Themes Related to Islandness in Tourism Logos: Island versus Non-Island Tourism Destinations

2021 ◽  
Vol 10 (2) ◽  
Author(s):  
Susan Graham
Keyword(s):  
Likert Scale ◽  
Brand Identity ◽  
Special Place ◽  
Tourism Destinations ◽  
The Creation ◽  
Destination Management Organizations ◽  
Hearts And Minds

Islands hold a special place in the hearts and minds of travelers. The depiction of islands as a paradise and the sense of idyllic fantasy that travellers invoke with respect to islands is, in essence, a rudimentary attempt to brand islands. Islands are celebrated as being distinct from non-islands in ways rooted in the place, and the pursuit to discover characteristics that distinguish islands from their non-island counterparts is the quest to understand islandness. It should be no surprise then if some island destination management organizations, responsible for the creation of engaging and compelling brand identities, integrate themes related to islandness in the brands they develop to promote island destinations. This paper examines the incorporation of islandness themes as part of the brands developed to promote tourism by comparing islands and non-islands destinations. The tourism logos used by 85 island- and 146 non-island destinations were reviewed to assess the degree to which the logos included themes related to islandness. Employing a modified Likert-scale, study findings show island themes are not used exclusively by islands, but instead are used to various degrees and in different ways by islands and non-islands alike. This suggests that many of the themes related to islandness are not unique to islands and apply in some cases to non-island destinations as well. In addition, the findings may be interpreted to mean that the investigation of logos as a proxy for understanding islandness in island tourism brand identities is insufficient and inadequate, and a more fulsome investigation into the various ways of expressing brand identity might provide greater insights.

scholarly journals PERSEPSI DAN EKSPEKTASI WISATAWAN TERHADAP KOMPONEN DESTINASI WISATA LAKEY-HU’U, KABUPATEN DOMPU

2016 ◽  
Author(s):  
Rizal Kurniansah
Keyword(s):  
Likert Scale ◽  
The Internet ◽  
Travel Agents ◽  
Average Rating ◽  
Tourism Product ◽  
Parking Lot ◽  
Tourism Destinations ◽  
Perceptions And Expectations ◽  
Program Components

This study aims to determine the key components of tourism destinations Lakey-Hu’u, Sumbawa Island.It also examines the perceptions and expectations of tourists to the quality of the components, and describes the improvised program of the Lakey- Hu’u components.Data were collected through observation, interviews, and questionnaires which then analysed using theory component of the tourism product and the theory of perception.The results showed that the decisive component of tourism destinations Lakey-Hu’u include attractions, amenities, accessibility, ancillary, and community involvement.Based on the analysis of the Likert scale rating on the perceptions and expectations of the quality of tourism destinations Lakey-Hu’u component, the average rating was already good, improvisation program components that get listed on the main handling quadrant I, among others: a parking lot, a lifeguard, ding repair, the condition of transport modes to the location and completeness of the information through the Internet, travel agents, tour brochures or information.

scholarly journals BRAND ASSOCIATION ATTRIBUTES FOR INDONESIAN NATIONAL AIRLINE

2009 ◽  
Vol 8 (1) ◽  
Author(s):  
Idris Gautama So ◽  
Ishak Ismail
Keyword(s):  
Brand Equity ◽  
Brand Image ◽  
Brand Identity ◽  
Brand Associations ◽  
Brand Association ◽  
Service Brand ◽  
Private Values ◽  
Brand Attributes ◽  
The Creation ◽  
Cochran Test

Brand image, in brief is a series of private values that perceived by company to create identity of its product or service. Brand Association is anything related memory to brand (Tjiptono, 2005). Brand Association is one of assets of brand equity, which shows advantages and differences of a product or service while a person recall the brand of product or service. This paper is a research to discover brand attributes associated in consumers’ mind that create brand image of state owned national airline (Garuda Indonesia-GI), and then to discover harmonization between brand identity with brand image. The respondents of this research are passengers of GI airline at Sukamo-Hatta airport. Cochran test is one of methods applied in this paper. The result of this research shows that there are six brand associations which create GI brand image, but brand identity has not yet stuck completely in consumer’s mind, although there are three additional brand image perceived by consumers. These show that there is a positive gap which bring advantages to company. Company must also maintain the harmony of built brand image and brand identity to avoid the creation of negative gap.

Destination's Image and Tourism Experiences

2022 ◽  
pp. 22-43
Author(s):  
Gökhan Akel
Keyword(s):  
Competitive Advantage ◽  
Behavioural Intention ◽  
Destination Image ◽  
Effective Strategy ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
The Creation

The development of world tourism and the increase in the number of tourism destinations has led to the development of competition. Therefore, to gain a competitive advantage, efforts to create a destination image have gained importance. It is necessary to create an image for the destinations and communicate this image clearly to the visitor. An accurate and effective strategy should be pursued in the creation of the destination image, and the impression and perception that will create behavioural intention should be given importance. It is very important to include tourism experiences because of the undeniable necessity of managing and marketing services and experience in tourism. Destination image consists of the sum of the information individuals have about a region, their experiences, and impressions. Therefore, effective and efficient use of tourism experiences is very important for a positive destination image.

Collaborative governance in tourism: lessons from Etorkizuna Eraikiz in the Basque Country, Spain

2019 ◽  
Vol 74 (4) ◽  
pp. 902-914 ◽  
Author(s):  
Xabier Barandiarán ◽  
Natalia Restrepo ◽  
Álvaro Luna
Keyword(s):  
Decision Making ◽  
Basque Country ◽  
Collaborative Governance ◽  
Content Type ◽  
Collaborative Spaces ◽  
Local Stakeholders ◽  
Tourism Destinations ◽  
The Creation ◽  
Collective Development

Purpose This paper aims to examine through a case study how the creation of collaborative spaces between local stakeholders can foster decision-making and collective development of projects that improve the governance of tourism destinations and their sustainability. Design/methodology/approach The paper focuses on the analysis of a case study based on the Etorkizuna Eraikiz (Building the Future) programme developed in the Gipuzkoa region located in the Basque Country, Spain. The programme is based on a strategy that seeks to institutionalize a new model of collaborative governance in the long term through the co-design of public policies involving stakeholders of the territory. Through the description and analysis of the results achieved so far, the paper presents the implications of this public programme for the design of policies. Findings Etorkizuna Eraikiz emerges as a model to develop an exercise of active experimentation. The analysis of this collaborative governance process has derived in practices and agendas promoted by a variety of agents within the region. The programme has important implications for the formulation of public policies in the field of tourism through the creation of formal interaction spaces and the implementation of projects in support of tourism development (Tourist Eco-tax and information and communication technology tools). Originality/value This paper provides a contemporary approach to the practices in governance within the context of tourism. This case study may be of interest to practitioners and researchers to adopt destination governance practices through the creation of collaborative spaces between local stakeholders. These practices can foster decision-making and the collective development of projects that impact and lead to better governance of tourism destinations and their sustainability.

scholarly journals Island Tourism Brand Identities: A Review of Themes in Island Tourism Logos

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Susan Graham ◽  
Louise Campbell
Keyword(s):  
Sense Of Place ◽  
Lived Experiences ◽  
Tourism Industry ◽  
Human Interaction ◽  
Brand Identity ◽  
Branding Strategy ◽  
Tourism Destinations ◽  
Water Landscape

All destinations—including islands—have an identity, shaped by the shared lived experiences and perspectives of various parties. Because sense of place is inherently reliant on human interaction (both with place and with each other), island identities are created, co-created, and communicated through various channels. One such channel is the messaging produced to market island destinations to various audiences. In marketing, a brand identity comprises the attributes or characteristics that separate one brand from another and highlight its uniqueness. Island destinations, like other tourism destinations (and brands in general), embed themes in their logos to help create a brand identity and to communicate with target audiences. The current study analyzed a sample of 84 island destination logos and identified a number of recurrent themes, with water, landscape/seascape, flora and fauna, and islandness being most prominent. Findings are discussed in the context of island identity, tourism, and marketing, highlighting opportunities for further exploration by island scholars and marketers alike. A greater understanding of island branding strategy is critical, as it offers island destinations a crucial advantage in an increasingly competitive tourism industry.

scholarly journals Specialized (niche) tourism: development of the concept in Ukrainian and foreign academic literature

2018 ◽  
pp. 170-182
Author(s):  
Roman Lozynskyy ◽  
Iryna Kuchynska
Keyword(s):  
Special Interest ◽  
English Language ◽  
Economic Systems ◽  
Market Segments ◽  
Academic Literature ◽  
The Past ◽  
Different Types ◽  
Tourism Destinations ◽  
The Creation ◽  
Former Ussr

The term “specialized tourism” has been widely used in Ukrainian academic literature for the last few decades. The analysis of main publications reveals that this term refers to different types of tourism, which are usually known as “niche tourism” in foreign literature. Another term “special interest tourism” or SIT sounds very similar, but in fact, it has a bit different and narrower meaning. Such a difference in terms between Ukrainian and English-language publications is caused by differences in economic systems of so-called “capitalist” and “socialist” countries in the past. The term “niche tourism” comes from the concept of “niche market”, which appeared in the western economic literature under conditions of market economy. Instead, in the former USSR, in terms of a command economy, the concept of “specialization” was more popular, so the term “specialized tourism” appeared. Due to the analysis of the development of the concept of specialized (niche) tourism in domestic and foreign academic literature we got the possibility to clarify its contemporary content. Specialized (niche) tourism is a set of different types of tourism, targeted at clearly defined and relatively stable groups of tourists forming market segments (microniches), quite narrow but sufficient for the creation of individual tourist products. Niches can be separated based on different criteria such as the purpose of travelling, special needs of tourists or special features of tourism destinations. The most important features of specialized (niche) tourism are as follows: well-defined and relatively stable target group of tourists; market segmentation based on aforementioned criteria; products targeted at narrow market segments (micronishes) and tailored to the specific requirements of tourists; niche size sufficient for the creation of individual tourist products. Key words: tourism, types of tourism, specialized tourism, niche tourism, special interest tourism, tourist product.

The Role of Tour Operators in Destination Tourism Marketing in Malawi

2019 ◽  
pp. 295-321 ◽  
Author(s):  
James Malitoni Chilembwe ◽  
Victor Ronald Mweiwa ◽  
Elson Mankhomwa
Keyword(s):  
Business Environment ◽  
Marketing Strategies ◽  
Tourism Destination ◽  
Global Village ◽  
Tourism Marketing ◽  
Destination Competitiveness ◽  
Tourism Destinations ◽  
Travel Decision ◽  
Destination Management Organizations

Destination marketing is one of the tools used by tour operators to gain a tourism competitive advantage. Tourism is one of the biggest businesses in the global village. It is a business in a very competitive market environment that marketing tourism destinations cannot be done by destination management organizations (DMOs) alone but also intermediaries like tour operators. Marketing tourism destination nowadays is highly driven by technology which enhances tourists' destination knowledge prior to their visits. However, the downside of technology cannot be underestimated on the business environment. While there is a growing importance of technology usage which creates challenges for destination competitiveness, tour operators use their marketing strategies to help building positive destination images. These images are created to influence tourists' travel decision making and visits. This chapter, therefore, has examined the present tourism marketing strategies, activities, and approaches used by tour operators in creating positive images for tourism destination using 20 cases of Malawian tour operators.

Perceived Destination Image

2019 ◽  
pp. 240-267
Author(s):  
Neslihan Cavlak ◽  
Ruziye Cop
Keyword(s):  
Competitive Advantage ◽  
Social Environment ◽  
Natural Environment ◽  
Destination Image ◽  
The Political ◽  
Cultural Backgrounds ◽  
Factors Affecting ◽  
Environment Factors ◽  
Tourism Destinations ◽  
Destination Management Organizations

The perceived destination image is a strategic weapon that provides a competitive advantage for the tourism destinations. Perceptions are the elements that give meaning to destinations. In this respect, it is important for the destination marketers to know how tourists perceive the destination. It can be seen that tourists with different demographic and cultural backgrounds who visit the same destination can perceive its image differently. The tourism marketplace is highly competitive. Because of this, destination management organizations (DMOs) need to understand the actual and the desired perception of their destinations in order to take necessary measures. In this chapter, the concepts of destination and perceived destination image are emphasized. Secondly, the political environment, cultural attractiveness, social environment, and natural environment factors affecting the perceived destination image will be examined. Finally, the perceived destination images of domestic and foreign tourists visiting the Gallipoli in Turkey will be examined comparatively.

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