Faktor-Faktor yang Mempengaruhi Repurchase Intention dengan Variabel Mediasi Customer Satisfaction pada Network Orchestrator x

2021 ◽  
Vol 4 (1) ◽  
pp. 1-23
Author(s):  
Abu Bakar Adni ◽  
◽  
Aloysius Evan Kristian ◽  
Iqbal Asyraf Lufty ◽  
Tedy Tedy ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Peer To Peer ◽  
Product Performance ◽  
Repurchase Intention ◽  
Performance Risk

Perkembangan peer-to-peer lodging dimulai dengan kehadiran Airbnb pada tahun 2008 yang tersambung di 192 negara dan telah melayani 60 juta pelancong di seluruh dunia. Kehadiran Airbnb telah memunculkan beberapa model bisnis yang serupa yaitu network orchestrator. Di Indonesia muncul network orchestrator x pada tahun 2015 dengan model bisnis yang mirip hotel tetapi aset berupa gedung dan isinya dimiliki oleh partner/orang ketiga. Network orchestrator x menyediakan sistem aplikasi yang terintegrasi dengan smartphone. Dalam penelitian ini kuesioner disebarkan kepada 401 responden dan jumlah yang dapat digunakan sebanyak 226 kuesioner. Penelitian ini dilakukan dengan menambah dua variabel terhadap model penelitian yang sudah ada yaitu variabel tangible dan intangible, berdasarkan hasil penelitian. Faktor yang secara signifikan mempengaruhi customer satisfaction adalah product performance risk, room and bathroom size, staff’s helpfulness, accuracy of service, personal attention, dan customer satisfaction juga mempengaruhi secara signifikan terhadap repurchase intention.

scholarly journals Faktor-Faktor yang Memengaruhi Repurchase Intention pada Network Orchestrator X

2020 ◽  
Vol 17 (1) ◽  
pp. 39-56
Author(s):  
Tedy Tedy Tedy ◽  
Abu Bakar Adni ◽  
Aloysius Evan Kristian ◽  
Iqbal Asyarf Lufty ◽  
Muhammad Faried Romdolni
Keyword(s):  
Customer Satisfaction ◽  
Business Model ◽  
Business Models ◽  
Peer To Peer ◽  
Product Performance ◽  
Research Model ◽  
Repurchase Intention ◽  
Application System ◽  
Performance Risk

Abstract The development of peer-to-peer lodging begins with the presence of Airbnb in 2008 which is connected in 192 countries and served 60 million travelers worldwide. The presence of Airbnb has led to several similar business models, namely the network orchestrator. In Indonesia, network orchestrator x appeared in 2015 with a business model similar to a hotel, but assets in the form of buildings and their contents are owned by partners/third people. Network orchestrator x provides an application system integrated with a smartphone. In this study the questionnaire was distributed to 401 respondents and the number that could be used was 226 questionnaires. This research was conducted by adding two variables to the existing research model which is tangible and intangible variables. Based on the research, factors that significantly affect customer satisfaction are product performance risk, room and bathroom size, staff's helpfulness, accuracy of service, personal attention, and customer satisfaction also significantly influence repurchase intention.    

Preventive maintenance optimization for repairable products considering two-dimensional warranty and customer satisfaction

2018 ◽  
Vol 233 (4) ◽  
pp. 553-566
Author(s):  
Yukun Wang ◽  
Yiliu Liu ◽  
Aibo Zhang
Keyword(s):  
Customer Satisfaction ◽  
Preventive Maintenance ◽  
Product Performance ◽  
Maintenance Optimization ◽  
Two Dimensional ◽  
Maintenance Strategy ◽  
Minimal Repair ◽  
Proposed Model ◽  
Useful Life ◽  
Practical Implications

Customer satisfaction with a purchased product is closely related to the product performance within the warranty region and even the performance during the remainder of its useful life. Every satisfied customer may boost the future sales of the same product with positive evaluations and recommendations to others, and thus will create more profits for the manufacturer. During the useful life of the product, the expected cost to the manufacturer normally depends on the warranty policy, product reliability and specific servicing strategies implemented. In this article, considering the effect of customer satisfaction on the manufacturer’s incurred cost, we investigate a periodic and imperfect preventive maintenance strategy for repairable products sold with a two-dimensional warranty policy. The customer satisfaction is measured with the probability of the customer making a repeat purchase from the same manufacturer. In the proposed model, the number of preventive maintenance actions and corresponding maintenance level are jointly derived with the objective of minimizing the expected total cost per product to the manufacturer. The performance of the proposed preventive maintenance strategy is compared with that of minimal repair corrective maintenance strategy in a numerical example, so as to illustrate its applicability. In addition, some practical implications from a detailed sensitivity analysis are elaborated.

scholarly journals COMMITMENT SEBAGAI VARIABEL MEDIASI PENGARUH TRUST TERHADAP REPURCHASE INTENTION PADA RESTORAN WARALABA LOKAL

2017 ◽  
Vol 20 (1) ◽  
pp. 1
Author(s):  
Sri Vandayuli Riorini
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Affective Commitment ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Equation Model ◽  
Repurchase Intention ◽  
Continuance Commitment ◽  
Affective Trust

Waralaba merupakan bentuk bisnis ritel khususnya restoran yang semakin berkembang dan menjanjikan. Persaingan menjadi semakin ketat ditambah masuknya franchisor asing. Loyalitas pelanggan merupakan kunci untuk memenangkan persaingan. Tujuan dari penelitian ini adalah untuk menganalisis Trust, Affective commitment, Continuance commitment terhadap Repurchase intention. Responden sebagai sampel dalam penelitian ini sebanyak 200 responden yang berkunjung ke restoran waralaba lokal, yang dipihih dengan menggunakan teknik Purposive sampling. Selanjutnya, metode analisis data menggunakan Teknik Structural Equation Model. Hasil penelitian menemukan bahwa seluruh Hipotesis yang dikemukakan dapat didukung, dimana (1) terdapat pengaruh positif Trust terhadap Affective commitment, (2) terdapat pengaruh positif Trust terhadap Continuance commitment, (3) terdapat pengaruh positif Affective trust terhadap Repurchase intention, (4) terdapat pengaruh positif Continuance commitment terhadap Repurchase intention, dan (5) terdapat pengaruh positif Trust terhadap Repurchase intention. Selanjutnya, ditemukan pula bahwa (1) Affective dan Continuance commitment merupakan variabel mediasi antara Trust dan Repurchase intention, dan (2) Continuance commitment merupakan faktor yang lebih kuat dalam mempengaruhi Trust, dan Repurchase intention dibandingkan Affective commitment. Untuk penelitian selanjutnya disarankan agar penelitian ini diterapkan pada jenis waralaba lokal lainnya, seperti department store, convenience store, specialty store, supermarket, dan hypermarket, serta menambahkan Service quality dan Customer satisfaction sebagai anteseden dari Trust dan Word-of-mouth sebagai konsekuensi dari Commitment.Franchising is a form of retail businesses, especially those of growing and promising restaurants. Competition is becoming more tightly multiplied by the entry of foreign franchisors. Customer loyalty is the key to win the competition. The purpose of this study is to analyze the trust, affective commitment, continuance commitment towards repurchase intention. Respondents as the sample of this study were 200 respondents who visited local franchise restaurants, chosen by using Purposive Sampling technique. Furthermore, the method of data analysis applies the Structural Equation Model techniques. The study finds that the entire hypothesis presented can be supported, where there are (1) a positive influence of trust towards affective commitment, (2) a positive influence of trust towards continuance commitment, (3) a positive affective trust towards repurchase intention, (4) a positive influence continuance commitment towards repurchase intention, and (5) a positive effect of trust towards repurchase intention. Furthermore, it is also found that (1) affective and continuance commitment is a mediator variable between the trust and repurchase intention, and (2) continuance commitment is a stronger factor in influencing the trust and repurchase intention than affective commitment. For further study, it is recommended that this research be applied to other types of local franchises, such as department stores, convenience stores, specialty stores, supermarkets and hypermarkets, as well as adding service quality and customer satisfaction as antecedents of trust and word-of-mouth as a consequence of the commitment

Sign in / Sign up

Export Citation Format

Share Document