scholarly journals THE POWER OF PRODUCT LEADERSHIP IN GENERATING CUSTOMERS’ INTENTIONS TO BUY: THE CASE OF DAGADU

2016 ◽  
Vol 29 (3) ◽  
Author(s):  
Markus Surkamta Eric Santosa
Keyword(s):  
Customer Value ◽  
Perceived Value ◽  
Perceived Quality ◽  
Subjective Norms ◽  
The Other ◽  
Quality Data ◽  
Good Design ◽  
Number Of Factors ◽  
Product Leadership

Marketing products is frequently not easy. Besides the need for brands and/or products to be recognized by consumers, they must be prominent among the other brands and/or products, which hopefully in turn will develop an interest in them and the intention to buy. The prominent brands and/or products usually become so because they comprise of a number of factors, such as good quality, good design, and good customer value. In addition, the performances of thebrands and/or products really meet the consumers’ expectations, and conform to the consumers perceptions of them. While the consumers’ intentions to buy are generally generated by their attitudes and subjective norms, the purpose of this study is to investigate the influence of product leadership in producing the customers’ intention to buy through the customers’ perception of value and quality. Data were acquired from a sample which consisted of 100 respondents who were interested in and wanted to buy Dagadu T-shirts. The sample itself was withdrawn by using the judgment method. The data were then analyzed using Amos 5.0 and SPSS 16.0. The result showed that product leadership affected consumers’ perception of value and quality, which sequentially generated the consumers’ intention to buy through the consumers’ attitude and subjective norm.Keywords: product leadership, perceived quality, perceived value, intention to buy

Influencing Factors on Customer Satisfaction towards American Brands in the Food and Beverage Industry in Malaysia

2016 ◽  
Vol 2 (2) ◽  
pp. 69 ◽  
Author(s):  
Nur Atiqah Rochin Demong ◽  
Abdul Kadir Othman ◽  
Salmi Bawasa
Keyword(s):  
Customer Satisfaction ◽  
Influencing Factors ◽  
Perceived Value ◽  
Perceived Quality ◽  
Kuala Lumpur ◽  
Customer Expectation ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Convenience Sampling

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfaction towards American brand in F&B industry in Malaysia. Convenience sampling method was used involving the respondents that consist of customers and shoppers within five mega malls in Kuala Lumpur to represent the total population of the study. The researcher used a multiple regression analysis to analyze 384 data from customers. The results indicate a positive and significant influence of all influencing factors (perceived quality, perceived value and Customer Expectation) on customer satisfaction. Customer expectation is seen to be the factor that was highly influential towards satisfaction, followed by perceived quality and perceived value. The implications of the study are discussed in the paper.

Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

2018 ◽  
Vol 8 (3) ◽  
pp. 250
Author(s):  
Saniatun Nurhasah ◽  
Jono M Munandar ◽  
Muhammad Syamsun
Keyword(s):  
Food Safety ◽  
Direct Effect ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Market Potential ◽  
Purchasing Intention ◽  
Positive Direct

<p><em>ABSTRACT</em></p><p><em>Indonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.</em></p><p><em><br /></em></p><p>ABSTRAK</p><p>Indonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.</p>

PERCEIVED VALUE DAN PERCEIVED QUALITY TERHADAP EHAVIORAL INTENTION WISATAWAN DI TAPLAU PADANG

2017 ◽  
Vol 2 (2) ◽  
pp. 143
Author(s):  
Yuni Candra ◽  
Hesti Mayasari
Keyword(s):  
Behavioral Intention ◽  
Perceived Value ◽  
Perceived Quality ◽  
Probability Sampling ◽  
Purposive Sampling

Tujuan penelitian ini adalah untuk mengetahui pengaruh perceived valuedan perceived quality secara parsial terhadap behavioral intention wisatawan di Taplau Padang. Populasi dalam penelitian ini adalah wisatawan domestik yangberkunjung di Taplau Padang. Jumlah sampel dalam penelitian ini adalah 30 responden, menggunakan teknik penarikan sampel non probability sampling, dengan cara purposive sampling. Penelitian ini untuk membuktikan perceivedvalue dan perceived quality dapat mempengaruhi behavioral intention wisatawan. Menggunakan metode analisis kuantitatif deskriptif dengan menggunakan pengujian hipotesis secara statistik. Tahapan pengujian yang penulis lakukanmeliputi uji regresi linear berganda, uji t-statistik dan koefisien determinasi (R2).

scholarly journals “System Conditions”, System Failure, Structural Racism and Anti-Racism in the United Kingdom: Evidence from Education and Beyond

Societies ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 42
Author(s):  
Paul Miller
Keyword(s):  
United Kingdom ◽  
Education Sector ◽  
The Other ◽  
System Failure ◽  
Structural Racism ◽  
The United Kingdom ◽  
Other Hand ◽  
Number Of Factors ◽  
The One

Racism in any society is fuelled by a number of factors, often acting independently of each other, or, at times, in concert with each other. On the one hand, anti-racism efforts rely on the alignment of four “system conditions” to stand a chance of successfully engaging and tackling racism. On the other hand, where these “system conditions” are not present, or where they are not in sync, this leads to “system failure”—a situation where racism is writ large in society and in the institutions therein, and where anti-racism efforts are severely hampered. Drawing on evidence from within the education sector and elsewhere in UK society, this paper examines how a lack of alignment between “system conditions” hampers antiracism efforts, and simultaneously reinforces racism in society and in institutions—leading to gridlock or “system failure” around anti-racism.

scholarly journals The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sri Rahayu Hijrah Hati ◽  
Sigit Sulistiyo Wibowo ◽  
Anya Safira
Keyword(s):  
Perceived Risk ◽  
Online Survey ◽  
Perceived Value ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Product Knowledge ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Bank

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic term deposits. Practical implications The results of this study highlight the requirement for Islamic banks to educate customers to improve the depositors’ product knowledge because Muslim customers’ risk and value perception and intention are strongly influenced by product knowledge. Originality/value The investigation of perceived risk is particularly relevant for Islamic financial products because of the inherent nature of risk sharing in Islamic finance. This study investigates the role of product knowledge in influencing the Muslim customers’ perception of risk, quality, value and their intention to invest in Islamic bank term deposits. Ideally, the profit loss sharing concept (PLS) should be applied; however, in this context, revenue sharing is applied because of Indonesia’s central bank regulation.

scholarly journals Influence of Customer Relationship Management, Brand Equity, Perceived Product Quality, Perceived Price on Customer Value and Purchase Intention (Studies Philips Light Bulb in Batam)

2017 ◽  
Vol 9 (7) ◽  
pp. 122 ◽  
Author(s):  
Lukmanul Hakim ◽  
Nanis Susanti ◽  
Ujianto
Keyword(s):  
Customer Relationship Management ◽  
Brand Equity ◽  
Purchase Intention ◽  
Customer Value ◽  
Relationship Management ◽  
Perceived Quality ◽  
Customer Relationship ◽  
Light Bulb ◽  
Perceived Price

This study tried to determine and analyze the deeper understanding of the influence of customer relationship management, brand equity, perceived of product quality, perceived value and price to the customer at the customer's purchase intention Philips light bulb in Batam.The population in this study are all users (consumers) electric light bulb philips brands in the city of Batam. Testing of the model in this study, with Generalized Least Square Estimation (GLS), analysis of structural equation modeling (SEM), proportional random sampling method and software assistance Amos 22, on 240 respondents from eight times the 30 indicators the study variables. The test results indicate the model (fit) seen from the GFI, AGFI, TLI, CFI, RMSEA and CMIN / DF, each of 0915, 0901, 0949, 0953, 0063, and 1,376 are all that are in the range of expected values so that the model can be accepted.The results showed that: 1). Customer relationship management influence on customer value, it shows that with good customer relationship management program, will increase customer value. 2) Customer relationship management influence on purchase intention, it shows that with good customer relationship management program, will increase customer value. 3) Brand equity effect on customer value, it shows that with a good brand equity, will increase customer value. 4). Brand equity effect on purchase intention, it shows that with a good brand equity, will increase customer value. 5) Perceived quality of product effect on customer value, it indicates that the perceived quality of a good product, will increase customer value. 6). Perceived quality of product effect on purchase intention, this suggests that the perceived quality of a good product, will increase purchase intention. 7). Perceived price effect on customer value, it indicates that the perceived price friendly, will increase customer value. 8) Perceived price effect on purchase intention, this suggests that the perceived price friendly, will increase purchase intention. 9). Customer value effect on purchase intention, it shows that with high customer value, will raise the purchase intention.

Footbridges as an important part of a system: the context as an experience

2021 ◽  
Author(s):  
Toon Maas ◽  
Mohamad Tuffaha ◽  
Laurent Ney
Keyword(s):  
Design Process ◽  
Degrees Of Freedom ◽  
The Other ◽  
Infrastructure Projects ◽  
Good Design ◽  
Cultural Processes ◽  
The Relationship

<p>“A bridge has to be designed”. Every bridge is the exploration of all degrees of a freedom of a project: the context, cultural processes, technology, engineering and industrial skills. A successful bridge aims to dialogue with these degrees of freedom to achieve a delicate equilibrium, one that invites the participation of its users and emotes new perceptions for its viewers. In short, a good design “makes the bridge talk.”</p><p>Too often, the bridge, as an object, is reduced to its functionality. Matters of perceptions and experiences of the users are often not considered in the design process; they are relegated to levels of chance or treated as simple decorative matter. The longevity of infrastructure projects, in general, and bridges, in particular, highlights the deficiencies of such an approach. The framework to design bridges must include historical, cultural, and experiential dimensions. Technology and engineering are of paramount importance but cannot be considered as “an end in themselves but a means to an end”. This paper proposes to discuss three projects by Ney &amp; Partners that illustrate such a comprehensive exploration approach to footbridge design: the Poissy and Albi crossings and the Tintagel footbridge.</p><p>The footbridges of Poissy and Albi dialogue most clearly with their historical contexts, reconfiguring the relationship between old and new in the materiality and typology use. In Tintagel, legend replaces history. Becoming a metaphor for the void it crosses, the Tintagel footbridge illustrates the delicate dialogue of technology and engineering on one side and imagination and experience on the other.</p>

Factors which Influence Students Enterpreneurship Intentions: The Role of Education Programs, Subjective Norms and Perceived Behavioral Control

2017 ◽  
Vol 7 (1) ◽  
pp. 173-179
Author(s):  
Elona Cera ◽  
Nevila Furxhiu
Keyword(s):  
Public Administration ◽  
Positive Impact ◽  
Behavioral Control ◽  
Subjective Norms ◽  
The Other ◽  
First Year ◽  
Perceived Behavioral Control ◽  
Education Programs ◽  
The Empirical Analysis

Abstract The entrepreneur aim is a very important factor, which is considered as a key element in youth employment and the development of the country's welfare. Literature suggests that same of factors which influence enterpreneurship intention are educatin programs, subjective norms and perceived behavioral control. This study was conducted based on an intentional sample, which consisted of master's student, respectively the first year Business Administration and Public Administration, in Economic Faculty of Tirana University. The sample is composed with 63 people. The empirical analysis is based in the main two elements: first, the use of a standardized instrument and secondly, statistical analysis, factor analysis, correlation and linear regression. The study shows that education programs and subjective norms don’t relate positively with the entrepreneur aim. On the other hand, it emerges that perceived behavioral control has a positive impact on the development of entrepreneurial goal.

Perceived Quality of an Intermediary and Its Relations with Image and Perceived Value

2017 ◽  
pp. 286-316
Author(s):  
Vikrant Janawade
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Perceived Value ◽  
Perceived Quality ◽  
Purchase Decision ◽  
Airline Alliances ◽  
Perception Of Quality ◽  
Dramatic Shift ◽  
Airline Alliance

Whilst globalisation has offered a fertile ground for businesses to offer several services from all sides of the compass, it appears that this landscape has attracted new avenues for service provisions and transactions. All these aspects have resulted in dramatic shift in consumers' purchase decision making process. This research presents some insights of customers' perception of quality offered by intermediaries working in networked environments. The principal hypotheses are that, after experiencing services delivered by an intermediary, customers synthesise their perceptions, in terms of the quality perceived. Furthermore, this assessment will determine its image and the perceived value. A quantitative survey was conducted in an airline alliance context, to verify if the hypotheses are acceptable. A structural equation modelling tested using the PLS-SEM method demonstrates the influence of alliance wide perceived quality on airline alliances' image and perceived value.

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