scholarly journals Impact of Promotional Strategies on Viewers of Kollywood Movies

2019 ◽  
Vol 8 (10) ◽  
pp. 1140-1144
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Mobile Apps ◽  
Great Success ◽  
Print Advertisements ◽  
Product Placements ◽  
Promotional Strategy ◽  
Promotional Strategies ◽  
Movie Theatre ◽  
The Impact

Indian Movie Industry had so many ups and downs since 19th century. Industry had movies with great success along with high box office collection records, while some were not even noticed by the viewers. Tempting all of them to movie theatre need well planned strategies. In order to determine the impact of promotional strategy the researcher has created some constructs namely TV advertisements, movie trailers, posters and print advertisements, social networking sites, in-house movie theatre advertisements, word-of-mouth/e- wom, movie attributes, road shows and flash mobs, you tube viral videos, video games, mobile apps, product placements, reality shows, audio launch, making videos. It is concluded from the present study that promotional strategies being followed in Kollywood movies creating great impact on movie watchers. Out of the major promotional strategies considered for this study, the most preferred promotional factors that influence the respondents to watch movies are movie attribute, movie trailers and social networking sites, where movie watchers are most aware on the creative aspects of product placements, you tube viral videos, and reality shows

Social Media

2020 ◽  
pp. 172-192
Author(s):  
Priyanka Garg ◽  
Saloni Pahuja
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Mobile Apps ◽  
Decision Makers ◽  
Social Worlds ◽  
Business Decision ◽  
Use Of Social Media ◽  
Media Applications ◽  
The Impact

In this age of digitisation social media has become an integral part of our lives. It is an important tool for business decision makers as it enables them to stay connected with their consumers. The firms intend to make profitable use of social media applications such as YouTube, Facebook, Twitter, Pinterest and Mobile Apps. This chapter details out the concept of social media, how it differs from traditional media, the specific categories such as content communities, micro blogging, collaborative websites, social networking sites, live casting, virtual game and social worlds, etc. Further the impact of social media on youth is highlighted. This chapter presents guidelines regarding optimum utilization of social media. Also the strategies to handle different social media activities are discussed

scholarly journals Movie Promotional Strategies in Tamil Film Industry-the Contemporary Access

2019 ◽  
Vol 8 (11S) ◽  
pp. 712-717
Keyword(s):  
Film Industry ◽  
Mobile Apps ◽  
Marketing Strategies ◽  
Movie Industry ◽  
The Public ◽  
Product Placements ◽  
Box Office ◽  
Promotional Strategies ◽  
Movie Theatre ◽  
Creative Effort

Movie Industry of India had many ups and downs since 19th century. Some movies succeed with high box office collection records, while some were not. Some movies takes attention with high promotions while some movies not even noticed by the viewers. Movie viewers have variety of choices on types of movie like realistic, imaginary, fiction and commercial movies. Taking all of them to movie theatre need well planned strategies. As we know like every other service, movies also need Marketing. Movie making houses need to understand the marketing strategies need to be framed and reframed in respect to the nature of movies. The present research, ‘Movie promotional strategies in Tamil film industry-the contemporary approach’, deals with promotional aspects of the Tamil Film Industry in recent times. The present study reveals that promotional strategies being followed in Tamil movies creating great impact on movie watchers. Awareness on some creative methods of promotions shall be given special attention to spread out their creative effort to the public. More creative method takes more attention from movie watchers. Road show and flash mobs, YouTube viral videos, video games, mobile apps, product placements, reality shows, audio launch, making videos also influence awareness on creative movie promotional strategies for movie watchers. The movie watchers are most aware of product placements under creative movie promotion strategies.

scholarly journals The Perceived Impact of Social Networking Sites and Apps on the Social Capital of Saudi Postgraduate Students: A Case Study

2021 ◽  
Vol 13 (1) ◽  
pp. 20
Author(s):  
Abdulelah A. Alghamdi ◽  
Margaret Plunkett
Keyword(s):  
Social Capital ◽  
Life Satisfaction ◽  
Social Networking ◽  
Social Networking Sites ◽  
Civic Participation ◽  
Social Trust ◽  
Political Engagement ◽  
Postgraduate Students ◽  
The Social ◽  
The Impact

With the increased use of Social Networking Sites and Apps (SNSAs) in Saudi Arabia, it is important to consider the impact of this on the social lives of tertiary students, who are heavy users of such technology. A mixed methods study exploring the effect of SNSAs use on the social capital of Saudi postgraduate students was conducted using a multidimensional construct of social capital, which included the components of life satisfaction, social trust, civic participation, and political engagement. Data were collected through surveys and interviews involving 313 male and 293 female postgraduate students from Umm Al-Qura University (UQU) in Makkah. Findings show that male and female participants perceived SNSAs use impacting all components of social capital at a moderate and mainly positive level. Correlational analysis demonstrated medium to large positive correlations among components of social capital. Gender differences were not evident in the life satisfaction and social trust components; however, females reported more involvement with SNSAs for the purposes of political engagement while males reported more use for civic participation, which is an interesting finding, in light of the norms and traditional culture of Saudi society.

scholarly journals Perceptions of Saudi Male and Female Postgraduate Students Regarding the Impact of Social Networking Sites and Apps on their Academic Life: A Study of Umm Al-Qura University – Makkah

2018 ◽  
Vol 13 (05) ◽  
pp. 19
Author(s):  
Abdulelah A. Alghamdi ◽  
Margaret Plunkett
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Academic Engagement ◽  
Male And Female ◽  
Postgraduate Students ◽  
Individual Interviews ◽  
Education Environment ◽  
Negative Impacts ◽  
The Impact ◽  
Saudi Male

This paper outlines a study exploring the perceptions of Saudi male and female postgraduate students regarding the impact of using Social Networking Sites and Apps (SNSAs) on their academic engagement and academic relationships. While research on SNSA use within the higher education environment does exist, mixed gender research has often presented challenges in Saudi Arabia, due to the educational segregation. A mixed methods approach was used to collect data through surveys, individual interviews and focus groups involving 313 male and 293 female postgraduate students at Umm Al-Qura University (UQU) in Makkah. Findings illustrated that both males and females engaged with SNSAs at a moderate level of use for academic purposes, and they perceived more positive than negative impacts associated with the academic use of SNSAs. Correlational analysis demonstrated a large positive correlation between academic engagement and academic relationships. Gender differences were not extensive however, the quantitative analysis highlighted more prominent involvement with SNSAs by females which is interesting, in light of social restrictions experienced by females in Saudi society.

A Case of Academic Social Networking Sites Usage in Malaysia

2016 ◽  
Vol 9 (2) ◽  
pp. 88-99 ◽  
Author(s):  
Maryam Salahshour ◽  
Halina Mohamed Dahlan ◽  
Noorminshah A. Iahad
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Academic Research ◽  
Perceived Usefulness ◽  
Privacy And Security ◽  
Daily Lives ◽  
Research Activities ◽  
New Type ◽  
Technology And Communication ◽  
The Impact

Social networking tools have become an integral part of our daily lives. Recently, a new type of Social Networking Sites (SNSs) namely Academic Social Networking sites (ASNSs) has attracted global users. There is perceived usefulness on the impact of ASNSs on patterns of academic research activities. However, it remains unclear why some researchers do not use ASNSs at all. The purpose of this paper is therefore to explore the ASNSs usage among Malaysian academic researchers and to investigate benefits, specific purpose, drivers and barriers of using ASNSs. A total of 210 completed cases were collected through paper-based and online-based questionnaire. In order to show the outcome of the research, descriptive interpretation of data is performed. The overall findings of this research indicate that there is low rate of ASNSs usage among researchers. In addition, the results show that colleagues, attitude toward technology and communication benefits are the drivers to use ASNSs and trust, privacy and security are the common barriers regarding to use ASNSs.

scholarly journals The Commodification of Body Positivity: Constructing a Neoliberal Fat Citizenship

2021 ◽  
Author(s):  
Rhiannon Sian Downey
Keyword(s):  
Social Networking ◽  
Communication Technology ◽  
Social Networking Sites ◽  
Research Study ◽  
Social Resistance ◽  
Resistance Movements ◽  
Body Positive ◽  
Social Media Platforms ◽  
The Impact ◽  
Positive Content

From inspirational messages to celebrated pictures of cellulite and belly rolls, body positive content has become increasingly popular on social media platforms, particularly on image-based networking sites. With the rapid growth of communication technology, it is not surprising that social networking sites, such as Instagram, have become one of the most dominant and influential mediates to cultivating awareness, foster community, and advocate for social change. Instagram’s transition to an advertising platform, however, has introduced a consumerist structure to user activity for corporations to better direct advertisements at target audiences. A once social movement advocating for the rejection of thin beauty ideals in favour of a more inclusive and positive conception of body image has felt the impact of commoditization on its message and advocates. Through Foucauldian Discourse Analysis, this research study seeks to analyze the impact of Instagram’s transition to a commercialization platform on the self-representation of body positive advocates to better understand the influence of neoliberal and capitalist structures on social resistance movements and strategies.

scholarly journals The use of social networking sites and their relation to the behavior of the university student: استخدام مواقع التواصل الاجتماعي وعلاقتها بالسلوك الانحرافي لدى الطالب الجامعي

2017 ◽  
Vol 1 (5) ◽  
Author(s):  
Djeboub Walid
Keyword(s):  
Adverse Effects ◽  
Social Networking ◽  
Social Networking Sites ◽  
Deviant Behavior ◽  
Negative Impact ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
The University ◽  
The Impact ◽  
University Community

This study aimed to show the extent of teenagers who represent students Tèbessa University contents of violence and crime that is seen or published or traded them through the media and communication affected, especially through social networking sites and networks, such as Facebook and stringing YouTube and Skype, etc., which may contribute to the formation and strengthening of behaviors negative in these through the following problem: Do you contribute to social networking sites through the implications of violence and crime in a negative impact on the behaviors of the students within the university community ?, also deliberately researcher to sample the estimated inventory of 50 students schooled at the Faculty of Economics and Commercial Sciences and Management Sciences of each section by an estimated 10% of the study population as a whole's (2000) the adoption of simple random sampling technique, the results have also been addressing the adoption system (SPSS) , Which resulted in the results: the presence of a statistically significant correlation between the students' use of social networking sites and the spread of deviant behavior within the university community?, And no statistically significant differences in the adverse effects of the use of social networking sites on the behavior of students depending on the sex variable, the largest of any female average for the benefit of, No statistically significant differences in the adverse effects of the use of social networking sites on the behavior of students depending on the variable physical level ?,No statistically significant differences in the adverse effects of the use of social networking sites on the behavior of the students due to the level of scientific student ?,The study also called attention to the recent media study the impact of the implications of violence and crime across social networking on the behavior of young people and adolescents sites, spreading awareness programs to help solve the problems of this phenomenon.

scholarly journals Impact of Social Media Visuals on People’s Visual Communication during Social Movements in Bangladesh

2019 ◽  
pp. 9-18
Author(s):  
MD Saiful Alam Chowdhury ◽  
Monira Begum ◽  
Shaolin Shaon
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Social Networking ◽  
Social Networking Sites ◽  
Visual Communication ◽  
Online News ◽  
Substantial Role ◽  
The Past ◽  
Popular View ◽  
The Impact

The past decade has seen an armorial growth of the influence of social media on many aspects of people’s lives. Social networking sites, especially Facebook, play a substantial role in framing popular view through its contents. This article explores the impact of visuals, especially photos and videos, published in social media during social movements. Importantly that some visuals received attention in social media during agitations which later got featured or become news in print, electronic and online news portal media as well. Some of the visuals later proved to be edited or fabricated contents which created confusion among participants in this research and beyond. The confusion has contributed to the acceleration or shrinkage of the movement in question in many cases. The center of this article is to examine how social media visuals influence people’s visual communication during social movements. Additionally, it digs out the user’s activity on social media during movements.

scholarly journals The impact of social networking sites on socialization and political engagement: Role of acculturation

2019 ◽  
Vol 145 ◽  
pp. 503-512 ◽  
Author(s):  
Hatice Kizgin ◽  
Ahmad Jamal ◽  
Nripendra Rana ◽  
Yogesh Dwivedi ◽  
Vishanth Weerakkody
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Political Engagement ◽  
The Impact

Perception and Uses of Social Networking Sites by Undergraduate Students in Niger Delta University, Wilberforce Island, Bayelsa State, Nigeria

2019 ◽  
Vol 9 (2) ◽  
pp. 5-9
Author(s):  
Posigha Bassil Ebiwolate ◽  
Ojohwoh Rose
Keyword(s):  
Social Networking ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Niger Delta ◽  
Positive Impact ◽  
Social Relation ◽  
Learning Activities ◽  
Academic Learning ◽  
Descriptive Research ◽  
The Impact

This study investigates the perception and use of social networking sites among undergraduate students in Niger Delta University, Wilberforce Island, Bayelsa State, Nigeria. The main purpose of the study is ascertained the popularly used SNS, the purpose of using the SNSs, the perception of students towards SNSs and identity the impact of the use of SNSs by the undergraduate students. The study adopted descriptive research. The population of the study is 300 registered undergraduate students of Niger Delta University Library. Questionnaire was used to collected data. The result shows that Facebook, Google and WhatsApp are the popularly used social networking sites. Social relation, academic learning activities, sharing of information, etc. are the purpose of using social networking sites. The findings also revealed positive perception towards the use of social networking sites and, positive impact of using social networking sites. Arising from the findings some recommendations were made.

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