scholarly journals The Effect of Store Environment on Shoppers Urge to Buy Impulsively: An Application of Stimulus-Organism-Response Paradigm

2021 ◽  
Vol 51 (4) ◽  
pp. 211-246
Author(s):  
Rasha H. A. Mostafa ◽  
Reham Elseidi
Keyword(s):  
Store Environment

scholarly journals Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping

2021 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Cristina Calvo-Porral ◽  
Jean-Pierre Lévy-Mangin
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
Environmental Cues ◽  
Store Choice ◽  
Store Attributes ◽  
Store Environment ◽  
Hedonic Shopping ◽  
Atmospheric Variables

Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice. However, little is known about the environmental cues that influence customers’ satisfaction in different shopping contexts. In this context, the present research aims to answer the following questions: “Are the store atmospheric variables equally relevant in hedonic and utilitarian shopping?”; and further: “Does the influence of store environment on customer satisfaction vary depending on the type of shopping?”. For this purpose an empirical research is developed through PLS Structural Equation Modeling (PLS-SEM) based on data obtained from hedonic (n = 210) and utilitarian (n = 267) shopping contexts. Results indicate that customers perceive differently store atmospherics in utilitarian and in hedonic shopping. More precisely, findings report that customer satisfaction is driven by internal ambient and merchandise layout in hedonic shopping contexts; while the external ambient and the merchandise layout are major atmospheric cues in utilitarian shopping. Interestingly, store crowding does not influence customers’ satisfaction. This study provides a deeper understanding into the specific store attributes that influence customer satisfaction, which could be used by retailers to differentiate themselves from competitors.

Co-design visual merchandising in 3D virtual stores: a facet theory approach

2015 ◽  
Vol 43 (6) ◽  
pp. 538-560 ◽  
Author(s):  
Juanjuan Wu ◽  
Angella Kim ◽  
Jayoung Koo
Keyword(s):  
Theory Approach ◽  
Facet Theory ◽  
Content Type ◽  
Product Categories ◽  
Virtual Stores ◽  
Research Findings ◽  
Visual Merchandising ◽  
Store Environment ◽  
And Shifts ◽  
Virtual Store

Purpose – The purpose of this paper is to discover user-generated visual merchandising (VM) directives that could guide VM in physical stores as well as shed light on future development of customizable virtual stores for online retailing. Design/methodology/approach – Applying a facet theory approach, our research involved consumers (n=145) in co-designing VM directives in a 3D virtual store in collaboration with target corporation. In total, 67 virtual shops in three product categories, i.e., women’s ready-to-wear, boy’s Cherokee, and men’s swim wear, were content analysed, along with written reports. Findings – The research findings focused on the three facets of VM: merchandising presentation (fixturing, product density, manner of presentation, and product adjacency), in-store environment (layout and interior), and in-store promotion (signage). The research revealed the elements that these facets contain and the relationships between the elements. The findings suggest that retailers should design an ecological instead of a merely utilitarian environment; clear section identity helps shoppers find a sense of ownership and boundaries; and stores should also present a lifestyle solution instead of a merchandise selection. Originality/value – The research contributes both original creations of VM directives and a methodical framework that moves the subject of VM from the physical to the virtual environment and shifts the traditional in-house function of VM to an open innovation in which consumers participate.

scholarly journals Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan, Dan Store Atmosphere Terhadap Kepuasan Pelanggan

2021 ◽  
Vol 13 (2) ◽  
pp. 88-101
Author(s):  
Devina Martina Lieyanto ◽  
Bruno Hami Pahar
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Quantitative Research ◽  
T Test ◽  
Test Reliability ◽  
Product Price ◽  
Normality Test ◽  
Store Environment ◽  
Quality Of Products

The development of culinary business in Indonesia, particularly in Surabaya, is growing and developing increasingly. Gatherinc Bistro & Bakery is one of the bistros in Surabaya and is located on Jalan Taman Puspa Raya A2 No. 11, Sambikerep, Surabaya. The aim of this study is to determine the effect of quality of product, price, quality of service, and store atmosphere on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The method used in this study is quantitative research by giving a questionnaire statement to 100 participants who are customers of Gatherinc Bistro & Bakery Surabaya. This research was tested using the Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), F Test, Multiple Linear Regression Test, Determinant Coefficient, and t test. In the t test, the research results showed that the variable quality of the product (X1) 1.648 < 1.985 with a significant level of 0.103 > 0.050, which means that quality of product has no significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, variable price (X2) 0.176 < 1.985 with a significant level of 0.861 > 0.050, which means that price does not have a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, quality of service (X3) 3.755 > 1.985 with a significant level of 0.000 < 0.050, which means that quality of service has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, and the store atmosphere (X4) 2.280 > 1.985 with a significant level of 0.025 < 0.050, which means that store atmosphere has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The conclusion of this study is that the product and price quality variables do not have a major impact on customer satisfaction because the quality of products and prices given by Gatherinc Bistro & Bakery Surabaya are not much different from other cafe or bistro in Surabaya, whereas the service quality and store environment variables at Gatherinc Bistro & Bakery Surabaya have an impact on customer satisfaction.

scholarly journals Branding, Marketing, and Design

2017 ◽  
pp. 275-298
Author(s):  
Anthony Kent ◽  
Charles Dennis ◽  
Marta Blasquez Cano ◽  
Eva Helberger ◽  
Josko Brakus
Keyword(s):  
Department Store ◽  
Quantitative Approach ◽  
Environmental Response ◽  
Digital Signage ◽  
Mixed Method Approach ◽  
Experiential Effects ◽  
Ethnographic Methodology ◽  
Store Environment ◽  
Observational Techniques ◽  
Method Approach

The aim of this chapter is to develop knowledge of retail environments through an overview of the most used technologies in retailing and the contribution of in-store technologies to the experience of the fashion store environment. The chapter commences with an overview of the influence of multichannel development, consumer-facing technologies, and their adoption by fashion retailers. The second part examines the use of digital signage and its contribution to atmospherics in a department store. The researchers have used a mixed method approach, with observational techniques drawn first from ethnographic methodology, and second, a quantitative approach to consumers' environmental response behavior. The results indicate a limited use of innovative in-store technologies and reliance on conventional technological media in fashion stores. Secondly, digital signage demonstrates both communication and experiential effects. The chapter concludes with a discussion of convergence between the virtual and physical store environments and the implications for theory and management.

scholarly journals The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market

2022 ◽  
Vol 6 (1) ◽  
pp. 67-72 ◽  
Author(s):  
Haudi Haudi ◽  
Ruby Santamoko ◽  
Arief Rachman ◽  
Yunan Surono ◽  
Riko Mappedeceng ◽  
...  
Keyword(s):  
Social Media ◽  
Perceived Value ◽  
Sales Promotion ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Positive Effects ◽  
Small Market ◽  
Store Environment ◽  
Buying Decisions

The purpose of this research is to analyze the influence of social media marketing on small market purchase decisions and to analyze the influence of the store environment on small market purchase decisions. The study also analyzes the influence of sales promotion on small market purchase decisions as well as the effect of perceived value on small market purchase decisions. The study uses a quantitative method and data collection is performed by distributing questionnaires to 170 respondents who have bought goods in the small market. The research method in this study uses structural equation modeling (SEM) analysis using SmartPLS software. The results of this study reveal that all independent variables have some positive effects on consumer buying decisions. More specifically, the variables of small market environmental conditions, sales promotions, and profit values have significant influences on consumer buying decisions, while social media marketing variables has no significant effect on consumers' buying decisions.

Sign in / Sign up

Export Citation Format

Share Document