Conceptual Exploration of Leadership Phenomenon through 'Vedanta Model of Leadership’

2016 ◽  
Vol 9 (2) ◽  
Author(s):  
Sony Kumari ◽  
Datta S. Taware ◽  
K. B. Akhilesh ◽  
H. R. Nagendra
Keyword(s):  
Undergraduate Students ◽  
Research Finding ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Marketing Strategies ◽  
Ecological Knowledge ◽  
Policy Makers ◽  
Green Consumption ◽  
Sustainable Marketing ◽  
The University

This study investigated the influence of spirituality, environmental concern and ecological knowledge on consumers green purchase intention. The sample was undergraduate students of the University of Delhi. Using hierarchical multiple regression analysis, this study found that spirituality, environmental concern and ecological knowledge significantly influenced consumers green purchase intention. Therefore, this study supports the idea that spirituality, environmental concern and ecological knowledge should correspond to a stronger desire to consume the pro-environmental product. Further, this research finding may help public policy makers in fostering green consumption and marketers in designing sustainable marketing strategies.

Investigating the Influence of Spirituality, Environmental Concern and Ecological Knowledge on Consumers' Green Purchase Intention

2016 ◽  
Vol 9 (2) ◽  
Author(s):  
Yatish Joshi
Keyword(s):  
Undergraduate Students ◽  
Research Finding ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Marketing Strategies ◽  
Ecological Knowledge ◽  
Policy Makers ◽  
Green Consumption ◽  
Sustainable Marketing ◽  
The University

This study investigated the influence of spirituality, environmental concern and ecological knowledge on consumers green purchase intention. The sample was undergraduate students of the University of Delhi. Using hierarchical multiple regression analysis, this study found that spirituality, environmental concern and ecological knowledge significantly influenced consumers green purchase intention. Therefore, this study supports the idea that spirituality, environmental concern and ecological knowledge should correspond to a stronger desire to consume the pro-environmental product. Further, this research finding may help public policy makers in fostering green consumption and marketers in designing sustainable marketing strategies.

Stakeholders' Welfare and Arthashastra: Learning for Modern Business Management

2016 ◽  
Vol 9 (2) ◽  
Author(s):  
Utkarsh Goel ◽  
Rishi Manrai
Keyword(s):  
Undergraduate Students ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Marketing Strategies ◽  
Ecological Knowledge ◽  
Policy Makers ◽  
Green Consumption ◽  
Modern Business ◽  
Sustainable Marketing ◽  
The University

This study investigated the influence of spirituality, environmental concern and ecological knowledge on consumers green purchase intention. The sample was undergraduate students of the University of Delhi. Using hierarchical multiple regression analysis, this study found that spirituality, environmental concern and ecological knowledge significantly influenced consumers green purchase intention. Therefore, this study supports the idea that spirituality, environmental concern and ecological knowledge should correspond to a stronger desire to consume the pro-environmental product. Further, this research finding may help public policy makers in fostering green consumption and marketers in designing sustainable marketing strategies.

scholarly journals A RELAÇÃO DA PREOCUPAÇÃO AMBIENTAL COM O CONSUMO DE PRODUTOS VERDES NO VAREJO

2016 ◽  
Vol 15 (3) ◽  
pp. 821 ◽  
Author(s):  
Sergio Silva Braga Junior ◽  
Edgard Monforte Merlo ◽  
Dirceu Da Silva
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Purchase Intent ◽  
Green Products ◽  
Green Consumption ◽  
Relationship Of ◽  
The Relationship

<p>O objetivo com a presente pesquisa foi avaliar a relação da preocupação ambiental do consumidor com sua efetiva declaração de compra de produtos verdes no varejo. Orientado por uma linha de pesquisa que busca explicar o fato de o comportamento ter como precedente a intenção e não a atitude, foi avaliado se a preocupação dos consumidores com o meio ambiente está sendo convertidas em intenção de compra e posterior declaração de compra. O problema que orientou a pesquisa pode ser expresso pela seguinte questão: a preocupação ambiental está relacionada com a intenção de compra para se tornar compra declarada de produtos verdes no varejo? Para responder a essa questão e atender ao objetivo proposto, foi realizada uma pesquisa de natureza quantitativa por meio de um <em>survey</em> com 1.233 consumidores reais de quatro capitais brasileiras, avaliando-se a percepção que eles possuem de si mesmos e dos outros. A análise de dados foi feita utilizando-se a modelagem de equações estruturais por meio do <em>software</em> SmartPLS 3.0. Os resultados indicam que os consumidores pesquisados não demonstram relacionar diretamente sua preocupação ambiental com a compra declarada de produtos verdes, que revelou ser formada pela intenção de compra. Isso foi observado nas duas condições, quando os consumidores responderam sobre a sua percepção e sobre a dos outros (sociedade).</p><p>Palavras-chave: Consumo verde. Preocupação ambiental. Varejo. Comportamento do consumidor.</p><p> </p><p align="center"><strong><em>The relationship of environmental concern with green products consumer in retail</em></strong></p><p> </p><p align="center"><em>Abstract</em></p><p align="center"><em> </em></p><p>The purpose with this research was to evaluate the environmental consumer concern with their actual purchase statement for green products in retail. Guided by a line of research that seeks to explain the fact that the behavior has as a precedent the intention and not the attitude was assessed to consumer concern about the environment and these are converted into purchase intent and purchase later statement. The problem oriented research can be expressed by the following question: Environmental concern is related to the purchase intention to become declared purchase of green products at retail? To resolve this matter and meet the proposed objective, a quantitative research through a survey with the 1233 actual consumers of four brazilian capitals assessing his perception as an individual was carried out and as he watches others. Data analysis was performed using the structural equation modeling through SmartPLS 3.0 software. The results indicate that consumers surveyed do not demonstrate directly relate their environmental concerns with the purchase declared for green products, which were shown to be formed by purchase intent. This perception takes place in the two conditions, when they respond on their perception and when they answer about how he observes others (society).</p><p>Keywords:<strong> </strong>Green consumption. Environmental concern. Retail. Consumer behavior.</p>

scholarly journals Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products

2019 ◽  
Vol 11 (15) ◽  
pp. 4222 ◽  
Author(s):  
Leibao Zhang ◽  
Yanli Fan ◽  
Wenyu Zhang ◽  
Shuai Zhang
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Cognitive Factor ◽  
Green Products ◽  
Green Consumption ◽  
Perceived Behavior Control

Sustainable development is a powerful impetus to achieve the coordination between economic advancement and environmental protection. Therefore, the promotion and adoption of green consumption has attracted increasing attention from academics. As an important tool for multivariate data analyses, structural equation modelling has been extensively used in purchase intention for green products. However, most previous research has recognized green products as a general class when studying their purchase intention, which focused little attention on comparing purchase intention for different kinds of green products. This study extends and tests the theory of planned behavior (TPB) and includes another cognitive construct, that is, environmental concern, to explore purchase intention for different kinds of green products. First, the effect of TPB constructs was examined on purchase intention for utilitarian green products and hedonic green products. Second, a cognitive factor, that is, environmental concern, was used to test its different effects on these two kinds of green products. Third, the indirect effect of environmental concern on purchase intention was measured for these two kinds of green products. The study showed that extended TPB constructs, that is, attitude, perceived behavior control, and environmental concern positively and significantly affected purchase intention for both utilitarian green products and hedonic green products, while subjective norm only significantly and positively affected purchase intention for utilitarian green products. Moreover, the cognitive factor, that is, environmental concern, had a higher effect on purchase intention for utilitarian green products than purchase intention for hedonic green products, and it also had a similar indirect effect on both kinds of green products. This study provides an insight to policymakers, entrepreneurs, and marketers into how to increase purchase intention for different kinds of green products.

Consumer Buying Behaviour towards Organic Food – A Case of UAE

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Mohamed Bilal Basha ◽  
Abdul Ghafar ◽  
Fazli Wahid ◽  
Gail Alhafid ◽  
Eman Al Shaer ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Organic Food ◽  
Grocery Stores ◽  
Positive Contribution ◽  
Buying Behavior ◽  
Policy Makers ◽  
Organic Products ◽  
Consumer Purchase Intention ◽  
Buying Behaviour

The objective of this study is to understand UAE consumer behavior towards organic food. Six determinants were chosen to investigate the factors that were identified as potential influencers. These determinants were identified from the current research published on organic food buying behavior patterns. The chosen independent determinants are identified as: health and lifestyle, environmental concern, safety and trust, convenience and price, subjective norms and attitude. Purchase intention was identified as a dependent variable to test. Six hypotheses were formed based on determinants to test their influences on purchase intention. A random sampling of 423 participants was used in collecting the data. Multiple regression analysis tests were used to understand the significant influence of these six variables. The result of the analysis indicated that all six variables have a positive contribution towards consumer purchase intention of organic food. The implications for stakeholders and policy makers point to a need to upgrade the accessibility of organic food to a wider population such that the supply chain for organic foods and organic products extends beyond the big supermarkets to the smaller grocery stores and corner shops.

scholarly journals Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

2020 ◽  
Vol 8 (1) ◽  
pp. 261-277
Author(s):  
Zohra Ghali Zinoubi
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Behavior ◽  
Price Sensitivity ◽  
Green Products ◽  
Green Consumption ◽  
Mediating Role ◽  
Health Consciousness ◽  
Perceived Consumer Effectiveness

 This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.

scholarly journals Environmental Concern, Health Consciousness and Purchase Intention of Green Products: An Application of Extended Theory of Planned Behavior

2019 ◽  
pp. 1203-1215
Author(s):  
Jabori Shanawi Abdulsahib ◽  
Bilal Eneizan ◽  
Anas Salman Alabboodi
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Environmental Issues ◽  
Green Products ◽  
Consumer Awareness ◽  
Health Consciousness ◽  
Increasing Trend ◽  
The University

Human health is crucial for every human being with their right to utilize and opt for safe and healthy products. The main reasons for consumer awareness about the products they use in their daily life are health consciousness and environmental concern. The environment is affected due to several issues such as pollution etc. it has been the most the cause of concern for general public and as a result the concept of green environment and the green product has emerged in many countries. As far as Iraq is a concern this issue is at infancy level especially for new consumers, however, the growth in the demand for environmentally friendly products is an increasing trend. This paper aims to find out the purchase intention of consumers towards green products. For this purpose, the sample was selected from Salahaddin University Iraq. The sample size was 161 students from the university. The hypotheses were tested using Smart PLS 3 and the results for the inner and outer model were presented in the study. The results showed 10 significant hypotheses however it was limited to the sample of university students because it is supposed that university student is more focused towards their health as well as environment. Moreover, theoretically this study is limited to the theory of planned behavior. The study helps policymakers to formulate strategies to aware consumers regarding their health and environmental issues especially the students. The study also discusses the recommendations.

scholarly journals The Influence of Environmental Concern and Purchase Intent in Buying Green Products

2018 ◽  
Vol 3 (12) ◽  
pp. 183 ◽  
Author(s):  
Sergio Silva Braga Junior ◽  
Dirceu Da Silva ◽  
Marcelo Luiz D. S. Gabriel ◽  
Waleska Reali De Oliveira Braga
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Publishing House ◽  
Purchase Intent ◽  
Buying Behavior ◽  
Green Products ◽  
Green Consumption ◽  
International Publishing ◽  
Open Access Article ◽  
Quantitative Nature

Current analysis evaluates the influence of environmental concern in people´s retail buying behavior of green products. The purpose was to assess whether the consumer is recognizing and effectively declaring that buying green products in retail. Given the purpose, an exploratory study was conducted quantitative nature through a survey with a sample of 811 respondents. As a result, there is a possibility the consumer does not realize the importance of changing the habit of consumption, more fixed in their routine to buy and past experience you have that attitude strengthens the fact suffer a low influence his behavior.Keywords: Green consumption; purchase intention; green products; retaileISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

scholarly journals Exploring Consumers’ Purchase Intention of an Innovation of the Agri-Food Industry: A Case of Artificial Meat

Foods ◽  
2020 ◽  
Vol 9 (6) ◽  
pp. 745
Author(s):  
You-Cheng Shen ◽  
Han-Shen Chen
Keyword(s):  
Fast Food ◽  
Purchase Intention ◽  
Greenhouse Gas Emission ◽  
Environmental Concern ◽  
Behavioral Control ◽  
Primary Source ◽  
Perceived Behavioral Control ◽  
Product Knowledge ◽  
Low Carbon ◽  
Green Consumption

Green consumption is an emerging environmental topic receiving global attention. Because livestock production is a primary source of greenhouse gas emission, the “low-carbon diet” has become a new trend in the catering industry. Fast food companies have been launching vegetarian products because artificial meat requires less water and land resources than traditional livestock and has lower carbon emissions. This study explores the influence of consumers’ attitude, subjective norms (SNs), and perceived behavioral control (PBC) on their purchase intention for vegetarian burgers from the product knowledge (PK) and environmental concern (EC) perspectives. Based on the theory of planned behavior, the purchase intention of people from different food cultures to pay for fast food burgers is discussed. Five hundred questionnaires were distributed, of which 436 were valid. The results revealed that: (1) consumers’ SNs, PBC, and EC significantly affect purchase intention (PI), and SNs and PK have no significant relationship with PI; and (2) vegetarians are willing to pay higher prices than nonvegetarians. This study recommends that industry personnel should attempt to increase consumers’ knowledge regarding artificial meat and expand marketing channels to improve the convenience of purchasing artificial meat foods by conducting lectures and media promotion, respectively.

scholarly journals Perceptions of Entrepreneurial Behaviour in Botswana

2012 ◽  
Vol 2 (3) ◽  
pp. 247 ◽  
Author(s):  
Rina Makgosa ◽  
Henry Ongori
Keyword(s):  
University Students ◽  
Undergraduate Students ◽  
High Rate ◽  
Alternative Source ◽  
Policy Makers ◽  
Managerial Skills ◽  
University Of Botswana ◽  
Entrepreneurial Behaviour ◽  
The Right ◽  
The University

With the high rate of unemployment in Botswana, it has become imperative that the alternative source of employment seen by policy makers and researchers as the panacea to the problem, is entrepreneurship.  Although, research has been conducted on entrepreneurship, little has been done on the university students’ perceptions of entrepreneurial behaviour in Botswana.  To fill this gap, this paper seeks to investigate university students’ perceptions of various entrepreneurial characteristics, motivators and challenges in Botswana.  To achieve this, a sample of 394 undergraduate students of the University of Botswana was targeted.  Findings of the current study indicate that students perceived an entrepreneur as an individual who possesses the right managerial skills, take risks, contribute to the economy, utilize available resources optimally, is creative and successful.  Although the current study is based on undergraduate students, an investigation of entrepreneurial behaviour that exists among potential entrepreneurs in Botswana is important, since it will enable policy makers and other stakeholders to intensify and channel initiatives to promote self employment. Key words: Botswana, Entrepreneur, Entrepreneurship, motivators, traits  

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