Pengaruh Celebrity Endorser terhadap Perilaku Pembelian Produk Pangan Olahan di Jakarta

2021 ◽  
Vol 5 (3) ◽  
pp. 776-786
Author(s):  
Rizky Firdaus ◽  
◽  
Nuning Setyowati ◽  
Mei Sundari
Keyword(s):  
Data Collection ◽  
Structural Equation ◽  
Food Products ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Processed Food ◽  
Celebrity Endorser ◽  
Processed Products ◽  
Celebrity Endorsers

The development of the number of processed product businesses continues to increase requires business owners to market their products more effectively. One marketing method that is effective at this time is using celebrity endorsers. Celebrity endorsers as owners and advertisers in this study use social media Instagram to market their products. The processed food products published in this study consisted of Ayam Geprek Bensu, Mie Bangcad, Filosofi Kopi, dan Sang Pisang. The purpose of this study is to see the effect of celebrity endorser attributes on the intention and policy of purchasing processed products in Jakarta. Data were analyzed using the Theory of Reasoned Action (TRA) and TRA modification, namely attitudes and subjective norms to become celebrity endorser attributes, namely trustworthiness, expertise, attractiveness, respect, and similarity for consumer relations to processed food products in Jakarta. The basic research method used is descriptive and analytical methods with survey techniques. The location taking method is done purposively and the sample collection uses a purposive sampling method with 70 respondents taking samples. Data collection techniques by collecting and recording with data collection tools, namely online questionnaires using google forms. Data analysis method uses Structural Equation Modeling (SEM) with Partial Least Square (PLS) application using SmartPLS 3.0 software. The results showed that trustworthiness, expertise, attractiveness, and similarity are significantly has positive effect to the intention and consumer purchase intentions significantly increased positively on processed purchase products in Jakarta. The quality offered is not significant to the intention to purchase processed products in Jakarta.

scholarly journals The influence of trust, satisfaction, value, and brand image on loyalty

2020 ◽  
Vol 12 (2) ◽  
pp. 168
Author(s):  
Gandadinata Thamrin ◽  
Innocentius Bernarto ◽  
Yukichika Kawata
Keyword(s):  
Data Collection ◽  
Structural Equation ◽  
Brand Image ◽  
Total Sample ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Collection Method ◽  
Convenience Sampling ◽  
Positive Effect

This study aims to investigate the influence of trust, satisfaction, values, and brand image on the loyalty of MaxxCoffee. Data collection in this study was conducted using a questionnaire given to students of Universitas Pelita Harapan as respondents. The research design uses convenience sampling with a total sample of 249 samples. The data collection method is utilizing questionnaires and the data is analyzed by the Partial Least Square of Structural Equation Modeling (PLS-SEM). The findings of this study are trust, satisfaction, and value have a positive effect on loyalty. Conversely, the brand image has no positive effect on Maxx Coffee customers’ loyalty. The contribution of this study is providing input to the management of Maxx Coffee to concern and maintain their trust, satisfaction, value, and brand image of Maxx Coffee to maintain the customers’ loyalty.

scholarly journals The Influence of Celebrity Endorser on Purchase Intention with Perceived Quality as Mediating Variable

2020 ◽  
Vol 4 (3) ◽  
pp. 454-461
Author(s):  
Tharissa Kesturi ◽  
Rd. Nurafni Rubiyanti
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Perceived Quality ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Technique ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

The cosmetics industry is projected to continue to experience growth by the Indonesian Cosmetics Companies Association by 15% to Rp. 11.22 trillion from Rp. 9.76 trillion in 2012. One of the cosmetic brands in Indonesia is Wardah Cosmetic. The purpose of this study was to determine the effect of celebrity endorsers and Wardah Cosmetic's perceived quality on the buying interest. The method used in this research is the quantitative method, with the type of descriptive-causal analysis. Sampling with a non-probability sampling method with purposive sampling type with a sample size of 100 female consumers in the city of Bandung. The data analysis technique used is descriptive analysis technique and Partial Least Square - Structural Equation Model analysis. Based on SEM-PLS analysis, the celebrity endorser variable has a strong effect on purchase intention with a T-Statistics value of 7.486. Based on the moderation effect analysis, perceived quality perfectly mediates with a T-Statistics value of 1.124. The conclusion of this study, the variable perceived quality effectively influences as a perfect mediator towards celebrity endorsers and buying interest, which means that Wardah Cosmetic's use of celebrity endorsers is appropriate to affect the perceived quality of Wardah Cosmetic products and stimulate consumer buying interest.

scholarly journals Nurses’ Spirituality Improves Caring Behavior

2017 ◽  
Vol 6 (1) ◽  
pp. 23
Author(s):  
Abu Bakar ◽  
Nursalam Nursalam ◽  
Merryana Adriani ◽  
Kusnanto Kusnanto ◽  
Siti Nur Qomariah ◽  
...  
Keyword(s):  
Data Collection ◽  
General Hospital ◽  
Nursing Care ◽  
Significant Relationship ◽  
Structural Equation ◽  
Hypothesis Test ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Caring Behaviors

Caring was the behavior provide assistance holistically to individuals. In fact, nurses Caring behaviors made only modest, yet an art in nursing care which should always be a nurse. The good personality and spiritual be one of the factors that affect the formation of nurses Caring behaviors. Spiritual was the passion or impulse that comes out from within themselves to do the noble. The research objective was explained a spiritual relationship nurses with nurses caring behaviors. The research design was used cross sectional. The population in this researchs were associate nurses in the ward. A sample were taken of 88 nurses with consecutive sampling technique. Data collection was done at the General Hospital of Haji Surabaya, Al Irsyad General Hospital Surabaya and Muhammadiyah Gresik Hospital. Data collection was used questionnaire, with multivariate data analysis Structural Equation Modeling- Partial Least Square (PLS-SEM). The results showed no significant relationship between demographic with spiritual nurses. Demographic indicators for the hypothesis test was psychological, length of work, education, and wards. Demographics nurses with nurse caring no significant relationship. Spiritual nurses significant relationship with the caring nurses at 7.061. These results indicated that modeling should be done was draw line from the spiritual to the caring nurses and the others deleted. The conclusion of the research was the spiritual nurses significant relationship with the nurses caring behaviors. Suggestions have to do is always give spiritual training to nurses as one of supporting the implementation of nursing care.

scholarly journals Uncertainty of the business environment affecting business success due to the Covid-19 pandemic

2021 ◽  
pp. 1549-1556
Author(s):  
Okky Rizkia Yustian
Keyword(s):  
Structural Equation Modeling ◽  
Data Collection ◽  
Structural Equation ◽  
Business Environment ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Business Success ◽  
Creative Industry ◽  
Managerial Implications

The purpose of this study was to analyze the influence of entrepreneurial competence and business environment on the business success of creative industry SMEs in West Java which were affected by Covid-19. Data collection was done using a questionnaire distributed to 254 respondents. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to test the hypothesis. The results showed that entrepreneurial competence and business environment influenced the SMEs’ business success during the Covid-19 pandemic. This article also presents some managerial implications of the study.

What limits the Implementation of Internet of Things (IoT)? A Picture of Indonesian Market

2020 ◽  
Vol 39 (4) ◽  
pp. 5397-5406
Author(s):  
Leonardus W. Wasono Mihardjo ◽  
Faizal R. Djoemadi ◽  
Sasmoko ◽  
Riza AN Rukmana
Keyword(s):  
Data Collection ◽  
Internet Of Things ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Engineering Industry ◽  
Equation Modeling ◽  
Innovative Capabilities ◽  
Collection Data ◽  
Willingness To Use

In the field of Industry 4.0, various studies considered the engineering industries, however, the limitations of Internet of things (IoT) implementation is not discussed by these studies and literature missed the crucial challenges of IoT implementation, particularly in the Indonesian engineering companies. Therefore, the objective of the current study is to investigate the factors which limits the implementation of IoT. Additionally, the moderating role of employee innovative capabilities is also considered. A survey was carried out in the Indonesian engineering companies for data collection. Data collection was carried out form the employees of these companies. After data collection, structural equation modeling (SEM) was used to analyse the data with the help of Partial Least Square (PLS). Findings of the study demonstrated that there are five key factors which effect the IoT implementation. These factors include; willingness to use, hardware characteristics, replacement of existing technology, failure threat and implementation cost. All these factors have the ability to influence IoT implementation. Additionally, employee innovative capability also has the ability to encourage or discourage the IoT implementation. Therefore, this study is most significant for the engineering industry of Indonesia as it provides the influencing factors towards IoT implementation.

Pengaruh Religiusitas, Label Halal, dan Alasan Kesehatan terhadap Keputusan Membeli Produk Makanan Instan Korea

2020 ◽  
Vol 3 (2) ◽  
pp. 183-197
Author(s):  
Fanika Selvianti ◽  
Ibdalsyah Ibdalsyah ◽  
Hilman Hakiem
Keyword(s):  
Structural Equation ◽  
Food Product ◽  
Food Products ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Data Analysis Tool

This study aims to determine the effect of religiosity, halal label, and health reasons on the decision to buy Korean instant food products. The dependent variable in the study is the purchase decision, while the independent variables are religiosity, halal label and health reasons. The data in this study were collected through questionnaires distributed to consumers who had bought and consumed Korean instant food products in Cibinong. The research method used is quantitative. The population in this study are Korean instant food product consumers, with the data collected amounting to 80 respondents. The data analysis tool used in this study uses Structural Equation Modeling (SEM) with theapproach Partial Least Square (PLS). The results of this study indicate that there is a positive and significant influence of the religiosity variable on the decision to buy Korean instant food products, while the halal label variable has a positive but not significant effect on purchasing decisions and the health reason variable has a negative and insignificant effect on the decision to buy instant food products Korea.

scholarly journals The role of celebrity endorser toward brand attitude and purchase intention

2022 ◽  
Vol 10 (8) ◽  
pp. 68-75
Author(s):  
Riyana Putri ◽  
Ratna Roostika
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Attitude ◽  
Source Credibility ◽  
Brand Attitude ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Brand Credibility ◽  
Celebrity Endorser

The purpose of this study was to examine the effect of the source credibility of celebrity endorsers such as trustworthiness, expertise, and attractiveness) on brand attitudes and purchase intentions for endorsed brands. The type of sampling used is purposive sampling with a total of 300 respondents. The analytical method used is the Structural Equation Modeling (SEM) method using Smart PLS (Partial Least Square) software. This study finds that the trustworthiness, expertise, and attractiveness of a celebrity endorser have a positive and significant effect on brand attitude and purchase intention. This shows that the better the trustworthiness, expertise, and attractiveness of a celebrity endorser, the better the consumer's positive attitude towards the brand (brand credibility). Furthermore, the better the consumer's positive attitude towards the brand (brand credibility), the higher the purchase intention that arises from a consumer.

Effect of Job-Insecurity, Organizational Commitment, Job Satisfaction on Turnover Intention: A Case Study of Newcomer Lecturers at Private Islamic Universities in East Java Province, Indonesia

2018 ◽  
Vol 6 (2) ◽  
pp. 199
Author(s):  
Asep Saifuddin Chalim
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Turnover Intention ◽  
Structural Equation ◽  
Job Insecurity ◽  
Partial Least Square ◽  
Least Square ◽  
Path Model ◽  
Equation Modeling ◽  
Pls Analysis

This study discussed employee turnover as one of the crucial problems faced by every organization. This study sought to analyze the determinants of turnover intention, such as job insecurity, organizational commitment, and job satisfaction. The objects of this study were newcomer lecturers of private Islamic universities in East Java Province, Indonesia. To analyze the relationship among independent variables and dependent variable; this study employed a correlation path model. To build the structural formulation of the correlation path model, this study used the variance-based Structural Equation Modeling (SEM) as a Partial Least Square (PLS) analysis. The study found that job insecurity influenced job satisfaction and organizational commitment. Moreover, job satisfaction and organizational commitment had positive impacts on the turnover intention. In contrast, job insecurity did not have a direct significant impact on the turnover intention, but it had indirect effect that influences job satisfaction and organizational commitment.

A Partial Least Square Structural Equation Modeling: Prestige Perception in Tourism

2020 ◽  
Author(s):  
Murat Kayak
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Destination Brand ◽  
The Relationship ◽  
Intention To Revisit ◽  
Brand Prestige

This study aims to investigate destination brand prestige, and to explore the mediating effects of destination brand worldness between destination brand prestige and intention to revisit. Research is designed to collect primary data from the Taiwanese tourists. Partial least squares structural equation modeling is used to test the effects. The research model is appropriately implemented in Smart PLS 3 and a full mediation has existed through the empirical findings. The study shows how destination brand worldness mediates the relationship between destination brand prestige and intention to revisit.

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