scholarly journals Word of Mouth (WOM) of Purchase Decision

2016 ◽  
Vol 1 (4) ◽  
pp. 41
Author(s):  
Nur A’mirah Hassan Basri ◽  
Roslina Ahmad Faiz ◽  
I Anuar ◽  
Khairul Azam Ismail

WOM has been acknowledged as the ultimate driver for a success of restaurant business and these studies focus attributes of WOM toward purchase decision. This study focuses on the relationship between attributes of WOM towards purchase decision in Malay Upscale Restaurant. The study analyses service quality, food quality, physical environment quality and price as the focus attributes towards decision making of the Malay upscale post purchase. 300 respondents were used for this studies. A multiple regression analysis was undertaken to analyse the data. The results has shown that physical environment quality bring the most impact on the (WOM).2398-4279 © 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK.. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Malay Upscale, Word of Mouth, Fine dining, purchase decision

2016 ◽  
Vol 1 (4) ◽  
pp. 41
Author(s):  
Nur A’mirah Hassan Basri ◽  
Roslina Ahmad Faiz ◽  
I Anuar ◽  
Khairul Azam Ismail

WOM has been acknowledged as the ultimate driver for a success of restaurant business and these studies focus attributes of WOM toward purchase decision. This study focuses on the relationship between attributes of WOM towards purchase decision in Malay Upscale Restaurant. The study analyses service quality, food quality, physical environment quality and price as the focus attributes towards decision making of the Malay upscale post purchase. 300 respondents were used for this studies. A multiple regression analysis was undertaken to analyse the data. The results has shown that physical environment quality bring the most impact on the (WOM).2398-4279 © 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK.. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Malay Upscale, Word of Mouth, Fine dining, purchase decision


2020 ◽  
Vol 5 (13) ◽  
pp. 183
Author(s):  
Ammar Ayman Zaino ◽  
Mohamed Yusoff Abbas

The belief that the environment shapes human emotions followed by behaviour is not new, as acknowledged by many researchers. Recent studies show that the most significant illness by 2030 is depression, as most of our time spent inside the buildings. Hence, the importance of "re-connecting architecture with emotions" is an essential solution to improve the quality of life. A single-case experimental design (SCED) aimed to investigate the relationship between neural underpinnings of the brain, for a single participant and various environments. Data collected was based on the Electroencephalography tests. Findings showed a significant contrast between different water elements and environmental settings, each with its unique effect on participant emotions as well as the electrical activity of the brain.Keywords: Depression; Neural underpinnings; Water-bodies environment; Quality of Life.eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v5i13.2103


2018 ◽  
Vol 3 (10) ◽  
pp. 139
Author(s):  
Faridah Muhamad Halil ◽  
Mohammed Fadhil Mohammed ◽  
Rohana Mahbub ◽  
Ani Saifuza Shukur

The purpose of this paper is to explore the concept of supply chain partnering practiced in Industrialised Building System. The relationship was based on the elements of trust, share a vision, decision-making and continuous improvement. The methodology adopted used quantitative and qualitative approach. Outcomes of the results, the public clients point out on the element of trust in between contractors were based effectiveness of communication. Meanwhile, the private client indicates competence of work as a successful element of trust in supply chain partnering in Industrialised Building System.Keywords: Strategic; Supply Chain; Trust; Mixed MethodeISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.


2016 ◽  
Vol 1 (1) ◽  
pp. 29 ◽  
Author(s):  
Nurul Fatanah Kamarul Zahari ◽  
Mustaffa Omar ◽  
Salleh Daim

This paper attempts to explore the manifestations of the forest in the lives of the Bateks who reside within the vast region of the Taman Negara National Park in Pahang, Peninsular Malaysia. Such manifestations emerged from the mutual relationship between the Bateks and their surroundings of the forest. In the Bateks belief system, there exist the concept of Lawad, Ye’ Yo’ and Tum Yap; all of which represent the Bateks’ unique way of giving value to the forest. Lawad, Ye’ Yo’ and Tum Yap are the manifestations of how the Bateks navigate themselves in the forest. The Bateks see that the forest represents a dynamic dimension which has to be calmed through good spirits and behavior because the physical environment is a medium for the spiritual world to express its feelings, thinking, decisions, and punishments. This belief is to them the best way in endearing themselves to the environment. To the Bateks, all concerns for the forest could be settled through this belief. © 2016 The Author. Published for AMER ABRA by e-International Publishing House, Ltd., UK.. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, UniversitiTeknologi MARA, Malaysia. Keywords: Environment-behaviour, indigenous people, Orang Asli, Orang Batek, taboos, Taman  Negara, National Park.


2021 ◽  
Vol 6 (18) ◽  
Author(s):  
Wan Marina Wan Ismail ◽  
Norhaini Majid ◽  
Suryanto Suryanto

The work satisfaction among nurses is essential in a healthcare system. Nurse satisfaction may refer to the motivation to stay in the nursing profession and the organization in which they are satisfied with. The study aim to determine the level of work satisfaction among Intensive Care nurses and examined the relationship between Herzberg’s motivation and hygiene factors. The study used a quantitative design with a theoretical framework based on Herzberg’s theory.  A total of 218 nurses from the Intensive Care Unit were selected.  The results showed that overall of the nurses had a moderate level of work satisfaction.  Keywords: Work satisfaction, motivation, hygiene, nurses eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6i18.3090


2018 ◽  
Vol 3 (10) ◽  
pp. 124-132
Author(s):  
Achmad Delianur Nasution ◽  
Wahyuni Zahrah

Since the open space quality and quantity becomes decline in many cities of developing countries, the research means to identify the relationship between quality of public open space (POS) and quality of life (QOL) in Medan, Indonesia. The study measured the level of satisfaction of the visitors of POS by using five scale Likert Scale. The analysis shows that people perceived ‘function’ as the most significant factor for POS and ‘health’ as the most important aspect for QOL. Thus, there is a strong correlation between quality of POS and the physical QOL. Keywords: quality of public open space, quality of life, Medan, perception. eISSN 2514-751X © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/aje-bs.v3i10.319


2018 ◽  
Vol 3 (8) ◽  
pp. 200
Author(s):  
Maozhu Mao ◽  
Isami Kinoshita

China’s fast development during the last several decades make public plazas in China considerably changed, much more people are using public plazas. This study focused on public plazas in Chongqing China and Boston United States, and analyses the research sites in neighborhood scale and spatial scale. Through field observations based on William H. Whyte’s research, data was collected regarding people’s activities in public plazas, and a discussion of how spatial factors affect people’s activities was down. The result demonstrated that Whyte’s elements are partly applied to China and some different ways using public space in China.eISSN: 2398-4287 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v3i8.1394


2021 ◽  
Vol 6 (16) ◽  
pp. 181-188
Author(s):  
Helmi Hamzah ◽  
Noriah Othman ◽  
Norainiratna Badrulhisham ◽  
Lina Karlinasari

Urban trees are exposed to "unintentional vandalism" during poorly skilled pruning practices that can lead to tree structure damage. This causes harmful consequences that affect tree performance in terms of the ecosystem services they contribute. This study aims to explore the relationship between unintentional tree vandalism and poorly skilled pruning practices in tree maintenance by analysing qualitative and quantitative data from tree workers contracted by selected Malaysian local authorities and tree care experts. The results showed that insufficient tree pruning knowledge leads to unintentional vandalism in tree pruning practices. Keywords: Tree management; unskilled tree pruning; unintentional tree vandalism; urban tree eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6i16.2633


2018 ◽  
Vol 3 (12) ◽  
pp. 103
Author(s):  
Qing Yin ◽  
Ryuzo Ohno

Evidences suggested outdoor activities in newly developed communities in China have become less active than older ones. Improving outdoor activities by physical environment is the major concern of this research. This paper used a basic social-ecological model to explain the mechanism of outdoor activities in China. An intensive survey was carried out to examine how environmental factors affect outdoor activities. 7668 users’ activity data were obtained by observation, and the activities observed were categorized into three groups concerning environment involvement. The result suggested that some factors such as accessibility, environment supports are linked to outdoor activities in China.Keywords: Outdoor activity; physical environment; residential community; social networkeISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.


2020 ◽  
Vol 5 (SI1) ◽  
pp. 3-9
Author(s):  
Mariam Felani Shaari ◽  
Sabarinah Sheikh Ahmad ◽  
Izaham Shah Ismail

Poor overall planning leads to overcrowding in preschools. Ample space and a low teacher-child ratio in activity spaces are crucial. This paper investigates and proposes improvements to the overall planning quality of 26 Malaysian public preschools in Klang Valley. Four planning aspects were assessed (building size, size of indoor activity spaces, enrolment and quality of modules) using the Children’s Physical Environment Rating Scale. Most preschools were too small and the average planning quality of the studied preschools was only rated Fair. Design recommendations discussed in this paper will help designers devise better planning for Malaysian preschools in the future.Keywords: building size; children’s activity spaces; preschool design; learning environmenteISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2289


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