scholarly journals Role of Tour Guides in Tourism Promotion and Impact on Destination Image and Tourist Revisit Intention in Egypt: A PLS-SEM Model

Author(s):  
Noha Ahmed Kamel
2020 ◽  
Vol 32 (3) ◽  
pp. 57-75
Author(s):  
Seung-Hee Cha ◽  
Si-Eun Kim ◽  
Hee-Ji Choi ◽  
Woo-Hyuk Kim

2021 ◽  
Vol 38 (4) ◽  
pp. 1195-1202
Author(s):  
SUPRIONO SUPRIONO ◽  
◽  
Edy YULIANTO ◽  

This study aims to investigate and explain festival qualities that are applied to festival organizers that affect the destination image and the tourist revisit intention. This research uses a quantitative approach through statistical analysis of PLS-SEM and distributed questionnaires that have been designed to 200 tourists. The findings of this study indicate that the constructs of the variables that shape the quality of the festival, namely program content, convenience, and staff, have a positive and significant effect on the image of the destination. In addition, the relationship between destination image and revisit intention has a positive and significant effect.


2020 ◽  
Vol 7 (1) ◽  
pp. 1796249
Author(s):  
Bang Nguyen Viet ◽  
Huu Phuc Dang ◽  
Ho Hai Nguyen

2020 ◽  
Vol 3 (1) ◽  
pp. 28-39
Author(s):  
Ghoitsa Rohmah Nurazizah ◽  
Sri Marhanah

ABSTRAKCitra yang baik tentang destinasi wisata dapat menyebabkan wisatawan merespons secara positif dengan mengunjungi kembali niat dan juga menarik lebih banyak wisatawan potensial. Yogyakarta sebagai Provinsi Daerah Istimewa adalah tujuan wisata terbesar kedua setelah Bali di Indonesia. Peluncuran slogan "Jogja Istimewa" diharapkan dapat memberikan gambaran destinasi khusus dan pengalaman wisata yang menciptakan emosi positif bagi wisatawan sehingga mereka nantinya dapat mempengaruhi keputusan mereka untuk berkunjung lagi. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh gambar tujuan dan pengalaman perjalanan pada niat untuk mengunjungi kembali Destinasi Wisata. Metode yang digunakan dalam penelitian ini adalah penelitian deskriptif dan verifikatif. Hasil penelitian menunjukkan gambar objektif (X1) dari niat perilaku secara langsung lebih besar daripada efek tidak langsung. Efek langsung dari gambar tujuan (X1) adalah 0,114, sedangkan efek tidak langsung adalah -0,005. Oleh karena itu, peran variabel intervening (kepuasan bepergian Y) tidak signifikan untuk memperkuat pengaruh citra tujuan pada niat perilaku. pengaruh pengalaman bepergian (X2) pada niat perilaku (Z) secara langsung lebih besar dari efek tidak langsung. Efek langsung dari pengalaman bepergian (X2) adalah 0,808, sedangkan efek tidak langsung adalah -0,022. Oleh karena itu, peran variabel intervening (kepuasan bepergian Y) tidak signifikan untuk memperkuat efek pengalaman bepergian pada niat perilaku. Kata Kunci: Citra Destinasi, Niat Berkunjung Kembali, Pengalaman Perjalanan ABSTRACTA good image of the tourist destination can cause tourists to respond positively by revisit intention and also attracting more potential tourists. Yogyakarta as a Special Region Province is the second largest tourist destination after Bali in Indonesia. The launching of the slogan "Jogja Istimewa" is expected to provide an image of special destinations and tourist experiences that create positive emotions for tourists so that they can later influence their decision to visit again. The purpose of this study was to analyze the influence of destination images and travel experiences on the intention to revisit Tourism Destinations. The method used in this research was descriptive and verification research. The results showed the objective picture (X1) of the behavioral intention was directly greater than the indirect effect. The direct effect of the destination image (X1) is 0.114, while the indirect effect is -0.005. Therefore, the role of the intervening variable (satisfaction of traveling Y) is not significant to strengthen the influence of the goal image on behavioral intention. the effect of traveling experience (X2) on behavioral intention (Z) is directly greater than the indirect effect. The direct effect of the traveling experience (X2) is 0.808, while the indirect effect is -0.022. Therefore, the role of the intervening variable (satisfaction of traveling Y) is not significant to strengthen the effect of the traveling experience on behavioral intention.Keywords: Destination Image, Revisit Intention, Travel Experiences  


2019 ◽  
Vol 35 (1) ◽  
pp. 29-34
Author(s):  
Bob Foster ◽  
Iwan Sidhartais

The tourism sector becomes a central issue in the growth of a state. Researchers have proven the critical role of domestic and foreign tourists visits in raising the state revenue. Some studies have shown the role of destination image in increasing the tourist to revisit. However, some research models have various ways of explaining the effect of destination image on the tourists’ loyalty to revisit. Therefore, this study wants to determine the effect of destination image towards tourists revisit intentions in several cities in Indonesia. This research uses the quantitative approach to answer the purpose of research. The results reveal that destination image has an impact on tourists revisit intentions. To improve the revisit intention, it is necessary for the regulators to make improvements associated with several variables that form the destination image. Besides, the tourists and travels providers must accommodate a memorable experience so that the tourists are satisfied during their visits.


2021 ◽  
Vol 40 (1) ◽  
Author(s):  
Ho Dinh Phi ◽  
Thanh Ngo Quang ◽  
Thao Huynh Thi Phuong ◽  
Nhon Nguyen Linh

Most of the tourist destinations are facing tourist loyalty and expanding market share. Research on factors influencing visitor satisfaction and revisit intention to the tourist destination has not been given sufficient attention, especially the relationship between destination image and satisfaction, word of mouth, and revisit intention. This is a challenging problem for tourism researchers and managers. This study uses a survey of 350 domestic tourists staying at least 3 days in the city and applying a structural modeling approach in the analysis. The results reveal that factors of the destination image positively impact satisfaction, word of mouth, and revisit intention. Components of the destination image include (i) Cognitive image; (ii) Affective images; and (iii) Tangible images.


Author(s):  
Nguyen Thi Bich Dao

In culinary tourism, the perception into destination food image is the most important component for destination marketing plan. Therefore, the quantitative method was applied to confirm role of destination food image in Vietnam by analyze the tourist’s opinion on TripAdvisor. Moreover, to understand new insights into tourist behavior in the destination choice, the qualitative method explore the bidirectional causal relationship between the destination food image and perceived value that eventually contributes to revisit intention. The findings contribute to identify destination image theory value in tourism research, especially in the context of tourists’ local food experiences. Finally, this study provides insight into how to built destination food image, especially cognitive food image is extremely crucial and necessary when Vietnam intend to build an attractive food destination that perceived by tourist as well as the development of marketing strategies for culinary tourism in Vietnam.


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