scholarly journals Island Tourism Brand Identities: A Review of Themes in Island Tourism Logos

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Susan Graham ◽  
Louise Campbell
Keyword(s):  
Sense Of Place ◽  
Lived Experiences ◽  
Tourism Industry ◽  
Human Interaction ◽  
Brand Identity ◽  
Branding Strategy ◽  
Tourism Destinations ◽  
Water Landscape

All destinations—including islands—have an identity, shaped by the shared lived experiences and perspectives of various parties. Because sense of place is inherently reliant on human interaction (both with place and with each other), island identities are created, co-created, and communicated through various channels. One such channel is the messaging produced to market island destinations to various audiences. In marketing, a brand identity comprises the attributes or characteristics that separate one brand from another and highlight its uniqueness. Island destinations, like other tourism destinations (and brands in general), embed themes in their logos to help create a brand identity and to communicate with target audiences. The current study analyzed a sample of 84 island destination logos and identified a number of recurrent themes, with water, landscape/seascape, flora and fauna, and islandness being most prominent. Findings are discussed in the context of island identity, tourism, and marketing, highlighting opportunities for further exploration by island scholars and marketers alike. A greater understanding of island branding strategy is critical, as it offers island destinations a crucial advantage in an increasingly competitive tourism industry.

The Role of New Media in Facilitating Entrepreneurship in Tourism - Case Study: Promoting Komodo Island in East Nusa Tenggara

2010 ◽  
Vol 2 (2) ◽  
pp. 63-72
Author(s):  
Dessy Kania
Keyword(s):  
New Media ◽  
Tourism Industry ◽  
World Heritage Site ◽  
Foreign Visitor ◽  
Printed Media ◽  
Heritage Site ◽  
High Inflation ◽  
Tourism Destinations

Tourism is an important component of the Indonesian economy as well as a significant source of the country’s foreign exchange revenues. According to the Center of Data and Information - Ministry of Culture and Tourism, the growth of foreign visitor arrivals to Indonesia has increased rapidly by 9.61 percent since 2010 to the present. One of the most potential tourism destinations is Komodo Island located in East Nusa Tenggara. With the island’s unique qualities, which include the habitat of the Komodo dragons and beautiful and exotic marine life, it is likely to be one of the promising tourism destinations in Indonesia and in the world. In 1986, the island has been declared as a World Heritage Site by UNESCO. The Ministry of Culture and Tourism continuously promotes many of the country’s natural potential in tourism through various media: printed media, television and especially new media. However, there are challenges for the Indonesian tourism industry in facilitating entrepreneurship skills among the local people in East Nusa Tenggara. According to the Central Bureau of Statistics (2011), East Nusa Tenggara is considered as one of the poorest provinces in Indonesia where the economy is lower than the average, with a high inflation of 15%, and unemployment of 30%. This research is needed to explore further the phenomenon behind the above facts, aiming at examining the role of new media in facilitating entrepreneurship in the tourism industry in Komodo Island. The results of this study are expected to provide insights that can help local tourism in East Nusa Tenggara. Keywords: Tourism, Entrepreneurship, New Media

Positioning ASEAN as One Collective Destination: Towards a Sustainable Brand

2020 ◽  
Vol 11 (1) ◽  
pp. 103-103
Author(s):  
Varintra Sirisuthikul ◽  
Pichai Pusumpun
Keyword(s):  
Content Analysis ◽  
Tourism Industry ◽  
Brand Positioning ◽  
Preliminary Assessment ◽  
Destination Branding ◽  
Integrative Framework ◽  
Globalizing World ◽  
Global Tourism ◽  
Tourism Destinations ◽  
Tourism Websites

In a globalizing world, where traveling is becoming easy and accessible, tourism destinations are increasingly competing in drawing travelers into their areas. One of the biggest challenges for any destination marketers is the substitutability of their offerings and the task of positioning their destinations against the numerous competing places that offer similar features (Moilanen & Rainisto, 2009; Pike, 2012; Pike & Page, 2014). The intense competitiveness of the global tourism industry increasingly calls for the most competitive positioning for individual destinations (Miller & Henthorne, 2007; Pike 2012). Consequently, the paper attempts to investigate the positioning strategies of the 10 individual destinations of ASEAN to better understand their distinctiveness and assess ASEAN collective brand. The current research aims to fill this gap through a preliminary assessment of brand elements of ten countries in ASEAN on how they project their official tourism websites using the method of content analysis of the 10 official tourism websites. This is followed by a discussion of the desired ASEAN collective brand with the engagement of ASEAN stakeholder in tourism collaboration, focusing mainly on joint promotion of tourism destinations. Consequently, the study presents an integrative framework embracing collaborative stakeholder efforts that ultimately leads to achieve a unified and sustainable brand of ASEAN. Keywords: Collective ASEAN Brand; Positioning; Destination Branding; Sustainable Brand; Stakeholder

Smart tourism destinations: a systematic review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sanaz Shafiee ◽  
Ali Rajabzadeh Ghatari ◽  
Alireza Hasanzadeh ◽  
Saeed Jahanyan
Keyword(s):  
Systematic Review ◽  
Synthesis Method ◽  
Research Field ◽  
Tourism Industry ◽  
Content Type ◽  
Online Databases ◽  
Review Protocol ◽  
Tourism Destinations ◽  
Qualitative Methodologies ◽  
Smart Tourism

Purpose This study aims to present a systematic review of smart tourism articles using a meta-synthesis method. Effective systematic reviews are essential for assisting stakeholders in implementing smart destinations. A systematic comprehension of studies on smart tourism is needed regarding the various components of smart tourism destinations, the metrics to map these components and their expected results. This study creates a framework for understanding how smart tourism destinations are theorized and developed. Design/methodology/approach Based on the meta-synthesis approach, this study collects, analyzes and synthesizes relevant research in smart tourism published in online databases by following a predetermined review protocol. Findings This study contributes to the discourse on smart tourism destinations by increasing the knowledge on the subject of smart destinations in regard to different categories. The selected articles were analyzed according to the proposed research questions and classified into three main categories: components, measurement and outputs. This study presents a new archetype for developing smart destinations and addresses efforts to bridge the gap in this research field. Practical implications This paper is noteworthy for stakeholders because it provides a comprehensive vision into the components that influence the growth of smart destinations. The advantage of the proposed methodology is that it creates a framework for understanding how smart destinations are theorized. Furthermore, it is helpful to use qualitative methodologies that efficiently allow the analysis of related literature and that also offer conceptual insights. Originality/value The findings provide information that can be used to help shape a fully conceptualized understanding of the smart destinations concept and can also prove important in providing a guide for policymakers and stakeholders in the tourism industry who seek to intelligently develop tourism destinations.

Stakeholders’ perceptions of competitive tourism destination: empirical evidence from Serbia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Verica Milutinovic ◽  
Jelena Musanovic ◽  
Dejan Beric
Keyword(s):  
Design Methodology ◽  
Tourism Industry ◽  
Public Institutions ◽  
Modified Model ◽  
Content Type ◽  
Destination Competitiveness ◽  
Stakeholder Perspective ◽  
Research Gap ◽  
Tourism Destinations ◽  
Practical Implications

Purpose This study made an advance over previous work by providing a modified model for measuring the competitiveness of tourism destinations based on competitive performance from a stakeholder perspective. Furthermore, this paper aims to evaluate the sources of relative strengths and weaknesses perceived of a destination. Design/methodology/approach This study uses a quantitative approach to seek opinions of 135 tourism stakeholders. Univariate and bivariate statistical analyses were used to describe the profile of the respondents, quantify the main findings and test the proposed hypotheses. Findings The results highlight the importance of safety in determining the attractiveness of a destination and its significance for the competitiveness of a destination. The strongest indicator of competitiveness is “Core resources and attractions,” while the weakest indicator is “Destination management.” Also, employees in public institutions and in the tourism industry in general have different opinions about competitive tourism destinations for most dimensions. Research limitations/implications Despite the fact that the findings do not consider the demand side, which has a major impact on the destination, they minimize the research gap and contribute to the existing literature review. Practical implications The results are of particular value to stakeholders and destination management responsible for strengthening the competitiveness of tourism destinations. Originality/value The research progressed over previous studies by developing and empirically testing a modified conceptual model for measuring destination competitiveness from a supply-side perspective and recommending improvements for the emerging tourism destinations.

Innovation in Medical Tourism Service Marketing

2013 ◽  
pp. 49-66 ◽  
Author(s):  
Anita Medhekar ◽  
Ho Yin Wong ◽  
John Hall
Keyword(s):  
Healthcare Service ◽  
Medical Tourism ◽  
Relevant Literature ◽  
Service Marketing ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Patient Privacy ◽  
Tourism Marketing ◽  
Tourism Destinations ◽  
Tourism Service

The aim of this chapter is to critically examine the latest development of medical tourism as an innovation in India. The existing theories and concepts in medical tourism are reviewed and synthesised in order to lay down a foundation for marketing managers to deploy marketing mix strategies to deliver values to the medical tourists. A secondary research method is adapted to gather relevant literature. This chapter not only provides a background introduction to the growing importance of the medical tourism industry to the Indian economy, but also makes major contributions: firstly, that global healthcare service marketing is quite different from marketing of other services and goods. Secondly, it proposes to examine the application of 8Ps of tourism marketing-mix along with another 6Ps, such as personalisation of healthcare, publication for patient, patient packaging, patient education, patient privacy, and patient medical and cultural sensitivities for effective marketing of the popular Indian wellness and medical tourism destinations, super-speciality hospitals, and complex diagnostic tests and surgeries to the world.

Gap Analysis and Infrastructure Requirement for Tourism Development in the State of West Bengal

2014 ◽  
pp. 338-350 ◽  
Author(s):  
Dillip Kumar Das ◽  
Nilanjan Ray
Keyword(s):  
West Bengal ◽  
Gap Analysis ◽  
Tourism Industry ◽  
The State ◽  
Rural Tourism ◽  
Demand And Supply ◽  
Local Resource ◽  
Service Excellence ◽  
Future Requirement ◽  
Tourism Destinations

The rural tourism concept has become one of the vital issues of economic and social benefits to the society. This study identifies the problems and prospects of rural tourism in the state of West Bengal. The primary objectives of this study include an exploration of the development and emergence of rural tourism in the state of West Bengal, analysis of the tourism gap at Bishnupur, examination of the existing as well as future requirement of tourism infrastructure of Bishnupur, and the promotion and marketing of Bishnupur as an important rural tourism destination in Indian Scenario. For the fulfillment of the basic objectives, data for the study were collected through field survey. Information about the profile of tourism industry includes hotels, guest houses, number of rooms, number of persons employed, etc., as well as the profile of the tourists. The collected data has been analyzed using different statistical methods, Wilcoxon Pair Ranked Model used for Gap analysis. This study indicates how to develop and upgrade the rural tourism destinations by proper utilization of tourism infrastructural amenities in the area as well as active participation by public private initiatives and local resource utilization. This study is relevant for balancing the demand and supply of tourism infrastructural requirement indicators, which can offer service excellence.

Localization of Tourism Destinations' Websites

2018 ◽  
pp. 132-154 ◽  
Author(s):  
Emanuele Mele ◽  
Lorenzo Cantoni
Keyword(s):  
Online Communication ◽  
Cultural Tourism ◽  
Tourism Industry ◽  
Cultural Translation ◽  
Cultural Backgrounds ◽  
Political Borders ◽  
Tourism Destinations ◽  
At Home

The globalization of the tourism industry has been made possible thanks to ICTs. From a communication viewpoint, Internet does not know political borders, but still experiences linguistic and cultural ones. This situation requires that publishers provide both a linguistic and a cultural translation of their messages. Only caring for such a comprehensive “localization” will ensure being understandable and attractive for people with different cultural backgrounds. The chapter analyzes (1) the reasons why localization in tourism online communication is needed (with a focus on tourism destinations and cultural tourism); (2) the main needed activities to provide it. It also discusses (3) different practices and strategies (presenting a few cases), as well as (4) the issue of how much localization is needed, and when it may become counter-productive, making the destination too much similar to one's own experience at home.

The Importance of the Destination Choices of Tourists

2020 ◽  
pp. 444-460
Author(s):  
Mahir Nakip ◽  
Aytaç Gökmen
Keyword(s):  
Tourism Industry ◽  
Turkish Republic ◽  
Factors Affecting ◽  
Destination Choices ◽  
Destination Attractiveness ◽  
Tourism Destinations ◽  
Natural Characteristics ◽  
Management Issues

This article describes how the tourism industry is one of the cornerstones of an economy when utilized effectively. Moreover, since the tourism destinations in a country cannot be moved to the visitors, tourists are promoted to visit these places. Therefore, in order to entice the tourists to visit a country, it is indispensable to advertise and promote a destination properly with its hospitality, recreation, sightseeing, sun, sea and natural characteristics in order to attract more visitors. Thus, the aim of this article is to review the literature comprehensively on the economic reflections of the tourism industry, significance of the marketing and promotion of destinations. With this information, the factors affecting the destination choices of tourists are determined. Finally, these factors are used to review the destination preferences of Kazakh tourists to the Turkish Republic by taking destination attractiveness, attributes and management issues into consideration alongside statistical applications.

Sense of place and meaning attributed to nature as a tool for understanding tourists' experiences in nature-based tourism destinations - the visitor perspective.

2021 ◽  
pp. 49-66
Author(s):  
Andrés Ried Luci ◽  
Ana Goytia Prat
Keyword(s):  
Protected Areas ◽  
Sense Of Place ◽  
Alternative Model ◽  
Qualitative Approach ◽  
Perceived Benefits ◽  
Natural Protected Areas ◽  
Tourism Experience ◽  
Tourism Destinations

Abstract This chapter proposes an alternative model for analysing the tourism experience in nature-based tourism destinations (NBTDs): a qualitative approach that enables interpretation of the complex and hermeneutical nature of tourism experiences. The model rests on three pillars: (i) comprehension of the attributes comprising sense of place (SP); (ii) understanding the links between visitors and the sites where tourism experiences occur; and (iii) interpretation of the perceived benefits of tourism experience in NBTDs. The model was applied in two natural protected areas in Spain and Chile. The findings demonstrate that the model facilitates the identification of meanings that NBTD visitors assign to their experience and enables us to establish links between visitors, tourists and the territory.

The Development of Knowledge and Information Networks in Tourism Destinations

2009 ◽  
pp. 183-204
Author(s):  
Júlio Da Costa Mendes
Keyword(s):  
Literature Review ◽  
Tourism Industry ◽  
Information Networks ◽  
Public Private Partnerships ◽  
Public And Private ◽  
Customer Needs ◽  
Tourist Destinations ◽  
Tourism Destinations ◽  
The Relationship ◽  
Organisational Level

This chapter looks to analyse new paradigms in the relationship between public and private organisations towards tourism destinations. It proposes new approaches for increased performance both at the competitive and the organisational level. Based on the literature review, this chapter suggests new organisational forms of being and interaction directed at increased customer needs and growing competitiveness on the tourism industry. The development of public-private partnerships and knowledge networking in destinations and in organisations are issues also addressed. Furthermore, the implementation of interorganisational networks in a cooperative environment is important in developing and maintaining an adequate environment with shared objectives and practices in tourist destinations.

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