scholarly journals The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour Sidoarjo

2018 ◽  
Vol 9 (3) ◽  
pp. 199-205
Author(s):  
Oscarius Yudhi Ari Wijaya ◽  
Elia Ardyan
Keyword(s):  
Structural Equation Modeling ◽  
Influencing Factors ◽  
Communication Skills ◽  
Structural Equation ◽  
Equation Modeling ◽  
Direct Influence ◽  
Buying Behavior ◽  
Good Communication ◽  
Impulsive Buying ◽  
Buying Behaviour

This research examined the influence of money availability and idea shopping on impulsive buying behavior. This research was a type of associative-conclusive research to test the magnitude of the influence of money availability directly to impulsive buying behavior or indirectly through idea shopping as an intervening variable. This research used 218 respondents who made unplanned purchases spontaneously and suddenly. This research used Structural Equation Modeling (SEM) method based on General Structured Component Analysis (GSCA). The data used to test the hypothesis were obtained from the results of the distribution of questionnaires. This research finds there is good direct influence between money availability and impulsive buying behavior, or indirectly through idea shopping as an intervening variable. There are several recommendations for the company. First, the salesman should be more intensive in interacting with consumers to influence them. Second, the salesman in each outletmust have good communication skills.

scholarly journals Online Impulse Buying Behaviour: Case Study On Users Of Tokopedia

2020 ◽  
Vol 1 (1) ◽  
pp. 47
Author(s):  
Zuhdan Ady Fataron
Keyword(s):  
Structural Equation ◽  
Descriptive Analysis ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Interesting Phenomenon ◽  
Analysis Technique ◽  
Impulsive Buying ◽  
Unplanned Buying ◽  
Buying Behaviour

<p class="IAbstrakIsi">This article aims to find out the phenomenon of impulsive buying which is influenced by the ease of use and usefulness of information technology that mediates the pleasure of shopping, in this case the writer chooses tokopedia as the object of research. Unplanned buying behavior is an interesting phenomenon to examine because it is a potential for developing market share.</p><p class="IAbstrakIsi">The sample determination method used was 149 respondents. The population in this study is Tokopedia online shop users. Data analysis technique uses descriptive analysis, which is to obtain a picture of the respondent's tendency to answer, and inferential analysis to test the model developed, while the analysis technique used is Structural Equation Modeling (SEM).</p><p class="IAbstrakIsi">The test results show that the ease of use and usefulness of technology has a positive effect in supporting shopping pleasure, while shopping pleasure can explain the factors that influence impulsive purchases.</p>

scholarly journals Analysis of Influencing Factors of College Students’ Intention to Repeated Blood Donation Based on Structural Equation Modeling

2021 ◽  
Author(s):  
Lingling Pan ◽  
Wei Hu ◽  
Wenjuan Han ◽  
Yingying Wang
Keyword(s):  
College Students ◽  
Structural Equation Modeling ◽  
Influencing Factors ◽  
Structural Equation ◽  
Blood Donation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Behavior Intention ◽  
Donation Behavior

AbstractTo research the influencing factors of college students' blood donation behavior intention and propose intervention strategies to improve the repeated blood donation rate of college students. Questionnaire survey was used to research and analyze the influencing factors of behavior intention. Amos 21.0 software was used to establish structural equation modeling and perform confirmatory factor analysis. SPSS 20.0 was used for statistic. The model was proved with highly adaptability, with χ2/df = 2.956 < 3. Factors influencing college students' intention of repeat blood donation behavior can be summarized into four: attitude, external motivation, advice-taking, and perceived behavioral control. Among them, attitude and perceived behavioral control have a great direct impact on behavioral intention, while the external motivation and recommendation acceptance have an indirect impact by influencing the other two factors. In view of those evaluation items with high path coefficient in each factor, we can develop recruitment strategies to influence college students’ repeated blood donation behavior and provide scientific suggestions for improving their repeated blood donation rate.

scholarly journals NEW TRENDS OF INTELLIGENT E-MARKETING AND CONSUMER BUYING BEHAVIOUR: A STUDY OF SELECTED UNIVERSITIES IN OSUN STATE, NIGERIA

2020 ◽  
Vol 5 (1) ◽  
pp. 14-25
Author(s):  
Haorayau Bolaji Babalola ◽  
Saheed Ademola Lateef ◽  
Abu Abu Zekeri
Keyword(s):  
Structural Equation ◽  
Large Scale ◽  
Mobile Marketing ◽  
Primary Data ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Diffusion Of Technology ◽  
Product Service ◽  
Buying Behaviour ◽  
Consumer Buying Behavior

Understanding the attitude and behavior of customers is essential for every company where consumers differ in attitudes towards product/service. The consumer buying behavior in today's information-saturated world is based on how a product/service is marketed. However, the rapid diffusion of technology anchored growth and challenges on e-marketing trends. For instance, despite the widespread and large-scale adoption of e-marketing around the world, one does not see this trend happening on a big scale in Nigeria. Therefore, this study examines the influence of e-marketing factors on consumer buying behavior in the Nigerian context with particular reference to the University students participating in online business. The study employed the quantitative method, where primary data were collected via online distribution of the questionnaires among 233 customers, specifically students of the Osun state Universities in Nigeria. Also, structural equation modeling using AMOS software was employed to examine the relationship and hypothesis testing. The findings of this study revealed that e-marketing is positively and significantly influence consumer buying behavior in the area of e-mail marketing, mobile marketing, and e-advertising factors. The study asserted that firms must engage the consumers using technology that are more likely acceptable by consumers in the present digital and customer-oriented era. Also, knowing fully the emerging technologies may furnish valuable insights for various stakeholders to work well in Nigeria. Finally, the new trends in e-marketing are recommended from a strategic and operational level in which different techniques ease the buying behavior of consumers.  

scholarly journals Structural Analysis of the Equation Model on Store Atmosphere towards Hedonic Value and Consumer Impulsive Buying (Study at Majapahit Food Center)

Jurnal Varian ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 61-70
Author(s):  
Rini Anggriani ◽  
Anthony Anggrawan ◽  
Irwan Cahyadi
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Test Reliability ◽  
Equation Modeling ◽  
Hedonic Value ◽  
Impulsive Buying ◽  
Food Center

This study aims to determine the analysis of Structural Equation Modeling (SEM) of store atmosphere on Hedonic Value and Impulsive Buying of Consumers at the Majapahit Food Center. This type of research uses causality research with a sample of respondents who are consumers who visited at Majapahit Food Center Mataram. The sampling technique used the accidental sampling technique. The study population was 100 visitors to the Majapahit Food Center. Sampling using the accidental sampling technique. The data collection technique used a questionnaire with a Likert scale measuring instrument. The data analysis method used is a validity test, reliability test, using SPSS, and data analysis using Structural Equation Modeling (SEM) with AMOS. The results of the study stated that the store atmosphere has a positive and significant effect on Hedonic Value and the Store Atmosphere has a positive and significant effect on Impulsive Buying and Hedonic Value has a positive and significant effect on Impulsive Buying Consumers in the Majapahit Food Center Study.

scholarly journals ANALISIS PENGARUH KEPEMIMPINAN TERHADAP KOMITMEN ORGANISASI, MOTIVASI KERJA DAN KINERJA ORGANISASI (STUDI PADA BADAN AMIL ZAKAT DAERAH KABUPATEN/ KOTA DI PULAU LOMBOK)

2015 ◽  
Vol 15 (1) ◽  
Author(s):  
Lalu Suparman
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Direct Influence

The objectives of the current study includes: 1) analising the direct influenceof leadership on organisation commitment, working motivation, and organisationperformance; 2). analising the direct influence of organisation commitment on workingmotivation and organsation performance.Sensus approach is used to collect data as the object of the current study isthe Regional Alms Institution in Lombok. The population includes all active membersof the regional alms distribution institution: the subordinates of daily board chairman.Data is analised using Structural Equation Modeling (SEM) through SPSS forWindows program.The resutls show: first, leadership has positive and significant influence onorganisation performance. Second, leadership has positive and significant influenceon organisation commitment. Third, leadership has positive and significant influenceon working motivation. Fourth, organisation commitment has insignificant influence onorganisation performance. Fifth, working motivation has positive and significantinfluence on organisation performace.Keywords: leadership, organsiation commitment, organsiation performance

scholarly journals Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia

2021 ◽  
Vol 23 (3) ◽  
Author(s):  
Ali Mursid
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Positive Effects ◽  
Impulsive Buying ◽  
Information Credibility ◽  
Positive Sentiment ◽  
Negative Sentiment ◽  
Positive Effect

Abstract This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesia people based on the theory of stimulus organism response (S-O-R). First, it examines how COVID-19 information, information credibility, and scarcity affect positive sentiment and negative sentiment. Second, it verifies the influence of positive sentiment and negative sentiment on impulsive buying tendencies and impulsive buying behavior. Third, this study verifies impulsive buying tendency impacts impulsive buying behavior. Data was collected from Indonesian people living in a COVID-19 red zone with an online survey via Google form. In total, 320 respondents completed the survey and data analysis employs confirmatory factor analysis (CFA) and structural equation modelling (SEM).  The result found that COVID-19 information and information credibility have a positive effect on positive sentiment, while it has an insignificant effect on negative sentiment. Scarcity has a positive effect on negative sentiment; on the other hand, it has no significant effect on positive sentiment. Both positive sentiment and negative sentiment have positive effects on impulsive buying tendencies.  Only positive sentiment has a positive effect on impulsive buying behavior, while negative sentiment does not. Finally, impulsive buying tendencies have a positive effect on impulsive buying behavior.   AbstrakPenelitian ini bertujuan untuk menginvestigasi pengaruh positif sentimen dan negative sentimen terhadap perilaku pembelian tidak terencana masyarakat Indonesia berpijak pada teori stimulus organism response (S-O-R). Pertama, penelitian ini menguji bagaimana pengaruh informasi tentang COVID-19, kredibilitas informasi, dan kelangkaan terhadap sentimen positif dan sentimen negatif. Kedua, memverifikasi pengaruh sentimen positif dan sentimen negatif terhadap kecenderungan untuk melakukan pembelian tidak terencana dan perilaku pembelian tidak terencana. Ketiga, memverifikasi pengaruh kecenderungan untuk melakukan pembelian tidak terencana dan perilaku pembelian tidak terencana. Pengumpulan data penelitian ini dilakukan terhadap orang-orang Indonesia yang tingga di zona merah COVID-19 melalui survey online dengan Google form. Secara total ada 320 responden berpartisipasi dalam survey ini, kemudian data dianalisis menggunakan analisis confirmatory (CFA) dan struktural equation modeling (SEM). Hasilnya menunjuukan bahwa informasi tentang COVID-19 dan kredibilitas informasi mempunyai pengaruh positif terhadap sentimen positif, tetapi tidak mempunyai pengaruh yang signifikan terhadap sentimen negatif. Kelangkaan mempunyai pengaruh positif terhadap sentimen negatif, sebaliknya tidak mempunyai pengaruh yang signifikan terhadap sentimen positif. Baik sentimen positif maupun sentimen negatif mempunyai pengaruh positif terhadap kecenderungan untuk melakukan pembelian tidak terencana. Hanya, sentimen positif yang mempunyai pengaruh positif terhadap perilaku pembelian tidak terencana, sedangkan sentimen negatif tidak berpengaruh. Terakhir, kecenderungan untuk melakukan pembelian tanpa rencana mempunya pengaruh positif terhadap perilaku pembelian tidak terencana.

scholarly journals Consumer purchase decision: factors that influence impulsive purchasing

2020 ◽  
Vol 18 (4) ◽  
pp. 196-219 ◽  
Author(s):  
Thayná Aparecida Lehmann ◽  
Juliano Krug ◽  
Christian Daniel Falaster
Keyword(s):  
Structural Equation ◽  
Self Control ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Decision Factors ◽  
Impulsive Buying ◽  
The Individual ◽  
Buying In

Objective: The aim of this study was to identify whether spending self-control and long-term orientation influence impulsive buying behavior, and also to understand the variables that may cause individuals to decrease impulsivity.Method: A quantitative survey was carried out to gather data regarding how individuals think and what they consider when buying in order to understand impulsive buying behavior at the time of purchase. Data were analyzed through structural equation modeling using the SmartPLS 2.0 M3 software.Relevance: It is important to understand which elements may influence impulsive buying behavior, as the motivation that causes consumers to behave impulsively seems to be still poorly defined. Thus, we seek to figure out a portion of this act that transcends the rational and logical choices in the act of purchase.Results: Impulsive buying behavior is analyzed in different ways by various scholars. The results of the present study indicate that impulsive purchases occur when the individual has lack of self-control over what he/she buys. This situation can be controlled if the person has a long-term guidance. This fact tends to influence spending self-control and consequently decreasing the levels of impulsiveness.Theoretical contributions: This study contributes to Rook Fisher's (1995) impulsive buying behavior studies, seeking to insert elements such as long-term orientation and spending self-control to better understand the effect of impulsivity and its causes.

scholarly journals Sensory cue, emotion, cognition and impulse buying behaviour of fast-food vendors in Ghana

2021 ◽  
Vol 5 (4) ◽  
pp. 12-29
Author(s):  
Edward Markwei Martey ◽  
Racheal Markwei Martey ◽  
Kingsford Adenutsi
Keyword(s):  
Fast Food ◽  
Structural Equation ◽  
Positive Relationship ◽  
Sampling Technique ◽  
Outcome Data ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Impulsive Buying ◽  
Sensory Cue ◽  
Buying Behaviour

Fast food vendors use a sensory cue to trigger impulsive buying behaviour. Though impulse buying has gained interestamong researchers, little has been done concerning food in Ghana. The purpose of the study was to investigate thecontribution of the sensory cue on customer’s emotions and cognition and impulsive buying behaviour. The study findsanswers to the succeeding research questions: what sensory cue impacts on consumer emotion and cognition? And doesemotion and cognition influence consumer’s impulsive buying behaviour. A proposed theoretical model identifies visual,audio, and tactile dimensions as the sensory cue, emotions, and cognitive as mediation variable and impulsive buyingbehaviour as the outcome. Data were collected from 241 customers who were residence in Tema and have patronizedthe services of food vendors for a minimum of two years using a convenience sampling technique. The suggestedhypothesis was tested using structural equation modeling and hierarchical multiple regression analysis. The result of thestudy shows that visual, audio, and tactile dimensions have a positive relationship with emotion but a negativerelationship with cognition. Regarding directs effect, the study revealed that there is a positive relationship betweenemotion and impulsive buying behaviour whiles cognition has a negative effect on impulsive buying behaviour. Thestudy recommended that managers must induce impulsive buying using characteristics of the food they serve and theenvironments in which they operate to stimulate customers' arousal and pleasure and provide enough information toalleviate the risk customers consider before buying food. The findings may not be generalized since the data wascollected in specific areas in Tema. Citation: Edward Markwei Martey, Racheal Markwei Martey and Kingsford Adenutsi. The influence of sensory cue onemotion, cognition and impulse buying behaviour of fast-food vendors in Ghana, 2020; 5(4): 12－29. Received: October 23, 2020Accepted: December 31, 2020

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