IMPACT OF DIGITAL MARKETING: THE PRESENT SCENARIO IN TELANGANA STATE – AN EMPERICAL STUDY

2021 ◽  
Vol 8 (65) ◽  
pp. 15164-15172
Author(s):  
S. Pratap ◽  
Aziz Fatima

In present scenario of COVID-19, the effect of pandemic on Digital Marketing is visible not only in urban areas but also in rural areas. Customers are searching for various products and services through Google by which they can purchase wide range of products and services to fill their needs and desires at relatively low price. The freedom to select numerous products is available by browsing various websites. Hence this study focuses on Impact of digital marketing particularly in the selected rural areas of Telangana state. This state been formed recently but in the IT sector it is receiving much attention throughout the globe, as many MNC’s are establishing their operations in this state. Therefore, an attempt has been made in this study to find out how the Impact of digital marketing is trickling down in the rural and remote areas of newly formed Telangana state. Hence this study focuses the impact of digital marketing in the selected areas of Telangana state.

Author(s):  
Jayanthi Narayan ◽  
Nibedita Patnaik

Education is a fundamental right of all children, including those with special educational needs. Efforts to achieve education for all has resulted in the focused attention of governments around the world, thereby improving the quality of education in schools and leading to dignified social status for students previously marginalized and/or denied admission to schools. This worldwide movement following various international conventions and mandates has resulted in local efforts to reach rural remote areas, with education provided by the government in most countries. Though there has been significant progress in reaching children, it has not been uniform. There are still many barriers for children in rural and tribal areas or in remote parts of the country that prevent them from receiving equitable education. The essence of inclusive education is to build the capacity to reach out to all children, thereby promoting equity. In the 1990s, special needs education was a focus, and integrating it into the overall educational system led to reforms in mainstream schools which resulted in inclusive education that addressed the diverse learning needs of children. How successful have we been in these efforts particularly in the remote and rural areas? There are various models and practices for special and inclusive education in rural and remote areas, but reaching children with special educational needs in such areas is still a challenge. Though there are schools in these areas, not all are sufficiently equipped to address the education of children with special needs. Furthermore, teachers working in rural areas in many countries are not adequately trained to teach those with special needs, nor are there the technological support systems that we find available in urban areas. Yet, interestingly, in some rural/tribal communities, the teachers are naturally at ease with children with diverse needs. The schools in such areas tend to have heterogeneous classes with one teacher providing instruction to combined groups at different grade levels. Evidence shows that rural teachers are less resistant to including children with special needs compared to urban teachers. Because of their homogeneous lifestyle, community supports in rural areas offer another supportive factor toward smooth inclusion. Though primary education is ensured in most rural and remote areas, children have to travel long distances to semi-urban/urban areas for secondary and higher education; such travel is further complicated when the child has a disability. In many rural areas, children with special needs tend to learn the traditional job skills naturally associated with that area, though such skills are not always blended into the school curriculum. Preparing teachers to provide education in rural areas with the latest technological developments and a focus on vocation is bound to make that education more meaningful and naturally inclusive.


2014 ◽  
Vol 10 (2) ◽  
Author(s):  
Ingjerd Skogseid ◽  
Ivar Petter Grøtte ◽  
Geir Liavåg Strand

Access to broadband telecommunication infrastructure is important for both urban and rural areas. In urban areas market forces ensures access to service providers. In many rural and remote areas this is not the case. Local actors need to initiate the development of the infrastructure. This paper contributes to the development of a staged model for infrastructure development. We explore how local stakeholders have initiated and sustained the development of broadband access in rural and remote areas of Norway. Our conclusion is that the model is relevant in a Norwegian context. However we see the need to extend and strengthen it with elements of local reflexive processes taking context, feedback, learning, and global change forces into account. In initiating a timely development to meet local needs it is important to have a staged reflexive approach.  Such a model provides a path of development that allows local and regional initiatives to aggregate and grow.


Author(s):  
Judith Byaruhanga ◽  
Christine L. Paul ◽  
John Wiggers ◽  
Emma Byrnes ◽  
Aimee Mitchell ◽  
...  

This study compared the connectivity of video sessions to telephone sessions delivered to smokers in rural areas and whether remoteness and video app (video only) were associated with the connectivity of video or telephone sessions. Participants were recruited into a randomised trial where two arms offered smoking cessation counselling via: (a) real-time video communication software (201 participants) or (b) telephone (229 participants). Participants were offered up to six video or telephone sessions and the connectivity of each session was recorded. A total of 456 video sessions and 606 telephone sessions were completed. There was adequate connectivity of the video intervention in terms of no echoing noise (97.8%), no loss of internet connection during the session (88.6%), no difficulty hearing the participant (88.4%) and no difficulty seeing the participant (87.5%). In more than 94% of telephone sessions, there was no echoing noise, no difficulty hearing the participant and no loss of telephone line connection. Video sessions had significantly greater odds of experiencing connectivity difficulties than telephone sessions in relation to connecting to the participant at the start (odds ratio, OR = 5.13, 95% confidence interval, CI 1.88–14.00), loss of connection during the session (OR = 11.84, 95% CI 4.80–29.22) and hearing the participant (OR = 2.53, 95% CI 1.41–4.55). There were no significant associations between remoteness and video app and connectivity difficulties in the video or telephone sessions. Real-time video sessions are a feasible option for smoking cessation providers to provide support in rural areas.


2018 ◽  
Vol 13 (6) ◽  
pp. 568-575 ◽  
Author(s):  
Silke Walter ◽  
Henry Zhao ◽  
Damien Easton ◽  
Cees Bil ◽  
Jonas Sauer ◽  
...  

Background In recent years, important progress has been made in effective stroke treatment, however, patients living in rural and remote areas have nil or very limited access to timely reperfusion therapies. Aims Novel systems of care to overcome the detrimental treatment gap for stroke patients living in rural and remote regions need to be developed. Summary of review A possible solution to the treatment disparity between stroke patients living in metropolitan and rural areas may involve the use of specially designed aircrafts equipped with the ability to diagnose and treat acute stroke at remote emergency sites. We describe technical solutions for an Air-Mobile Stroke Unit (Air-MSU) concept, where an aircraft is customized with the ability to perform multimodal computed tomography, in addition to onboard laboratory equipment and telemedicine connection. The Air-MSU is envisioned not only to allow intravenous thrombolysis in the field but also to allow prehospital triage to a comprehensive stroke center through use of contrast intracerebral vascular imaging. Several options for the Air-MSU approach are described, and issues regarding the potential medical benefit, optimal operating environment, technical realization, and integration in pre-existing solutions (e.g., flying doctor service) are addressed. Conclusion The Air-MSU may represent a novel tool to reduce treatment disparity for stroke patients in rural and remote areas. However, this approach requires further implementation research to determine the overall benefit to these communities.


Significance It reports less than 100 cases and one death, but official figures probably underestimate the reality. PNG’s health system was already in serious decline before the pandemic and the government acknowledges a high probability that community transmission continues. Impacts What may slow infections is the fact that much of PNG’s population lives in rural and remote areas. The roll-out of internet access to provincial cities and rural areas will help integrate PNG’s fragmented economy and society. Despite the Bougainville region voting strongly for independence in a non-binding referendum last year, actual independence is years away.


1997 ◽  
Vol 20 (4) ◽  
pp. 13 ◽  
Author(s):  
Jenny Williams

Divisions of General Practice have been established to alleviate the professionalisolation which general practitioners face by being excluded from involvement in otherparts of the health care system. Divisions facilitate the development of localcommunication networks and cooperative activities which improve the integrationof general practice with other elements of the health system.Coordination of communication is one of the strengths of divisions at the local leveland Rural Divisions Co-ordinating Units at the State level. This strength is beingeffectively utilised to target general practice workforce issues. Given the significantproportion of general practitioners in the medical workforce, particularly in rural andremote areas, this has implications for broader medical workforce issues.Australia faces a maldistribution in its general practitioner workforce, with an excesssupply in urban areas and a significant shortfall in rural and remote areas. Since1995?96, the General Practice Rural Incentives Program, which targets therecruitment and retention of rural doctors, has devolved funding to the RuralDivisions Co-ordinating Units to coordinate the statewide provision of practicalassistance to rural general practitioners, through their divisions, in relation tocontinuing medical education and the provision of locums. There is potential to buildon the successes of these initiatives and also to work with urban divisions through thestate-based organisational structures which are currently being developed.


2021 ◽  
Vol 45 (2) ◽  
pp. 229-253
Author(s):  
Jovana Mastilovic ◽  
Marco Zoppi

Abstract This article examines a migration pattern which has been overshadowed by the ‘security turn’ dominating European discourses: depopulation. Across Europe, emigration is responsible for significant demographic transformations, especially in rural and remote areas. Depopulation leads to the reduction of services provided to citizens, further diminishing the attractiveness of these territories. Against this background, migration can counterbalance depopulation as part of a strategy for rural regeneration. This article analyses the case of Riace, an Italian town that has been hosting people seeking asylum and refugees for decades, and compares it to the Serbian town of Sjenica, where increasing numbers of non-EU migrants are settling after the ‘closure’ of the Western Balkans route. Our empirical findings indicate that there is both an opportunity and a political will to implement a similar model to that of Riace in Sjenica and in the southwest Sandžak region.


2018 ◽  
Author(s):  
Audrey Anne-Laure Christine ROLLIN ◽  
Bradley Ridout ◽  
Andrew Campbell

BACKGROUND The melanoma incidence and mortality rates in rural and remote communities are exponentially higher than in urban areas. Digital health could be used to close the urban/rural gap for melanoma and improve access to post-treatment and support care services. OBJECTIVE To understand how digital health is currently used for melanoma post-treatment care and determine its benefits for Australian rural and remote areas. METHODS A systematic search of PubMed, Medline, Google Scholar, Scopus was conducted in March 2018. Findings were clustered per type of intervention and related-direct outcomes. RESULTS Five studies met the inclusion criteria, but none of them investigated the benefits of digital health for melanoma post-treatment care in rural and remote areas of Australia. A number of empirical studies demonstrated consumers’ acceptance toward digital intervention for post-treatment care. Findings did not take into consideration individual, psychological and socioeconomic factors, even though studies show their significant impacts on melanoma quality of aftercare. CONCLUSIONS Digital interventions may to be used as an adjunct service by clinicians during melanoma post-treatment care, especially in regions that are lower-resourced by practitioners and health infrastructure, such as rural and remote Australia. Technology could be used to reduce the disparity in melanoma incidence, mortality rates and accessibility to post-treatment care management between urban and rural/remote populations.


2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  
M Bosmans ◽  
W G W Boerma ◽  
P P Groenewegen

Abstract Background Access to primary care is unequally distributed. Especially in rural and remote areas access to primary care services is problematic. As many countries, large and small, recognize the challenge of providing accessible and good quality primary care and implement different strategies to address this challenge, there are opportunities for cross-national learning. The main aim of this report is to provide information on best practices and solutions to counter the risk of a primary care vacuum in rural and remote areas. Methods In this scoping review of the literature on primary care in rural areas we made an inventory of evidence from research of the past 10 years. The research literature from January 2008 to June 2018 was captured through searches of the databases of Medline, Cochrane and EMBASE. In addition, we included relevant grey literature from within the WHO European region. Results The following four groups of strategies have been identified and can be used to address rural primary care shortages: substituting roles within multidisciplinary primary care teamssmart recruitment, retention and training strategies focused on staff in rural areasimplementing technological innovations in information and communicationas a short term solution: promoting the mobility of health care workers and patients Conclusions The evidence base with regard to interventions to improve access to primary care in rural areas is narrow, lacking sufficient methodologically sound research, making definitive conclusions about their effectiveness impossible. Additionally, the available evidence is biased towards programmes targeting physicians. Nevertheless, the literature does offer indications of promising intervention types, and provides valuable recommendations for their implementation. Key messages Implementation of strategies should always be accompanied by systematic monitoring of outcomes. Interventions should include primary care workers other than physicians.


2015 ◽  
Vol 7 (2) ◽  
pp. 85-96
Author(s):  
Soebiantoro Soebiantoro

This paper describes  problems pertaining teachers assigned in the rural areas in the whole Indonesia are inconvenient to work and leave the sites.  This paper argues that salient problems exist in terms of triviality field condition, performance motivation, incentive, and lax of implementation management.  Evidently, policy made by the decision makers in upper to the lower level of policy makers contributes ineffective supports of  teachers’ needs and necessities in the sites.  The effectiveness of Law on Teacher and Lecturer is problematic stipulated for the teachers problems in rural and remote areas. 


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