gain an understanding of how customer relations managers could utilize social media within a data analytics frame from scholar and practitioner perspectives. This literature research review original paper outlines the main themes including the role of social media, the experiences of using data analytics for customer relations management, and the notion that customer-centric technologies could change the dynamic of understanding customer intentions, leadership decisions and introduce the innovative management with using the big data analytics in place. The results of the critical thinking with analysis both authors can be useful for any business around the World that would like to start using Artificial Intelligence to support innovative management decisions. The emergent themes that were highlighted based on the realities of customer relations management may be significant to how the integration of social media feedback resulting from crowdsourcing in addition to existing data analytics could better position organizations in this evolving world. The implications of linking innovative management processes such as demographic analysis, platform understanding, and communication methods together are crucial for any public business with a global impact. Finally, the understanding of innovation management in a social media era and understanding how customers utilized open big data analytics sources could help leadership practices across industries around the World. Keywords: Big Data Analytics, Innovative Leadership, Management of Social Media, Open Sources.

Predictive Analysis for Digital Marketing Using Big Data

2017 ◽  
pp. 259-283
Author(s):  
Balamurugan Balusamy ◽  
Priya Jha ◽  
Tamizh Arasi ◽  
Malathi Velu
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Big Data ◽  
Statistical Analysis ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Predictive Analysis ◽  
Cognitive Computing ◽  
Internet Resources ◽  
To Come

Big data analytics in recent years had developed lightning fast applications that deal with predictive analysis of huge volumes of data in domains of finance, health, weather, travel, marketing and more. Business analysts take their decisions using the statistical analysis of the available data pulled in from social media, user surveys, blogs and internet resources. Customer sentiment has to be taken into account for designing, launching and pricing a product to be inducted into the market and the emotions of the consumers changes and is influenced by several tangible and intangible factors. The possibility of using Big data analytics to present data in a quickly viewable format giving different perspectives of the same data is appreciated in the field of finance and health, where the advent of decision support system is possible in all aspects of their working. Cognitive computing and artificial intelligence are making big data analytical algorithms to think more on their own, leading to come out with Big data agents with their own functionalities.

Predictive Analysis for Digital Marketing Using Big Data

Web Services ◽  
2019 ◽  
pp. 745-768
Author(s):  
Balamurugan Balusamy ◽  
Priya Jha ◽  
Tamizh Arasi ◽  
Malathi Velu
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Big Data ◽  
Statistical Analysis ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Predictive Analysis ◽  
Cognitive Computing ◽  
Internet Resources ◽  
To Come

Big data analytics in recent years had developed lightning fast applications that deal with predictive analysis of huge volumes of data in domains of finance, health, weather, travel, marketing and more. Business analysts take their decisions using the statistical analysis of the available data pulled in from social media, user surveys, blogs and internet resources. Customer sentiment has to be taken into account for designing, launching and pricing a product to be inducted into the market and the emotions of the consumers changes and is influenced by several tangible and intangible factors. The possibility of using Big data analytics to present data in a quickly viewable format giving different perspectives of the same data is appreciated in the field of finance and health, where the advent of decision support system is possible in all aspects of their working. Cognitive computing and artificial intelligence are making big data analytical algorithms to think more on their own, leading to come out with Big data agents with their own functionalities.

scholarly journals EXPRESS: “Get a £10 Free Bet Every Week!” – Gambling Advertising on Twitter: Volume, Content, Followers, Engagement and Regulatory Compliance

2021 ◽  
pp. 074391562199967
Author(s):  
Raffaello Rossi ◽  
Agnes Nairn ◽  
Josh Smith ◽  
Christopher Inskip
Keyword(s):  
Social Media ◽  
Big Data ◽  
Content Analysis ◽  
Volume Content ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Regulatory Compliance ◽  
The Internet ◽  
Policy Recommendations ◽  
Policy Makers

The internet raises substantial challenges for policy makers in regulating gambling harm. The proliferation of gambling advertising on Twitter is one such challenge. However, the sheer scale renders it extremely hard to investigate using conventional techniques. In this paper the authors present three UK Twitter gambling advertising studies using both Big Data analytics and manual content analysis to explore the volume and content of gambling adverts, the age and engagement of followers, and compliance with UK advertising regulations. They analyse 890k organic adverts from 417 accounts along with data on 620k followers and 457k engagements (replies and retweets). They find that around 41,000 UK children follow Twitter gambling accounts, and that two-thirds of gambling advertising Tweets fail to fully comply with regulations. Adverts for eSports gambling are markedly different from those for traditional gambling (e.g. on soccer, casinos and lotteries) and appear to have strong appeal for children, with 28% of engagements with eSports gambling ads from under 16s. The authors make six policy recommendations: spotlight eSports gambling advertising; create new social-media-specific regulations; revise regulation on content appealing to children; use technology to block under-18s from seeing gambling ads; require ad-labelling of organic gambling Tweets; and deploy better enforcement.

Big Data Analytics and Social Media in Disaster Management

2018 ◽  
pp. 287-294 ◽  
Author(s):  
Joice K. Joseph ◽  
Karunakaran Akhil Dev ◽  
A.P. Pradeepkumar ◽  
Mahesh Mohan
Keyword(s):  
Social Media ◽  
Big Data ◽  
Disaster Management ◽  
Data Analytics ◽  
Big Data Analytics

DATA VISUALIZATION OF COVID-19 DATA USING TABLEAU

2021 ◽  
Vol 1 (10) ◽  
pp. 308-315
Author(s):  
Nirmit Singhal ◽  
Amita Goel, ◽  
Nidhi Sengar ◽  
Vasudha Bahl
Keyword(s):  
Big Data ◽  
Data Visualization ◽  
Data Analytics ◽  
Information Sources ◽  
Big Data Analytics ◽  
Data Sources ◽  
Visualization Technique ◽  
Global Pandemic ◽  
The World ◽  
Drop Interface

The world generated 52 times the amount of data in 2010 and 76 times the number of information sources in 2022. The ability to use this data creates enormous opportunities, and in order to make these opportunities a reality, people must use data to solve problems. Unfortunately, in the midst of a global pandemic, when people all over the world seek reliable, trustworthy information about COVID-19 (Coronavirus). Tableau plays a key role in this scenario because it is an extremely powerful tool for quickly visualizing large amounts of data. It has a simple drag-and-drop interface. Beautiful infographics are simple to create and take little time. Tableau works with a wide variety of data sources. COVID-19 (Coronavirus)analytics with Tableau will allow you to create dashboards that will assist you. Tableau is a tool that deals with big data analytics and generates output in a visualization technique, making it more understandable and presentable. Data blending, real-time reporting, and data collaboration are one of its features. Ultimately, this paper provides a clear picture of the growing COVID19 (Coronavirus) data and the tools that can assist more effectively, accurately, and efficiently. Keywords: Data Visualization, Tableau, Data Analysis, Covid-19 analysis, Covid-19 data

Challenges and Uses of Big Data Analytics for Social Media

2020 ◽  
pp. 1074-1081
Author(s):  
Mudassir Khan ◽  
Mohd Dilshad Ansari ◽  
Syed Yasmeen Shahdad
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics

The Compute Infrastructures for Big Data Analytics

2014 ◽  
pp. 74-109 ◽  
Author(s):  
Pethuru Raj
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Data Sources ◽  
Steady Increase ◽  
Data Generation ◽  
Abnormal Growth ◽  
The World ◽  
Tremendous Amount ◽  
And Storage

The implications of the digitization process among a bevy of trends are definitely many and memorable. One is the abnormal growth in data generation, gathering, and storage due to a steady increase in the number of data sources, structures, scopes, sizes, and speeds. In this chapter, the author shows some of the impactful developments brewing in the IT space, how the tremendous amount of data getting produced and processed all over the world impacts the IT and business domains, how next-generation IT infrastructures are accordingly getting refactored, remedied, and readied for the impending big data-induced challenges, how likely the move of the big data analytics discipline towards fulfilling the digital universe requirements of extracting and extrapolating actionable insights for the knowledge-parched is, and finally, the establishment and sustenance of the dreamt smarter planet.

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