Evaluating the promotional strategy of PRO KABADDI LEAGUE through Response Hierarchy Model

2018 ◽  
Vol 4 (02) ◽  
Author(s):  
Sunit Kumar Mishra
Keyword(s):  
Promotional Strategy ◽  
Hierarchy Model ◽  
Three Stages ◽  
Promotional Strategies ◽  
And Behavior ◽  
Global Platform ◽  
The Impact ◽  
Response Hierarchy

In this study, we are trying to study the different promotional strategies towards popularizing thetradition Indian game- Kabaddi. Study speciallycovers how the pro Kabaddi league got the global platform with the support ofcelebrities, media and other promotional tools. Using response hierarchy model we have tried to analyzethe responses of kabaddi viewers in all the three stages i.e. cognitive stage, affective stage and behavior stage and the impact of different promotional strategies during this stage.

scholarly journals Enacting Accountability Under Populist Pressures: Theorizing the Relationship Between Anti-Elite Rhetoric and Public Accountability

2021 ◽  
pp. 009539972110193
Author(s):  
Matthew Wood ◽  
Felicity Matthews ◽  
Sjors Overman ◽  
Thomas Schillemans
Keyword(s):  
Public Accountability ◽  
Blame Attribution ◽  
Three Stages ◽  
Bureaucratic State ◽  
And Behavior ◽  
The Impact ◽  
Accountability Practices ◽  
The Relationship

While populism challenges the pluralism and technocratic expertise on which public bureaucracies are based, extant scholarship has overlooked its effects on accountability processes. In particular, it neglects the impact of anti-elite rhetoric, characterized by what can be regarded as “emotionalized blame attribution,” on the thinking and behavior of accountability actors. Responding to this gap, this article examines the impact of this distinctive form of populist rhetoric on accountability relationships within the bureaucratic state. It identifies three “stages” whereby these populist pressures challenge accountability relationships, threaten the reputation of accountability actors, and result in alternative accountability practices. In doing so, the article provides a roadmap for assessing the impact of anti-elite rhetoric on accountability actions.

scholarly journals IQOS Marketing in the US: The Need to Study the Impact of FDA Modified Exposure Authorization, Marketing Distribution Channels, and Potential Targeting of Consumers

2021 ◽  
Vol 18 (19) ◽  
pp. 10551
Author(s):  
Carla J. Berg ◽  
Lorien C. Abroms ◽  
Hagai Levine ◽  
Katelyn F. Romm ◽  
Amal Khayat ◽  
...  
Keyword(s):  
Young Adults ◽  
Tobacco Product ◽  
Target Market ◽  
Direct To Consumer ◽  
Tobacco Regulation ◽  
The Us ◽  
Potential Impact ◽  
Promotional Strategies ◽  
And Behavior ◽  
The Impact

IQOS, the leading heated tobacco product globally, recently received ‘reduced exposure’ authorization from the US Food and Drug Administration. Independent research focusing on IQOS marketing and potential impact on consumers’ perceptions and behavior, and ultimately public health, is critical. The literature to date has underscored several concerns. First, Philip Morris’s (PM’s) marketing distribution requires scrutiny, particularly given its innovative promotional strategies. For example, IQOS is distributed via unique points-of-sale (POS; e.g., specialty and pop-up stores, “corners” in convenience stores) and uses various other opportunities (e.g., social media, sponsored events, direct-to-consumer). Second, although PM claims that IQOS’ target market is current combustible tobacco users and not young people, the literature indicates that in some populations, IQOS use is equally prominent among smokers and nonsmokers, and that specific subgroups (e.g., young adults, women) are targeted. Third, the impact of IQOS’ use of ad content promoting IQOS health benefits must be studied (e.g., how consumers interpret modified exposure messages). In conclusion, surveillance of IQOS marketing, particularly following reduced exposure authorization, is critical for obtaining valuable data to estimate population impact, particularly among population subgroups (e.g., young adults), and inform future tobacco regulation. These considerations have implications beyond IQOS—to other products and companies.

scholarly journals Impact of Promotional Strategies on Viewers of Kollywood Movies

2019 ◽  
Vol 8 (10) ◽  
pp. 1140-1144
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Mobile Apps ◽  
Great Success ◽  
Print Advertisements ◽  
Product Placements ◽  
Promotional Strategy ◽  
Promotional Strategies ◽  
Movie Theatre ◽  
The Impact

Indian Movie Industry had so many ups and downs since 19th century. Industry had movies with great success along with high box office collection records, while some were not even noticed by the viewers. Tempting all of them to movie theatre need well planned strategies. In order to determine the impact of promotional strategy the researcher has created some constructs namely TV advertisements, movie trailers, posters and print advertisements, social networking sites, in-house movie theatre advertisements, word-of-mouth/e- wom, movie attributes, road shows and flash mobs, you tube viral videos, video games, mobile apps, product placements, reality shows, audio launch, making videos. It is concluded from the present study that promotional strategies being followed in Kollywood movies creating great impact on movie watchers. Out of the major promotional strategies considered for this study, the most preferred promotional factors that influence the respondents to watch movies are movie attribute, movie trailers and social networking sites, where movie watchers are most aware on the creative aspects of product placements, you tube viral videos, and reality shows

The Impact of COVID-19 Quarantine on Children‘s Behaviors and Language

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 796-806
Author(s):  
Sana M Kamal ◽  
Ali Al-Samydai ◽  
Rudaina Othman Yousif ◽  
Talal Aburjai
Keyword(s):  
Social Relations ◽  
Child Psychology ◽  
Simple Random Sample ◽  
Community Pharmacies ◽  
The World ◽  
Female Children ◽  
And Behavior ◽  
The Impact ◽  
Pharmaceutical Interventions

COVID-19 pandemic has spread across the world, which considered a relative of the severe acute respiratory syndrome (SARS), with possibility of transmission from animals to human and effect each of health and economic. Several preventative strategies and non-pharmaceutical interventions have been used to slow down the spread of COVID-19. The questionnaire contained 36 questions regarding the impact of COVID-19 quarantine on children`s behaviors and language have been distributed online (Google form). Data collected after asking parents about their children behavior during quarantine, among the survey completers (n=469), 42.3% were female children, and 57.7 were male children. Results showed that quarantine has an impact on children`s behaviors and language, where stress and isolationism has a higher effect, while social relations had no impact. The majority of the respondents (75.0%) had confidence that community pharmacies can play an important role in helping families in protection their children`s behaviors and language as they made the highest contact with pharmacists during quarantine. One of the main recommendations that could be applied to help parents protection and improvement their children`s behaviors and language in quarantine condition base on simple random sample opinion is increasing the role of community pharmacies inpatient counseling and especially towards children after giving courses to pharmacists in child psychology and behavior. This could be helpful to family to protect their children, from any changing in them behaviors and language in such conditions in the future if the world reface such the same problem.

THE IMPACT OF "PUBLIC CULTURE" ON YOUTH SPIRITUALITY

2020 ◽  
Vol 3 (1) ◽  
pp. 130-135
Author(s):  
Mukhiddin Tursunmuratov ◽  
Keyword(s):  
Popular Culture ◽  
Young People ◽  
Public Culture ◽  
And Behavior ◽  
The Impact

This article provides a detailed description and explanation of the term "popular culture". It also analyzes a number of aspects of "popular culture" that are becoming more widespread today, their role and influence in the formation of the minds and behavior of young people, and draws the necessary conclusions. Most importantly, it also describes ways to protect young people from threats in the form of "popular culture" that negatively affect their morale.

Understanding Motivating Operations and the Impact on the Function of Behavior

2020 ◽  
Vol 56 (2) ◽  
pp. 119-122
Author(s):  
Doris Adams Hill ◽  
Theoni Mantzoros ◽  
Jonté C. Taylor
Keyword(s):  
Behavioral Interventions ◽  
Special Educators ◽  
Motivating Operations ◽  
Behavior Intervention Plans ◽  
Education Professionals ◽  
Functional Behavior ◽  
Special Education Professionals ◽  
And Function ◽  
And Behavior ◽  
The Impact

Special educators are often considered the experts in their school when it comes to developing functional behavior assessments (FBA) and behavior intervention plans (BIP), yet rarely are they trained much beyond basic antecedents, behaviors, and consequences (ABC). This column discusses concepts that will expand special education professionals’ knowledge to make better decisions regarding interventions for the students they serve. Specifically, the focus is on motivating operations (MO) and function-based interventions and the implications of these on behavior. Knowledge of the concept of MOs can enhance a teacher’s ability to provide evidence-based interventions and more fully developed behavioral interventions for students in their purview.

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