Online Peer-to-peer Lending Decision Making: Model Development and Testing
2016 ◽
Vol 44
(1)
◽
pp. 117-130
◽
Keyword(s):
We explored lenders' decision-making processes in online peer-to-peer (P2P) lending by drawing on trust theory and the valence framework to develop an integrated decisionmaking model, which we then tested empirically using data from a survey conducted with 474 online lenders in China. The results showed that initial trust and perceived benefit determined willingness to lend, and that the fear of borrower opportunism did not have a significant impact on this willingness. Initial trust increased willingness to lend both directly and indirectly, increased it by increasing perceived benefit. We have identified the specific features of online P2P lending and provided valuable insights for borrowers, lenders, and intermediaries.
2017 ◽
Vol 2017
(2)
◽
pp. 191-195
2012 ◽
Vol 68
(2)
◽
2020 ◽
Vol 27
(3)
◽
pp. 142-150
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽
Keyword(s):
Keyword(s):
2015 ◽
Vol 14
(02)
◽
pp. 395-420
◽