An Espoused Cultural Perspective to Understand Continued Intention to Use Mobile Applications: A Four-country Study of Mobile Social Media Application Usability

<p>Digital marketing is promoting online can use website and mobile media. In industry 4.0 is an automatic trend to carry out activities in the business field. The use of digital marketing in the industrial era 4.0 in the world of tourism is very influential supported by 5 digital marketing applications, namely websites, online advertising, social media, web forums and mobile applications. By applying digital marketing tourism will grow professionally and globally.</p>

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Factors influencing the intention to use social media for work-related purposes at a South African higher education institution

SA Journal of Human Resource Management ◽

10.4102/sajhrm.v15i0.859 ◽

2017 ◽

Vol 1 (2) ◽

Cited By ~ 3

Author(s):

Liezel Cilliers ◽

Willie T. Chinyamurindi ◽

Kim Viljoen

Keyword(s):

Higher Education ◽

Social Media ◽

South African ◽

Education Institution ◽

Behavioural Intention ◽

Intention To Use ◽

Higher Education Institution ◽

Media Usage ◽

Work Related ◽

Use Of Social Media

Orientation: The rapid development of information communication technology (ICT) has changed much of contemporary society. ICT’s influence extends to the working context with ramifications not only for employees but also for the entire organisation.Research purpose: The primary purpose of this research was to investigate the behavioural intention of a sample of employees at a traditional higher education institution to make use of social media within the workplace.Motivation for the study: Social media has become a common tool within society for communication and networking purposes. An understanding of the factors that influence behavioural intention to use social media within the workplace can assist the organisation to better manage social media usage within the workplace.Research design, approach and method: The research adopted the positivism paradigm with a quantitative research approach. The data were analysed making use of exploratory factor analysis and multiple regression analysis. A traditional higher education institution was chosen as the research site for the study, relying on a convenience sample (n = 134) and data gathered using the work-related social media scale and behavioural intention to use scale.Main findings: Although most employees make use of social media for problem-solving and communication purposes already in the workplace, organisations should allow their employees to help manage their reputation on social media.Practical and managerial implications: An understanding of the factors that influence behavioural intention to use social media within the workplace can serve as a useful precursor for both employee and organisational-specific interventions. This study has specific relevance to the use of ICT platforms, such as social media, in traditional higher education institutions in South Africa. The study’s results are therefore useful to both employees as end-users and managers as drivers of such interventions in the workplace.Contribution: This study is one of the first within a South African work context to investigate social media usage in a traditional higher education institution and proposes a workplace social media usage framework (WSMUF) that helps not only employees but also the entire organisation to predict intention to use social media in the workplace.

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A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media

International Journal of Online Marketing ◽

10.4018/ijom.2018040102 ◽

2018 ◽

Vol 8 (2) ◽

pp. 27-44 ◽

Cited By ~ 1

Author(s):

Castulus Kolo ◽

Stefan Widenhorn ◽

Anna-Lena Borgstedt ◽

David Eicher

Keyword(s):

Social Media ◽

Principal Component Analysis ◽

Cultural Differences ◽

Formal Education ◽

Principal Component ◽

Cross Cultural ◽

Substantial Influence ◽

Cultural Perspective ◽

The Us ◽

Do So

This article describes how today, social media enable users to comment on brands in a multitude of ways. Although it is undoubted that this can have a substantial influence on the way brands impact on consumers, comparatively little is known about what motivates consumers to recommend brands in social media and whether there are cultural differences therein. This article aims to determine the factors leading to either positive or negative communication about brands on Facebook, YouTube, Twitter, and brand-related blogs based on a representative sample from Germany and the US, each with 1,000 adults. Complementary to an analysis of factors determining a general inclination to recommend, a principal component analysis of the diverse motives to do so exhibits patterns being largely consistent in a cross-cultural perspective, however, with differences in specific practices concerning gender, age, and formal education. A cluster analysis as well as taking a look at “influencers” provide a basis for developing differentiated strategies of brand communication and management respectively.

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Recruitment methods, recruitment outcomes and information credibility and sufficiency

Benchmarking An International Journal ◽

10.1108/bij-07-2019-0312 ◽

2020 ◽

Vol 27 (4) ◽

pp. 1615-1631 ◽

Cited By ~ 2

Author(s):

Ashutosh Muduli ◽

Jeegnesh J. Trivedi

Keyword(s):

Social Media ◽

Structural Equation ◽

Service Sector ◽

Theoretical Implication ◽

Equation Modeling ◽

Intention To Use ◽

Validity And Reliability ◽

Content Type ◽

Recruitment Methods ◽

Information Credibility

PurposeRecruiters’ decision to use recruitment methods (RMs) depends on several expected outcomes such as number applications, quality of applicants, speed of filling up vacancy, post joining job performance, absenteeism, commitment and satisfaction of the applicants. RMs may vary from each other in terms of its capability to communicate different type of information. The current research aims at exploring recruiter's intention to use RMs like job advertisement (JA), online recruitment (OLR) and social media in reference to several recruitment outcomes (ROs). Further, the role of information credibility and sufficiency (ICS) on recruiter's intention to use has been studied.Design/methodology/approachData were collected from 242 recruiters from the manufacturing and service sector of India. The survey instrument consists of RMs, recruitment outcome and credibility and satisfaction that are identified following the theory of planned behavior (TPB). Confirmatory factor analysis (CFA) was used for a simultaneous assessment of overall and specific elements of measurement validity and reliability. Structural equation modeling (SEM) is used to test the hypothesized model.FindingsThe result shows that RMs significantly relates with ROs. In detail, social media recruitment (SMR) significantly relates with pre ROs and post ROs; OLR significantly relates with pre ROs and post ROs and JA significantly relates post ROs. Only JA insignificantly relates with pre ROs. The result also supports the hypothesis that ICS acts as a mediator between the influences of RMs on ROs.Research limitations/implicationsThe result of the study has important theoretical and managerial implications. The theoretical implication is explained from the perspective of signaling theory (ST) and elaboration likelihood model (ELM) theory.Originality/valueThe study is unique as multiple RMs have been studied with reference to both pre and post ROs using the data collected from the recruiters.

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