scholarly journals Importance of Horticulture and Perception as a Career

2016 ◽  
Vol 26 (2) ◽  
pp. 114-120 ◽  
Author(s):  
Mary H. Meyer ◽  
Douglas Needham ◽  
John Dole ◽  
Brain Trader ◽  
Jennifer Fox ◽  
...  

The American Society for Horticultural Science (Alexandria, VA) and Longwood Gardens (Kennett Square, PA) engaged FleishmanHillard (FH, Washington, DC), a nationally recognized communications and marketing firm, to conduct research with internal and external audiences to determine the public perception of horticulture and careers in horticulture. Through stakeholder focus groups and general public online and phone surveys, the importance of horticulture, career perceptions, and the need for the promotion of horticulture were examined. Students, faculty, industry, and administrators in horticulture have a broad understanding of the field, much more than the public, especially young, ethnically diverse, and lower income participants. Although lack of public awareness is one of the biggest challenges in horticulture, it is also its greatest opportunity. Sixty-five percent of all phone survey participants as compared with 41% of 18–24 years old revealed a general awareness of the word horticulture. General public found agreement (48% to 59%) with four statements about the essential, universal, and invaluable worth of horticulture; however, strong agreement was less, ranging from 26% to 46%. Only 26% of respondents felt strong agreement with the statement, “Horticulture is a diverse area of study, and it offers viable, fulfilling, and respected career paths that I would recommend to others.” The research found strong stakeholder support for a national promotion of horticulture.

Public Voices ◽  
2017 ◽  
Vol 4 (2) ◽  
pp. 3 ◽  
Author(s):  
Lyn Holley ◽  
Rebecca K Lutte

This paper briefly summarizes evidence for the influence of popular films on public perception of government and on public policy.  Two films examined through the lens of public administration, and the lessons they teach about public administration, are exposed.  One film, Ghostbusters conveys a strongly negative image, and the other, A Thousand Heroes a strongly positive message.  Only Ghostbusters was and remains popular and profitable.  Public information efforts by government and the public administration community have been limited or reactive.  The authors argue for the increased support for public information initiatives such as those of the Public Employees Roundtable (PER) and  the American Society of Public Administration (ASPA).


2019 ◽  
pp. 659-672
Author(s):  
Eugene de Silva ◽  
Eugenie de Silva

This chapter provides a discussion of the United States (U.S.) electrical grid. In particular, the chapter explicates the vulnerabilities of the electrical grid by placing a focus on public perception, cyber-attacks, and the inclement weather. The authors elaborate on the necessity of contingency plans, heightened security through the utilization of smart grids and microgrids, and improved cooperation between the Intelligence Community (IC) and the public. This chapter further expands on the importance of government agencies establishing community outreach programs to raise public awareness and build a strong relationship between U.S. security agencies and the public. Overall, this chapter highlights the key issues pertaining to the electrical grid, and provides solutions and strategies to resolve them.


2019 ◽  
pp. 66-72
Author(s):  
Hanna Pashkova

The article investigates the phenomenon of corruption as a systemic possibility of forbidden actions and violation of established norms in public administration. Corruption is drawn here as a dangerous social and political phenomenon that emerges as one of the key threats and impediments to the successful development and reconstruction of a country on the way of its European integration. It emerges due to such reasons as blurred authority, insufficient publicity and transparency of the public institution and its’ representatives activity, low index of accountability, which leads to the emergence of personal incentives for officials and, above all, the absence of penalties for violations of rules. Accordingly, the fight against corruption and the public perception of this phenomenon should now be based on regular assessments of the situation in the regions. And national and local strategies to reduce the perception of corruption by the population of the country should be targeted for the long term. Such activities should be based today on the clear principles that define the limits of anti-corruption policy on the central level. Therefore, adherence to these principles can serve as a measure of the efficiency of the state’s anti-corruption policy. The prerequisites for the emergence and progression of this phenomenon on the territory of Ukraine have been determined in the article. The following principles include: political will; financial stability; public awareness raising; assessing the context and local conditions; engaging facilitators; problem identification, risk assessment and stakeholders identification; good governance; complex goal setting; a display of trust and stakeholder engagement; message creation and directing; motivating stakeholders and their expectations framing.


2013 ◽  
Vol 4 (6) ◽  
pp. 242-248 ◽  
Author(s):  
Nur Nasliza Arina

Mass media is a medium often used for information dissemination to the public. It is also seen as a tool in shaping public perception towards issues or organization. Therefore, this study looks at how mass media being used by six environmental non-government organizations (ENGO) in Malaysia in cultivating public awareness towards preserving and conserving the environment through their environmental messages. The objective of this study is also to identify the effectiveness of two-way communication between ENGO and public through mass media. Subsequently to gauge the effectiveness of environmental messages delivered by ENGO using the framework of Dialogic Communication Theory. This study uses qualitative method of face-to-face in-depth interview for data collection. Various media handler from each selected organization were interviewed. Findings indicate that, mass media assists ENGO in delivering environmental messages in various aspects, such as in projecting a formal outlook to the message delivered and in boosting the level of environmental awareness amongst the public through the message delivered by ENGO, therefore assisting each of the ENGO towards their communication outreach goal.


2019 ◽  
pp. 321-340
Author(s):  
Anna Naplocha

This article deals with the issue of achieving the goals of ecological education in the context of the fable The Wolf Called Ambaras by Tomasz Samojlik and its influence on shaping pro-ecological attitudes of children and adolescents towards wolves. The fable The Wolf Called Ambaras by Tomasz Samojlik is part of the literature trend promoting pro-ecological attitudes within the framework of ecological education. The main educational goal included in the story of the fable treating the adventures of the young wolf is to provide young readers and their parents the knowledge about the wolves’ life as well as public awareness of the need to protect the wolf by shaping positive attitudes of people towards this predator. Helpful in this assumption is taking up the problem of overthrowing negative stereotypes about wolves, on which the form of answers as well as attemption of demythologizing them are individual scenes of the fable. The plot of the analyzed fable attempts to answer the three main allegations of people towards wolves, which often appear in social, political and ecological discourse: the issue of wolves attacks on people, the impact of wolves hunting on forest game population and the public perception of a wolf as a bad animal, one unnecessary in the ecosystem. In addition, the bibliotherapeutic character of the fable was indicated. Through identificaiton with the character of the fable, readers can overcome their own fears related to their weaknesses and complexes based on the desensitization.


Author(s):  
Quentin Groom ◽  
Vanessa Lozano ◽  
Sofie Meeus ◽  
Carlos Olmedo Castellanos

One of the most important issues for controlling the spread of invasive species is public awareness (Dehnen-Schmutz et al. 2018). Passively, the public are responsible for the spread of invasive species, for example by moving dirty boats from one water body to another. But they also actively spread invasive species by releasing them in the wild. The spread of some invasive species could be slowed or even halted if the general public were more aware of the risks. Furthermore, this is a global issue, not restricted to one country or language, and hence needs to be tackled at an international level. The Convention on Biological Diversity has a specific target to identify pathways of introduction and manage invasive species (Convention on Biological Diversity 2014). As part of this awareness-raising, the public needs information on how to identify invasive species, as well as how to know their regulatory status, distribution and transmission. They also need to be aware of how invasive species impact biodiversity, ecosystem services and health. This information needs to be up-to-date, reliable and unbiased, but also supported by evidence. Many information platforms exist on invasive species and new information is being generated all the time on this dynamic issue. However, pre-eminent among information sources on the internet is Wikipedia. Consistently ranked in the top ten of most visited websites, with more than 15 billion page views a month across 300 language editions, it is the go-to website on many subjects (Wikimedia 2019). Invasive species such as the zebra mussel and water hyacinth receive over 500 daily page views, just on the English edition alone. Wikipedia is arguably one of the largest citizen science projects, containing information on every area of science and connecting, through its citations, scientific literature with the general public. Wikipedia has been criticized about many aspects of its content and editorship, including its quality and neutrality (Kumar et al. 2016, Wagner et al. 2016, Hargittai and Shaw 2014). Nevertheless, its dominance in the provision of information cannot be ignored and addressing Wikipedia's problems by direct engagement might be more productive than ignoring it. Increasingly, different disciplines are engaging with Wikipedia for communication, recognizing that it can be a productive communication channel (Murray 2018). Invasive species are a global problem and tackling them is a global issue. We have been investigating the current status of invasive species information on Wikipedia, whether it contains relevant information on impacts and control, and whether the information is consistent across different language versions. We will present what we have found and make recommendations on what to improve and how we can engage with Wikipedia.


2021 ◽  
Vol 7 (1) ◽  
Author(s):  
W. (Bill) Wei ◽  
Hanneke Heerema ◽  
Rebecca Rushfeld ◽  
Ida van der Lee

Cultural heritage professionals are becoming increasingly concerned about the lack of care being taken by municipalities for their cultural heritage objects which include works of art in public places. They have therefore begun to ask the public to help take care of “their” cultural heritage through so-called public participation projects. Cultural heritage professionals tacitly assume that if they “teach” the public to treasure such objects of “their” heritage, the public will become more proactive in helping to conserve them. However, research being conducted by the authors is showing that a majority of the general public often has a completely different awareness and/or feeling about cultural heritage objects in their neighborhoods than the cultural heritage professionals think they have, or think they should have. Three recent case studies carried out by the authors show that these differences are most noticeable during so-called “value moments” at the beginning and at the perceived end of an object’s life. These are the two moments when decisions are made, usually by cultural heritage professionals, to place an object in a neighborhood or have it significantly changed or removed, often to the surprise and disagreement of the residents. Between these two moments lay many moments when an object is taken for granted, grudgingly accepted, or not even noticed. Given the fact that cultural heritage professionals often make the ultimate decisions and do not always consider or outright ignore public opinion, it should not be surprising that there is an increasingly negative public perception of what they do. The results of the case studies illustrate the need for professionals to consider and accept as valid, public feelings about cultural heritage objects in their neighborhoods.


2020 ◽  
pp. 1-8
Author(s):  
Azuonwu Obioma ◽  
◽  
Ihua Nnenna ◽  
Ahiakwo Christian ◽  
◽  
...  

The COVID-19 pandemic has been considered to be very phenomenal as the period is marked with some unimaginable Health crises across the globe. COVID-19 has been a global Public Health threat widely affecting the entire populace irrespective of the class and sex across the region of the world. This has attracted lots of sensitization and interventions from the appropriate approved Health agencies such as World Health Organization, Nigeria Centre for Disease Control and others to better inform the general public about the nature and mode of operandi of the pandemic virus in the absence of an accepted therapeutics and vaccines as at the time of this study. However, the media is flooded with information; not excluding some misconceptions about COVID-19 pandemic. These conflicting information are taken by the general public without reservation, hence, the study investigated the level of awareness of the public about COVID-19 virus, in relation to general knowledge, signs/symptoms, associated risk factors, transmission/spread and misconceptions. The study was delimited to Nigerians who had access to the internet. The study instrument was a self-structured questionnaire, validated by experts in this area. A Cronbach Alpha revealed a reliability index of 0.92. The online descriptive survey on the awareness level of the public, utilized Google form technique to create the questionnaire which was sent through emails and links to various social media and private platforms. Five research questions and hypothesis guided the study. A combination of primary and secondary data sources aided the study. Modified Likert scale (four points) was used and a criterion mean of 2.5 was used as the cut-off for either aware/agree (>2.5) or not aware/disagree (<2.5). Statistical Package for Social Science version 21 was used to estimate descriptive and inferential statistics at 5% alpha level for deduction. A response rate of 99.1% was obtained and a sample size of 347 was used. The study outcome suggests many interesting phenomena concerning public awareness about the COVID-19 pandemic. There is a high level of awareness of COVID-19. However, there is a need for the government and media platforms to curtail the spread of fake news and correct the misconceptions about COVID-19 among her citizens in the region.


Author(s):  
Shirley S. Ho

In comparison to fossil fuels that emit greenhouse gases, nuclear power plants are a cleaner energy source that could help to mitigate the problems of climate change. Despite this, the general public often associates nuclear energy with risks that include nuclear accidents, nuclear waste contamination, nuclear weapons proliferation, and many others. People’s experience with the 1979 Three Mile Island incident in Pennsylvania and the 1986 Chernobyl nuclear disaster in Ukraine have caused a sharp decline in public support for nuclear energy over the past few decades. In addition, media images of the 2011 Fukushima-Daichii nuclear accident are still fresh in the minds of the public. These now iconic media images and portrayals have perpetuated a perception of nuclear energy as a risky technology. Against these backdrops, scientists, communication practitioners and other key stakeholders increasingly face an uphill struggle to communicate about nuclear energy as a possible strategy for addressing climate change. Though the general public may reluctantly accept nuclear energy for climate change mitigation, research suggests that messages emphasizing the benefits of nuclear power for energy security and economic growth appear to have greater impact on public acceptance of the technology. Furthermore, public perception of nuclear energy is shaped by a host of other factors such as trust in nuclear governing institutions, knowledge, political inclinations, geographical proximity, and socio-demographic variables. At the same time, nuclear experts and the general public differ in their perceptions of risk, in nature and strength, relative to nuclear energy. Understanding these key differences between the experts and the public, and how beliefs, values, and perceptions influence public acceptance of nuclear energy is necessary to formulate effective public communication and engagement strategies.


Author(s):  
Xueliang Yuan ◽  
Xiaohan Fan ◽  
Jiaxin Liang ◽  
Mengyue Liu ◽  
Yuqiang Teng ◽  
...  

Municipal solid waste (MSW) is posing great challenge for most countries in the world, which can cause severe negative impacts to the environment and human health. Waste-to-energy has great potential in China because of its technological maturity and policy support at the national level. However, there are significant conflicts between the huge market demand and strong public opposition. It is imperative to examine the public perception of waste-to-energy, especially for developing countries where a large number of projects are under construction or have been approved. The public perception of waste-to-energy was carried out by a questionnaire survey in this research. A total of 650 questionnaires were distributed and 629 questionnaires were returned, with a response rate of 96.8%. The results show that the public showed general concern in regard to environmental issues. Respondents had an overall positive attitude towards waste-to-energy, but it varied according to the demographic details of residents, such as age, education, and income. Recognition level of the benefits was higher than the concern of associated risks. Multiple linear regression shows that awareness of environmental issues had no impact on public attitude towards waste-to-energy, while public awareness and perceived benefits had notable positive impacts. Perceived risks had a positive correlation with public attitude. In order to promote the development of MSW incinerators, the government should make more publicity efforts. Rural residents, people over 50 years old, and people with low education and low income are the major groups which should be focused on to enhance the public perception. The findings provide a theoretical and practical reference for enhancing the social acceptance of waste-to-energy development.


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