Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects

Background Successful patient engagement pursuits naturally require healthcare providers to possess a detailed understanding of their target audiences, with one of the most important processes to comprehend being the manner in which they learn about particular establishments and decide to extend their patronage. While health services patronage pathways vary between and among consumers, general patronage patterns exist which can provide enlightenment regarding this important process. Achieving knowledge on this front can help healthcare providers maximize opportunities to engage audiences and acquire all-important market share. Discussion The discipline of marketing, in part, focuses on customer engagement practices and, in describing the patronage process, it often uses what are referred to as response hierarchy models. Also known as hierarchy of effects models, these representations can help healthcare providers to understand the course through which individuals become customers of given establishments, aiding them particularly in devising appeals that can accelerate the patronage process. This particular article describes response hierarchy models, presents examples, and discusses the benefits that they offer healthcare institutions in their efforts to engage patients. Conclusions As institutional viability and vitality are predicated on abilities to successfully attract and retain patients, healthcare establishments must direct keen attention toward developing associated skills. This necessitates that health and medical providers possess a detailed understanding of their target audiences, notably including the stages through which they pass on their way to becoming patrons. Response hierarchy models present the patronage process, depicting given stages, permitting insights which can assist healthcare providers in their quests to hasten desired exchange and capture market share.

Evaluating the promotional strategy of PRO KABADDI LEAGUE through Response Hierarchy Model

In this study, we are trying to study the different promotional strategies towards popularizing thetradition Indian game- Kabaddi. Study speciallycovers how the pro Kabaddi league got the global platform with the support ofcelebrities, media and other promotional tools. Using response hierarchy model we have tried to analyzethe responses of kabaddi viewers in all the three stages i.e. cognitive stage, affective stage and behavior stage and the impact of different promotional strategies during this stage.

An empirical study of an enjoyment‐based response hierarchy model of watching MDTV on the move

PurposeThis paper adopts a response hierarchy model to examine drivers' intrinsic and extrinsic motivations for using mobile digital television (MDTV) while on the move.Design/methodology/approachThe study used a regional quota sampling method to examine the viewing habits of drivers who have a mobile digital television installed in their vehicles and was carried out in two steps. The first stage had interviews with eight car stereo distributors, and the second stage used a questionnaire to ascertain the viewing habits and content selection of drivers watching TV in their vehicles.FindingsSEM analysis of a survey of 480 MDTV‐using drivers in Taiwan revealed an enjoyment‐based model of MDTV use since enjoyment has the most significant effect on drivers' affect, intention to use, and use behavior. Perceived ease of use and subjective norms had a lesser effect. The non‐significant effect of concentration and perceived risk imply that while drivers enjoy watching MDTV, they do not believe they switch their primary attention from driving to programs. Since drivers do not think they concentrate on watching MDTV, program content has little chance to induce curiosity and increase viewing time, the real communicative effect of watching TV while driving must be sharply discounted.Research limitations/implicationsThe paper focuses exclusively on use of front‐seat MDTV equipment by drivers, and does not attempt to examine MDTV use by other passengers in the same vehicle.Originality/valueThis is the first study that has been undertaken of mobile digital television viewers, and the paper will be useful as a reference for those who are developing the mobile digital television market as they work to understand the needs and viewing habits of their audience.

Conceptualizations of responses to stress

The article presents the concepts and methodologies used in a series of studies on responses to stress in different areas of life and in different age and social groups. The studies described include findings of the Bonn Longitudinal Study of Aging and several studies on reactions to stress, e.g. coping with chronic disease and other distressing life situations. The discussion of the empirical findings presented focuses on the concept of ‘response hierarchy’ and its possibilities for examining consistency in reactions to stress across time and different situations. The data presented emphasize the need for a process‐centred view on stress and responding to stress in the context of a cognitive theory of personality comprehending the individual and her/his world as an undivisible dynamic unit.