scholarly journals ESTABLISHING COMPETITIVE ADVANTAGE TO IMPROVE BUSSINESS PERFORMANCE

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Abdurrahman Abdurrahman
Keyword(s):  
Structural Equation Modeling ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Indirect Effect ◽  
Structural Equation ◽  
Business Performance ◽  
Total Sample ◽  
Equation Modeling ◽  
Critical Ratio ◽  
Performance Results

The purpose of this research is to analyze the influence of market orientation and innovation on competitive advantage and business performance at restaurant in Mataram City. The problem in this research is “How establishing competitive advantage to improve business performance”. Results of interview with respondents, it describes the problems faced by owner culinary business, including the decline in their business performance, lack of innovation, lack of professional labor, and the competitive challenge faced by owner of culinary business. The population of this research is the restaurants in the year period of 2011-2015 wich are registered in The Department Culture and Tourism of Mataram City. The samples of this research are restaurant in Mataram City of West Nusa Tenggara with total sample is 120 respondents. The data in this research was taken using questionnaire and interview. Then, the data was analyzed using Structural Equation Modeling (SEM-Amos). All of the hypothesis in this research are accepted as shown by Critical Ratio (CR) ≥ ± 1.96 and Probability (P) < 0.05. The analysis showed that the direct effect of innovation on business performance is higher than the effect of market orientation on business performance (0,458 compared to 0,223). Indirect effect of innovation on business performance through strategic competitive advantage is higher than the effect of market orientation on business performance through competitive advantage (0,130 compared to 0,096)

scholarly journals FAKTOR APA YANG MEMENGARUHI KINERJA USAHA MIKRO KECIL DAN MENENGAH SELAMA COVID-19?

2021 ◽  
Vol 8 (3) ◽  
pp. 327
Author(s):  
Nur Sugiarti ◽  
R. Moh. Qudsi Fauzi
Keyword(s):  
Structural Equation Modeling ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Positive Relationship ◽  
Total Sample ◽  
Equation Modeling ◽  
Small Medium Enterprises ◽  
Medium Enterprises

ABSTRAKPenelitian ini menguji pengaruh kewirausahaan Islam, entrepreneurial orientation, dan market orientation terhadap kinerja Usaha Mikro Kecil dan Menengah (UMKM). Penelitian ini dilakukan pada UMKM yang tergabung dalam One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Jumlah sampel dalam penelitian ini adalah 142 responden. Penelitian ini berdasarkan pendekatan kuantitatif melalui kuesioner yang diberikan kepada pemilik sekaligus pengelola UMKM. Data dianalisis menggunakan Structural Equation Modeling (SEM) dari software AMOS. Hasil penelitian menunjukkan bahwa terdapat hubungan positif signifikan antara kewirausahaan Islam, orientasi kewirausahaan dan orientasi pasar terhadap kinerja UMKM. Temuan penelitian ini menegaskan bahwa kewirausahaan Islam merupakan faktor penting di antara faktor-faktor lain yang memengaruhi kinerja UMKM. Selain itu, temuan ini berkontribusi pada literatur kinerja UMKM yang dapat membantu pemilik sekaligus pengelola UMKM untuk meningkatkan kinerja bisnisnya.Kata Kunci: kewirausahaan Islam, orientasi wirausaha, orientasi pasar, kinerja. ABSTRACTThis study examines the effect of Islamic entrepreneurship, entrepreneurial orientation and market orientation on performance of micro, small, medium enterprises (MSMEs). This study is conducted on MSMEs  that are participate in One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Total sample  in this study is 142 respondents. The study based on quantitative approach through a questionnaire administered on the owner-managers of MSMEs. Data are analyzed using Structural Equation Modeling (SEM) of the AMOS software. The result showed that there is a significant positive relationship between Islamic entrepreneurship, entrepreneurial orientation and market orientation on MSMEs performance. The findings of this study confirm that Islamic entrepreneuship is an important factor among other factors that have influenced over MSMEs performance. Moreover, this findings contribute to MSMEs performance literature that can help MSMEs owner-managers to improve their business performance. Keywords: Islamic entrepreneurship, entrepreneurial orientation, market orientation, performance.

PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP PROFITABILITAS UKM DENGAN ORIENTASI PASAR SEBAGAI VARIABEL PEMEDIASI

2011 ◽  
Vol 6 (2) ◽  
pp. 99
Author(s):  
Maria Pampa Kumalaningrum
Keyword(s):  
Structural Equation Modeling ◽  
Market Orientation ◽  
Indirect Effect ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Small Firms ◽  
Equation Modeling ◽  
Market Planning ◽  
Market Opportunities ◽  
Strategic Market

This study examined the effect of entrepreneurial orientation on profitability in small business mediated by market orientation. Entrepreneurial orientation reflects the degree to which firms’ growth objectives are driven bythe identification and exploitation of untapped market opportunities. Market orientation reflects the degree to which firms’ strategic market planning is driven by customer and competitor intelligence.Data was processed with Structural Equation Modeling using AMOS  program. The results showed that Entre-preneurial orientation has an direct effect onmarket orientation and indirect effect on profitability mediated by market orientation. The results suggest, at least in small firms, entrepreneurial orientation complements market orientation by instilling an opportunistic culture that impacts the firm’s profitability.Keywords:market orientation, entrepreneurial orientation, and profitability.

scholarly journals The Influence of Market Orientation, Learning Orientation, Innovation and Competitive Advantage to Improve Marketing Performance

2018 ◽  
Vol 7 (4) ◽  
pp. 458-468
Author(s):  
Novi Nurhasanah ◽  
Murwatiningsih Murwatiningsih
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Learning Orientation ◽  
Marketing Performance ◽  
Research Show

The study is aimed at examining the effect of market orientation, learning orientation, innovation and competitive advantage on marketing performance. Populations in this research are 41 which 3, 4, and 5 star-rated hotels in Semarang City. The numbers of samples in this research are 120 respondents by using purposive sampling technique. Methods of data collection are using documentation and questionnaires. Data analysis is using Structural Equation Modeling (SEM). The result of this research show that companies which apply learning orientation, innovation and competitive advantage can improve marketing performance, but for market orientation has no effect on marketing performance.

scholarly journals Information Technology and Market Orientation on the Competitiveness and Performance of a Kuningan's Tourism Activity

2020 ◽  
Vol 7 (2) ◽  
pp. 105
Author(s):  
Wely Hadi Gunawan ◽  
Wachyuni Wachyuni
Keyword(s):  
Information Technology ◽  
Structural Equation Modeling ◽  
Market Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Equation Modeling ◽  
Tourist Attractions ◽  
Tourism Activity ◽  
And Performance ◽  
Over Time

Kuningan local tourism possesses a promising future. However, some investigations cite a decrease in visitors over time, revealing underlying problems in the organization. Critical inquiries may arise from the interaction of information technology and market orientation to increase competitiveness and, finally, tourist attractions' performance. Thus, this study investigates the local tourism activity of Panembongan Hill in Kuningan, Banten, Indonesia. One hundred thirty visitors agree to participate in the study, and the coded responses are analyzed using structural equation modeling. The results reveal that Information Technology does not relate to competitiveness and tourism business performance; market orientation increases competitiveness and business performance. Finally, the competitiveness of tourism activities propels business performance considerably.

scholarly journals COMPETITIVE ADVANTAGE STRATEGIES AND CULINARY BUSINESS SUCCESS

2021 ◽  
Vol 2 (4) ◽  
pp. 580-592
Author(s):  
Herminda Herminda ◽  
Abdullah Muksin
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Competitive Advantage ◽  
Structural Equation ◽  
Total Sample ◽  
Equation Modeling ◽  
Business Success ◽  
Analysis Tool ◽  
Financial Governance ◽  
Data Analysis Tool

This study examines the problems of the success of culinary businesses that have not been done much, especially during this covid 19 pandemic. The purpose of this study is to determine and analyze the effect of business competence, financial governance and competitive advantage on the success of culinary businesses in Jakarta. To achieve the success of the culinary business, a competitive advantage strategy is needed by increasing the competence of business actors and financial governance. The object of this research is culinary business in 10 culinary center locations in DKI Jakarta with a selected population of 1,216 culinary entrepreneurs and a total sample of 257 respondents. The data analysis tool used is Structural Equation Modeling (SEM) with the Lisrel 8.80 . program. The results of this study prove firstly that the magnitude of the contribution of the influence of business competence and financial governance together on the competitive advantage of culinary businesses is 82%, while the remaining 18% is the influence of other variables. While the second is that the magnitude of the contribution of the influence of business competence, financial governance and competitive advantage together on business success is 86%, while the remaining 14% is the magnitude of the influence of other variables. The most dominant variable influencing business success is the competitive advantage variable variabel.

scholarly journals An investigation of factors affecting SMEs performance: an Indonesian case

2019 ◽  
Vol 2 (1) ◽  
pp. 52
Author(s):  
Cahya Mukti Dwi Kurnia ◽  
Edy Raharja ◽  
Yohanes Sugiarto
Keyword(s):  
Structural Equation Modeling ◽  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
External Environment ◽  
Equation Modeling ◽  
Factors Affecting ◽  
Central Java ◽  
Positive Effect

The objectives of this paper is to investigate factors that affecting SMEs performance. Particularly, our study examined the effect of entrepreneurial orientation, adaptability to external environment, and competitive advantage to SMEs performance. We also test the effect of entrepreneurial orientation and adaptability to external environment on SMEs competitive advantage. Results of structural equation modeling on 100 SMEs in Semarang, Central Java, Indonesia, suggested that entrepreneurial orientation and competitive advantage has a positive effect on SMEs business performance. However, our prediction that adaptability to external environment positively affect SMEs performance was not supported. Furthermore, our study also found that entrepreneurial orientation and adaptability to external environment positively affect SMEs competitive advantage. 

Analysis of The Effect of Technology Adaptation, Market Orientation, and Networking on Competitive Advantages and Business Performance of Batik UMKM in Laweyan, Solo, Central Java

2020 ◽  
Vol 19 (3) ◽  
pp. 191-201
Author(s):  
Rahardian Andre ◽  
Susilo Toto Raharjo
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Sampling Technique ◽  
Modern Technology ◽  
Equation Modeling ◽  
Technology Adaptation ◽  
Central Java ◽  
Positive Effect

The phenomenon that will be analyzed in this research is that the current development raises the urgency that there is a need for more effective and efficient performance that can increase productivity, increase profits and reduce costs. Batik MSMEs in Laweyan, Solo, Central Java, which currently mostly use manual and semi-manual methods, need to develop themselves in order to be able to compete with batik invaders from abroad such as Malaysia, China and Vietnam. The purpose of this study was to analyze the effect of technology adaptation, market orientation and networking on the competitive advantage and business performance of batik MSMEs in Laweyan, Solo, Central Java. The population chosen in this study were all of the Batik Laweyan UMKM as many as 156 UMKM Batik. The number of respondents used in this study was 156 Laweyan Batik UMKM. The sampling technique in this research is the census method. The data collection method is by using a questionnaire. The data analysis method used is Structural Equation Modeling. Based on research, market orientation has a positive effect on competitive advantage, adaptation of modern technology and networking has no effect on competitive advantage. Adaptation of modern technology, market orientation, networking and competitive advantage have a positive effect on business performance. In terms of testing the fit model, it states that the model has a good fit. So from this it can be concluded that the model has a good enough fit to predict business performance.

scholarly journals The Influence of Business Environment and Capabilities on Transient Competitive Advantage and Their implications for Business Performance of Micro, Small and Medium Enterprises in Indonesia

2018 ◽  
Vol 7 (4.34) ◽  
pp. 340
Author(s):  
Nurul Hermina ◽  
Adjeng Mariana ◽  
Keni Kaniawati
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Total Sample ◽  
Business Environment ◽  
Equation Modeling ◽  
Goods And Services ◽  
Analysis Technique ◽  
Medium Enterprises

Micro, small and medium enterprises (MSME – Indonesian: UMKM – Usaha Micro, Kecil dan Menengah) are the key to increase growth, create employment, act as the source of people’s income, to fulfil the need of goods and services, to increase the added values which eventually influence the economic growth. This research is aimed to explain how business environment and capability influence the competitive advantage which plays an important role that determines the business performance of MSME. The total sample able to be collected with web-based design is 56 MSME/UMKM from all over Indonesia. The analysis technique used is structural equation modeling (SEM). The study proves that business environment does not significantly influence the business performance of MSME/UMKM. However, this variable contributes significant indirect influence with a greater level than its direct influence. The finding indicates that improvement in business environment will be able to boost the business performance if it is combined with the improvement in competitive advantage of the MSME/UMKM.   

scholarly journals Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach

Foods ◽  
2021 ◽  
Vol 10 (6) ◽  
pp. 1205
Author(s):  
Yogi Tri Prasetyo ◽  
Allysa Mae Castillo ◽  
Louie John Salonga ◽  
John Allen Sia ◽  
Thanatorn Chuenyindee ◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Indirect Effect ◽  
Fast Food ◽  
Structural Equation ◽  
The Philippines ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Online Questionnaire ◽  
Fast Food Industry ◽  
Factors Influencing

The drive-through fast-food industry has been one of the fastest businesses growing over the past decades in developing countries, including the Philippines. The purpose of this study was to evaluate factors influencing costumers’ repurchase intention in a drive-through fast food in the Philippines by utilizing the structural equation modeling (SEM) approach. A total of 305 Filipinos answered the online questionnaire, which contained 38 questions. The results of SEM indicated that subjective appetite (SA) was found to have a significant direct effect on menu options (MO). Consequently, MO was found to have significant direct effects on imagery elaboration (IE), vividness (VV), and convenience (CO), and an indirect effect on order accuracy (OA). Finally, SA, MO, IE, VV, OA, and CO were found to have significant effects on satisfaction (S), which subsequently led to loyalty (L) and repurchase intention (RI). Interestingly, MO was found to have the highest indirect effect on RI, indicating that MO is an important consideration for RI. This is the first comprehensive study evaluating drive-through fast food in the Philippines. The causal relationships of the present study can be applied and extended to evaluate the repurchase intention of drive-through fast food in other countries.

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