scholarly journals The role of marketing intelligence system in achieving customer happiness

2020 ◽  
Vol 6 (1) ◽  
pp. 19
Author(s):  
Yousif Obed Hemeh Ameen ◽  
Nishteman Othman Moheden
Keyword(s):  
Intelligent System ◽  
Strong Positive Correlation ◽  
Business Organizations ◽  
Intelligence System ◽  
Strong Positive Relationship ◽  
Marketing Intelligence ◽  
Moral Factor ◽  
The Given ◽  
The Relationship

The objective of this study is to measure the nature of the relationship between research variables including the dimensions of marketing intelligent system and customer size. The study investigates whether marketing intelligent system plays the role in obtaining customer happiness in business organizations. The study tried to measure the relationship between marketing intelligence system and its dimension against customer happiness in the given organizations. It also aims to identify the impacts of moral factor of marketing intelligent system and its dimensions on customer happiness. To test given hypotheses, the study used a number of statistical analysis methods such as repetitions, percentages, arithmetic mean, standard deviation, correlation coefficient, and simple linear regression coefficient. The findings indicated that there is a strong positive relationship between marketing intelligence and customer happiness. The study also identified a strong positive correlation between moral factors of marketing intelligence and customer happiness.  The study concluded that organizations should take full consideration to the factors that delights customers. Finally, the study recommends that organizations should work through employees to cultivate a culture of customer happiness. Keywords - Marketing Intelligence, Marketing Intelligence Dimensions, Customer Happiness, Five Star Hotels, Sulaymaniyah City  

scholarly journals The role of marketing intelligence system in achieving customer happiness

2020 ◽  
Vol 6 (1) ◽  
pp. 20
Author(s):  
Yousif Obed Hemeh Ameen ◽  
Nishteman Othman Moheden
Keyword(s):  
Intelligent System ◽  
Strong Positive Correlation ◽  
Business Organizations ◽  
Intelligence System ◽  
Strong Positive Relationship ◽  
Marketing Intelligence ◽  
Moral Factor ◽  
The Given ◽  
The Relationship

The objective of this study is to measure the nature of the relationship between research variables including the dimensions of marketing intelligent system and customer size. The study investigates whether marketing intelligent system plays the role in obtaining customer happiness in business organizations. The study tried to measure the relationship between marketing intelligence system and its dimension against customer happiness in the given organizations. It also aims to identify the impacts of moral factor of marketing intelligent system and its dimensions on customer happiness. To test given hypotheses, the study used a number of statistical analysis methods such as repetitions, percentages, arithmetic mean, standard deviation, correlation coefficient, and simple linear regression coefficient. The findings indicated that there is a strong positive relationship between marketing intelligence and customer happiness. The study also identified a strong positive correlation between moral factors of marketing intelligence and customer happiness.  The study concluded that organizations should take full consideration to the factors that delights customers. Finally, the study recommends that organizations should work through employees to cultivate a culture of customer happiness. Keywords - Marketing Intelligence, Marketing Intelligence Dimensions, Customer Happiness, Five Star Hotels, Sulaymaniyah City  

Career Plateau and Turnover Intention in Chinese Employees: Career Anchor as Moderator

2015 ◽  
Vol 43 (5) ◽  
pp. 757-766 ◽  
Author(s):  
Yueran Wen ◽  
Liu Liu
Keyword(s):  
Turnover Intention ◽  
Positive Relationship ◽  
Management Practices ◽  
Career Anchor ◽  
Career Plateau ◽  
Strong Positive Relationship ◽  
High Level ◽  
The Relationship ◽  
Moderating Role

Based on a survey of 147 Chinese employees, we examined the relationship between perceived career plateau and turnover intention, and the moderating role of career anchor in challenge in this process. We hypothesized that perceived career plateau would be positively related to turnover intention, and that this relationship would be stronger in employees with a higher level of career anchor in challenge than in those with a lower level. The results showed that perceived career plateau had a strong positive relationship with turnover intention, especially in employees with a high level of career anchor in challenge. These findings have implications for research in career development and turnover intention, as well as in management practices.

scholarly journals Coping strategies as mediators in the relationship between test anxiety and academic achievement

Psihologija ◽  
2017 ◽  
Vol 50 (1) ◽  
pp. 51-66 ◽  
Author(s):  
Ana Genc
Keyword(s):  
Coping Strategies ◽  
Test Anxiety ◽  
Coping Mechanisms ◽  
German Studies ◽  
Mediating Role ◽  
Novi Sad ◽  
The University ◽  
The Given ◽  
The Relationship

In most modern societies, nearly every realm of life involves some form of evaluation of our knowledge, abilities and skills. Given the potentially significant consequences of exams, it is not surprising that they are often very stressful. This study aimed to determine the existence and nature of the relationships between level of test anxiety, coping strategies, and achieved success on a mid-term test. As well as examining the direct relations between the given variables, our primary interest was to investigate the potential mediating role of coping mechanisms between the input and output variables of the examined stressful transaction. The study was conducted on a sample of 263 students from the Psychology and German Studies Departments of the Faculty of Philosophy at the University of Novi Sad. According to our results, only emotion-focused coping mechanisms were statistically significant mediators in the relationship between level of test anxiety and mid-term test achievement. The results indicate that students with high test anxiety who employ predominantly emotion-focused coping strategies score lower on a pre-exam knowledge test.

scholarly journals The Role of Ethnic Social Capital in the Operation of Entrepreneurs in Transcarpathia, Ukraine

2021 ◽  
Vol 9 (3) ◽  
pp. 129-156
Author(s):  
Katalin Kovály
Keyword(s):  
Social Capital ◽  
Statistical Data ◽  
Ethnic Relations ◽  
Business Organizations ◽  
Structured Interviews ◽  
Foreign Investors ◽  
History Of ◽  
The Given ◽  
Foreign Enterprises

Owing to its geopolitical position, history of shifting borders, and multiethnic-multilingual population, Transcarpathia provides a convenient environment to study how ethnicity interplays with the economy. The present research aims to examine the role of formal and informal ethnic social capital in the life of Transcarpathian enterprises. The research is based on mainly semi-structured interviews conducted with foreign investors in Transcarpathia and with local Transcarpathian Hungarian entrepreneurs as well as with representatives of business organizations related to the given community. I also analyzed economic databases and statistical data. The results of the research imply that informal relationships are essential in the operation of enterprises, however, these relationships are not always organized on an ethnic basis. I argue that institutionalized relations have not played an important role in the case of foreign enterprises. However, among Transcarpathian Hungarian entrepreneurs, the role of formal ethnic relations has increased due to the financial support provided by Hungary.

Olfactory Effects on Human Behavior within a Simulation Experiment

2013 ◽  
Vol 5 (3) ◽  
pp. 49-58
Author(s):  
Tanja Feit ◽  
Ulrike Leopold-Wildburger
Keyword(s):  
Human Behavior ◽  
Simulation Experiment ◽  
Economic Problem ◽  
Decision Makers ◽  
Complex Situation ◽  
Economic Decisions ◽  
Market Situation ◽  
The Given ◽  
The Relationship

In the study at hand, the authors pose the question how people are influenced by olfactory stimulation while solving an economic problem? The economic problem involves managing a strategic planning simulation experiment. To demonstrate the fundamental task of economic decisions, the authors run experiments in the laboratory. The purpose of this paper is to analyze the relationship between several economic parameters and a firm’s success within a simulation experiment. Teams of students are assigned the role of managers of a firm within a competitive market situation. Subjects had the task of managing the complex situation in which they act in a group as managers to increase the performance of a firm by setting specific parameters. The authors will demonstrate to what extent a strong peppermint scent is able to influence the decision-makers within such a reasonably complex situation when they are to manage a firm's product range and compete against other firms. The authors are able to show that the smell of peppermint improved the overall mood considerably and thus also the results of the given task.

scholarly journals A template-based approach to the modification of binding properties of globular proteins II: Rationale and proposed approach.

2016 ◽  
Author(s):  
Imadol V Jeff-Eke
Keyword(s):  
Structural Reorganization ◽  
Binding Properties ◽  
Site Structure ◽  
Probability Bias ◽  
Specific Complex ◽  
The Difference ◽  
The Given ◽  
The Relationship

We present a rationale and proposed approach to the modification and development of bind sites using their respective cognate ligands as template. This is in support of a plausible “instructive” role for the ligand and therefore its involvement in determination of the structure and properties of bind sites. We emphasize the relationship between substrate and active site as an example of the relationship between ligand and bind sites, respectively. This is based on the assumption that there are shared features between all ligand:bind site complexes. Therefore, principles that apply to a specific complex can be applied, in general, to other protein-based complexes. We define ligand-associated probability bias as the difference between the probability of finding activity-determining conformations (ADCs) in the presence- and absence of ligands. For cognate ligands, the given bias is in favor of these ADCs. Thus, bind sites are more likely to assume ADCs when their cognate ligands are present. We relate such probability bias to structural reorganization, disorganization, and preorganization events. We then propose a means of deriving an [apparent] preorganized bind site structure by way of reorganization events that occur with cognate ligand. Finally, we propose a means of deriving an [actual] preorganized bind site structure by way of reorganization events that occur with cognate ligand, albeit during the folding process. The assumption is that the role of the ligand in derivation of such [actual] preorganized bind site structures is an instructive role, and is in support of the Haurowitz-Pauling hypothesis.

scholarly journals A template-based approach to the modification of binding properties of globular proteins II: Rationale and proposed approach.

2016 ◽  
Author(s):  
Imadol V Jeff-Eke
Keyword(s):  
Structural Reorganization ◽  
Binding Properties ◽  
Site Structure ◽  
Probability Bias ◽  
Specific Complex ◽  
The Difference ◽  
The Given ◽  
The Relationship

We present a rationale and proposed approach to the modification and development of bind sites using their respective cognate ligands as template. This is in support of a plausible “instructive” role for the ligand and therefore its involvement in determination of the structure and properties of bind sites. We emphasize the relationship between substrate and active site as an example of the relationship between ligand and bind sites, respectively. This is based on the assumption that there are shared features between all ligand:bind site complexes. Therefore, principles that apply to a specific complex can be applied, in general, to other protein-based complexes. We define ligand-associated probability bias as the difference between the probability of finding activity-determining conformations (ADCs) in the presence- and absence of ligands. For cognate ligands, the given bias is in favor of these ADCs. Thus, bind sites are more likely to assume ADCs when their cognate ligands are present. We relate such probability bias to structural reorganization, disorganization, and preorganization events. We then propose a means of deriving an [apparent] preorganized bind site structure by way of reorganization events that occur with cognate ligand. Finally, we propose a means of deriving an [actual] preorganized bind site structure by way of reorganization events that occur with cognate ligand, albeit during the folding process. The assumption is that the role of the ligand in derivation of such [actual] preorganized bind site structures is an instructive role, and is in support of the Haurowitz-Pauling hypothesis.

The interplay of Internet addiction and compulsive shopping behaviors

2016 ◽  
Vol 44 (11) ◽  
pp. 1901-1912 ◽  
Author(s):  
Seungsin Lee ◽  
Jungkun Park ◽  
Sukhyung Bryan Lee
Keyword(s):  
Internet Addiction ◽  
Structural Equation ◽  
Online Survey ◽  
Self Esteem ◽  
Policy Makers ◽  
Compulsive Shopping ◽  
Strong Positive Relationship ◽  
Online Buying ◽  
The Relationship

We examined the relationship between Internet addiction and compulsive shopping in offline versus online settings, and the role of consumers' self-esteem on their offline behavior and compulsive e-buying tendencies. We received 257 usable responses to a self-administrated online survey. Hypothesized causal relationships were tested with structural equation modelling using AMOS. Results showed that the respondents' self-esteem was significantly and negatively related to compulsive online buying and Internet addiction. Both compulsive offline buying and Internet addiction had a strong positive relationship with compulsive online buying. Based on the significant influences of low self-esteem and Internet addiction, policy makers can develop educational or counselling programs that could influence consumers' purchasing behaviors.

scholarly journals E-MARKETING AND ITS IMPLICATION FOR HUMAN CAPITAL IN THE TIME OF CORONA

2021 ◽  
Vol 3 (1) ◽  
pp. 14-27
Author(s):  
Reham Ershaid Sami NUSAIR ◽  
◽  
Ahmad Nader Mahmoud ALOQAILY
Keyword(s):  
Human Capital ◽  
Organizational Behavior ◽  
Knowledge Base ◽  
Survey Method ◽  
Business Organizations ◽  
The Future ◽  
Future Of Marketing ◽  
The Relationship

This study aims to identify the reality of E-marketing, the reality of human capital, and the relationship between e-marketing and human capital. This study has a theoretical mission in which researchers have benefited from the survey method that is based on knowledge of what was said and written of the researchers' opinions regarding the studied topic. This helps to anticipate the future of marketing, and highlight the role of e-marketing and human capital in the field of organization sciences and organizational behavior and their applications in business organizations. As business organizations represent the environment from which ideas were originated and generated, and through which theories and intellectual models emerged. This helped create the appropriate climate and knowledge base for organizations to rely on, in an environment dominated by competition challenges and speed of change.

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